2020-06-11T10:38:30-05:00 2019-06-30 910189318 MOSS ADAMS LLP 3121 W MARCH LN STE 200 STOCKTON CA 952192367 990 2018-07-01 680408095 CALIFORNIA TRAVEL AND TOURISM COMMISSION CALI 9164444429 555 CAPITOL MALL NO 1100 SACRAMENTO CA 95814 CAROLINE BETETA PRESIDENT AND CEO 9164444429 2020-05-20 1 TRACY S PAGLIA P00366884 2099556100 2020-05-20 172.9.161.112 2020-05-20 13:49:33 PD P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 2CA4604677747A1B8287DC7DD1B2F222DAF5CAE3 2018 2020-11-19 02:30:22Z VISIT CALIFORNIA CAROLINE BETETA-WHITNEY 555 CAPITOL MALL NO 1100 SACRAMENTO CA 95814 124104804 0 X WWW.VISITCALIFORNIA.COM X 1997 CA KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION. 36 36 75 36 0 0 0 0 116733599 123964330 107897 140474 0 0 116841496 124104804 0 0 0 0 8125119 9198592 0 0 0 102527998 117257821 110653117 126456413 6188379 -2351609 39295300 41486237 17434706 21977252 21860594 19508985 VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY. 0 0 CALIFORNIA IS THE PREMIER TRAVEL DESTINATION IN THE UNITED STATES, ATTRACTING 281.4 MILLION VISITORS IN 2018. IN 2018, THE STATE'S TRAVEL INDUSTRY GENERATED $140.6 BILLION IN REVENUE FOR STATE BUSINESSES, $11.8 BILLION IN LOCAL AND STATE TAXES AND EMPLOYED 1.2 MILLION CALIFORNIANS. VISIT CALIFORNIA BEGAN OPERATION IN 1998 AS A COALITION OF TRAVEL INDUSTRY INTERESTS WITH THE OBJECTIVE OF DEVELOPING MARKETING PROGRAMS THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION. N/A N/A 0 0 0 1 0 0 0 0 0 1 0 0 1 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 76 0 1 75 1 0 0 0 0 0 0 0 0 X 36 36 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X MATTHEW SABBATINI-DILEGAME 9164444429 555 CAPITOL MALL SUITE 1100 SACRAMENTO CA 95814 JAMES BERMINGHAM CHAIR 1.00 X X 0 0 0 PAULA BECK VICE CHAIR OF OPERATIONS 1.00 X X 0 0 0 GENE ZANGER VICE-CHAIR OF MARKETING 1.00 X X 0 0 0 DAN GORDON CHIEF FISCAL OFFICER/TREASURER 1.00 X X 0 0 0 GARY BUFFO COMMISSIONER 1.00 X 0 0 0 JIM BURBA COMMISSIONER 1.00 X 0 0 0 CHARLIE CAHILL COMMISSIONER 1.00 X 0 0 0 REBECCA CAMPBELL COMMISSIONER 1.00 X 0 0 0 ANTHONY CANNELLA COMMISSIONER 1.00 X 0 0 0 JASON CLARKE COMMISSIONER 1.00 X 0 0 0 PETER CLARKE COMMISSIONER 1.00 X 0 0 0 RUSS COX COMMISSIONER 1.00 X 0 0 0 JOE D'ALESSANDRO COMMISSIONER 1.00 X 0 0 0 JOSH D'AMARO COMMISSIONER 1.00 X 0 0 0 MICHAEL DUNNE COMMISSIONER 1.00 X 0 0 0 KEVIN FAT COMMISSIONER 1.00 X 0 0 0 ROBERT GLEASON COMMISSIONER 1.00 X 0 0 0 DAN HARVEY COMMISSIONER 1.00 X 0 0 0 KAREN IRWIN COMMISSIONER 1.00 X 0 0 0 JOHN KELLIHER COMMISSIONER 1.00 X 0 0 0 BRIAN KING COMMISSIONER 1.00 X 0 0 0 TOM KLEIN COMMISSIONER 1.00 X 0 0 0 TERRY MACRAE COMMISSIONER 1.00 X 0 0 0 NOREEN MARTIN COMMISSIONER 1.00 X 0 0 0 JORDAN MEISNER COMMISSIONER 1.00 X 0 0 0 LENNY MENDONCA COMMISSIONER 1.00 X 0 0 0 SIMA PATEL COMMISSIONER 1.00 X 0 0 0 PETER RONCHETTI COMMISSIONER 1.00 X 0 0 0 CARL SCHUSTER COMMISSIONER 1.00 X 0 0 0 BOBBIE SINGH-ALLEN COMMISSIONER 1.00 X 0 0 0 PETE SONNTAG COMMISSIONER 1.00 X 0 0 0 MARK SULLIVAN COMMISSIONER 1.00 X 0 0 0 PAUL TORMEY COMMISSIONER 1.00 X 0 0 0 BENJAMIN WEBSTER COMMISSIONER 1.00 X 0 0 0 SCOTT WHITE COMMISSIONER 1.00 X 0 0 0 ERNEST WOODEN JR COMMISSIONER 1.00 X 0 0 0 PANOREA AVDIS COMMISSIONER (THRU 01/19) 1.00 X 0 0 0 SUSAN IRWIN COMMISSIONER (THRU 02/19) 1.00 X 0 0 0 ROBERT CODY PLOTT COMMISSIONER (THRU 02/19) 1.00 X 0 0 0 DOUG MYERS COMMISSIONER (THRU 10/18) 1.00 X 0 0 0 JEFF SENIOR COMMISSIONER (THRU 10/18) 1.00 X 0 0 0 CAROLINE BETETA-WHITNEY PRESIDENT AND CEO 40.00 X 730455 0 55475 MATTHEW SABBATINI-DILEGAME CHIEF OPERATING OFFICER 40.00 X 403716 0 52067 LYNN CARPENTER VICE PRESIDENT OF MARKETING 40.00 X 372716 0 70664 RYAN BECKER VICE PRESIDENT OF COMMUNICATIONS 40.00 X 256841 0 45034 LEONA REED ASSOCIATE VICE PRESIDENT OF GLOBAL MARKETING 40.00 X 215000 0 54168 SCOTT PLAMONDON LEGAL COUNSEL 40.00 X 211597 0 52154 TROY CANTRELL DIRECTOR OF CRM (THRU 05/19) 40.00 X 160625 0 26561 JENNIFER MONTERO DIRECTOR OF INTERNATIONAL MARKETING 40.00 X 130763 0 21047 MICHAEL HUDSON SENIOR SYSTEMS ENGINEER 40.00 X 125307 0 23010 2607020 0 400180 19 0 1 0 MERING 1700 I STREET 2ND FLOOR SACRAMENTO CA 95811 ADVERTISING 61499142 MEREDITH 1716 LOCUST ST DES MOINES IA 50309 ADVERTISING 5757860 AVIAREPS MARKETING GARDEN LTD CHINA NOVEL PLAZA SUITE 1605 NANJING RO SHANGHAI CH 200003 MARKETING 2350250 BLACK DIAMOND AGENCY LTD 15 BEDFORD STREET LONDON UK WC2E9HE MARKETING 2235493 BRAND USA 1725 I STREET NW SUITE 8TH FLOOR WASHINGTON DC 20006 MARKETING 1965000 79 RENTAL CAR ASSESSMENT 900099 61434108 61434108 ACCOMMODATIONS 900099 45883005 45883005 RESTAURANTS AND RETAIL 900099 7862521 7862521 CO-OP PARTNER CONTRIBUTIONS 900099 5047461 5047461 ATTRACTIONS 900099 2502150 2502150 1235085 1235085 123964330 140474 140474 124104804 123964330 0 140474 2036333 5405799 363810 909628 483022 8720 246858 1440208 109406165 1754264 397935 1094134 348394 120277 2073296 86711 RFP EXPENSES 172137 MEALS AND ENTERTAINMENT 41610 MEMBERSHIPS 32998 UBI TAXES 16000 18114 126456413 19094267 17310825 6618895 9232768 750962 650663 11484807 5864260 5334115 5620547 6148470 5899295 1348591 2772139 39295300 41486237 13959444 18010610 3475262 3966642 17434706 21977252 X 21860594 19508985 21860594 19508985 39295300 41486237 -2351609 0 X 0 1 X 1 0 0 1 0 2166190 664992 1501198 808209 466312 341897 8510408 4732956 3777452 5620547 DEPOSITS 126000 CAPITAL PROJECTS IN PROGRESS 2646139 2772139 124104804 0 124104804 0 124104804 126456413 0 126456413 0 126456413 EAST ASIA AND THE PACIFIC 4 4 PROGRAM SERVICES REGIONAL MARKETING/ADVERTISING 21826156 EUROPE (INCLUDING ICELAND AND GREENLAND) 5 5 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 7999177 NORTH AMERICA (CANADA AND MEXICO) 2 2 PROGRAM SERVICES REGIONAL MARKETING/ADVERTISING 8703296 SOUTH AMERICA 1 1 PROGRAM SERVICES REGIONAL MARKETING/ADVERTISING 930246 SOUTH ASIA 1 1 PROGRAM SERVICES REGIONAL MARKETING/ADVERTISING 906764 13 13 0 0 13 13 40365639 0 40365639 0 0 0 0 0 0 PART I, LINE 3: ALL MONIES SPENT IN FOREIGN COUNTRIES WAS USED TO PROMOTE CALIFORNIA AS A TRAVEL DESTINATION TO CONSUMERS, MEDIA, AND TRADE. EXPENSES REPORTED IN COLUMN (F) ARE BASED ON AMOUNTS PAID TO VENDOR BY COUNTRY. X 1 1 X X X X X 0 1 0 CAROLINE BETETA-WHITNEY PRESIDENT AND CEO 652502 0 65250 0 12703 0 27574 0 27901 0 785930 0 0 0 MATTHEW SABBATINI-DILEGAME CHIEF OPERATING OFFICER 362000 0 31000 0 10716 0 25999 0 26068 0 455783 0 0 0 LYNN CARPENTER VICE PRESIDENT OF MARKETING 362000 0 0 0 10716 0 26000 0 44664 0 443380 0 0 0 RYAN BECKER VICE PRESIDENT OF COMMUNICATIONS 220000 0 26125 0 10716 0 23313 0 21721 0 301875 0 0 0 LEONA REED ASSOCIATE VICE PRESIDENT OF GLOBAL M 215000 0 0 0 0 0 18563 0 35605 0 269168 0 0 0 SCOTT PLAMONDON LEGAL COUNSEL 211597 0 0 0 0 0 21697 0 30457 0 263751 0 0 0 TROY CANTRELL DIRECTOR OF CRM (THRU 05/19) 160625 0 0 0 0 0 6425 0 20136 0 187186 0 0 0 JENNIFER MONTERO DIRECTOR OF INTERNATIONAL MARKETING 130763 0 0 0 0 0 5348 0 15699 0 151810 0 0 0 PART I, LINE 1A OCCASIONAL FIRST CLASS TRAVEL PROVIDED TO PRESIDENT AND CEO. THE BENEFIT IS NOT TREATED AS TAXABLE COMPENSATION TO THE LISTED INDIVIDUALS. PART I, LINE 4B THE FOLLOWING INDIVIDUALS PARTICIPATED IN AND MADE THE FOLLOWING CONTRIBUTIONS TO A SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN; HOWEVER, NO DISTRIBUTIONS HAVE BEEN MADE FROM THE PLAN DURING THE YEAR. CAROLINE BETETA-WHITNEY - $18,000 LYNN CARPENTER - $15,000 MATTHEW SABBATINI-DILEGAME - $15,000 RYAN BECKER - $15,000 LEONA REED - $10,000 SCOTT PLAMONDON - $15,000 FORM 990, PART VI, SECTION B, LINE 11B INFORMATION IS GATHERED BY MANAGEMENT, PROVIDED TO AN EXTERNAL CPA TO PREPARE THE RETURN, DRAFT IS REVIEWED BY MANAGEMENT, THEN PROVIDED VIA EMAIL TO ALL VOTING MEMBERS OF THE COMMISSION PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST (COI) IS OBVIOUSLY A CONCERN WITH VISIT CALIFORNIA STAFF AND COMMISSIONERS. IN ADDITION TO THE FORM 700 FILING REQUIREMENTS WHICH REQUIRES THEY DISCLOSE ANY PERSONAL FINANCIAL INTEREST THEY MAY HAVE THERE IS ALSO A PROVISION IN THE EMPLOYEE HANDBOOK THAT REQUIRES EMPLOYEES TO DISCLOSE ANY POTENTIAL COI. WE ALSO PROVIDE COI TRAINING FOR COMMISSIONERS AND ACTUALLY REQUIRE THEM TO COMPLETE THIS TRAINING EVERY TWO YEARS. CONTRACT THRESHOLDS ARE ALSO SET THAT FORM RFP COMMITTEES SO THAT EMPLOYEES ARE NOT THE SOLE DECISION MAKERS WHEN CHOOSING VENDORS. IF A BOARD MEMBER HAS A COI, THEY ARE REQUIRED TO RECUSE THEMSELVES AND THE DECISION WOULD BE MADE BY THE REST OF THE VOTING BODY. IF A STAFF MEMBER HAS A COI, THE EXECUTIVE TEAM WOULD DETERMINE WHETHER THEY WOULD BE REQUIRED TO SIT OUT DEPENDING ON THE DECISION TO BE MADE. FORM 990, PART VI, SECTION B, LINE 15 THE VISIT CALIFORNIA BOARD IS RESPONSIBLE FOR DESIGNATING THE PERSONNEL COMMITTEE WHICH IS RESPONSIBLE FOR THE WRITTEN EMPLOYMENT CONTRACT, GATHERING DATA REGULARLY FROM COMPENSATION SURVEYS OR STUDIES, ETC. THE PERSONNEL COMMITTEE IS MADE UP OF INDEPENDENT BOARD COMMITTEE MEMBERS. THE BOARD HAS DESIGNATED AUTHORITY TO THE PERSONNEL COMMITTEE TO DETERMINE THE ABOVE AND ENTER INTO CONTRACT WITH THE CEO. THE CEO'S COMPENSATION IS REEVALUATED UPON EXPIRATION OF THE MOST RECENT COMPENSATION CONTRACT. THE PERSONNEL COMMITTEE THEN INFORMS THE EXECUTIVE COMMITTEE, THROUGH PUBLIC MEETINGS AND MEETING MINUTES OF THE NEW LANGUAGE, BUT DOES NOT NEED FURTHER APPROVAL. EMPLOYMENT CONTRACTS WRITTEN BY LEGAL COUNSEL AND ARE EXECUTED BY ALL OFFICERS OF VISIT CALIFORNIA. THIS PROCESS IS COMPLETED WHEN THE CEO'S CONTRACT COMES UP FOR RENEWAL. THE CEO'S COMPENSATION IS DETERMINED BY THE PERSONNEL COMMITTEE AS OUTLINED ABOVE. OTHER OFFICERS AND KEY EMPLOYEES' COMPENSATION CONTRACTS ARE DETERMINED BY THE CEO. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. THE CONFLICT OF INTEREST POLICY IS AVAILABLE ON OUR WEBSITE (INDUSTRY.VISITCALIFORNIA.COM).