2020-11-16T06:06:08-06:00 2019-12-31 454037800 BURDETTE SMITH & BISH LLC 4114 LEGATO ROAD 5TH FLOOR FAIRFAX VA 22033 990 2019-01-01 134182652 ONLINE PUBLISHERS ASSOCIATION INC ONLI 6464731000 530 7TH AVENUE NO M1 NEW YORK NY 10018 JASON KINT PRESIDENT 6464731000 2020-11-11 1 SARAH E DEVOE CPA P01350114 7035915200 98.164.53.130 2020-11-11 14:26:34 ES P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 FF34C5A47F19BD141EC5622503B3CF9EDF99B81D 2019 2022-01-07 14:23:13Z DIGITAL CONTENT NEXT JASON KINT 530 7TH AVENUE M1 NEW YORK NY 10018 4019140 0 X WWW.DIGITALCONTENTNEXT.ORG X 2001 NY THE PRIMARY PURPOSE OF THE DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS. 45 45 18 0 20168 19168 3425577 3146417 713863 871868 -14636 855 0 0 4124804 4019140 0 0 0 0 2668343 2698365 0 0 0 1775808 1323168 4444151 4021533 -319347 -2393 2133625 1592646 2057138 1518552 76487 74094 X THE PRIMARY PURPOSE OF DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT, AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS.ALF OF OUR MEMBERS. 0 0 2778206 851700 DURING 2019, DCN RELEASED THESE RESEARCH REPORTS: "DCN 2018 ANNUAL BENCHMARK RESEARCH", QUARTERLY REVENUE REPORTS COVERING Q1, Q2 AND Q3, "DIGITAL SUBSCRIPTION ECONOMY" ON DIRECT AUDIENCE REVENUE, "ONLINE TRACKING AND PUBLISHERS' REVENUES" ON BEHAVIORAL ADVERTISING, GOOGLE CONSUMER EXPECTATIONS SURVEY, CASE STUDIES THAT SHARED STRATEGIC AND OPERATIONAL INSIGHTS FROM SEVERAL MEMBER COMPANIES LEADING THE WAY ON DIRECT CONSUMER REVENUE, FOLLOWED BY CONSUMER RESEARCH ON PERSPECTIVES TOWARDS DIGITAL SUBSCRIPTION, AND A SNAP SURVEY INTO MEMBER PARTICIPATION DYNAMICS IN APPLE NEWS.OTHER PRIVATE ACTIVITIES FOR OUR MEMBERSHIP IN ADDITION TO BOARD MEETINGS INCLUDED MEMBER EVENTS COVERING TOPICS SUCH AS TECHNOLOGY AND PRODUCT INNOVATION, CONTENT DISTRIBUTION, VIDEO, POLICY AND LEGAL ISSUES, SUBSCRIPTION INNOVATION, AUDIO, AFFILIATE REVENUE AND THE 17TH ANNUAL DCN SUMMIT, FOR 160 ATTENDEES, DESIGNED TO PROVIDE AN OPPORTUNITY FOR IN-DEPTH DISCUSSION WITH EXPERT SPEAKERS ON IMPORTANT CURRENT TOPICS AND FUTURE GROWTH OF ONLINE PUBLISHING. DCN SUPPORTED THE CONTINUED GROWTH OF TRUSTX THROUGH UPDATES AT BOARD MEETINGS AND THROUGH REGULAR MEMBER COMMUNICATIONS. 2778206 0 0 0 1 0 0 0 0 0 1 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 1 27 0 1 18 1 1 1 0 0 0 0 0 0 0 X 45 45 0 0 0 0 1 1 1 1 1 0 0 0 1 1 0 1 0 1 0 0 NY DC X THE ORGANIZATION 6464731000 530 7TH AVENUE NO M1 NEW YORK NY 10018 M SCOTT HAVENS CHAIR 1.00 X 0 0 0 JON SLADE DIRECTOR 1.00 X 0 0 0 MEREDITH LEVIEN DIRECTOR 1.00 X 0 0 0 MICHAEL ZIMBALIST DIRECTOR 1.00 X 0 0 0 MIKE KISSEBERTH DIRECTOR 1.00 X 0 0 0 ERICA CARTER DIRECTOR 1.00 X 0 0 0 SARAH MCCONVILLE DIRECTOR 1.00 X 0 0 0 SEAN MARIO DIRECTOR 1.00 X 0 0 0 PAM WASSERSTEIN DIRECTOR 1.00 X 0 0 0 DANIEL MANDELL DIRECTOR 1.00 X 0 0 0 CHRISTY TANNER DIRECTOR 1.00 X 0 0 0 DIETRICH VON KLADEN DIRECTOR 1.00 X 0 0 0 CHRISTINE COOK DIRECTOR 1.00 X 0 0 0 MICHAEL SMITH DIRECTOR 1.00 X 0 0 0 SHAILESH PRAKASH DIRECTOR 1.00 X 0 0 0 MARISA RUSSELL DIRECTOR 1.00 X 0 0 0 MARTY MOE DIRECTOR 1.00 X 0 0 0 MELISSA CHICKERING DIRECTOR 1.00 X 0 0 0 STEVEN SMITH DIRECTOR 1.00 X 0 0 0 MICHAEL BISHARA DIRECTOR 1.00 X 0 0 0 SHERI BACHSTEIN DIRECTOR 1.00 X 0 0 0 NEIL PATEL DIRECTOR 1.00 X 0 0 0 MARIAN PITTMAN DIRECTOR 1.00 X 0 0 0 SAMEER DEEN DIRECTOR 1.00 X 0 0 0 STAN PAVLOVSKY DIRECTOR 1.00 X 0 0 0 ALEX SKATELL DIRECTOR 1.00 X X 0 0 0 TIMOTHY KNIGHT DIRECTOR 1.00 X 0 0 0 IRA RUBENSTEIN DIRECTOR 1.00 X 0 0 0 EVAN SILVERMAN DIRECTOR 1.00 X 0 0 0 GREGG KLAYMAN DIRECTOR 1.00 X 0 0 0 DAN CHECK DIRECTOR 1.00 X 0 0 0 JAMES FREIMAN DIRECTOR 1.00 X 0 0 0 ED DAVIS DIRECTOR 1.00 X 0 0 0 JASON JORDAN DIRECTOR 1.00 X 0 0 0 JASON FOX DIRECTOR 1.00 X 0 0 0 JOSH FREEMAN DIRECTOR 1.00 X 0 0 0 KEVIN GENTZEL DIRECTOR 1.00 X 0 0 0 KRISHAN BHATIA DIRECTOR 1.00 X 0 0 0 LAURA TOMLIN DIRECTOR 1.00 X 0 0 0 SUSAN FOX DIRECTOR 1.00 X 0 0 0 JIM KENNEDY DIRECTOR 1.00 X 0 0 0 DEBBY KRENEK DIRECTOR 1.00 X 0 0 0 EVELYN WEBSTER SECRETARY 1.00 X X 0 0 0 MICHAEL FINNEGAN TREASURER 1.00 X X 0 0 0 LOREN MAYOR VICE CHAIR 1.00 X X 0 0 0 JASON KINT CEO 40.00 X 505656 0 37062 CHRISTOPHER PEDIGO DIRECTOR GOV'T AFFAIRS 40.00 X 280785 0 9681 LISA ABOUREZK SVP MARKETING 40.00 X 300327 0 35584 LISA KERR SVP MARKETING DEVELOPMENT 40.00 X 359911 0 22001 ALEXANDRA ROMAN VP, MEMBER RELATIONS 40.00 X 181435 0 13757 EMILY FISHBEIN DIRECTOR OF EVENTS/CONF 40.00 X 145703 0 14446 RANDE PRICE DIRECTOR OF RESEARCH 40.00 X 159918 0 21051 MICHELLE MANAFY EDITORIAL DIRECTOR 40.00 X 160598 0 27338 2094333 0 180920 8 0 1 0 MCGUIRE WOODS LLP 800 E CANAL STREET RICHMOND VA 23219 LEGAL 196068 1 3146417 3146417 CONFERENCE INCOME 611600 851700 851700 ADVERTISING INCOME 541800 20168 20168 871868 855 855 4019140 851700 20168 855 1838010 502452 80413 126615 150875 33577 61086 181441 5000 12565 86086 78783 600049 19561 3599 RESEARCH 122727 PUBLIC RELATIONS 44855 MEMBERSHIP & SUBSCRIPTI 37545 COMPUTER-RELATED 24167 12127 4021533 109427 274714 1194339 397510 151477 199500 318181 389721 52909 39419 1998 13490 250000 250000 25995 18173 82208 49538 2133625 1592646 578013 516952 1479125 1001600 2057138 1518552 X 76487 74094 76487 74094 2133625 1592646 -2393 0 X X 1 X 0 0 0 0 0 0 3166585 359212 359212 359212 22295 14558 7737 30614 24861 5753 13490 250000 C 250000 X PART X, LINE 2: DCN IS A NOT-FOR-PROFIT ORGANIZATION THAT IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND HAS BEEN DETERMINED BY THE INTERNAL REVENUE SERVICE NOT TO BE A PRIVATE FOUNDATION. A PORTION OF MEMBERSHIP DUES ARE TREATED AS ADVERTISING INCOME FOR TAX PURPOSES BECAUSE THESE MEMBERS UTILIZE ADVERTISING SPACE ON DCN'S ONLINE NEWSLETTER. THIS ADVERTISING INCOME, LESS RELATED EXPENSES, IS DEEMED UNRELATED BUSINESS INCOME AND IS SUBJECT TO TAXATION. DCN ALSO INCURS LOBBYING COSTS UPON WHICH IT MAY ELECT TO PAY A 35% PROXY TAX OR PASS THE EXPENSE THROUGH TO ITS MEMBERS IN THE FORM OF NON-DEDUCTIBLE MEMBERSHIP DUES. FOR 2019 AND 2018, DCN ELECTED TO PASS THE EXPENSE THROUGH TO ITS MEMBERS IN LIEU OF PAYING EXCISE TAX. MANAGEMENT DOES NOT BELIEVE DCN HAS TAKEN ANY UNCERTAIN TAX POSITIONS THAT WOULD BE MATERIAL TO THE FINANCIAL STATEMENTS. WITH FEW EXCEPTIONS, DCN IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY THE FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS PRIOR TO 2016. X X 0 0 0 JASON KINT CEO 363442 0 142214 0 0 0 14000 0 23062 0 542718 0 0 0 CHRISTOPHER PEDIGO DIRECTOR GOV'T AFFAIRS 268326 0 12459 0 0 0 9655 0 26 0 290466 0 0 0 LISA ABOUREZK SVP MARKETING 278324 0 22003 0 0 0 13969 0 21615 0 335911 0 0 0 LISA KERR SVP MARKETING DEVELOPMENT 305154 0 54757 0 0 0 14000 0 8001 0 381912 0 0 0 ALEXANDRA ROMAN VP, MEMBER RELATIONS 181435 0 0 0 0 0 6737 0 7020 0 195192 0 0 0 EMILY FISHBEIN DIRECTOR OF EVENTS/CONF 133172 0 12531 0 0 0 7285 0 7161 0 160149 0 0 0 RANDE PRICE DIRECTOR OF RESEARCH 146164 0 13754 0 0 0 6489 0 14562 0 180969 0 0 0 MICHELLE MANAFY EDITORIAL DIRECTOR 146786 0 13812 0 0 0 6424 0 20914 0 187936 0 0 0 PART I, LINE 3 THE DCN EXECUTIVE COMMITTEE ESTABLISHES THE PRIORITIES FOR THE YEAR FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE ESTABLISHES COMPENSATION BASED ON COMPARABLE DATA FROM OTHER ASSOCIATIONS. AT YEAR'S END, THE DCN COMPENSATION COMMITTEE REVIEWS THE ACCOMPLISHMENTS IN LIGHT OF THE PRIORITIES TO DETERMINE BONUS COMPENSATION OF THE CEO. TRUSTX DIGITAL ADVERTISING SERVICES INC PBC ORGANIZATION OWNS 100% OF TRUSTX AND HAD THE SAME CEO FOR PART OF THE YEAR 37064 PAYABLES TO/FROM 0 TRUSTX DIGITAL ADVERTISING SERVICES INC PBC ORGANIZATION OWNS 100% OF TRUSTX AND HAD THE SAME CEO FOR PART OF THE YEAR 250000 INVESTMENT IN TRUSTX 0 FORM 990, PART VI, SECTION A, LINE 6 DCN HAS 3 CLASSES OF MEMBERSHIP, BUT ONLY ONE HAS FULL VOTING POWER. FORM 990, PART VI, SECTION A, LINE 7A VOTING MEMBERS OF DCN ELECT BOARD MEMBERS ANNUALLY. FORM 990, PART VI, SECTION A, LINE 7B THE FOLLOWING DECISIONS OF THE BOARD OF DIRECTORS MUST BE APPROVED BY MEMBERS: 1)AMENDMENTS TO THE CERTIFICATE OF INCORPORATION OR A JUDICIAL DISSOLUTION, 2)DISPOSITION OF ALL, OR SUBSTANTIALLY ALL, OF THE ASSETS OF THE CORPORATION AND 3)PLANS TO MERGE OR CONSOLIDATE. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE PRESIDENT AND ACCOUNTANT BEFORE IT IS FILED. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING COMPENSATION FOR THE PRESIDENT IS AS FOLLOWS. THE CHAIRMAN OF THE BOARD REQUESTS WRITTEN INPUT FROM EACH OF THE EXECUTIVE COMMITTEE MEMBERS REGARDING THE AREAS THAT THE PRESIDENT EXCELLED DURING THE YEAR, AS WELL AS THOSE THAT REQUIRE IMPROVEMENT. IN ADDITION, A MAJORITY OF THE EXECUTIVE COMMITTEE MEMBERS ALSO SIT ON OTHER ASSOCIATION BOARDS AND, THEREFORE, HAVE COMPARABLE DATA REGARDING COMPENSATION. THE CHAIRMAN THEN REVIEWS THE ASSOCIATION'S ACCOMPLISHMENTS, EXECUTIVE COMMITTEE INPUT AND COMPARABLE DATA TO DETERMINE COMPENSATION ADJUSTMENTS. THE PROCESS FOR DETERMINING COMPENSATION FOR ALL OTHER DCN EMPLOYEES, INCLUDING KEY EMPLOYEES, IS AS FOLLOWS. QUARTERLY MBOS (MANAGEMENT BY OBJECTIVES) ARE MUTUALLY DEFINED WITH THE EMPLOYEE. EACH QUARTER THE MBOS ARE REVIEWED TO DETERMINE WHAT HAS BEEN ACCOMPLISHED. AT THE END OF THE YEAR, A FULL PERFORMANCE EVALUATION IS COMPLETED FOR EACH EMPLOYEE, WHICH INCLUDES MAJOR JOB RESPONSIBILITIES, OBJECTIVES, KEY SKILLS AND A DEVELOPMENT PLAN. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT GENERALLY AVAILABLE TO THE PUBLIC, BUT CONSIDERATION WILL BE GIVEN UPON REQUEST. FORM 990, PART XII, LINE 2C NO CHANGE FROM PRIOR YEAR. THE EXECUTIVE COMMITTEE ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE ANNUAL REVIEW OF ITS FINANCIAL STATEMENTS & SELECTION OF AN INDEPENDENT ACCOUNTANT. TRUSTX DIGITAL ADVERTISING SERVICES INC PBC 530 7TH AVENUE M1 NEW YORK NY 10018 814310916 ADVERTISING DE ONLINE PUBLISHERS ASSOCIATION INC C 1.00000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 TRUSTX DIGITAL ADVERTISING SERVICES INC PBC O 1377175 ACTUAL AMOUNT TRUSTX DIGITAL ADVERTISING SERVICES INC PBC Q 1419675 ACTUAL AMOUNT TRUSTX DIGITAL ADVERTISING SERVICES INC PBC P 8606 ACTUAL AMOUNT