2019-02-26T10:26:45-06:00 2018-06-30 320043599 LEGACY PROFESSIONALS LLP 4 WESTBROOK CORPORATE CENTER SUITE 700 WESTCHESTER IL 60154 990 2017-07-01 362130315 AMERICAN MARKETING ASSOCIATION AMER 3125429000 130 E RANDOLPH NO 22 FL CHICAGO IL 60601 RUSSELL B KLEIN CHIEF EXECUTIVE OFFICER 3125429000 2019-02-26 1 ROSE DOHERTY P00653989 3123680500 12.235.239.120 2019-02-26 10:26:50 CS P 01FF971B33C791C5FD2602C975EFEBEE9F01525E DBF743AF1216C3B70D6C9C598EE47CA4DBC4F1E6 2017 2019-02-21 02:37:17Z RUSSELL B KLEIN 130 E RANDOLPH NO 22 FL CHICAGO IL 60601 26161563 0 X WWW.AMA.ORG X 1951 IL THE AMERICAN MARKETING ASSOCIATION (AMA) IS A PROFESSIONAL ASSOCIATION FOR INDIVIDUALS AND ORGANIZATIONS LEADING THE PRACTICE, TEACHING, AND DEVELOPMENT OF MARKETING KNOWLEDGE WORLDWIDE.OUR PRINCIPLE ROLE IS TO SERVE AS A FORUM TO CONNECT LIKE-MINDED INDIVIDUALS AND FOSTER KNOWLEDGE SHARING, PROVIDE RESOURCES, TOOLS AND TRAINING AND SUPPORT MARKETING PRACTICE AND THOUGHT LEADERSHIP AROUND THE GLOBE. 17 16 86 3000 1697830 0 166638 121109 16717370 16838617 104279 184822 998 0 16989285 17144548 185060 217752 0 0 6912209 7268770 0 0 0 9452414 8067130 16549683 15553652 439602 1590896 9377918 10411549 8471433 7900969 906485 2510580 X SEE SCHEDULE O. 0 0 7566901 149144 9504983 EXPERIENCE:THE AMA COMMUNITY INCLUDES OVER 250,000 INDIVIDUAL MARKETERS WHO WORK, TEACH, OR STUDY IN THE FIELD OF MARKETING. THE AMA EXPERIENCE DEPARTMENT IS CHARGED WITH MAKING SURE THAT MARKETERS ARE AWARE OF AND HAVE ACCESS TO CONTINUED EDUCATION, NETWORKING, AND KNOWLEDGE THAT FIT THEIR INDIVIDUAL CAREER GOALS, FINANCIAL MEANS, AND THE GOALS OF THE ORGANIZATIONS WHERE THEY WORK. AMA EXPERIENCE MANAGES 74 CHAPTERS FOR MARKETING PROFESSIONALS, 350 CHAPTERS FOR UNDERGRADUATE STUDENT MEMBERS AND CLOSE TO 20 SPECIAL INTEREST GROUPS FOR MARKETING ACADEMICS. EACH OF THESE CHAPTERS AND GROUPS ARE RUN BY VOLUNTEERS AT THE LOCAL LEVEL, SUPPLYING AMA VOLUNTEERS WITH LEADERSHIP EXPERIENCE TO BOLSTER THEIR RESUMES. COUNTLESS STORIES CAN BE TOLD ABOUT THE AMA'S ROLE IN MARKETERS' CAREER ADVANCEMENTS. THE LOCAL AMA EXPERIENCE PROVIDES OPPORTUNITY FOR NETWORKING, LOCAL PROGRAMMING AND MENTORSHIP AMOUNG AMA MEMBERS. BEYOND THE LOCAL CHAPTER, AMA EXPERIENCE MANAGES AND MARKETS OVER 35 LIVE CONFERENCES AND TRAINING EVENTS AND OVER 100 VIRTUAL EVENTS BRINGING TOGETHER MARKETERS AT VARIOUS CAREER LEVELS, ROLES AND INDUSTRIES TO SHARE BEST PRACTICES, LEARN FROM EACH OTHER AND STANDOUTS IN THE FIELD, BUILD ON EXISTING THEORY AND FURTHER MARKETING PRACTICES. OUR NONPROFIT MARKETING AND HIGHER EDUCATION MARKETING CONFERENCES ARE CONSIDERED BEST-IN-CLASS WITHIN THOSE SPECIFIC INDUSTRIES. AND THE INTERNATIONAL COLLEGIATE CONFERENCE INCLUDES CASE COMPETITIONS THAT LEAD TO AWARDS AND JOB OPPORTUNITIES FOR STUDENTS.EACH YEAR APPROXIMATELY 35,000 MARKETERS ATTEND EITHER A LIVE OR VIRTUAL CONFERENCE, TRAINING EVENT, OR WEBCAST. 1513113 68074 1900661 ALLIANCES:AMA ALLIANCES MANAGES PARTNERSHIPS WITH OVER 300 BUSINESSES AND CORPORATIONS EACH YEAR THAT EITHER PROVIDE VALUABLE SERVICES TO MEMBERS OF THE AMA COMMUNITY AND/OR ACT AS SPONSORS FOR EVENTS AND TRAINING, WHICH SUBSIDIZES THE REGISTRATIONS FEES FOR ATTENDEES.THE SERVICES PROVIDED BY OUR PARTNERS HELP TO POWER OUR JOB BOARD, VIRTUAL CAREER FAIR, DIRECTORY OF PUBLIC AND PROFESSIONAL SPEAKERS, THIRD-PARTY MEMBER BENEFITS PROGRAM, OUR JOURNAL DISTRIBUTION NETWORK, AND A HOST OF OTHER THINGS - ALL VERY VALUABLE RESOURCES TO MARKETERS. SUCH PARTNERS ALSO PROVIDE TRAINING AND KNOWLEDGE SHARING VIA WEBCASTS AND CONTENT ON AMA.ORG, WHICH WE ARE ABLE TO PROVIDE FREE OF CHARGE TO THE MARKETING COMMUNITY.IN ADDITION, AMA ALLIANCES MANAGES OVER 25 AWARDS THAT ARE GIVEN OUT TO MARKETING PRACTITIONERS, ACADEMICS AND STUDENTS. 2973541 534 3735143 CONTENT:THE AMA CONTENT DEPARTMENT IS RELIED UPON BY MARKETERS TO DEVELOP AND CURATE INFORMATION, NEWS, RESOURCES AND STATISTICS THAT ARE VITAL TO THE MARKETING COMMUNITY AND OFTEN ONLY AVAILABLE ELSEWHERE AT A HIGH PRICE. AMA CONTENT IS DELIVERED THROUGH ONLINE CHANNELS, PRINT PUBLICATIONS, VIRTUAL EVENTS, LIVE CONFERENCES AND TRAINING.AN AVERAGE OF 50 ARTICLES PER MONTH ARE PUBLISHED TO AMA.ORG, WHICH RECEIVES APPROXIMATELY 3.1 MILLION VISITS ANNUALLY. VISITORS COME SEEKING INFORMATION ON CAREER MANAGEMENT, CONTINUED EDUCATION IN THE FIELD OF MARKETING, SALARY BENCHMARKS, MARKETING INDUSTRY KNOWLEDGE AND BUSINESS DATA TO SUPPORT THEIR MARKETING PLANS AND RECOMMENDATIONS FOR GROWTH WITHIN THEIR OWN ORGANIZATIONS.THE AMA CONTENT DEPARTMENT PUBLISHES 10 ISSUES A YEAR OF MARKETING NEWS, A RECENT FOLIO AWARD-WINNING PUBLICATION. THE TEAM ALSO WORKS WITH OUTSIDE PARTNERS TO PRODUCE NO LESS THAN 4 PROPRIETARY STUDIES PER YEAR THAT INCLUDE RELEVANT DATA THAT MARKETERS NEED TO MAKE BUDGETING, PLANNING AND STRATEGIC DECISIONS.EACH YEAR, THE AMA PUBLISHES 6 ISSUES OF THE JOURNAL OF MARKETING, 6 ISSUES OF THE JOURNAL OF MARKETING RESEARCH, 4 ISSUES OF THE JOURNAL OF INTERNATIONAL MARKETING, AND 2 ISSUES OF THE JOURNAL OF PUBLIC POLICY AND MARKETING. THE AMA JOURNALS ARE CONSISTENTLY RANKED AS THE TOP IN THE INDUSTRY. PROFESSORS OF MARKETING, DOCTORAL STUDENTS AND RESEARCHERS WORK HARD TO BE PUBLISHED IN AMA JOURNALS AS THE HONOR IS WEIGHED IN THEIR PURSUIT OF UNIVERSITY TENURE. 12053555 1 1 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 0 0 0 1 1 0 0 0 0 0 1 1 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 82 0 1 86 1 1 1 0 0 0 0 0 0 0 0 0 X 17 16 0 0 0 0 1 1 0 1 1 0 1 1 1 1 1 1 0 0 1 0 0 IL X JEREMY VAN EK 3125429064 130 E RANDOLPH ST 22 FLOOR CHICAGO IL 60601 MARY GARRETT CHAIRPERSON-NEW/SECY-TREAS-PAST 4.00 X X 0 0 0 BILL CRON CHAIRPERSON - ELECT 3.00 X X 0 0 0 VALARIE ZEITHAML CHARIPERSON-ELECT-PAST CHAIR 3.00 X X 0 0 0 STACY ARMIJO SECRETARY-NEW/AT-LARGE BRD MBR-PAST 3.00 X X 0 0 0 DENNIS R JAMES TREASURER 3.00 X X 0 0 0 GREG W MARSHALL AT-LARGE BOARD MEMBER 2.00 X 0 0 0 H RAO UNNAVA AT-LARGE BOARD MEMBER 2.00 X 0 0 0 JEFFERY INMAN AT-LARGE BOARD MEMBER 2.00 X 0 0 0 KAREN ALBRITTON AT-LARGE BOARD MEMBER 2.00 X 0 0 0 MARK HOUSTON AT-LARGE BOARD MEMBER 2.00 X 0 0 0 MAYUR GUPTA AT-LARGE BOARD MEMBER 2.00 X 0 0 0 BARRY CALPINO AT-LARGE BOARD MEMBER 2.00 X 0 0 0 IPSITA DASGUPTA AT-LARGE BOARD MEMBER 2.00 X 0 0 0 CHRIS DI CESARE AT-LARGE BOARD MEMBER 2.00 X 0 0 0 SUNIL GUPTA AT-LARGE BOARD MEMBER 2.00 X 0 0 0 RUSSELL B KLEIN CHIEF EXECUTIVE OFFICER 40.00 X X 459829 0 34586 SANDY JAP BOARD MEMBER 2.00 X 0 0 0 JENNIFER SEVERNS CHIEF EXPERIENCE OFFICER 40.00 X 206586 0 2077 JEREMY VAN EK CHIEF OPERATING OFFICER 40.00 X 238252 0 14461 BARBARA GROBICKI CHIEF ALLIANCE OFFICER 40.00 X 175586 0 9128 ANDREW FRIEDMAN CHIEF CONTENT OFFICER 40.00 X 205118 0 14951 CATHERINE ECK ACCOUNT EXECUTIVE 40.00 X 123429 0 6552 CHERYL DOHERTY DIRECTOR, LIVE EXPERIENCE 40.00 X 122211 0 14673 CHRISTOPHER BARTONE DIRECTOR, DIGITAL CONTENT 40.00 X 113318 0 14321 SCOTT STERN CUSTOMER INSIGHTS MANAGER 40.00 X 110274 0 13146 ANDREW NELMES COMMERCIAL ALLIANCES DIRECTOR 40.00 X 103905 0 5687 1858508 0 129582 13 0 1 0 BATES CREATIVE GROUP 1119 E WEST HIGHWAY SILVER SPRING MD 20910 CREATIVE SERVICES 204873 1 121109 121109 ADVERTISING AND SPONSORSHIPS 541800 3886964 2189134 1697830 EVENTS 541800 3873083 3873083 PUBLISHING 541800 3588311 3588311 MEMBERSHIP DUES 900099 3284889 3284889 SUBSCRIPTIONS 541800 1931549 1931549 273821 273821 16838617 88917 88917 9112920 9017015 95905 95905 95905 17144548 15140787 1697830 184822 85338 85338 42244 42244 90170 90170 1401120 1401120 4906892 4421331 485561 146931 116363 30568 452283 358187 94096 361544 292193 69351 8387 6110 2277 92144 67127 25017 30441 30441 295525 295525 447843 444577 3266 110717 84768 25949 985350 423701 561649 871900 703341 168559 445495 311943 133552 2745957 2602160 143797 64620 48465 16155 782089 503965 278124 47153 35365 11788 PUBLISHING 951091 951091 SPONSORSHIP FULFILLMENT 86455 86455 SPECIAL INTEREST GROUPS 76746 76746 MISCELLANEOUS 25217 6390 18827 15553652 12053555 3500097 0 744515 1626777 7529 49019 924237 1256020 328823 411721 5733726 2456378 3566864 3277348 3751035 3746999 54915 43665 9377918 10411549 794004 1574430 4384480 4583771 513855 3292949 1228913 8471433 7900969 X -1458736 54847 1263166 1368975 1102055 1086758 906485 2510580 9377918 10411549 X 1590896 -66801 80000 X 0 1 X 1 0 X 23577 61302 145767 166638 121109 518393 15729553 15932642 16616121 14597789 15140787 78016892 15753130 15993944 16761888 14764427 15261896 78535285 0 0 0 78535285 214794 213843 132486 98728 88917 748768 68535 91355 159890 214794 213843 132486 167263 180272 908658 167195 140492 136917 444604 16135119 16348279 17031291 14931690 15442168 79888547 0.98310 0.98130 0.01140 0.01110 X SCHEDULE A, PART III, LINE 12 SCHEDULE A, PART III, LINE 12, EXPLANATION FOR OTHER INCOME: OTHER INCOME 2013 AMOUNT: $167,195 2014 AMOUNT: $140,492 2015 AMOUNT: $136,917 2016 AMOUNT: $0 1746306 13779 94016 69695 1784406 1627511 2150 190929 74284 1746306 1775073 6000 -38853 114709 1627511 1771446 56346 52719 1775073 1555806 1000 290889 76249 1771446 0.60900 0.39100 0 0 2786168 557744 2228424 124396 82824 41572 2823162 1815810 1007352 3277348 CAPITAL LEASE OBLIGATION 361664 DUE TO CHAPTERS 64546 LEASE LIABILITY 802703 1228913 X 17127306 -66801 80000 13199 17114107 30441 30441 17144548 15523211 0 15523211 30441 30441 15553652 PART V, LINE 4: THE ENDOWMENT FUNDS ARE USED FOR SCHOLARSHIPS OR AWARDS RELATED TO MARKETING PROFESSIONALS. PART X, LINE 2: THE ASSOCIATION HAS BEEN DETERMINED TO BE EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. THE INTERNAL REVENUE SERVICE HAS DETERMINED THAT THE ASSOCIATION IS NOT A PRIVATE FOUNDATION WITHIN THE MEANING OF SECTION 509(A) OF THE INTERNAL REVENUE CODE. ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA REQUIRE THE ASSOCIATION TO EVALUATE TAX POSITIONS TAKEN BY THE ASSOCIATION AND RECOGNIZE A TAX LIABILITY IF THE ASSOCIATION HAS TAKEN AN UNCERTAIN POSITION THAT MORE LIKELY THAN NOT WOULD NOT BE SUSTAINED UPON EXAMINATION BY TAX AUTHORITIES. THE ASSOCIATION IS SUBJECT TO ROUTINE AUDITS BY TAXING JURISDICTIONS; HOWEVER, THERE ARE CURRENTLY NO AUDITS FOR ANY TAX PERIODS IN PROGRESS. PART XI, LINE 2D - OTHER ADJUSTMENTS: GAIN ON OFFICE LEASE 80,000. 1 EUROPE 0 0 PROGRAM SERVICE EVENT - SUPPORTING PLANNING FOR EVENT 86518 NORTH AMERICA 0 0 GRANTS TO RECIPIENTS 2200 EUROPE 0 0 GRANTS TO RECIPIENTS 1000 EAST ASIA AND THE PACIFIC 0 0 GRANTS TO RECIPIENTS 452 0 0 0 0 0 0 90170 0 90170 EUROPE ASSISTANCE WITH COSTS OF CONFERENCE 86518 WIRE TRANSFER FMV 0 1 0 0 0 0 0 0 PART I, LINE 2: GRANTEES HAVE TO SIGN A STATEMENT ACKNOWLEDGING THE GRANT PURPOSE BEFORE RECEIVING THE FUNDS. 1 UNIVERSITY OF WASHINGTON 420 PACCAR HALL BOX 353226 SEATTLE WA 98195 916001537 501(C)(3) 7300 FMV ANSWERS IN ACTION GRANT UNIVERSITY OF DENVER 2191 S UNIVERSITY BLVD SUITE 665 DENVER CO 80208 840404231 501(C)(3) 7000 FMV ANSWERS IN ACTION GRANT UNIVERSITY OF ILLINOIS AT CHICAGO 601 S MORGAN ST CHICAGO IL 60604 376000511 501(C)(3) 7000 FMV ANSWERS IN ACTION GRANT 3 0 ACADEMIC AWARDS 45 19900 FMV VALUING DIVERSITY GRANTS 6 10000 FMV CHINGOS GRANT 53 3445 FMV WQS GRANT 1 3358 FMV HOWARD GRANTS 2 1706 FMV ERIN ANDERSON GRANT 1 1216 FMV CAVUSGIL GRANT 2 1151 FMV SHETH/JM GRANTS 2 904 FMV GREEN AWARD 1 564 FMV PART I, LINE 2: GRANTEES HAVE TO SIGN A STATEMENT ACKNOWLEDGING THE GRANT PURPOSE BEFORE RECEIVING THE FUNDS. X 1 1 X X X 0 0 0 1 0 1 0 0 0 RUSSELL B KLEIN CHIEF EXECUTIVE OFFICER 446469 0 0 0 13360 0 23357 0 11229 0 494415 0 0 0 JENNIFER SEVERNS CHIEF EXPERIENCE OFFICER 205434 0 1000 0 152 0 0 0 2077 0 208663 0 0 0 JEREMY VAN EK CHIEF OPERATING OFFICER 237100 0 1000 0 152 0 0 0 14461 0 252713 0 0 0 BARBARA GROBICKI CHIEF ALLIANCE OFFICER 174024 0 1000 0 562 0 3518 0 5610 0 184714 0 0 0 ANDREW FRIEDMAN CHIEF CONTENT OFFICER 202510 0 1000 0 1608 0 5120 0 9831 0 220069 0 0 0 PART I, LINE 1A FIRST CLASS TRAVEL WAS PROVIDED TO CEO, RUSSEL B. KLEIN, AND NOT TREATED AS TAXABLE COMPENSATION. PART I, LINE 5 A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE. PART I, LINE 6 A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE. ROBERT MALCOLM CHAIRPERSON - PAST OPERATIONS X 250000 256563 0 1 1 ROBERT MALCOLM CHAIRPERSON - PAST OPERATIONS X 250000 257292 0 1 1 513855 FORM 990, PART VI, SECTION A, LINE 6 THE ORGANIZATION HAS MEMBERS. MEMBERSHIP SHALL BE DIVIDED INTO VOTING AND NON-VOTING CATEGORIES- VOTING MEMBERS: - PROFESSIONAL. AVAILABLE TO ALL INDIVIDUALS IN THE FIELD OF MARKETING. - YOUNG PROFESSIONAL. AVAILABLE FOR 3 YEARS IMMEDIATELY FOLLOWING COMPLETION OF UNDERGRADUATE DEGREE. - DOCTORAL. FOR INDIVIDUALS CURRENTLY ENROLLED IN A DOCTORAL PROGRAM LIMITED TO 5 YEARS. NON-VOTING MEMBERS; - COLLEGIATE. FOR UNDERGRADUATE STUDENTS NOT CURRENTLY IN A FULL-TIME PROFESSIONAL POSITION. LIMITED TO 5 YEARS. FORM 990, PART VI, SECTION A, LINE 7A THE VOTING MEMBERS' RIGHT TO VOTE IS SPECIFICALLY LIMITED TO ELECTIONS OF OFFICERS AND DIRECTORS, AND NO OTHER MATTER. FORM 990, PART VI, SECTION B, LINE 11B THE IRS FORM 990 WAS SHOWN TO THE EXECUTIVE COMMITTEE OF THE BOARD FOR REVIEW AND APPROVAL. IN ADDITION, THE FORM 990 WAS MADE AVAILABLE TO THE FULL BOARD PRIOR TO SUBMISSION WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE AMA HAS EACH BOARD MEMBER AND KEY EMPLOYEE SIGN A CONFLICT OF INTEREST STATEMENT TO DISCLOSE ANY POSSIBLE CONFLICT OF INTEREST. THE COO MONITORS THE CONFLICT OF INTEREST POLICY. IF THERE IS A CONFLICT, THE PERSON IS ASKED TO RECUSE THEMSELVES FROM ANY DECISION THAT MIGHT PRESENT A CONFLICT. FORM 990, PART VI, SECTION B, LINE 15A EXECUTIVE COMPENSATION IS DETERMINED BY SUBMITTING COMPENSATION STUDY DOCUMENTS (FROM PRM, AMERICAN RESEARCH COMPANY, AND ASSOCIATION FORUM) TO THE COMPENSATION COMMITTEE WHICH IS THE OFFICE OF THE CHAIRMAN OF THE BOARD. AFTER CONDUCTING THE CEO'S PERFORMANCE APPRAISAL FOR THE YEAR, THE OFFICE OF THE CHAIRMAN OF THE BOARD DETERMINES THE PERCENTAGE INCREASE, IF ANY, AND FORWARDS THE INFORMATION TO THE AMA'S COO. THE BOARD APPROVES THE COMPENSATION AS A PART OF THE BUDGET PROCESS. FORM 990, PART VI, SECTION C, LINE 19 THE AMA MAKES A COPY OF THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND THE FINANCIAL STATEMENTS AVAILABLE FOR THE SAME PERIOD OF DISCLOSURE AS SET FORTH IN THE IRC SECTION 6104(D). FORM 990, PART XI, LINE 9: GAIN ON OFFICE LEASE 80,000.