2019-08-09T11:09:45-07:00 2018-12-31 371420474 Fontanello Duffield & Otake LLP 44 Montgomery Street Suite 1305 San Francisco CA 94104 990 2018-01-01 271912845 Catchlight formerly - PhotoPhilanthropy CATC 5106460210 1150 25th Street San Francisco CA 94107 Elodie Mailliet Storm Executive Director 2019-08-09 false Carol Duffield P01257136 4159830200 2018 2019-02-21 02:37:17Z X Nancy Richards Farese 1150 25th Street San Francisco CA 94107 961528 false false X www.catchlight.io X 2010 CA At CatchLight, we believe in the power of visual storytelling to foster a more nuanced and empathetic understanding of the world. We serve as a transformational force, urgently bringing resources and organizations together to support leaders in a thriving visual ecosystem. Our goal is to discover, develop and amplify visual storytellers. 7 7 5 0 485776 961261 0 0 -17108 267 468668 961528 76500 90000 0 128810 325397 37063 0 169000 405063 336719 647436 752116 -178768 209412 100345 321958 16944 29145 83401 292813 Catchlight believes that by hosting an annual convening comprised of thought leaders in social justice, photography, arts, media, and members of the general public, CatchLight's strategies will be shaped by a comprehensive understanding of the complex needs of our time. Our strategies for meeting such complex needs are expressed through Fellowships, the Everyday Bay Area Project, exhibitions and public programs. false false 465517 90000 CatchLight FellowshipThe CatchLight Fellowship serves as a form of incubator for innovative leaders working in visual storytelling. More than 320 artists, residing in 54 countries applied for the 2018 CatchLight fellowship, which was awarded to three innovative artist leaders: Andrea Bruce, Carlos Javier Ortiz and Aida Muluneh. CatchLights Fellowship (in-person) programs served more than 95,000 people in 2018 through four exhibitions and many more free educational programs. More than 60 million people also engaged with CatchLight content, published in 30 articles at media outlets including: Harpers, National Geographic, and the New York Times. Additional 2018 program service accomplishments include: CatchLight Fellows earned 13 awards, including National Geographic Explorer, Canon Ambassador, and a Eugene Smith Award. And, more than 3,500 students learned about photography, media literacy, and democracy from photographers teaching in their classrooms. Program partners included: the Boda Group, International Center for Photography, the Center for Investigative Reporting, the Pulitzer Center for Crisis Reporting, The Commonwealth Club, SF Camerawork, Anastasia Photo, San Francisco State University, Project Rebound, and United Photo Industries. Everyday Bay AreaCatchLights Everyday Bay Area (EDBA) brought together 20 diverse artists to share ideas and exhibit work celebrating daily life and address social issues facing diverse Bay Area residents. In 2018, nearly 2,000 people enjoyed EDBA artwork in-person, accessing free exhibitions, screenings and panel discussions. These program highlights included: The Everyday Bay Area Tender Souls film screenings and panel discussions at Covo and Twitter, participation in the Re:Home For Freedoms exhibition, Focal Points exhibition at SF Camerawork, Imagining Abundance exhibition and multimedia performance co-created by the community, presented at Pro Arts gallery. Over the course of the year, community members engaged with EDBA online content through 54,769 posts and comments made on social media channels. Program partners included: ProArts Gallery, re.riddle, For Freedoms, SF Camerawork, Twitter, Covo, and Oakland School for the Arts. CatchLight Local: A Visual Storytelling InitiativeResponding to media consolidation, news deserts and a growing urgent need for local visual storytelling to help communities see and respond to local issues, this new initiative will combine place-based community art engagement with new media models to help to reseed visual storytelling. The Bay Area pilot will focus on issues of economic inclusion by elevating stories through community engagements led by dedicated local visual storytellers. The launch workshop, subsequent open call and public programming will take place in 2019. Program partners include SF Camerawork. 465517 true true false false false false false false false false true false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false true 26 0 true 5 true false false false false false true true false false 0 false false false false false false false false false false false false X 7 7 false false false false false false false true false false false true true true true false false true true false CA X Nancy Richards Farese 5106460210 1150 25th Street San Francisco CA 94107 X Nancy Richards Farese Chair 20.00 0.00 X X 0 0 0 Deirdre Atkin Hockett Director 0.25 0.00 X 0 0 0 Stephen Mayes Director 0.25 0.00 X 0 0 0 Robert Rosenthal Director 0.25 0.00 X 0 0 0 Christopher Michel Director 0.25 0.00 X 0 0 0 Ed Kashi Director 0.25 0.00 X 0 0 0 Mike Ramsay Director 0.25 0.00 X 0 0 0 0 false false false 0 961261 961261 0 0 0 0 0 0 0 0 0 Misc. Income 900099 267 267 267 961528 267 0 90000 90000 0 0 0 0 264996 134885 15764 114347 7498 2154 5344 30664 16453 2598 11613 22239 11341 1565 9333 0 250 250 37379 37379 0 0 1509 1509 62014 46780 5350 9884 58750 40334 18416 1906 463 96 1347 7646 2525 4077 1044 0 25086 10545 5408 9133 32233 27754 2372 2107 0 14508 12543 1568 397 0 0 1885 1078 126 681 2036 2036 Exhibitions 48825 48793 32 Bookkeeping 13454 13454 Printing and Publications 8948 5832 92 3024 Fellowship Awards - Judging 7000 7000 13290 7037 5539 714 752116 465517 117599 169000 83697 212622 0 100000 0 0 0 0 0 16648 4748 28106 23518 4588 0 0 0 0 0 100345 321958 16944 29145 16944 29145 X 83401 292813 83401 292813 100345 321958 209412 X false false false X 573787 504051 262719 485776 860811 2687144 0 0 573787 504051 262719 485776 860811 2687144 1500257 1186887 0 0 0 2687144 43108 0.44170 0.15830 X Part I: Additional Information We aim to increase our visibility, brand reliability, audience engagement, and community support and invested in communications and marketing contractors (Provok, and Media Cause) with the goals of clearly articulating our mission, program goals and to provide transparency around how we address those goals. These investments supported significant growth in both public support and engagement: CatchLights in-person program engagement jumped from approximately 500 people in 2017 to 97,000 in 2018. 99.5% of that audience attended CatchLight events for free.Over the last year and a half, CatchLight has also realized substantial growth in public support, more than tripling both the number of individual donors and the amount of their support. CatchLights continuous and bona fide solicitation for funds program included: four donor cultivation events, two digital and direct mail campaigns, major donor cultivation, and launched a rigorous grant strategy. In 2018, CatchLight submitted letters of inquiry or grant applications to 27 different foundations and was awarded $143k in grants. 15745 11157 4588 12361 12361 4588 true 0 0 Fellowships 6 90000 Additional Supplemental Information There was a global "call" for applications that resulted in 320 applicants. We hosted 2 rounds of judging, the final round of which was a global jury panel of independent experts in the industry. We selected first a shortlist, and then a final list of 3. Grantmaker's Description of How Grants are Used We have quarterly check-ins with Fellows and scheduled presentations of the work related to the project we are funding. We agree to expectations via a Letter of Agreement which is signed at the outset of the Fellowship, with agreed upon deliverables and payment schedule. Client Note 1 Client Note 1 - Facts and Circumstances StatementSchedule AFacts and Circumstances NarrativeOver the past five years, we have successfully maintained our target goal of ensuring that at least 10% of the our support is from a diverse group of public supporters. The following is a description of the historical activities of CatchLight (the Organization, or CatchLight) and the relevant facts necessary to demonstrate CatchLights satisfaction of the facts and circumstances test, and its qualification thereby as a publicly supported organization under Section 170(b)(1)(A)(vi) of the Internal Revenue Code (the Code). The description below is keyed to headings that match the requirements of the test as set out by the regulations governing Section 170 of the Code.A.Attraction of Public Support1.CatchLights solicitation of public supportSince its inception, CatchLight has been dedicated to fulfilling its core mission of promoting social change through visual storytelling. Our activities and staffing levels have fluctuated over the past few years as we experimented with how to best fulfill this mission in the most sustainable manner possible. We have worked to attract support from individual donors in the local communities in which we operate and from among our global audience. Over this time, we have experimented with and engaged in various means of fundraising including individual solicitations, outreach to private foundations, and event sponsorship arrangements. We are currently building on these early successes, and are establishing a robust program for garnering public support with the intention of substantially increasing CatchLights public involvement and further diversifying its funding sources. Accordingly, in 2017, we began to devote more of our resources to expanding our fundraising efforts and support base. In the spring of 2017, CatchLight launched its first formal major donor program for supporters contributing $1,000 to $5,000. The Spring 2017 Appeal engaged many donors, a majority of whom had never contributed to CatchLight before. Eight new donors joined the inaugural CatchLight Visionaries giving circle. Additionally, by the end of 2017, the appeal realized five additional gifts exceeding $1,000. In the fall of 2017, CatchLight rallied the support of more than 200 local and international photographers, industry leaders, students, and community activists at a series of public events that resulted in 20 gifts, the vast majority of which were from donors and audiences new to the Organization. We found similar success through an end of the year appeal that realized 16 additional donors.In September 2017, we hired a full time Director of Philanthropy, and the next month we hired a full-time Development and Operations Coordinator who spends approximately 50% of her time supporting fundraising outreach and development efforts. The team has implemented development policies and adopted nationally recognized best practices consistent with those described by the National Association of Fundraising Professionals. In addition to these internal efforts, we have also hired external communications and marketing contractors (Brazer Communications, Provok, and Media Cause) to help us articulate our mission and improve our public visibility, audience engagement, and community support. We are hoping to build on our additional investment in fundraising talent and our specific goals for 2018 include:?Increase subscription to our major donor program CatchLight Visionaries by demonstrating our value to the community?Build an internal culture of philanthropy, so that all staff, the board of directors, and affiliates feel empowered to speak on behalf of CatchLight and introduce us to others?Improve donor trust by increasing fiscal and organizational transparency through the use of programs and organizations like Guide Star and the Cultural Data Project?Seek partner support to boost social media and general brand recognition. ?Identify long term organizational goals and shorter term funding plans so we can build strategies to fund them (for example, a 2019 Environmental Fellowship)?Develop value and program aligned donor materials to clearly define goals, purpose, and progress toward those outcomes. We are also seeking to expand our audience and supporters through selective alignment with programmatic partners that similarly serve the community such as Pro Arts Gallery, The Great Wall of Oakland, SF Camerawork, and UC Berkeley Graduate School of Journalism, among others. Plans are in place to work together with other non-profit media partners such as KQED, The Marshall Project, CALmatters, The Pulitzer Center, and others. In 2018, we plan to grow our CatchLight Visionaries giving circle, with the goal of annually raising $50,000 from this group.. Two donor outreach events are already planned in conjunction with our art exhibitions one in San Francisco in May and another in New York City in September. In addition, throughout the year, donors will now receive donor-centric communications and invitations to events that meet their interests. We have also planned a gala Spring Appeal consisting of an email and social media campaign and an End of Year appeal consisting of online and direct mail solicitation. Our in-person events for 2018 include a cocktail hour to celebrate the opening of the CatchLight exhibit at SF Camerawork, a dinner party to celebrate the opening of the CatchLight exhibit at Photoville in New York City, and a fall fundraising event comprising an entire day of photography related programming,2.CatchLights outreach to other public charities and governmental entitiesCatchLights mission is to promote social change through visual storytelling. It is a mission that resonates with many other organizations with whom we partner, spanning education, arts, and social justice and advocacy. In 2018, our partners will include publicly supported non-profit organizations such as United Photo Industries, SF Camerawork, KQED, and Pro Arts Gallery. We are also hoping to partner with the McEvoy Foundation for the Arts, the David Brower Center and others. We are seeking partnerships to expand the reach of our programs, build public support, and procure funds and sponsorships from public foundations. This approach has been successful over the last few years, and we have received consistent support from several public foundations including the Silver Giving Foundation and the Coastal Community Foundation of SC. We are currently expanding our grant program, seeking support from approximately 20 foundations with which we have not previously engaged. Our goal for this year is to secure a minimum of $50,000 in foundation and governmental entity support and establish more of these relationships for broader future support. We expect to continue to receive support from our existing relationships with foundations, corporations, and governmental entities to fund our programs and operations. A preliminary list of these anticipated supporters includes the following organizations:Fleishhacker FoundationCal HumanitiesEast Bay Community FoundationWyncote FoundationWallace Global FundThe San Francisco FoundationNeda Nobari FoundationReva & David Logan FoundationWalter & Elise Haas Fund (Sr.)Fledgling FundFord FoundationCummings FoundationSkoll FoundationCompton FoundationKnight FoundationKresge FoundationStupski FoundationJonathan Logan Family FoundationBaum FoundationB.Multi-Factor Analysis1.Percentage of Financial SupportCatchLights public support fraction for the combined years 2013-2017 is 15.17%. Please see Part II of Schedule A above for the detailed calculation of our public support fraction. This amount includes in full $160,000 in contributions received from the Charles Schwab Charitable Fund, a donor advised fund and publicly supported organization, contributed to CatchLight at the request of Nancy Farese. Because the Charles Schwab Charitable Fund has attested to us that it qualifies as a publicly supported organization, we have treated these contributions as not subject to the 2% maximum in calculating the public support numerator. If the public support fraction were calculated subjecting these contributions to a 2% cap, our public support fraction would be 10.40% ($245,767/$2,362,690), and still meet the 10% minimum requirement.2.Sources of SupportSince 2013, CatchLight has received support from a range of individuals and organizations representing various segments of the broader community. Foundation grants have come from the Farese Family Foundation, the Coastal Community Foundation of South Carolina, the Ward Family Foundation, the Marin Community Foundation, the Richards Foundation, Inc., the Silver Lining/Giving Foundation, PhotoWings, the Silicon Valley Community Foundation, and the North Ridge Foundation, among others. In addition, CatchLight has received substantial support from a donor advised fund, and support from a wide variety of individual don Form 990, Part VI, Line 11b: Form 990 Review Process The Chair/Executive Director reviews the returns prior to filing. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts In 2018, the Board adopted a handbook outlining procedures and policies as well as a code of conduct with: sexual harassment policy, confidentiality agreement, and conflict of interest policy. The organization has implemented development policies and adopted nationally recognized best practices consistent with those described by the National Association of Fundraising Professionals. In the spirit of transparency and community trust, in 2018 CatchLight earned a platinum seal of transparency on the Guide Star website and will continue to update this content year after year to ensure our programs, policies, governance and impact metrics are easily accessible to the public. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management The Board provides oversight for the compensation of top management based on industry comps. Salary rates are secured by an offer letter. Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees The Organization follows the same process as that of top management. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available The Organization's tax returns and organizing documents are available upon request.