2019-11-14T16:23:14-08:00 2018-12-31 331057455 CPA TAX PARTNERS 2001 GROVE ST WANTAGH NY 117934011 990 2018-01-01 814575786 COALITION FOR BETTER ADS COAL 2023444720 600 MASSACHUSETTS AVENUE NW WASHINGTON DC 20001 RICHARD O'BRIEN Treasurer 2019-11-14 true Robert J Sforza CPA P02051871 5167831515 2018 2020-04-17 16:48:07Z 600 MASSACHUSETTS AVENUE NW WASHINGTON DC 20001 2022939 false false X WWW.BETTERADS.ORG X 2016 DC TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS. 3 3 0 0 1267917 2022939 0 0 0 1267917 2022939 0 0 0 0 0 1460817 1660015 1460817 1660015 -192900 362924 298517 769374 727751 835684 -429234 -66310 TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS. false false THE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES:1.CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS (E.G. , DESKTOP, MOBILE) AND REGIONS FOR ONLINE ADVERTISING;2.BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERENCE OF ADVERTISING FORMATS (BETTER AD STANDARDS);3.SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS; AND 4.EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS. false false false true false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 4 0 true 0 false false false false false false false false false 0 false false false false false false false false false false false false X 3 3 false false false false true true true true true false false true true true true true true false false false X BOOKKEEPER360 - 8004785082 100 CROSSWAYS PARK DRIVE WOODBURY NY 11797 X DAVID GRIMALDI Chairman 1.00 0.00 X X 0 0 0 DANIEL JAFFE Secretary 1.00 0.00 X X 0 0 0 RICHARD O'BRIEN Treasurer 1.00 0.00 X X 0 0 0 0 false false false VENABLE LLP 600 MASSACHUSETTS AVENUE NW WASHINGTON DC 20001 LEGAL COUNSEL 533053 1 1926029 96910 2022939 0 0 0 0 0 0 0 0 0 0 2022939 X 0 0 0 0 0 0 0 0 0 0 300000 533053 6623 0 0 0 315060 188736 0 3155 0 0 5156 0 0 0 0 0 6729 DUES & SUBSCRIPTIONS 200000 STAFFING 100000 BANK SERVICE CHARGES 1110 TAXES AND LICENSES 393 0 1660015 0 0 0 113517 499374 0 0 185000 270000 0 0 0 0 0 0 0 0 0 0 0 298517 769374 514418 576351 213333 256243 3090 727751 835684 X -429234 -66310 -429234 -66310 298517 769374 362924 X false false false false false true false RESTRICTED DEFERRED REVENUE 3090 3090 Form 990, Part VI, Line 7a: How Members or Shareholders Elect Governing Body MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS. Form 990, Part VI, Line 7b: Describe Decisions of Governing Body Approval by Members or Shareholders MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON THE ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY THE MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE THE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS MAY BE DETERMINED BY THE BOARD OR REQUIRED BY APPLICABLE LAW. Form 990, Part VI, Line 11b: Form 990 Review Process THE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL PRIOR TO FILING. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts THE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available AS A 501(C)(6) ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.