﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.irs.gov/efile" returnVersion="2017v2.3">
  <ReturnHeader binaryAttachmentCnt="0">
    <ReturnTs>2019-05-10T10:57:52-05:00</ReturnTs>
    <TaxPeriodEndDt>2018-10-31</TaxPeriodEndDt>
    <PreparerFirmGrp>
      <PreparerFirmEIN>390974031</PreparerFirmEIN>
      <PreparerFirmName>
        <BusinessNameLine1Txt>WEGNER CPAS LLP</BusinessNameLine1Txt>
      </PreparerFirmName>
      <PreparerUSAddress>
        <AddressLine1Txt>2921 LANDMARK PL STE 300</AddressLine1Txt>
        <CityNm>MADISON</CityNm>
        <StateAbbreviationCd>WI</StateAbbreviationCd>
        <ZIPCd>537134236</ZIPCd>
      </PreparerUSAddress>
    </PreparerFirmGrp>
    <ReturnTypeCd>990</ReturnTypeCd>
    <TaxPeriodBeginDt>2017-11-01</TaxPeriodBeginDt>
    <Filer>
      <EIN>391372893</EIN>
      <BusinessName>
        <BusinessNameLine1Txt>LIFE PROMOTIONS INC</BusinessNameLine1Txt>
      </BusinessName>
      <BusinessNameControlTxt>LIFE</BusinessNameControlTxt>
      <PhoneNum>9207385588</PhoneNum>
      <USAddress>
        <AddressLine1Txt>2030 AMERICAN DR</AddressLine1Txt>
        <CityNm>NEENAH</CityNm>
        <StateAbbreviationCd>WI</StateAbbreviationCd>
        <ZIPCd>549561002</ZIPCd>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>ROBERT LENZ</PersonNm>
      <PersonTitleTxt>PRESIDENT</PersonTitleTxt>
      <PhoneNum>9207385588</PhoneNum>
      <SignatureDt>2019-05-09</SignatureDt>
      <DiscussWithPaidPreparerInd>1</DiscussWithPaidPreparerInd>
    </BusinessOfficerGrp>
    <PreparerPersonGrp>
      <PreparerPersonNm>SCOTT HAUMERSEN CPA</PreparerPersonNm>
      <PTIN>P00084908</PTIN>
      <PhoneNum>6082744020</PhoneNum>
    </PreparerPersonGrp>
    <FilingSecurityInformation>
      <IPAddress>
        <IPv4AddressTxt>66.222.124.178</IPv4AddressTxt>
      </IPAddress>
      <IPDt>2019-05-09</IPDt>
      <IPTm>16:25:23</IPTm>
      <IPTimezoneCd>CD</IPTimezoneCd>
      <FilingLicenseTypeCd>P</FilingLicenseTypeCd>
      <AtSubmissionCreationDeviceId>280B83802B97FB5DC9278DE9588E6B4DA9B6F3E7</AtSubmissionCreationDeviceId>
      <AtSubmissionFilingDeviceId>1F4B3A861893272C2BFD97E7CABF0ADEE20CB0A9</AtSubmissionFilingDeviceId>
    </FilingSecurityInformation>
    <TaxYr>2017</TaxYr>
    <BuildTS>2019-02-21 02:37:17Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCnt="8">
    <IRS990 documentId="RetDoc1038000001" referenceDocumentId="RetDoc1044400001">
      <PrincipalOfficerNm>ROBERT LENZ</PrincipalOfficerNm>
      <USAddress>
        <AddressLine1Txt>2030 AMERICAN DR</AddressLine1Txt>
        <CityNm>NEENAH</CityNm>
        <StateAbbreviationCd>WI</StateAbbreviationCd>
        <ZIPCd>549561002</ZIPCd>
      </USAddress>
      <GrossReceiptsAmt>4219593</GrossReceiptsAmt>
      <GroupReturnForAffiliatesInd>0</GroupReturnForAffiliatesInd>
      <Organization501c3Ind>X</Organization501c3Ind>
      <WebsiteAddressTxt>WWW.LIFEPROMOTIONS.COM</WebsiteAddressTxt>
      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
      <FormationYr>1982</FormationYr>
      <LegalDomicileStateCd>WI</LegalDomicileStateCd>
      <ActivityOrMissionDesc>MORE THAN 500,000 YOUNG PEOPLE ARE HEARING A MESSAGE OF HOPE, LOVE, AND VALUE EACH YEAR.</ActivityOrMissionDesc>
      <VotingMembersGoverningBodyCnt>8</VotingMembersGoverningBodyCnt>
      <VotingMembersIndependentCnt>7</VotingMembersIndependentCnt>
      <TotalEmployeeCnt>25</TotalEmployeeCnt>
      <TotalVolunteersCnt>1074</TotalVolunteersCnt>
      <TotalGrossUBIAmt>0</TotalGrossUBIAmt>
      <NetUnrelatedBusTxblIncmAmt>0</NetUnrelatedBusTxblIncmAmt>
      <PYContributionsGrantsAmt>1462747</PYContributionsGrantsAmt>
      <CYContributionsGrantsAmt>1451586</CYContributionsGrantsAmt>
      <PYProgramServiceRevenueAmt>2086142</PYProgramServiceRevenueAmt>
      <CYProgramServiceRevenueAmt>2487222</CYProgramServiceRevenueAmt>
      <PYInvestmentIncomeAmt>3078</PYInvestmentIncomeAmt>
      <CYInvestmentIncomeAmt>6361</CYInvestmentIncomeAmt>
      <PYOtherRevenueAmt>71975</PYOtherRevenueAmt>
      <CYOtherRevenueAmt>144434</CYOtherRevenueAmt>
      <PYTotalRevenueAmt>3623942</PYTotalRevenueAmt>
      <CYTotalRevenueAmt>4089603</CYTotalRevenueAmt>
      <PYGrantsAndSimilarPaidAmt>0</PYGrantsAndSimilarPaidAmt>
      <CYGrantsAndSimilarPaidAmt>0</CYGrantsAndSimilarPaidAmt>
      <PYBenefitsPaidToMembersAmt>0</PYBenefitsPaidToMembersAmt>
      <CYBenefitsPaidToMembersAmt>0</CYBenefitsPaidToMembersAmt>
      <PYSalariesCompEmpBnftPaidAmt>1106347</PYSalariesCompEmpBnftPaidAmt>
      <CYSalariesCompEmpBnftPaidAmt>1180816</CYSalariesCompEmpBnftPaidAmt>
      <PYTotalProfFndrsngExpnsAmt>0</PYTotalProfFndrsngExpnsAmt>
      <CYTotalProfFndrsngExpnsAmt>20400</CYTotalProfFndrsngExpnsAmt>
      <CYTotalFundraisingExpenseAmt>501315</CYTotalFundraisingExpenseAmt>
      <PYOtherExpensesAmt>2572231</PYOtherExpensesAmt>
      <CYOtherExpensesAmt>2699084</CYOtherExpensesAmt>
      <PYTotalExpensesAmt>3678578</PYTotalExpensesAmt>
      <CYTotalExpensesAmt>3900300</CYTotalExpensesAmt>
      <PYRevenuesLessExpensesAmt>-54636</PYRevenuesLessExpensesAmt>
      <CYRevenuesLessExpensesAmt>189303</CYRevenuesLessExpensesAmt>
      <TotalAssetsBOYAmt>1026199</TotalAssetsBOYAmt>
      <TotalAssetsEOYAmt>1897113</TotalAssetsEOYAmt>
      <TotalLiabilitiesBOYAmt>584490</TotalLiabilitiesBOYAmt>
      <TotalLiabilitiesEOYAmt>934699</TotalLiabilitiesEOYAmt>
      <NetAssetsOrFundBalancesBOYAmt>441709</NetAssetsOrFundBalancesBOYAmt>
      <NetAssetsOrFundBalancesEOYAmt>962414</NetAssetsOrFundBalancesEOYAmt>
      <InfoInScheduleOPartIIIInd>X</InfoInScheduleOPartIIIInd>
      <MissionDesc>LIFE PROMOTIONS INSTILLS HOPE IN YOUTH ACROSS THE NATION BY PARTNERING WITH COMMUNITIES TO PROVIDE VALUE-BASED SCHOOL ASSEMBLY PROGRAMS WHICH FREE STUDENTS FROM DESTRUCTIVE CHOICES AND INFLUENCES. LIFE PROMOTIONS ALSO TEAMS UP WITH CHURCHES AND ORGANIZATIONS TO PROMOTE LIFE IN CHRIST AND PRESENT THE GOSPEL THROUGH FAITH-BASED EVENTS AND FESTIVALS.</MissionDesc>
      <SignificantNewProgramSrvcInd>0</SignificantNewProgramSrvcInd>
      <SignificantChangeInd>0</SignificantChangeInd>
      <ExpenseAmt>1708451</ExpenseAmt>
      <RevenueAmt>1855764</RevenueAmt>
      <Desc>LIFE PROMOTIONS HOSTS LIFEST, ONE OF THE NATION'S LARGEST CHRISTIAN MUSIC FESTIVALS, WHICH DRAWS PEOPLE FROM AROUND THE COUNTRY TO OSHKOSH, WISCONSIN, FOR FOUR DAYS OF TEACHING, WORSHIP, MUSIC, CAMPING, COMEDY, ACTIVITIES, AND MORE.</Desc>
      <ProgSrvcAccomActy2Grp>
        <ExpenseAmt>783647</ExpenseAmt>
        <RevenueAmt>628273</RevenueAmt>
        <Desc>QUAKE EVENTS PARTNER WITH YOUTH LEADERS AND CHURCHES IN CITIES ACROSS THE COUNTRY TO PROVIDE WEEKEND CONFERENCES TO HELP TEENS BECOME ESTABLISHED IN THEIR FAITH, EMPOWERED FOR CHRISTIAN LIVING AND ENABLED TO LIVE A LIFE OF IMPACT AND LEADERSHIP. QUAKE EVENTS INCLUDE INSPIRING MUSIC, CHALLENGING MESSAGES, INTERACTIVE WORKSHOPS, SERVICE PROJECTS, LEADERSHIP TRAINING, AND TIME WITH FRIENDS.</Desc>
      </ProgSrvcAccomActy2Grp>
      <ProgSrvcAccomActy3Grp>
        <ExpenseAmt>698186</ExpenseAmt>
        <RevenueAmt>119051</RevenueAmt>
        <Desc>THE DIGNITY REVOLUTION IS A COMPREHENSIVE EDUCATIONAL PROGRAM THAT PROVIDES CULTURAL CHANGE IN SCHOOLS AND COMMUNITIES TO IMPROVE OVERALL ACADEMIC LEARNING. THE DIGNITY REVOLUTION INCLUDES VALUE-BASED SCHOOL ASSEMBLY PROGRAMS, TEACHER INSERVICE TRAINING, AND BULLY PREVENTION CURRICULUM FOR GRADES K-12.</Desc>
      </ProgSrvcAccomActy3Grp>
      <TotalProgramServiceExpensesAmt>3190284</TotalProgramServiceExpensesAmt>
      <DescribedInSection501c3Ind referenceDocumentId="RetDoc1039100001">1</DescribedInSection501c3Ind>
      <ScheduleBRequiredInd referenceDocumentId="RetDoc1234500001">1</ScheduleBRequiredInd>
      <PoliticalCampaignActyInd>0</PoliticalCampaignActyInd>
      <LobbyingActivitiesInd>0</LobbyingActivitiesInd>
      <SubjectToProxyTaxInd>0</SubjectToProxyTaxInd>
      <DonorAdvisedFundInd referenceDocumentId="RetDoc1040000001">0</DonorAdvisedFundInd>
      <ConservationEasementsInd referenceDocumentId="RetDoc1040000001">0</ConservationEasementsInd>
      <CollectionsOfArtInd referenceDocumentId="RetDoc1040000001">0</CollectionsOfArtInd>
      <CreditCounselingInd referenceDocumentId="RetDoc1040000001">0</CreditCounselingInd>
      <TempOrPermanentEndowmentsInd referenceDocumentId="RetDoc1040000001">0</TempOrPermanentEndowmentsInd>
      <ReportLandBuildingEquipmentInd referenceDocumentId="RetDoc1040000001">1</ReportLandBuildingEquipmentInd>
      <ReportInvestmentsOtherSecInd referenceDocumentId="RetDoc1040000001">0</ReportInvestmentsOtherSecInd>
      <ReportProgramRelatedInvstInd referenceDocumentId="RetDoc1040000001">0</ReportProgramRelatedInvstInd>
      <ReportOtherAssetsInd referenceDocumentId="RetDoc1040000001">0</ReportOtherAssetsInd>
      <ReportOtherLiabilitiesInd referenceDocumentId="RetDoc1040000001">0</ReportOtherLiabilitiesInd>
      <IncludeFIN48FootnoteInd referenceDocumentId="RetDoc1040000001">0</IncludeFIN48FootnoteInd>
      <IndependentAuditFinclStmtInd referenceDocumentId="RetDoc1040000001">1</IndependentAuditFinclStmtInd>
      <ConsolidatedAuditFinclStmtInd referenceDocumentId="RetDoc1040000001">0</ConsolidatedAuditFinclStmtInd>
      <SchoolOperatingInd>0</SchoolOperatingInd>
      <ForeignOfficeInd>0</ForeignOfficeInd>
      <ForeignActivitiesInd>0</ForeignActivitiesInd>
      <MoreThan5000KToOrgInd>0</MoreThan5000KToOrgInd>
      <MoreThan5000KToIndividualsInd>0</MoreThan5000KToIndividualsInd>
      <ProfessionalFundraisingInd referenceDocumentId="RetDoc1041200001">1</ProfessionalFundraisingInd>
      <FundraisingActivitiesInd referenceDocumentId="RetDoc1041200001">1</FundraisingActivitiesInd>
      <GamingActivitiesInd referenceDocumentId="RetDoc1041200001">0</GamingActivitiesInd>
      <OperateHospitalInd>0</OperateHospitalInd>
      <GrantsToOrganizationsInd>0</GrantsToOrganizationsInd>
      <GrantsToIndividualsInd>0</GrantsToIndividualsInd>
      <ScheduleJRequiredInd referenceDocumentId="RetDoc1042400001">1</ScheduleJRequiredInd>
      <TaxExemptBondsInd>0</TaxExemptBondsInd>
      <EngagedInExcessBenefitTransInd>0</EngagedInExcessBenefitTransInd>
      <PYExcessBenefitTransInd>0</PYExcessBenefitTransInd>
      <LoanOutstandingInd>0</LoanOutstandingInd>
      <GrantToRelatedPersonInd>0</GrantToRelatedPersonInd>
      <BusinessRlnWithOrgMemInd>0</BusinessRlnWithOrgMemInd>
      <BusinessRlnWithFamMemInd>0</BusinessRlnWithFamMemInd>
      <BusinessRlnWithOfficerEntInd>0</BusinessRlnWithOfficerEntInd>
      <DeductibleNonCashContriInd referenceDocumentId="RetDoc1042900001">1</DeductibleNonCashContriInd>
      <DeductibleArtContributionInd referenceDocumentId="RetDoc1042900001">0</DeductibleArtContributionInd>
      <TerminateOperationsInd>0</TerminateOperationsInd>
      <PartialLiquidationInd>0</PartialLiquidationInd>
      <DisregardedEntityInd>0</DisregardedEntityInd>
      <RelatedEntityInd>0</RelatedEntityInd>
      <RelatedOrganizationCtrlEntInd>0</RelatedOrganizationCtrlEntInd>
      <TrnsfrExmptNonChrtblRltdOrgInd>0</TrnsfrExmptNonChrtblRltdOrgInd>
      <ActivitiesConductedPrtshpInd>0</ActivitiesConductedPrtshpInd>
      <ScheduleORequiredInd>1</ScheduleORequiredInd>
      <IRPDocumentCnt>51</IRPDocumentCnt>
      <IRPDocumentW2GCnt>0</IRPDocumentW2GCnt>
      <EmployeeCnt>25</EmployeeCnt>
      <EmploymentTaxReturnsFiledInd>1</EmploymentTaxReturnsFiledInd>
      <UnrelatedBusIncmOverLimitInd>0</UnrelatedBusIncmOverLimitInd>
      <ForeignFinancialAccountInd>0</ForeignFinancialAccountInd>
      <ProhibitedTaxShelterTransInd>0</ProhibitedTaxShelterTransInd>
      <TaxablePartyNotificationInd>0</TaxablePartyNotificationInd>
      <NondeductibleContributionsInd>0</NondeductibleContributionsInd>
      <QuidProQuoContributionsInd>1</QuidProQuoContributionsInd>
      <QuidProQuoContriDisclInd>1</QuidProQuoContriDisclInd>
      <Form8282PropertyDisposedOfInd>0</Form8282PropertyDisposedOfInd>
      <RcvFndsToPayPrsnlBnftCntrctInd>0</RcvFndsToPayPrsnlBnftCntrctInd>
      <PayPremiumsPrsnlBnftCntrctInd>0</PayPremiumsPrsnlBnftCntrctInd>
      <IndoorTanningServicesInd>0</IndoorTanningServicesInd>
      <InfoInScheduleOPartVIInd>X</InfoInScheduleOPartVIInd>
      <GoverningBodyVotingMembersCnt>8</GoverningBodyVotingMembersCnt>
      <IndependentVotingMemberCnt>7</IndependentVotingMemberCnt>
      <FamilyOrBusinessRlnInd>0</FamilyOrBusinessRlnInd>
      <DelegationOfMgmtDutiesInd>0</DelegationOfMgmtDutiesInd>
      <ChangeToOrgDocumentsInd>0</ChangeToOrgDocumentsInd>
      <MaterialDiversionOrMisuseInd>0</MaterialDiversionOrMisuseInd>
      <MembersOrStockholdersInd>0</MembersOrStockholdersInd>
      <ElectionOfBoardMembersInd>0</ElectionOfBoardMembersInd>
      <DecisionsSubjectToApprovaInd>0</DecisionsSubjectToApprovaInd>
      <MinutesOfGoverningBodyInd>1</MinutesOfGoverningBodyInd>
      <MinutesOfCommitteesInd>1</MinutesOfCommitteesInd>
      <OfficerMailingAddressInd>0</OfficerMailingAddressInd>
      <LocalChaptersInd>0</LocalChaptersInd>
      <Form990ProvidedToGvrnBodyInd>0</Form990ProvidedToGvrnBodyInd>
      <ConflictOfInterestPolicyInd>0</ConflictOfInterestPolicyInd>
      <WhistleblowerPolicyInd>0</WhistleblowerPolicyInd>
      <DocumentRetentionPolicyInd>0</DocumentRetentionPolicyInd>
      <CompensationProcessCEOInd>0</CompensationProcessCEOInd>
      <CompensationProcessOtherInd>0</CompensationProcessOtherInd>
      <InvestmentInJointVentureInd>0</InvestmentInJointVentureInd>
      <StatesWhereCopyOfReturnIsFldCd>WI</StatesWhereCopyOfReturnIsFldCd>
      <UponRequestInd>X</UponRequestInd>
      <BooksInCareOfDetail>
        <PersonNm>ROBERT LENZ</PersonNm>
        <PhoneNum>9207385588</PhoneNum>
        <USAddress>
          <AddressLine1Txt>2030 AMERICAN DR</AddressLine1Txt>
          <CityNm>NEENAH</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>549561002</ZIPCd>
        </USAddress>
      </BooksInCareOfDetail>
      <Form990PartVIISectionAGrp>
        <PersonNm>ROBERT LENZ</PersonNm>
        <TitleTxt>PRESIDENT</TitleTxt>
        <AverageHoursPerWeekRt>40.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>153512</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>16740</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>BILL LICHTFUSS</PersonNm>
        <TitleTxt>TREASURER</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>PAUL FEUCHT</PersonNm>
        <TitleTxt>CHAIRMAN</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>JAY SCHUMERTH</PersonNm>
        <TitleTxt>VICE CHAIRMAN</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>PATRA MUELLER</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DAVE SCHARNHORST</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>STEVE JONES</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>BRENT JOHNSON</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DAVE VANLIESHOUT</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>TERRY TIMM</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <TotalReportableCompFromOrgAmt>153512</TotalReportableCompFromOrgAmt>
      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
      <TotalOtherCompensationAmt>16740</TotalOtherCompensationAmt>
      <IndivRcvdGreaterThan100KCnt>1</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>0</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>1</TotalCompGreaterThan150KInd>
      <CompensationFromOtherSrcsInd>0</CompensationFromOtherSrcsInd>
      <CntrctRcvdGreaterThan100KCnt>0</CntrctRcvdGreaterThan100KCnt>
      <FundraisingAmt>15590</FundraisingAmt>
      <AllOtherContributionsAmt>1435996</AllOtherContributionsAmt>
      <NoncashContributionsAmt>212422</NoncashContributionsAmt>
      <TotalContributionsAmt>1451586</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>TICKET SALES AND REGIS</Desc>
        <BusinessCd>711310</BusinessCd>
        <TotalRevenueColumnAmt>1349502</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1349502</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>EVENT INCOME</Desc>
        <BusinessCd>711310</BusinessCd>
        <TotalRevenueColumnAmt>1032564</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1032564</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>SPEAKING INCOME</Desc>
        <BusinessCd>711510</BusinessCd>
        <TotalRevenueColumnAmt>105156</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>105156</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>2487222</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>6361</TotalRevenueColumnAmt>
        <ExclusionAmt>6361</ExclusionAmt>
      </InvestmentIncomeGrp>
      <FundraisingGrossIncomeAmt>55708</FundraisingGrossIncomeAmt>
      <ContriRptFundraisingEventAmt>15590</ContriRptFundraisingEventAmt>
      <FundraisingDirectExpensesAmt>27140</FundraisingDirectExpensesAmt>
      <NetIncmFromFundraisingEvtGrp>
        <TotalRevenueColumnAmt>28568</TotalRevenueColumnAmt>
        <ExclusionAmt>28568</ExclusionAmt>
      </NetIncmFromFundraisingEvtGrp>
      <GrossSalesOfInventoryAmt>218716</GrossSalesOfInventoryAmt>
      <CostOfGoodsSoldAmt>102850</CostOfGoodsSoldAmt>
      <NetIncomeOrLossGrp>
        <TotalRevenueColumnAmt>115866</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>115866</RelatedOrExemptFuncIncomeAmt>
      </NetIncomeOrLossGrp>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>4089603</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>2603088</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>34929</ExclusionAmt>
      </TotalRevenueGrp>
      <InfoInScheduleOPartIXInd>X</InfoInScheduleOPartIXInd>
      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>186684</TotalAmt>
        <ProgramServicesAmt>122280</ProgramServicesAmt>
        <ManagementAndGeneralAmt>26838</ManagementAndGeneralAmt>
        <FundraisingAmt>37566</FundraisingAmt>
      </CompCurrentOfcrDirectorsGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>858766</TotalAmt>
        <ProgramServicesAmt>570612</ProgramServicesAmt>
        <ManagementAndGeneralAmt>113314</ManagementAndGeneralAmt>
        <FundraisingAmt>174840</FundraisingAmt>
      </OtherSalariesAndWagesGrp>
      <OtherEmployeeBenefitsGrp>
        <TotalAmt>57447</TotalAmt>
        <ProgramServicesAmt>41209</ProgramServicesAmt>
        <ManagementAndGeneralAmt>11199</ManagementAndGeneralAmt>
        <FundraisingAmt>5039</FundraisingAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>77919</TotalAmt>
        <ProgramServicesAmt>51200</ProgramServicesAmt>
        <ManagementAndGeneralAmt>11006</ManagementAndGeneralAmt>
        <FundraisingAmt>15713</FundraisingAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>222</TotalAmt>
        <ManagementAndGeneralAmt>222</ManagementAndGeneralAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>11200</TotalAmt>
        <ManagementAndGeneralAmt>11200</ManagementAndGeneralAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesProfFundraising>
        <TotalAmt>20400</TotalAmt>
        <FundraisingAmt>20400</FundraisingAmt>
      </FeesForServicesProfFundraising>
      <FeesForServicesOtherGrp>
        <TotalAmt>639291</TotalAmt>
        <ProgramServicesAmt>606776</ProgramServicesAmt>
        <ManagementAndGeneralAmt>3306</ManagementAndGeneralAmt>
        <FundraisingAmt>29209</FundraisingAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>203981</TotalAmt>
        <ProgramServicesAmt>154181</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2235</ManagementAndGeneralAmt>
        <FundraisingAmt>47565</FundraisingAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>192081</TotalAmt>
        <ProgramServicesAmt>165422</ProgramServicesAmt>
        <ManagementAndGeneralAmt>3133</ManagementAndGeneralAmt>
        <FundraisingAmt>23526</FundraisingAmt>
      </OfficeExpensesGrp>
      <InformationTechnologyGrp>
        <TotalAmt>21514</TotalAmt>
        <ProgramServicesAmt>13043</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1333</ManagementAndGeneralAmt>
        <FundraisingAmt>7138</FundraisingAmt>
      </InformationTechnologyGrp>
      <OccupancyGrp>
        <TotalAmt>48796</TotalAmt>
        <ProgramServicesAmt>34645</ProgramServicesAmt>
        <ManagementAndGeneralAmt>5465</ManagementAndGeneralAmt>
        <FundraisingAmt>8686</FundraisingAmt>
      </OccupancyGrp>
      <TravelGrp>
        <TotalAmt>267907</TotalAmt>
        <ProgramServicesAmt>230701</ProgramServicesAmt>
        <ManagementAndGeneralAmt>3157</ManagementAndGeneralAmt>
        <FundraisingAmt>34049</FundraisingAmt>
      </TravelGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>1161650</TotalAmt>
        <ProgramServicesAmt>1092828</ProgramServicesAmt>
        <ManagementAndGeneralAmt>301</ManagementAndGeneralAmt>
        <FundraisingAmt>68521</FundraisingAmt>
      </ConferencesMeetingsGrp>
      <InterestGrp>
        <TotalAmt>21331</TotalAmt>
        <ProgramServicesAmt>15145</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2389</ManagementAndGeneralAmt>
        <FundraisingAmt>3797</FundraisingAmt>
      </InterestGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>103294</TotalAmt>
        <ProgramServicesAmt>73339</ProgramServicesAmt>
        <ManagementAndGeneralAmt>11569</ManagementAndGeneralAmt>
        <FundraisingAmt>18386</FundraisingAmt>
      </DepreciationDepletionGrp>
      <InsuranceGrp>
        <TotalAmt>16092</TotalAmt>
        <ProgramServicesAmt>11426</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1802</ManagementAndGeneralAmt>
        <FundraisingAmt>2864</FundraisingAmt>
      </InsuranceGrp>
      <OtherExpensesGrp>
        <Desc>DUES</Desc>
        <TotalAmt>9540</TotalAmt>
        <ProgramServicesAmt>5687</ProgramServicesAmt>
        <ManagementAndGeneralAmt>102</ManagementAndGeneralAmt>
        <FundraisingAmt>3751</FundraisingAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>2185</TotalAmt>
        <ProgramServicesAmt>1790</ProgramServicesAmt>
        <ManagementAndGeneralAmt>130</ManagementAndGeneralAmt>
        <FundraisingAmt>265</FundraisingAmt>
      </AllOtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>3900300</TotalAmt>
        <ProgramServicesAmt>3190284</ProgramServicesAmt>
        <ManagementAndGeneralAmt>208701</ManagementAndGeneralAmt>
        <FundraisingAmt>501315</FundraisingAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>681906</BOYAmt>
        <EOYAmt>504516</EOYAmt>
      </CashNonInterestBearingGrp>
      <AccountsReceivableGrp>
        <BOYAmt>12450</BOYAmt>
        <EOYAmt>22485</EOYAmt>
      </AccountsReceivableGrp>
      <InventoriesForSaleOrUseGrp>
        <BOYAmt>40268</BOYAmt>
        <EOYAmt>42790</EOYAmt>
      </InventoriesForSaleOrUseGrp>
      <PrepaidExpensesDefrdChargesGrp>
        <BOYAmt>52212</BOYAmt>
        <EOYAmt>20797</EOYAmt>
      </PrepaidExpensesDefrdChargesGrp>
      <LandBldgEquipCostOrOtherBssAmt>1543688</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>303802</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>190694</BOYAmt>
        <EOYAmt>1239886</EOYAmt>
      </LandBldgEquipBasisNetGrp>
      <OtherAssetsTotalGrp>
        <BOYAmt>48669</BOYAmt>
        <EOYAmt>66639</EOYAmt>
      </OtherAssetsTotalGrp>
      <TotalAssetsGrp>
        <BOYAmt>1026199</BOYAmt>
        <EOYAmt>1897113</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>173602</BOYAmt>
        <EOYAmt>167127</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <DeferredRevenueGrp>
        <BOYAmt>393923</BOYAmt>
        <EOYAmt>386585</EOYAmt>
      </DeferredRevenueGrp>
      <MortgNotesPyblScrdInvstPropGrp>
        <BOYAmt>16965</BOYAmt>
        <EOYAmt>380987</EOYAmt>
      </MortgNotesPyblScrdInvstPropGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>584490</BOYAmt>
        <EOYAmt>934699</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsSFAS117Ind>X</OrganizationFollowsSFAS117Ind>
      <UnrestrictedNetAssetsGrp>
        <BOYAmt>365375</BOYAmt>
        <EOYAmt>865534</EOYAmt>
      </UnrestrictedNetAssetsGrp>
      <TemporarilyRstrNetAssetsGrp>
        <BOYAmt>76334</BOYAmt>
        <EOYAmt>96880</EOYAmt>
      </TemporarilyRstrNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>441709</BOYAmt>
        <EOYAmt>962414</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>1026199</BOYAmt>
        <EOYAmt>1897113</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <InfoInScheduleOPartXIInd>X</InfoInScheduleOPartXIInd>
      <ReconcilationRevenueExpnssAmt>189303</ReconcilationRevenueExpnssAmt>
      <DonatedServicesAndUseFcltsAmt>292645</DonatedServicesAndUseFcltsAmt>
      <OtherChangesInNetAssetsAmt>38757</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>0</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PubliclySupportedOrg509a2Ind>X</PubliclySupportedOrg509a2Ind>
      <GiftsGrantsContrisRcvd509Grp>
        <CurrentTaxYearMinus4YearsAmt>941789</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>1250768</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>1395922</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>1462747</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>1451586</CurrentTaxYearAmt>
        <TotalAmt>6502812</TotalAmt>
      </GiftsGrantsContrisRcvd509Grp>
      <GrossReceiptsAdmissionsGrp>
        <CurrentTaxYearMinus4YearsAmt>1578647</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>1511670</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>1570487</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>2253771</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>2705938</CurrentTaxYearAmt>
        <TotalAmt>9620513</TotalAmt>
      </GrossReceiptsAdmissionsGrp>
      <Total509Grp>
        <CurrentTaxYearMinus4YearsAmt>2520436</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>2762438</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>2966409</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>3716518</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>4157524</CurrentTaxYearAmt>
        <TotalAmt>16123325</TotalAmt>
      </Total509Grp>
      <AmountsRcvdDsqlfyPersonGrp>
        <TotalAmt>0</TotalAmt>
      </AmountsRcvdDsqlfyPersonGrp>
      <SubstantialContributorsAmtGrp>
        <TotalAmt>0</TotalAmt>
      </SubstantialContributorsAmtGrp>
      <SubstAndDsqlfyPrsnsTotGrp>
        <TotalAmt>0</TotalAmt>
      </SubstAndDsqlfyPrsnsTotGrp>
      <PublicSupportTotal509Amt>16123325</PublicSupportTotal509Amt>
      <GrossInvestmentIncome509Grp>
        <CurrentTaxYearMinus4YearsAmt>789</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>1328</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>1053</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>3078</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>6361</CurrentTaxYearAmt>
        <TotalAmt>12609</TotalAmt>
      </GrossInvestmentIncome509Grp>
      <InvestmentIncomeAndUBTIGrp>
        <CurrentTaxYearMinus4YearsAmt>789</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>1328</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>1053</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>3078</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>6361</CurrentTaxYearAmt>
        <TotalAmt>12609</TotalAmt>
      </InvestmentIncomeAndUBTIGrp>
      <NetIncomeFromOtherUBIGrp>
        <CurrentTaxYearAmt>28568</CurrentTaxYearAmt>
        <TotalAmt>28568</TotalAmt>
      </NetIncomeFromOtherUBIGrp>
      <TotalSupportCalendarYearGrp>
        <CurrentTaxYearMinus4YearsAmt>2521225</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>2763766</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>2967462</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>3719596</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>4192453</CurrentTaxYearAmt>
        <TotalAmt>16164502</TotalAmt>
      </TotalSupportCalendarYearGrp>
      <PublicSupportCY509Pct>0.99750</PublicSupportCY509Pct>
      <PublicSupportPY509Pct>0.99950</PublicSupportPY509Pct>
      <InvestmentIncomeCYPct>0.00080</InvestmentIncomeCYPct>
      <InvestmentIncomePYPct>0.00050</InvestmentIncomePYPct>
      <ThirtyThrPctSuprtTestsCY509Ind>X</ThirtyThrPctSuprtTestsCY509Ind>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1234500001" />
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <LeaseholdImprovementsGrp>
        <OtherCostOrOtherBasisAmt>993537</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>24838</DepreciationAmt>
        <BookValueAmt>968699</BookValueAmt>
      </LeaseholdImprovementsGrp>
      <EquipmentGrp>
        <OtherCostOrOtherBasisAmt>550151</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>278964</DepreciationAmt>
        <BookValueAmt>271187</BookValueAmt>
      </EquipmentGrp>
      <TotalBookValueLandBuildingsAmt>1239886</TotalBookValueLandBuildingsAmt>
      <TotalRevEtcAuditedFinclStmtAmt>4790292</TotalRevEtcAuditedFinclStmtAmt>
      <DonatedServicesAndUseFcltsAmt>531942</DonatedServicesAndUseFcltsAmt>
      <OtherRevenueAmt>38757</OtherRevenueAmt>
      <RevenueNotReportedAmt>570699</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>4219593</RevenueSubtotalAmt>
      <OtherRevenuesNotIncludedAmt>-129990</OtherRevenuesNotIncludedAmt>
      <RevenueNotReportedFinclStmtAmt>-129990</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>4089603</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>4269587</TotExpnsEtcAuditedFinclStmtAmt>
      <DonatedServicesUseFcltsAmt>239297</DonatedServicesUseFcltsAmt>
      <OtherExpensesIncludedAmt>129990</OtherExpensesIncludedAmt>
      <ExpensesNotReportedAmt>369287</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>3900300</ExpensesSubtotalAmt>
      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>3900300</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XI, LINE 2D - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>INSURANCE PROCEEDS IN EXCESS OF BOOK VALUE 20,495. CHANGE IN CASH SURRENDER VALUE OF LIFE INSURANCE 18,262.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XI, LINE 4B - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>DIRECT EXPENSES REPORTED ON FORM 990, PART VIII, LINE 8B -27,140. COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B -102,850.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XII, LINE 2D - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>DIRECT EXPENSES REPORTED ON FORM 990, PART VIII, LINE 8B 27,140. COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B 102,850.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleG documentId="RetDoc1041200001">
      <MailSolicitationsInd>X</MailSolicitationsInd>
      <EmailSolicitationsInd>X</EmailSolicitationsInd>
      <PhoneSolicitationsInd>X</PhoneSolicitationsInd>
      <InPersonSolicitationsInd>X</InPersonSolicitationsInd>
      <AgrmtProfFundraisingActyInd>1</AgrmtProfFundraisingActyInd>
      <FundraiserActivityInfoGrp>
        <PersonNm>GARY VAN ABEL</PersonNm>
        <USAddress>
          <AddressLine1Txt>1727 E MIDWAY RD C-2</AddressLine1Txt>
          <CityNm>APPLETON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>54915</ZIPCd>
        </USAddress>
        <ActivityTxt>BRICK SALES</ActivityTxt>
        <FundraiserControlOfFundsInd>0</FundraiserControlOfFundsInd>
        <GrossReceiptsAmt>57697</GrossReceiptsAmt>
        <RetainedByContractorAmt>20400</RetainedByContractorAmt>
        <NetToOrganizationAmt>37297</NetToOrganizationAmt>
      </FundraiserActivityInfoGrp>
      <TotalGrossReceiptsAmt>57697</TotalGrossReceiptsAmt>
      <TotalRetainedByContractorsAmt>20400</TotalRetainedByContractorsAmt>
      <TotalNetToOrganizationAmt>37297</TotalNetToOrganizationAmt>
      <LicensedStatesCd>WI</LicensedStatesCd>
      <FundraisingEventInformationGrp>
        <Event1Nm>GOLF OUTING</Event1Nm>
        <GrossReceiptsEvent1Amt>71298</GrossReceiptsEvent1Amt>
        <CharitableContriEvent1Amt>15590</CharitableContriEvent1Amt>
        <GrossRevenueEvent1Amt>55708</GrossRevenueEvent1Amt>
        <NonCashPrizesEvent1Amt>6813</NonCashPrizesEvent1Amt>
        <RentFacilityCostsEvent1Amt>11224</RentFacilityCostsEvent1Amt>
        <FoodAndBeverageEvent1Amt>6366</FoodAndBeverageEvent1Amt>
        <EntertainmentEvent1Amt>150</EntertainmentEvent1Amt>
        <OtherDirectExpensesEvent1Amt>2587</OtherDirectExpensesEvent1Amt>
        <GrossReceiptsTotalAmt>71298</GrossReceiptsTotalAmt>
        <CharitableContributionsTotAmt>15590</CharitableContributionsTotAmt>
        <GrossRevenueTotalEventsAmt>55708</GrossRevenueTotalEventsAmt>
        <NonCashPrizesTotalEventsAmt>6813</NonCashPrizesTotalEventsAmt>
        <RentFcltyCostsTotalEventsAmt>11224</RentFcltyCostsTotalEventsAmt>
        <FoodAndBeverageTotalEventsAmt>6366</FoodAndBeverageTotalEventsAmt>
        <EntertainmentTotalEventsAmt>150</EntertainmentTotalEventsAmt>
        <OthDirectExpnssTotalEventsAmt>2587</OthDirectExpnssTotalEventsAmt>
        <DirectExpenseSummaryEventsAmt>27140</DirectExpenseSummaryEventsAmt>
        <NetIncomeSummaryAmt>28568</NetIncomeSummaryAmt>
      </FundraisingEventInformationGrp>
    </IRS990ScheduleG>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <TravelForCompanionsInd>X</TravelForCompanionsInd>
      <DiscretionarySpendingAcctInd>X</DiscretionarySpendingAcctInd>
      <WrittenPolicyRefTAndEExpnssInd>0</WrittenPolicyRefTAndEExpnssInd>
      <SubstantiationRequiredInd>1</SubstantiationRequiredInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>0</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>0</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>0</EquityBasedCompArrngmInd>
      <CompBasedOnRevenueOfFlngOrgInd>0</CompBasedOnRevenueOfFlngOrgInd>
      <CompBsdOnRevRelatedOrgsInd>0</CompBsdOnRevRelatedOrgsInd>
      <CompBsdNetEarnsFlngOrgInd>0</CompBsdNetEarnsFlngOrgInd>
      <CompBsdNetEarnsRltdOrgsInd>0</CompBsdNetEarnsRltdOrgsInd>
      <AnyNonFixedPaymentsInd>0</AnyNonFixedPaymentsInd>
      <InitialContractExceptionInd>0</InitialContractExceptionInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>ROBERT LENZ</PersonNm>
        <TitleTxt>PRESIDENT</TitleTxt>
        <BaseCompensationFilingOrgAmt>123512</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>30000</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>0</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>16740</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>170252</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 1B</FormAndLineReferenceDesc>
        <ExplanationTxt>FOR CERTAIN TRIPS, LIFE PROMOTIONS PROVIDES TRAVEL FOR PRESIDENT ROBERT LENZ'S COMPANIONS. ROBERT LENZ IS PROVIDED WITH A DISCRETIONARY SPENDING ACCOUNT TO USE AS NEEDED THROUGHOUT THE YEAR. THERE IS NO FORMAL POLICY REGARDING COMPANION TRAVEL OR DISCRETIONARY SPENDING BUT ALL AMOUNTS ARE SUBSTANTIATED AND INCLUDED IN THE BOOKS AND RECORDS OF LIFE PROMOTIONS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleM documentId="RetDoc1042900001">
      <FoodInventoryGrp>
        <NonCashCheckboxInd>X</NonCashCheckboxInd>
        <ContributionCnt>37</ContributionCnt>
        <NoncashContributionsRptF990Amt>34457</NoncashContributionsRptF990Amt>
        <MethodOfDeterminingRevenuesTxt>COST/SELLING PRICE</MethodOfDeterminingRevenuesTxt>
      </FoodInventoryGrp>
      <OtherNonCashContriTableGrp>
        <NonCashCheckboxInd>X</NonCashCheckboxInd>
        <Desc>NEW STAGE</Desc>
        <ContributionCnt>5</ContributionCnt>
        <NoncashContributionsRptF990Amt>151685</NoncashContributionsRptF990Amt>
        <MethodOfDeterminingRevenuesTxt>COST/SELLING PRICE</MethodOfDeterminingRevenuesTxt>
      </OtherNonCashContriTableGrp>
      <OtherNonCashContriTableGrp>
        <NonCashCheckboxInd>X</NonCashCheckboxInd>
        <Desc>LEADERSHIP FORUM TICKETS</Desc>
        <ContributionCnt>1</ContributionCnt>
        <NoncashContributionsRptF990Amt>15000</NoncashContributionsRptF990Amt>
        <MethodOfDeterminingRevenuesTxt>COST/SELLING PRICE</MethodOfDeterminingRevenuesTxt>
      </OtherNonCashContriTableGrp>
      <OtherNonCashContriTableGrp>
        <NonCashCheckboxInd>X</NonCashCheckboxInd>
        <Desc>SUPPLIES</Desc>
        <ContributionCnt>8</ContributionCnt>
        <NoncashContributionsRptF990Amt>11280</NoncashContributionsRptF990Amt>
        <MethodOfDeterminingRevenuesTxt>COST/SELLING PRICE</MethodOfDeterminingRevenuesTxt>
      </OtherNonCashContriTableGrp>
      <AnyPropertyThatMustBeHeldInd>0</AnyPropertyThatMustBeHeldInd>
      <ReviewProcessUnusualNCGiftsInd>0</ReviewProcessUnusualNCGiftsInd>
      <ThirdPartiesUsedInd>0</ThirdPartiesUsedInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, COLUMN (B):</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION IS REPORTING THE NUMBER OF CONTRIBUTIONS IN COLUMN (B).</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleM>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE PREPARED FORM 990 IS REVIEWED BY A VOLUNTEER CPA AND THE ACCOUNTING COORDINATOR BEFORE THE RETURN IS FILED WITH THE IRS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION MADE ITS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>MARKETING AND ADVERTISING CONSULTING: PROGRAM SERVICE EXPENSES 53,125. MANAGEMENT AND GENERAL EXPENSES 3,306. FUNDRAISING EXPENSES 18,654. TOTAL EXPENSES 75,085. MUSICIANS AND ARTISTS: PROGRAM SERVICE EXPENSES 553,651. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 10,555. TOTAL EXPENSES 564,206.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XI, LINE 9:</FormAndLineReferenceDesc>
        <ExplanationTxt>INSURANCE PROCEEDS IN EXCESS OF BOOK VALUE 20,495. CHANGE IN CASH SURRENDER VALUE OF LIFE INSURANCE 18,262.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>