2019-05-15T14:49:54-05:00 2018-06-30 910189318 MOSS ADAMS LLP 3121 W MARCH LN STE 200 STOCKTON CA 952192367 990 2017-07-01 680408095 CALIFORNIA TRAVEL AND TOURISM COMMISSION CALI 9164444429 555 CAPITOL MALL NO 1100 SACRAMENTO CA 95814 CAROLINE BETETA PRESIDENT AND CEO 9164444429 2019-05-10 1 TRACY S PAGLIA P00366884 2099556100 2019-05-10 12.129.7.100 2019-05-10 22:09:56 PD P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 B20A33B77085F9A28768A14513D7F3142981CE0C 2017 2019-02-21 02:37:17Z VISIT CALIFORNIA CAROLINE BETETA 555 CAPITOL MALL NO 1100 SACRAMENTO CA 95814 116841496 0 X WWW.VISITCALIFORNIA.COM X 1997 CA KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION. 36 36 71 37 0 55441 0 0 112440634 116733599 102909 107897 0 0 112543543 116841496 0 0 0 0 7756006 8125119 0 0 0 106645015 102527998 114401021 110653117 -1857478 6188379 28920194 39295300 13247979 17434706 15672215 21860594 VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY. 0 0 CALIFORNIA IS THE PREMIER TRAVEL DESTINATION IN THE UNITED STATES, ATTRACTING 273.7 MILLION VISITORS IN 2017. IN 2017, THE STATE'S TRAVEL INDUSTRY GENERATED $133 BILLION IN REVENUE FOR STATE BUSINESSES, $10.9 BILLION IN LOCAL AND STATE TAXES AND EMPLOYED 1.14 MILLION CALIFORNIANS. VISIT CALIFORNIA WAS ESTABLISHED IN 1998 AS A COALITION OF TRAVEL INDUSTRY INTERESTS WITH THE OBJECTIVE OF DEVELOPING MARKETING PROGRAMS THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION. N/A N/A 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 86 0 1 71 1 1 1 0 0 0 0 0 X 36 36 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X MATTHEW SABBATINI-DILEGAME 9164444429 555 CAPITOL MALL SUITE 1100 SACRAMENTO CA 95814 SIMA PATEL COMMISSIONER 1.00 X 0 0 0 ANTHONY CANNELLA COMMISSIONER 1.00 X 0 0 0 JIM BURBA COMMISSIONER 1.00 X 0 0 0 KEVIN FAT COMMISSIONER 1.00 X 0 0 0 ERNEST WOODEN JR COMMISSIONER 1.00 X 0 0 0 LENNY MENDONCA COMMISSIONER 1.00 X 0 0 0 ROBERT GLEASON COMMISSIONER 1.00 X 0 0 0 TOM KLEIN COMMISSIONER 1.00 X 0 0 0 BENJAMIN WEBSTER COMMISSIONER 1.00 X 0 0 0 JOHN KELLIHER COMMISSIONER 1.00 X 0 0 0 ROBERT CODY PLOTT COMMISSIONER 1.00 X 0 0 0 MICHAEL DUNNE COMMISSIONER 1.00 X 0 0 0 RUSS COX COMMISSIONER 1.00 X 0 0 0 NOREEN MARTIN COMMISSIONER 1.00 X 0 0 0 JAMES BERMINGHAM CHAIR 1.00 X X 0 0 0 BOBBIE SINGH-ALLEN COMMISSIONER 1.00 X 0 0 0 PAUL TORMEY COMMISSIONER 1.00 X 0 0 0 JOSH D'AMARO COMMISSIONER 1.00 X 0 0 0 GENE ZANGER VICE-CHAIR OF MARKETING 1.00 X X 0 0 0 PETER RONCHETTI COMMISSIONER 1.00 X 0 0 0 BRIAN KING COMMISSIONER 1.00 X 0 0 0 CHARLIE CAHILL COMMISSIONER 1.00 X 0 0 0 JORDAN MEISNER COMMISSIONER 1.00 X 0 0 0 DOUG MYERS COMMISSIONER 1.00 X 0 0 0 ANDY WIRTH COMMISSIONER (THRU 5/18) 1.00 X 0 0 0 JEFF SENIOR COMMISSIONER 1.00 X 0 0 0 KAREN IRWIN COMMISSIONER 1.00 X 0 0 0 SUSAN IRWIN COMMISSIONER 1.00 X 0 0 0 PANOREA AVDIS COMMISSIONER 1.00 X 0 0 0 CARL SCHUSTER COMMISSIONER 1.00 X 0 0 0 MARK SULLIVAN COMMISSIONER 1.00 X 0 0 0 DAN GORDON CHIEF FISCAL OFFICER/TREASURER 1.00 X X 0 0 0 TERRY MACRAE COMMISSIONER 1.00 X 0 0 0 DAN HARVEY COMMISSIONER 1.00 X 0 0 0 GARY BUFFO COMMISSIONER 1.00 X 0 0 0 PAULA BECK VICE CHAIR OF OPERATIONS 1.00 X X 0 0 0 JASON CLARKE COMMISSIONER 1.00 X 0 0 0 CAROLINE BETETA-WHITNEY PRESIDENT AND CEO 40.00 X 675249 0 54482 RYAN BECKER VICE PRESIDENT OF COMMUNICATIONS 40.00 X 204010 0 37916 LYNN CARPENTER VICE PRESIDENT OF MARKETING 40.00 X 372209 0 62156 MATTHEW SABBATINI-DILEGAME CHIEF OPERATING OFFICER 40.00 X 410820 0 45594 SONJA SPOWART CHIEF FINANCIAL OFFICER (THRU 11/17) 40.00 X 182565 0 6386 TROY CANTRELL DIRECTOR OF CRM 40.00 X 155125 0 24850 JENNIFER MONTERO DIRECTOR OF MARKETING, AMERICAS & AUSTRALIA 40.00 X 125300 0 20420 SCOTT PLAMONDON LEGAL COUNSEL 40.00 X 209260 0 35704 LEONA REED ASSOCIATE VP OF GLOBAL MARKETING 40.00 X 197180 0 40334 MICHAEL HUDSON SENIOR SYSTEMS ENGINEER 40.00 X 124500 0 21696 2656218 0 349538 11 0 1 0 MERING CARSON 1700 I STREET 2ND FLOOR SACRAMENTO CA 95811 ADVERTISING 60211310 TIME INC LOCKBOX 223545 PITTSBURGH PA 15251 ADVERTISING 6104439 BRAND USA 1725 I STREET NW SUITE 8TH FLOOR WASHINGTON DC 20006 MARKETING 3483400 BLACK DIAMOND AGENCY LTD 15 BEDFORD STREET LONDON UK WC2E9HE FILM SERVICES 2658516 AVIAREPS MARKETING GARDEN LTD CHINA NOVEL PLAZA SUITE 1605 128 NANJIN SHANGHAI CH 200003 MARKETING 1849270 63 RENTAL CAR ASSESSMENT 900099 60081127 60081127 ACCOMMODATIONS 900099 40408991 40408991 RESTAURANTS AND RETAIL 900099 8130383 8130383 CO-OP PARTNER CONTRIBUTIONS 900099 4564395 4564395 ATTRACTIONS 900099 2495451 2495451 1053252 1053252 116733599 107897 107897 116841496 116733599 0 107897 1878747 4730924 213885 809337 492226 8789 229363 1003391 96221665 1586511 80267 955690 298784 104890 1565597 99223 RFP EXPENSES 185722 OPERATIONS RESERVE 117121 MEALS AND ENTERTAINMENT 31328 MEMBERSHIPS 12903 26754 110653117 8399104 19094267 7554253 6618895 656708 750962 11799537 6465422 3279621 5334115 7002473 6148470 2028035 1348591 28920194 39295300 12358195 13959444 889784 3475262 13247979 17434706 X 15672215 21860594 15672215 21860594 28920194 39295300 6188379 0 X 0 1 X 1 0 0 1 0 2094037 478780 1615257 1671530 1214730 456800 8033970 4771912 3262058 5334115 116841496 0 116841496 0 116841496 110653117 0 110653117 0 110653117 EAST ASIA AND THE PACIFIC 4 4 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 11852795 EUROPE (INCLUDING ICELAND AND GREENLAND) 5 5 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 9354253 NORTH AMERICA (CANADA AND MEXICO) 3 3 PROGRAM SERVICES REGINAL MARKETING/ ADVERTSING 8176275 SOUTH AMERICA 1 1 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 1003742 SOUTH ASIA 1 1 PROGRAM SERVICES REGIONAL MARKETING/ ADVERSITING 851997 14 14 0 0 14 14 31239062 0 31239062 0 0 0 0 0 0 PART I, LINE 3: ALL MONIES SPENT IN FOREIGN COUNTRIES WAS USED TO PROMOTE CALIFORNIA AS A TRAVEL DESTINATION TO CONSUMERS, MEDIA, AND TRADE. EXPENSES REPORTED IN COLUMN (F) ARE BASED ON AMOUNTS PAID TO VENDOR BY COUNTRY. X 1 1 X X X X X 0 1 0 CAROLINE BETETA-WHITNEY PRESIDENT AND CEO 666040 0 0 0 9209 0 28412 0 26070 0 729731 0 0 0 RYAN BECKER VICE PRESIDENT OF COMMUNICATIONS 193740 0 0 0 10270 0 18160 0 19756 0 241926 0 0 0 LYNN CARPENTER VICE PRESIDENT OF MARKETING 316315 0 45608 0 10286 0 20364 0 41792 0 434365 0 0 0 MATTHEW SABBATINI-DILEGAME CHIEF OPERATING OFFICER 341544 0 58941 0 10335 0 20800 0 24794 0 456414 0 0 0 SONJA SPOWART CHIEF FINANCIAL OFFICER (THRU 11/17) 182565 0 0 0 0 0 6386 0 0 0 188951 0 0 0 TROY CANTRELL DIRECTOR OF CRM 155125 0 0 0 0 0 6205 0 18645 0 179975 0 0 0 SCOTT PLAMONDON LEGAL COUNSEL 209260 0 0 0 0 0 7706 0 27998 0 244964 0 0 0 LEONA REED ASSOCIATE VP OF GLOBAL MARKETING 197180 0 0 0 0 0 7887 0 32447 0 237514 0 0 0 PART I, LINE 1A OCCASIONAL FIRST CLASS TRAVEL PROVIDED TO PRESIDENT AND CEO. THE BENEFIT IS NOT TREATED AS TAXABLE COMPENSATION TO THE LISTED INDIVIDUALS. PART I, LINE 4B THE FOLLOWING INDIVIDUALS PARTICIPATED IN AND MADE THE FOLLOWING CONTRIBUTIONS TO A SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN; HOWEVER, NO DISTRIBUTIONS HAVE BEEN MADE FROM THE PLAN DURING THE YEAR. CAROLINE BETETA-WHITNEY - $18,000 LYNN CARPENTER - $10,000 MATTHEW SABBATINI - $10,000 RYAN BECKER - $10,000 FORM 990, PART VI, SECTION B, LINE 11B INFORMATION IS GATHERED BY MANAGEMENT, PROVIDED TO AN EXTERNAL CPA TO PREPARE THE RETURN, DRAFT IS REVIEWED BY MANAGEMENT, THEN PROVIDED VIA EMAIL TO ALL VOTING MEMBERS OF THE COMMISSION PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST IS OBVIOUSLY A CONCERN WITH VISIT CALIFORNIA STAFF AND COMMISSIONERS. IN ADDITION TO THE FORM 700 FILING REQUIREMENTS WHICH REQUIRES THEY DISCLOSE ANY PERSONAL FINANCIAL INTEREST THEY MAY HAVE THERE IS ALSO A PROVISION IN THE EMPLOYEE HANDBOOK THAT REQUIRES EMPLOYEES TO DISCLOSE ANY POTENTIAL COI. WE ALSO PROVIDE COI TRAINING FOR COMMISSIONERS AND ACTUALLY REQUIRE THEM TO COMPLETE THIS TRAINING EVERY TWO YEARS. CONTRACT THRESHOLDS ARE ALSO SET THAT FORM RFP COMMITTEES SO THAT EMPLOYEES ARE NOT THE SOLE DECISION MAKERS WHEN CHOOSING VENDORS FORM 990, PART VI, SECTION B, LINE 15 THE VISIT CALIFORNIA BOARD IS RESPONSIBLE FOR DESIGNATING THE PERSONNEL COMMITTEE WHICH IS RESPONSIBLE FOR THE WRITTEN EMPLOYMENT CONTRACT, COMPENSATION SURVEY OR STUDY, ETC. THE BOARD HAS DESIGNATED AUTHORITY TO THE PERSONNEL COMMITTEE TO DETERMINE THE ABOVE AND ENTER INTO CONTRACT WITH THE CEO. THE PERSONNEL COMMITTEE THEN INFORMS THE EXECUTIVE COMMITTEE OF THE NEW LANGUAGE, BUT DOES NOT NEED FURTHER APPROVAL. EMPLOYMENT CONTRACTS WRITTEN BY LEGAL COUNSEL AND ARE EXECUTED BY ALL OFFICERS OF VISIT CALIFORNIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. THE CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE ON OUR WEBSITE (INDUSTRY.VISITCALIFORNIA.COM).