2019-11-14T13:29:32-06:00 2018-12-31 382081519 JENKINS MAGNUS VOLK & CARROLL PC 42714 WOODWARD AVE BLOOMFIELD HILLS MI 483045181 990 2018-01-01 431337863 YELLOW PAGES INTEGRATED MEDIA ASSOCIATION YELL 2482446200 901 WILSHIRE DRIVE NO 485 TROY MI 48084 BILL DINAN PRESIDENT 2482446200 2019-11-13 1 PATRICK STRAUSBAUGH P01447290 2488582400 2019-11-07 75.145.235.13 2019-11-13 16:22:26 ES P 4E7CA68A8537AB6455E99DC65732BE5FFDAEA9F2 4E7CA68A8537AB6455E99DC65732BE5FFDAEA9F2 2018 2020-03-31 21:24:44Z X LOCAL SEARCH ASSOCIATION BILL DINAN 901 WILSHIRE DRIVE NO 485 TROY MI 48084 4224548 0 X WWW.THELSA.ORG X 1975 DE INDUSTRY ASSOCIATION OF MEDIA COMPANIES, AGENCIES AND TECHNOLOGY PROVIDERS WHO HELP BUSINESSES MARKET TO LOCAL CONSUMERS. 12 12 34 0 0 0 0 0 6299269 4121012 -210718 103536 4400 0 6092951 4224548 0 0 0 0 4322678 2989910 0 0 0 4317780 3947922 8640458 6937832 -2547507 -2713284 8583594 6570891 735178 1488179 7848416 5082712 X TO ACQUIRE INFORMATION FROM MEMBERS & 3RD PARTIES & PROVIDING ANALYSIS TO MEMBERS OF THE LOCAL MEDIA INDUSTRY TO AID IN THE CONDUCT OF THEIR BUSINESSES & IN COMMUNICATING THEIR NEEDS & INTEREST TO FEDERAL, STATE & LOCAL LEGISLATIVE & ADMINISTRATIVE BODIES, AS WELL AS TO NONGOVERNMENTAL ORGANIZATIONS; REPRESENT THE LOCAL MEDIA INDUSTRY BEFORE THE ABOVE DESCRIBED GOVERNMENTAL ORGANIZATIONS; CONDUCT & SUPPORT TRAINING PROGRAMS FOR ITS MEMBERS; CONDUCT & SUPPORT MEETINGS, CONFERENCES, TRADE SHOWS & SIMILAR ACTIVITIES; PROMOTE THE USE OF LOCAL MEDIA INCLUDING PRINTED & ELECTRONIC DIRECTORIES, SEARCH ENGINES, SOCIAL MEDIA & MOBILE ADVERTISING BY ADVERTISERS & CONSUMERS; PROVIDE CO-OP ADVERTISING INFORMATION, NATIONAL SALES SERVICES & OTHER PROGRAMS & SERVICES THAT FACILITATE THE USE OF LOCAL MEDIA; ENCOURAGE APPROPRIATE STANDARDS OF CONDUCT AND WHERE APPROPRIATE, UNIFORM PRACTICES IN THE CREATION & SALE OF LOCAL MEDIA; & CERTIFY COMPETENCE IN THE DEVELOPMENT, MARKETING & SALE OF LOCAL MEDIA. 0 0 NATIONAL ORDER PROCESSING SYSTEMS - THE ASSOCIATION MANAGES RATES & DATA AND ELITE, TWO PROGRAMS THAT ARE CRITICAL TO THE DAY-TO-DAY FUNCTIONS OF THE INDUSTRY. RATES & DATA PROVIDES RATES AND ASSOCIATED INFORMATION ABOUT YELLOW PAGES' PRODUCTS THAT ARE AVAILABLE IN ASSOCIATION MEMBER AND NON-MEMBER DIRECTORIES. THE RATES & DATA SYSTEM PROVIDES CERTIFIED MARKETING REPRESENTATIVES (CMRS), PUBLISHERS AND ADVERTISERS' EASY ACCESS TO ADVERTISING RATES, COVERAGE AND MAPS FOR APPROXIMATELY 6,300 DIRECTORIES. THE ELITE SYSTEM IS A COMPUTER SYSTEM USED FOR THE TRANSMISSION OF NATIONAL ADVERTISING ORDER DATA BETWEEN CMR=S AND ASSOCIATION PUBLISHERS, MEMBERS AND NON-MEMBERS FOR PRINT OR INTERNET YELLOW PAGE DIRECTORIES. THE ASSOCIATION MAINTAINS THE ELITE SYSTEM THROUGH A CONTRACT WITH A THIRD PARTY PROVIDER. THE USER BASE IS CURRENTLY LOCATED IN THE US, CANADA, AND MEXICO. THE SYTEM ALSO INCLUDES A DIRECTORY ONLINE COMPONENT, WHICH INCLUDES COPIES OF DIRECTORIES FOR USE BY CMR=S. THE ASSOCIATION CONDUCTS TRAINING CLASSES AS REQUIRED TO PROVIDE EDUCATION ON INDUSTRY SYSTEMS, STANDARDS, RESEARCH, SELLING TECHNIQUES, AND CO-OP ADVERTISING. RESEARCH - THE ASSOCIATION COMMISSIONS RESEARCH ABOUT THE YELLOW PAGES AND OTHER LOCAL MEDIA TO MEASURE AND UNDERSTAND CONSUMER BEHAVIOR WITH RESPECT TO MEDIA USAGE. THE RESEARCH INCLUDES AN INDUSTRY USAGE STUDY TO MEASURE CONSUMER USAGE OF BOTH PRINT AND INTERNET YELLOW PAGES, A METERED AD STUDY. THE ASSOCIATION, IN TURN, WILL DISSEMINATE THIS INFORMATION TO A VARIETY OF AUDIENCES INCLUDING OUR MEMBERS, THE PRESS, ADVERTISERS AND ADVERTISING AGENCIES. BY DOING THIS, THE ASSOCIATION IS ABLE TO PROVE THE VALUE OF THE YELLOW PAGES AND OTHER LOCAL MEDIA TO ALL OF THESE VARIOUS CONSTITUENCIES. SALES DEVELOPMENT PROGRAM - YELLOW PAGES INTEGRATED MEDIA ASSOCIATION CO-OP PRODUCTS AND SERVICES BRINGS THOUSANDS OF CO-OP BRAND PROGRAMS INTO ONE, EASY-TO-USE WEB APPLICATION THAT FEATURES INFORMATION SUCH AS CO-OP CONTRACTS, ACCRUAL RATES, REIMBURSEMENT PERCENTAGES, MEDIA TYPE DESCRIPTIONS, PROMOTIONS, AD MATERIALS AND SO MUCH MORE. THE ONLINE DATABASE OFFERS THE FASTEST, EASIEST WAY TO CONNECT TO LOCAL ADVERTISERS WITH THE BIGGEST NAME-BRANDS IN CO-OP ADVERTISING. THE CO-OP SERVICES SIDE LEVERAGES ON YEARS OF CO-OP EXPERIENCE TO OFFER TRAINING AND CONSULTING SERVICES. THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF THE ORGANIZATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING THE INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY.MEMBERSHIP DUES - THE LOCAL SEARCH ASSOCIATION (LSA) OFFERS A VARIETY OF MEMBERSHIP OPTOINS FOR BUSINESSES REPRESENTING THE LOCAL MARKETING AND MEDIA SPACE. CURRENT MEMBERS INCLUDE MEDIA PUBLISHERS, AGENCIES, TECHNOLOGY PROVIDERS AND BRANDS. LSA IS THE ONLY ASSOCIATION REPRESENTING ALL CORNERS OF THE LOCAL MARKETING SPACE ACROSS ALL MEDIA CHANNELS AND TECHNOLOGIES. MEMBERSHIP IS CLASSIFIED BY COMPANY TYPE (AGENCY, MEDIA, PARTNER, ETC.) AND INCLUDES MULTIPLE TIERS WITHIN EACH TYPE. DEPENDING ON MEMBERSHIP LEVEL, BENEFITS MAY INCLUDE EVENT PASSES, MEMBER PRICING AND DISCOUNTS, DATA AND RESEARCH, WEBINAR HOSTING, EXHIBITING OPPORTUNITIES AT EVENTS, BLOG CONTRIBUTION AND MUCH MORE. LSA ALSO OFFERS CONSULTING AND CO-OP ADVERTISING PRODUCTS AND SERVICES AT ADDITIONAL COSTS. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 X 31 0 1 34 1 0 0 0 0 0 0 0 0 X 12 12 0 0 0 0 0 0 1 1 1 0 0 0 1 1 1 1 1 1 0 0 X ROBERT ZINK 2482446200 901 WILSHIRE DR STE 485 TROY MI 48084 BILL DINAN CHAIRMAN 0.50 X X 0 0 0 BEN WOOD THRU 91218 VICE CHAIRMAN 0.50 X X 0 0 0 SHARON SWEENEY SECRETARY/TREASURER 0.50 X X 0 0 0 JAMES CONTINENZA DIRECTOR 0.50 X 0 0 0 NORM HAGARTY DIRECTOR 0.50 X 0 0 0 KEVIN JASPER DIRECTOR 0.50 X 0 0 0 JOE WALSH THRU 111418 DIRECTOR 0.50 X 0 0 0 ERIC WEBB THRU 22018 DIRECTOR 0.50 X 0 0 0 MICHAEL FORDYCE DIRECTOR 0.50 X 0 0 0 SHARON ROWLANDS THRU 22018 DIRECTOR 0.50 X 0 0 0 KELLY NOJAIM DIRECTOR 0.50 X 0 0 0 MANISH PATEL THRU 22018 DIRECTOR 0.50 X 0 0 0 CHAD RICHARD DIRECTOR 0.50 X 0 0 0 PHILLIP RATHER DIRECTOR 0.50 X 0 0 0 KEN TAYLOR THRU 22018 DIRECTOR 0.50 X 0 0 0 JOHN GREGORY DIRECTOR 0.50 X 0 0 0 JON SCOFIELD VICE CHAIRMAN 0.50 X X 0 0 0 PARAS MANIAR DIRECTOR 0.50 X 0 0 0 JOE MARCHESE DIRECTOR 0.50 X 0 0 0 NEGLEY NORTON PRESIDENT 40.00 X 455570 0 402468 GREG STERLING VP STRATEGY 40.00 X 255041 0 20812 WELSEY YOUNG VP PUBLIC AFFAIRS 40.00 X 246521 0 20727 ROBERT ZINK MANAGING DIRECTOR 40.00 X 210030 0 28193 VALERIE ONYSKI MANAGING DIRECTOR 40.00 X 138829 0 14121 1305991 0 486321 5 0 1 0 GXS INC 9711 WASHINGTON BLVD STE 700 GAITHERSBURG MD 20878 B2B INTEGRATION 523440 SAGEKEY INC 990 HWY 287 N STE 106 PMB 124 MANSFIELD TX 76063 SOFTWARE DEVELOPMENT & MAINTENANCE 218567 BLACKSTONE MEDIA GROUP 548 BIMINI BAY BLVD APOLLO BEACH FL 33572 AUDIO/VISUAL SERVICES FOR EVENTS 191777 JENKINS MAGNUS VOLK & CARROLL PC 42714 WOODWARD AVE BLOOMFIELD HILLS MI 48329 ACCOUNTING & CONSULTING 181731 THRIVE ANALYTICS 4951 ASHWYCK PLACE KETTERING OH 45429 MARKET RESEARCH & ANALYSIS 146956 7 NATIONAL ORDER PROCESS 519100 1646293 1646293 SALES DEVELOPMENT PROG 519100 1053273 1053273 MEMBERSHIP DUES 519100 995616 995616 INDUSTRY CONFERENCE 519100 425830 425830 4121012 103011 103011 525 0 525 525 525 4224548 4121012 0 103536 X 1541941 1427184 20785 172772 305492 1828395 21425 69334 379820 225311 121587 48139 112871 91606 TRADE SHOW & CONFERENCE 425027 BAD DEBT EXPENSE 116739 MEMBERSHIPS 18728 CONFERENCE SPONSORSHIPS 9106 1570 6937832 195619 406351 6774192 4023219 338290 782029 174323 217263 224630 245995 551903 319759 212650 232144 663890 663890 8583594 6570891 440166 635569 295012 852610 735178 1488179 X 7848416 5082712 7848416 5082712 8583594 6570891 -2713284 -52420 0 X 0 1 X 1 0 0 1 0 9552 601 8951 157857 147868 9989 384494 171290 213204 232144 X 4172128 -52420 -52420 4224548 0 4224548 6937832 0 6937832 0 6937832 PART X, LINE 2: THE ASSOCIATION IS INCORPORATED AS A NON-PROFIT UNDER THE LAWS OF THE STATE OF DELAWARE AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER THE PROVISION OF SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR TAXES PERTAINING TO UNRELATED BUSINESS INCOME, IF ANY. THE ASSOCIATION HAD NO UNRELATED BUSINESS INCOME TAX EXPENSE FOR THE YEAR ENDED DECEMBER 31, 2018 AND 2017. THE ASSOCIATION FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES. THE STANDARD CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES BY PRESCRIBING THE RECOGNITION THRESHOLD A TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS. THE GUIDANCE ALSO ADDRESSES DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES ON INCOME TAXES, AND ACCOUNTING IN INTERIM PERIOD. MANAGEMENT BELIEVES THE ASSOCIATION HAS NO MATERIAL UNCERTAINTIES IN INCOME TAXES. THE ASSOCIATION FILES FORM 990 IN THE U.S. FEDERAL JURISDICTION AND THE RELATED FORM IN THE REQUIRED STATE JURISDICITIONS. WITH FEW EXCEPTIONS, THE ASSOCIATION IS NO LONGER SUBJECT TO EXAMINATION FOR YEARS BEFORE 2015. 1 0 0 NEGLEY NORTON PRESIDENT 324670 0 130900 0 0 0 0 0 20943 0 476513 0 0 0 GREG STERLING VP STRATEGY 219041 0 36000 0 0 0 0 0 20812 0 275853 0 0 0 WELSEY YOUNG VP PUBLIC AFFAIRS 217539 0 0 0 28982 0 0 0 20727 0 267248 0 0 0 ROBERT ZINK MANAGING DIRECTOR 183530 0 26500 0 0 0 0 0 16509 0 226539 0 0 0 VALERIE ONYSKI MANAGING DIRECTOR 136729 0 2100 0 0 0 0 0 13002 0 151831 0 0 0 PART I, LINE 4A WESLEY YOUNG $23,654 FORM 990, PART V, LINE 3B THE ORGANIZATION NO LONGER HAS OWNERSHIP OF A TAXABLE SUBSIDIARY (CREATIVE OUTLET) AS THIS ENTITY WAS SOLD IN 2017. FORM 990, PART VI, SECTION A, LINE 7B AN AMENDMENT TO THE BYLAWS THAT MATERIALLY AND ADVERSELY AFFECTS A CLASS OF MEMBERSHIP AND DISSOLUTION REQUIRES APPROVAL OF THE MEMBERSHIP. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE AUDIT COMMITTEE BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ALL PRINCIPAL OFFICERS AND COMMITTE MEMBERS MUST DISCLOSE ANY CONFLICT OF INTEREST, INCLUDING ALL MATERIAL FACTS, TO THE DIRECTORS AND COMMITTEE MEMBERS WHO WILL THEN DECIDE IF A CONFLICT OF INTEREST EXISTS AND IF NECESSARY, TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. ON AN ANNUAL BASIS, EACH PRINCIPAL OFFICER AND COMMITTEE MEMBER SHALL SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON HAS RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, HAS READ AND UNDERSTANDS THE POLICY, HAS AGREED TO COMPLY WITH THE POLICY, AND UNDERSTANDS THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION, IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSE. FORM 990, PART VI, SECTION B, LINE 15A THE PRESIDENT'S SALARY AND TARGET BONUS OPPORTUNITY IS SET FORTH WITHIN A WRITTEN EMPLOYMENT AGREEMENT. THE BOARD OF DIRECTORS ESTABLISHES ANNUAL WRITTEN GOALS FOR THE PRESIDENT. THE EXECUTIVE COMMITTEE OF THE BOARD, ACTING AS THE COMPENSATION AND BENEFITS COMMITTEE, CONSISTING OF THE CHAIR, VICE CHAIR AND SECRETARY/TREASURER, ANNUALLY REVIEW THE ACCOMPLISHMENTS OF THE PRESIDENT TO COMPARE TO THE GOALS ESTABLISHED BY THE BOARD. THE COMMITTEE DETERMINES THE BASE SALARY INCREASE, IF ANY, FOR THE PRIOR YEAR'S PERFORMANCE BASED UPON THE ACCOMPLISHMENT OF SUCH GOALS, THE FINANCIAL CONDITIONS OF THE ASSOCIATION AND ITS MEMBERS, AND CONSULTATION WITH AN INDEPENDENT HUMAN RESOURCES PROFESSIONAL. THE DECISION OF THE COMPENSATION AND BENEFITS COMMITTEE IS REPORTED TO THE BOARD OF DIRECTORS AND IS REFLECTED IN CONTEMPORANEOUSLY RECORDED MINUTES OF THE MEETINGS. ALL OTHER STAFF ARE PART OF THE ANNUAL REVIEW AND EVALUATION PROCESS. MERIT INCREASE AMOUNTS FOR THE YEAR ARE APPROVED BY THE BOARD OF DIRECTORS DURING THE BUDGET PROCESS. THE PERCENTAGE IS BASED ON A REVIEW OF MERIT INCREASES AT BOARD COMPANIES AND SIMILAR ASSOCIATIONS. FORM 990, PART VI, SECTION C, LINE 19 YELLOW PAGES INTEGRATED MEDIA MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G FRINGE BENEFITS & PAYROLL TAXES 532,166. SERVICE CHARGES & FEES 75,319. TEMPORARY HELP 31,980. CONSULTING FEES 1,188,930. FORM 990, PART IX, LINE 24E DUES & SUBSCRIPTIONS 1,570.