2019-11-08T07:42:58-06:00 2019-06-30 560574444 CHERRY BEKAERT LLP 1075 PEACHTREE STREET NE SUITE 2200 ATLANTA GA 30309 990 2018-07-01 562024982 FAYETTEVILLE AREA CONVENTION AND VISITORS BUREAU INC FAYE 9104835311 245 PERSON STREET FAYETTEVILLE NC 283015733 JOHN MEROSKI CEO 9104835311 2019-10-31 1 AMANDA ADAMS P00748038 4042090954 68.142.180.173 2019-10-31 08:57:39 ED P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 7314C72CD6054713DA74B7E05F6F3BB8CD1B639E 2018 2020-03-31 21:24:44Z JOHN MEROSKI 245 PERSON STREET FAYETTEVILLE NC 283015733 3309799 0 X WWW.VISITFAYETTEVILLENC.COM X 1997 NC POSITION CUMBERLAND COUNTY AS A DESTINATION FOR MEETINGS, INDIVIDUAL TRAVEL AND SPORTS TOURNAMENTS. 11 11 18 0 0 0 0 0 2822640 3296699 9105 11345 -4896 481 2826849 3308525 0 0 0 0 843747 856116 0 0 0 2019708 1943050 2863455 2799166 -36606 509359 1425809 1943788 101648 110268 1324161 1833520 X POSITION CUMBERLAND COUNTY AS A DESTINATION FOR MEETINGS, INDIVIDUAL TRAVEL AND SPORTS TOURNAMENTS. 0 0 IN FY 2018/19, THE FAYETTEVILLE AREA CONVENTION AND VISITORS BUREAU (FACVB) SECURED 103 MEETINGS, SPORTS TOURNAMENTS, REUNIONS AND GROUP VISITS FOR FUTURE BUSINESS IN CUMBERLAND COUNTY. THESE BOOKINGS REPRESENT MORE THAN 28,254 ROOM NIGHTS AT AREA HOTELS AND A DIRECT ECONOMIC IMPACT OF $7.5 MILLION. THE INDIRECT, ROLLOVER IMPACT ON OUR ECONOMY IS $18.8 MILLION. THE FACVB LAUNCHED A NEW WEBSITE IN JUNE OF 2018. IN THE FIRST YEAR, AVERAGE MONTHLY WEB VISITATION GREW 70%, FROM 17,854 IN 17/18 TO 30,430 IN 18/19. IN THE LAST FY, WE INCREASED SOCIAL MEDIA ENGAGEMENT ACROSS ALL PLATFORMS BY 20%.THE SPRING LAKE VISITOR GUIDE WAS DESIGNED AND PRINTED.OTHER FY 2018/19 RESULTS: PRODUCED 44 BLOGS ON GOFAYETTEVILLE.COM, OFFERING LOCALS' VIEW ON THINGS TO SEE AND DO THROUGHOUT CUMBERLAND COUNTY. READERSHIP OF GOFAYETTEVILLE GREW BY 87% FROM THE PREVIOUS FISCAL YEAR. GENERATED 165 LEADS FOR FUTURE BUSINESS, COMPLETED 16 SALES BLITZES TO KEY REGIONS AND ATTENDED 18 TRADE SHOWS. PROCESSED 9,894 VISITOR INQUIRIES AT TWO LOCAL VISITOR CENTERS. COORDINATED HEROES HOMECOMING V, WHICH FOCUSED ON HONORING VIETNAM VETERANS. LEARN MORE: HEROESHOMECOMING.COM ISSUED 24 PRESS RELEASES, HOSTED 24 TRAVEL WRITERS AND INFLUENCERS AND GENERATED 86 OUT-OF-MARKET PIECES OF PUBLICITY FOR CUMBERLAND COUNTY TOURISM AMENITIES. 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 1 18 1 0 0 0 0 0 0 0 0 X 11 11 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 NC X JOHN MEROSKI 9104835311 245 PERSON STREET FAYETTEVILLE NC 28306 SUBODH THAKUR CHAIRMAN 1.00 X X 0 0 0 LAURA LEAL VICE CHAIRMAN 1.00 X X 0 0 0 AMY CANNON SECRETARY 1.00 X X 0 0 0 JAMES GRAFSTROM TREASURER 1.00 X X 0 0 0 SANDA BUDIC DIRECTOR 1.00 X 0 0 0 ADAM COLLIER DIRECTOR 1.00 X 0 0 0 DOUG HEWETT DIRECTOR 1.00 X 0 0 0 BECKI KIRBY DIRECTOR 1.00 X 0 0 0 SHARON LEE DIRECTOR 1.00 X 0 0 0 SURESH PATEL DIRECTOR 1.00 X 0 0 0 JIM SOFFEE DIRECTOR 1.00 X 0 0 0 JOHN MEROSKI PRESIDENT/CEO 50.00 X 144350 0 20688 KELLY BRILL OFFICE MANAGER 40.00 X 49768 0 12026 194118 0 32714 1 0 1 0 REPUBLIK 520 S HARRINGTON ST RALEIGH NC 27601 ADVERTISING & PR 388449 RUBBERNECK 520 S HARRINGTON ST RALEIGH NC 27601 PR & MEDIA RELATIONS 149990 MEDIA ONE NA 3237 SATELLITE BLVD DULUTH GA 30096 SOCIAL MEDIA CAMPAIGN - WEBSITE RETARGET 132500 SIMPLEVIEW 8950 N ORACLE RD TUCSON AZ 85704 CONSULTING, DEVELOPMENT & HOSTING CRM 105812 4 OCCUPANCY TAX 900099 3249792 3249792 GRANT CONTRACTS 900099 35710 35710 BUSINESS PROMOTION ADV 900099 11197 11197 3296699 11526 11526 181 -181 -181 -181 1574 1093 481 481 3308525 3296999 0 11526 221262 515233 26671 42223 50727 29248 36582 1332450 96346 13686 98533 51248 18444 9836 PROMOTIONAL 93683 FAM/SITE VISITS 50978 EVENT HOSTING 44718 REPAIRS AND MAINTENANCE 36295 31003 2799166 193766 621593 739457 753050 245221 301796 9238 9601 4090 38401 509628 290281 234037 219347 1425809 1943788 69154 88484 32494 21784 101648 110268 X 1324161 1833520 1324161 1833520 1425809 1943788 509359 0 X 0 1 X 1 0 163340 46157 117183 294346 197032 97314 51942 47092 4850 219347 X 3308525 0 3308525 0 3308525 2799166 0 2799166 0 2799166 PART X, LINE 2: THE BUREAU ACCOUNTS FOR TAX UNCERTAINTIES BASED ON A MORE LIKELY THAN NOT RECOGNITION THRESHOLD WHEREBY TAX BENEFITS ARE ONLY RECOGNIZED WHEN THE BUREAU BELIEVES THAT THEY HAVE A GREATER THAN 50% LIKELIHOOD OF BEING SUSTAINED UPON EXAMINATION BY TAXING AUTHORITIES. THE BUREAU HAS EVALUATED ALL OF ITS TAX POSITIONS AND DETERMINED THAT IT HAD NO MATERIAL UNCERTAIN INCOME TAX POSITIONS AS OF JUNE 30, 2019 AND 2018. X X 0 0 0 JOHN MEROSKI PRESIDENT/CEO 138030 0 320 0 6000 0 8661 0 12027 0 165038 0 0 0 FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS IS COMPRISED OF THE FOLLOWING INDIVIDUALS: (A) THE COUNTY MANAGER OR HIS/HER DESIGNEE; (B) THE CITY MANAGER OF THE CITY OF FAYETTEVILLE OR HIS/HER DESIGNEE; (C) THE DIRECTOR OF THE CROWN CENTER OR HIS/HER DESIGNEE; (D) THE TWO REPRESENTATIVES NOMINATED BY HOTELS AND MOTELS WITHIN THE COUNTY OF CUMBERLAND WHICH HAVE FEWER THAN 100 ROOMS AND APPOINTED BY THE COUNTY COMMISSIONERS. (E) THE TWO REPRESENTATIVES NOMINATED BY HOTELS AND MOTELS WITHIN THE COUNTY OF CUMBERLAND WHICH HAVE IN EXCESS OF 100 ROOMS AND APPOINTED BY THE COUNTY COMMISSIONERS. (F) THE CHAIRMAN OF THE AIRBORNE AND SPECIAL OPERATIONS MUSEUM; (G) A REPRESENTATIVE OF A HOTEL OR MOTEL WITHIN THE COUNTY OF CUMBERLAND WHICH HAS ROOMS SUBJECT TO THIS OCCUPANCY TAX AND MEETING SPACE IN EXCESS OF 6,000 SQUARE FEET WHICH SHALL BE ELECTED BY THE BOARD OF DIRECTORS UPON RECOMMENDATION OF A NOMINATING COMMITTEE APPOINTED BY THE CHAIRMAN; (H) A REPRESENTATIVE OF A HOTEL OR MOTEL WITHIN THE COUNTY OF CUMBERLAND WHICH HAS ROOMS SUBJECT TO THIS OCCUPANCY TAX AND SHALL BE ELECTED BY THE BOARD OF DIRECTORS UPON RECOMMENDATION OF A NOMINATING COMMITTEE APPOINTED BY THE CHAIRMAN; AND (I) AN AT-LARGE MEMBER, APPOINTED BY THE BOARD OF COUNTY COMMISSIONERS, WHICH IS REPRESENTATIVE OF ONE OR MORE OF THE FOLLOWING GROUPS: (1) ARTS/CULTURAL COMMUNITY; (2) BUSINESS COMMUNITY; (3) MILITARY; AND HAS A DEMONSTRATED INTEREST IN TRAVEL AND TOURISM IN THE COUNTY. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT/CEO AND CFO WILL REVIEW THE 990 PRIOR TO FILING. A COPY OF THE 990 WILL BE E-MAILED TO THE BOARD MEMBERS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY AS PART OF THE MANAGEMENT DUTIES. IN THE EVENT OF A CONFLICT, THE BOARD OF DIRECTORS WOULD GET INVOLVED AND THE PERSON WITH THE POTENTIAL CONFLICT WOULD RECUSE HIMSELF OR HERSELF FROM ANY DELIBERATIONS OR VOTE. FORM 990, PART VI, SECTION B, LINE 15 THE CEO'S SALARY IS A CONTRACTED AMOUNT VOTED ON BY THE BOARD OF DIRECTORS. THE AMOUNT IS DETERMINED BY LIKE POSITIONS SUCH AS THE SALARY OF THE CEO OF THE CHAMBER OF COMMERCE OR OTHER CVB DIRECTORS WITH SIMILAR YEARS EXPERIENCE. ALL DELIBERATIONS ARE DOCUMENTED IN THE BOARD MINUTES. THERE ARE NO KEY EMPLOYEES AT THE PRESENT TIME. HOWEVER, IN THE EVENT KEY EMPLOYEES ARE ENGAGED, A SIMILAR PROCESS WILL BE FOLLOWED. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC TO THE EXTENT DICTATED BY LAW. COUNTY OF CUMBERLAND NORTH CAROLINA 117 DICK STREET FAYETTEVILLE NC 28301 566000291 GOVERNMENT NC 170(C)(1) 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0