2019-11-06T14:58:28-06:00 2019-06-30 391203191 SVA CERTIFIED PUBLIC ACCTS SC 1221 JOHN Q HAMMONS DRIVE MADISON WI 53717 990 2018-07-01 391383497 MADISON CHILDREN'S MUSEUM INC MADI 6082566445 100 N HAMILTON ST MADISON WI 537032116 DEBORAH GILPIN PRESIDENT & CEO 6082566445 2019-11-05 1 KIRSTEN HOUGHTON P01273230 6088318181 2019-11-04 69.128.11.234 2019-11-05 14:08:24 CS P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 6C597F3402B5AD52C40AAF0FB1F16D023E8BE085 2018 2020-03-31 21:24:44Z JOSE MADERA 100 N HAMILTON ST MADISON WI 537032116 8909579 0 X WWW.MADISONCHILDRENSMUSEUM.ORG X 1980 WI MADISON CHILDREN'S MUSEUM PROVIDES EDUCATIONAL EXHIBITS AND PROGRAMS FOR LEARNING THROUGH PLAY 23 23 98 539 0 0 3283672 8903099 0 0 374 6480 0 0 3284046 8909579 0 0 0 0 2034306 2061823 26306 36000 600470 1956125 1811836 4016737 3909659 -732691 4999920 13167856 12988646 6670034 1490904 6497822 11497742 X MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. 0 0 1056397 EXHIBIT ENVIRONMENTS CREATE THE CORE EDUCATIONAL AREAS AND PLAY SPACES WITHIN THE MUSEUM SETTING, PROVIDING INTERACTIVE, ENGAGING PLAY OPPORTUNITIES FOR CHILDREN OF ALL AGES, ALONG WITH THEIR ADULT CAREGIVERS. EXHIBITS ARE INTERDISCIPLINARY AND WEAVE TOGETHER THEMES FROM OUR CORE EDUCATIONAL INITIATIVES: ART, HISTORY, CULTURE, SCIENCE, AND INNOVATION. EXHIBITS OCCUPYING MORE THAN 30,000 SQUARE FEET OF INDOOR AND OUTDOOR PUBLIC SPACE WERE DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITY--INCLUDING MORE THAN 120 LOCAL ARTISTS--AND FEATURE THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY FOR AGES 5 AND UNDER IN THE WILDERNEST AND URB GARDEN EXHIBITS, BOTH OF WHICH ARE CONSTRUCTED OF ALL NATURAL MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY". ADDITIONAL ROTATION EXHIBITS ON DISPLAY DURING THE PAST YEAR INCLUDED FOUR TEMPORARY ART EXHIBITIONS IN OUR SIDEWALK SURPRISE SPACE, INCLUDING A CROWD FAVORITE - TRACEY DRIER'S BLOWN CHEMISTRY GLASS DISPLAY, FUSING ART AND SCIENCE; AN INTERACTIVE EXHIBIT ABOUT LAKES AND WATER QUALITY CALLED SEYMORE'S ADVENTURE; AN EXHIBIT CALLED FROM COOPS TO CATHEDRALS ABOUT NATURE, CHILDHOOD AND THE ARCHITECTURE OF FRANK LLOYD WRIGHT; AN EXHIBIT ABOUT CIVIC ENGAGEMENT CALLED POLLING PLACE, A SMALL COLLECTIONS EXHIBIT FEATURING A FOUR LEAF CLOVER COLLECTION FROM A STAFF MEMBER'S COLLECTION; AN EXHIBIT ABOUT A KID TO KID EXCHANGE BETWEEN CHILDREN IN MADISON AND SOUTH AFRICA; AN HISTORICAL EXHIBIT ABOUT THE HISTORY OF ICE CREAM CALLED "MILKY WAY DAIRY BAR; A FEW NEW INTERACTIVE EXHIBIT COMPONENTS FOR THE ROOFTOP, INCLUDING A HOLIDAY HOUSE, A TODDLER ICE RINK, AND SEVERAL NEW EXHIBITS IN OUR SUSTAINABILITY FOR ALL EXHIBIT, INCLUDING AN ELECTRIC CAR, A WORKING WINDMILL, AND A SOLAR SUNFLOWER EXHIBIT. 618684 EDUCATION PROGRAMMING ENRICHES THE VISITOR EXPERIENCE THROUGH CLASSES, DROP-IN ACTIVITIES, RESIDENCIES, SPECIAL EVENTS, AND FACILITATION OF THE VISITOR EXPERIENCE IN THE MUSEUM'S EXHIBIT GALLERIES. PROGRAMS PROVIDE DEEPER ENGAGEMENT FOR VISITORS IN THE MUSEUM'S CORE INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING THE IMPORTANCE OF PLAY, CREATIVITY, RESILIENCE, SENSE OF PLACE, CRITICAL THINKING, AND COLLABORATION. DURING THE 2018-2019 FISCAL YEAR, THE MUSEUM SERVED 210,845 CHILDREN AND FAMILIES AND PRODUCED OVER 1,100 PROGRAMS. THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND. THE ACCESS FOR EVERYONE PROGRAM PROVIDED ACCESS FOR 48,115 INDIVIDUALS THIS YEAR THROUGH FREE AND LOW-COST ADMISSIONS, MEMBERSHIPS, OUTREACH PROGRAMMING, AND EVENTS. 657920 MARKETING AND COMMUNICATIONS PROGRAMS HELP THE MUSEUM MEET ITS MISSION BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, PUBLIC RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES. EXHIBIT SIGNAGE AND MANY MUSEUM PUBLICATIONS INCLUDE BOTH ENGLISH AND SPANISH VERSIONS. THE MARKETING DEPARTMENT HOUSES ALL FRONT DESK STAFF TO ENSURE EXCELLENT CUSTOMER SERVICE, EFFICIENT CASH-HANDLING AND CONSISTENT DATA-TRACKING. THE FACILITY RENTAL PROGRAM HOSTS WEDDINGS, BUSINESS RENTALS, AND OTHER EVENTS TO CONNECT MORE OF THE COMMUNITY WITH THE MUSEUM. THE MUSEUM ACTIVELY COLLABORATES WITH THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT, GREATER MADISON CHAMBER OF COMMERCE, AND GREATER MADISON CONVENTION & VISITORS BUREAU -- AND MANY OTHER GROUPS SUCH AS THE LATINO AND LGBTQ CHAMBERS OF COMMERCE -- TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS. 2333001 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 1 27 0 98 1 0 0 0 0 0 0 0 0 0 0 0 0 X 23 23 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 WI X X DEBORAH GILPIN 6082566445 100 N HAMILTON ST MADISON WI 53703 JOSE MADERA CHAIR 0.50 0.50 X X 0 0 0 LISA LANGE VICE CHAIR 0.50 0.50 X X 0 0 0 DAVID STOCKWELL TREASURER 0.50 0.50 X X 0 0 0 CRISTINA CHOI SECRETARY 0.50 0.50 X X 0 0 0 TIM HEINRICH OFFICER-AT-LARGE 1.00 X X 0 0 0 LESLIE WATKINS OFFICER-AT-LARGE 1.00 X X 0 0 0 TJ BLITZ DIRECTOR 1.00 X 0 0 0 BEN BRUNETTE DIRECTOR 1.00 X 0 0 0 KALEEM CAIRE DIRECTOR 1.00 X 0 0 0 LOAN DANG RATHGEBER DIRECTOR 1.00 X 0 0 0 JANE DOUGHTY DIRECTOR 1.00 X 0 0 0 ADRIENNE EHRHARDT DIRECTOR 1.00 X 0 0 0 JOAN ERSHLER DIRECTOR 1.00 X 0 0 0 PAUL HIGGINBOTHAM DIRECTOR 1.00 X 0 0 0 JENNIFER JOHNSON DIRECTOR 1.00 X 0 0 0 DARCY KIND DIRECTOR 1.00 X 0 0 0 KATIE RYAN KURTZ DIRECTOR 1.00 X 0 0 0 GLORIA LADSON-BILLINGS DIRECTOR 1.00 X 0 0 0 TOM MARTORANA DIRECTOR 1.00 X 0 0 0 SETH POLLAK DIRECTOR 1.00 X 0 0 0 MATT PREMO DIRECTOR 1.00 X 0 0 0 JOHN SIMS DIRECTOR 1.00 X 0 0 0 STEPHEN ZANONI DIRECTOR 1.00 X 0 0 0 DEB GILPIN PRESIDENT & CEO 35.00 5.00 X 111539 0 6439 111539 0 6439 1 0 0 0 0 7776968 1126131 8903099 6480 6480 8909579 0 0 6480 X 130211 54935 75276 1626362 1206925 204509 214928 119671 101644 8974 9053 185579 141190 25849 18540 13430 13430 36000 36000 546506 133773 333379 79354 25192 25192 196261 134749 31281 30231 37977 23792 2073 12112 392378 203309 100229 88840 7736 6149 476 1111 21680 12571 3144 5965 52517 30470 5213 16834 466748 309950 156798 26328 26328 DUES AND SUBSCRIPTIONS 12733 3287 9220 226 BAD DEBT EXPENSE 12350 350 12000 3909659 2333001 976188 600470 4760 109 258746 499550 44448 87448 18283 10169 2604 4602 18394 20726 16471525 4105483 12808478 12366042 12143 0 13167856 12988646 257027 259342 6400000 1220000 13007 11562 6670034 1490904 X 6233074 10948000 264748 549742 6497822 11497742 13167856 12988646 4999920 0 X 0 1 X 1 0 X 3091839 2903921 3115344 3283672 8903099 21297875 3091839 2903921 3115344 3283672 8903099 21297875 21297875 218 50 48 480 6480 7276 21305151 0.99970 0.99990 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 15916613 3728449 12188164 19064 17408 1656 535848 359626 176222 12366042 X X X X X X X 1 MARION F BROWN 5813 TREE LINE DR FITCHBURG WI 53711 CAPITAL CAMPAIGN CONSULTING 0 0 18000 -18000 MARTHA A TAYLOR 6314 MASTHEAD DR FITCHBURG WI 53705 CAPITAL CAMPAIGN CONSULTING 0 0 18000 -18000 36000 -36000 WI FORM 990, PART VI, SECTION B, LINE 11B THE CONTROLLER REVIEWS THE PREPARED FORM 990 IN DETAIL AND DISTRIBUTES IT TO ALL MEMBERS OF THE GOVERNING BODY FOR ANY COMMENTS OR CHANGES BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE PRESIDENT AND CEO, WHICH IS BASED IN PART ON DATA OBTAINED FROM A THIRD PARTY ON APPROPRIATE COMPENSATION LEVELS, CONDUCTS AN ANNUAL PERFORMANCE REVIEW, AND IMPLEMENTS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS AS DEEMED APPROPRIATE BY THE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 133,773. MANAGEMENT AND GENERAL EXPENSES 333,379. FUNDRAISING EXPENSES 79,354. TOTAL EXPENSES 546,506. FORM 990, PART IX THE EXPENSES RELATED TO THE CAPITAL EXPANSION PROJECT ARE ALLOCATED BETWEEN MANAGEMENT AND GENERAL EXPENSES AND FUNDRAISING EXPENSES. MADISON CHILDREN'S MUSEUM FOUNDATION INC 100 N HAMILTON ST MADISON WI 53703 431956290 SUPPORTING ORGANIZATION OF MADISON CHILDREN'S MUSEUM, INC. WI 501(C)(3) LINE 12A, I MADISON CHILDREN'S MUSEUM INC 1 0 0 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 MADISON CHILDREN'S MUSEUM FOUNDATION INC C 8903099 FACE AMOUNT