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      <Form990PartVIISectionAGrp>
        <PersonNm>DANIEL P MARKHAM</PersonNm>
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        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MONTE MORRIS ROBERT ORTEL</PersonNm>
        <TitleTxt>EXEC. DIR. SPORTS COMMISSION</TitleTxt>
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        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>TIMOTHY E VOGT</PersonNm>
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      <TotalOtherCompensationAmt>227280</TotalOtherCompensationAmt>
      <IndivRcvdGreaterThan100KCnt>9</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>0</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>1</TotalCompGreaterThan150KInd>
      <CompensationFromOtherSrcsInd>0</CompensationFromOtherSrcsInd>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>PRITCHARD SPORTS ENTERTAINMENT</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>2130 PRIEST BRIDGE DRIVE 9</AddressLine1Txt>
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            <StateAbbreviationCd>MD</StateAbbreviationCd>
            <ZIPCd>21114</ZIPCd>
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        </ContractorAddress>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>SHOW PROS ENTERTAINMENT SERVICES INC</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>P O BOX 12599</AddressLine1Txt>
            <CityNm>CHARLOTTE</CityNm>
            <StateAbbreviationCd>NC</StateAbbreviationCd>
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          </USAddress>
        </ContractorAddress>
        <ServicesDesc>EVENT STAFFING &amp; CROWD MGMT</ServicesDesc>
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      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>ON EVENT SERVICES LLC</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>P O BOX 74007063</AddressLine1Txt>
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          </USAddress>
        </ContractorAddress>
        <ServicesDesc>EVENT PRODUCTION/STAGING</ServicesDesc>
        <CompensationAmt>526811</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>CREW ONE PRODUCTIONS INC</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>750 COWAN ST</AddressLine1Txt>
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          </USAddress>
        </ContractorAddress>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>PROOF OF THE PUDDING</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>6400 SUGARLOAF PKWY</AddressLine1Txt>
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            <StateAbbreviationCd>GA</StateAbbreviationCd>
            <ZIPCd>30097</ZIPCd>
          </USAddress>
        </ContractorAddress>
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      <CntrctRcvdGreaterThan100KCnt>14</CntrctRcvdGreaterThan100KCnt>
      <GovernmentGrantsAmt>4506838</GovernmentGrantsAmt>
      <TotalContributionsAmt>4506838</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>RENTAL INCOME</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>5219668</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>5219668</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
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      <ProgramServiceRevenueGrp>
        <Desc>TICKET INCENTIVES</Desc>
        <BusinessCd>531120</BusinessCd>
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        <RelatedOrExemptFuncIncomeAmt>2201847</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
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      <ProgramServiceRevenueGrp>
        <Desc>FACILITIES FEES</Desc>
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        <RelatedOrExemptFuncIncomeAmt>1373740</RelatedOrExemptFuncIncomeAmt>
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        <ExclusionAmt>160451</ExclusionAmt>
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      <TotalRevenueGrp>
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      <InfoInScheduleOPartIXInd>X</InfoInScheduleOPartIXInd>
      <CompCurrentOfcrDirectorsGrp>
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        <ProgramServicesAmt>194177</ProgramServicesAmt>
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        <ProgramServicesAmt>760502</ProgramServicesAmt>
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      <PayrollTaxesGrp>
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        <ProgramServicesAmt>332509</ProgramServicesAmt>
        <ManagementAndGeneralAmt>36946</ManagementAndGeneralAmt>
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      <AdvertisingGrp>
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        <ProgramServicesAmt>137475</ProgramServicesAmt>
        <ManagementAndGeneralAmt>15275</ManagementAndGeneralAmt>
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        <ProgramServicesAmt>1297130</ProgramServicesAmt>
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        <ProgramServicesAmt>3277779</ProgramServicesAmt>
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      <OtherExpensesGrp>
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      <OtherExpensesGrp>
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      <SavingsAndTempCashInvstGrp>
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      <TotalLiabilitiesGrp>
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        <EOYAmt>11431205</EOYAmt>
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        <EOYAmt>14690737</EOYAmt>
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      <TotalNetAssetsFundBalanceGrp>
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        <EOYAmt>14690737</EOYAmt>
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      <FSAuditedInd>1</FSAuditedInd>
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    <IRS990ScheduleD documentId="RetDoc1040000001">
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        <DepreciationAmt>2830555</DepreciationAmt>
        <BookValueAmt>1552799</BookValueAmt>
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        <Amt>675901</Amt>
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      <OtherLiabilitiesOrgGrp>
        <Desc>ADVANCE TICKET SALES</Desc>
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      <FootnoteTextInd>X</FootnoteTextInd>
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      <RevenueSubtotalAmt>22990818</RevenueSubtotalAmt>
      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>22990818</TotalRevenuePerForm990Amt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>AUDIT NOTE: "THE GCVB IS RECOGNIZED AS AN ORGANIZATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (THE "CODE") AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(6) OF THE CODE, WHEREBY ONLY UNRELATED BUSINESS INCOME, AS DEFINED, BY THE CODE, IS SUBJECT TO INCOME TAXES. MANAGEMENT EVALUATED THE GCVB'S POSITIONS AND CONCLUDED THE GCVB HAD MAINTAINED ITS TAX-EXEMPT STATUS AND HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS. THEREFORE, NO PROVISION OR LIABILITY FOR INCOME TAXES HAS BEEN INCLUDED IN THE FINANCIAL STATEMENTS."</ExplanationTxt>
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        <PersonNm>LISA ANDERS</PersonNm>
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        <PersonNm>STAN HALL</PersonNm>
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        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
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      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JOSEPH L DENNIS</PersonNm>
        <TitleTxt>GENERAL MANAGER IEC/GCC</TitleTxt>
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        <TotalCompensationFilingOrgAmt>314683</TotalCompensationFilingOrgAmt>
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        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JAMES R JACKSON</PersonNm>
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        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>3842</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>6423</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>21744</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>161470</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DANIEL P MARKHAM</PersonNm>
        <TitleTxt>EXEC. DIR. SALES/BOOKING</TitleTxt>
        <BaseCompensationFilingOrgAmt>124849</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>18881</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>4309</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>6630</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>1615</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>156284</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>TIMOTHY E VOGT</PersonNm>
        <TitleTxt>EXEC. DIR. OPERATIONS</TitleTxt>
        <BaseCompensationFilingOrgAmt>103888</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>16326</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>3913</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>5799</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>21673</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>151599</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 1A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE CEO AND EXECUTIVE DIRECTORS OF THE CONVENTION CENTER AND VISITORS BUREAU ARE PROVIDED WITH A DINING CLUB MEMBERSHIP TO THE GWINNETT CHAMBER BUILDING'S ON-SITE RESTAURANT WHICH SERVES AS A GATHERING POINT FOR GWINNETT BUSINESS PEOPLE.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 2</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD OF DIRECTORS OF THE GWINNETT CONVENTION AND VISITORS BUREAU IS COMPOSED OF BUSINESS, GOVERNMENT AND COMMUNITY LEADERS IN THE LOCAL AREA. DUE TO EXTENSIVE INVOLVEMENT OF THESE COMMUNITY LEADERS IN BUSINESS AND OTHER COMMUNITY AFFAIRS, THE MEMBERS OF THE BOARD OF DIRECTORS MAY HAVE NORMAL BUSINESS RELATIONSHIPS THAT MIGHT BE EXPECTED OF LEADERS IN A SUBURBAN COMMUNITY. HOWEVER, THESE BUSINESS RELATIONSHIPS ARE ARMS-LENGTH TRANSACTIONS AND WILL NOT IMPACT THE MISSION OR THE OPERATION OF THE BOARD OF DIRECTORS AS THE CONFLICT OF INTEREST POLICY REQUIRES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A DRAFT OF THE 990 IS PRESENTED AND DISCUSSED WITH THE ORGANIZATION'S TREASURER, WHO IS A MEMBER OF THE BOARD AND WHIO IS KNOWLEDGEABLE REGARDING THE FORM 990, PRIOR TO THE FORMS BEING FILED. THE FORM 990 IS AVAILABLE TO EVERY BOARD MEMBER BEFORE THE FILING OF THE RETUN IF POSSIBLE, AND IMMEDIATELY THEREAFTER IF NOT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>BASED ON THE NUMBER OF DIRECTOR'S AND SIZE OF THE ORGANIZATION'S STAFF, NO FORMAL MONITORING MECHANISM EXISTS, RATHER THE SMALL SIZE OF THE ORGANIZATION ALLOWS EMPLOYEES AND MANAGEMENT ALIKE TO KNOW WHEN ISSUES ARISE. IT IS THEN THE OBLIGATION OF THE EMPLOYEE OR MANAGER TO BRING THOSE ISSUES FORTH IN ORDER TO MAINTAIN EMPLOYMENT OR A DIRECTORSHIP POSITION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>COMPENSATION IS DETERMINED THROUGH THE BUDGETING PROCESS AND IS APPROVED BY THE BUDGET COMMITTEE AND SUBSEQUENTLY BY THE FULL BOARD.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>GOVERNING DOCUMENTS AND INTERNAL POLICIES ARE GIVEN TO EMPLOYEES WHEN THEY ARE HIRED BY THE ORGANIZATION AND ARE AVAILABLE WITHIN THE ORGANIZATION'S OFFICE TO THOSE WHO FALL UNDER THEIR COVENENTS, BUT AS PROPRIETARY INFORMATION OF THE ORGANIZATION, THEY AND THE FINANCIAL STATEMENTS ARE NOT MADE AVAILABLE TO THE GENERAL PUBLIC.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 24E</FormAndLineReferenceDesc>
        <ExplanationTxt>ADMINISTRATION: PROGRAM SERVICE EXPENSES 1,587,424. MANAGEMENT AND GENERAL EXPENSES 176,380. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,763,804. MARKETING &amp; PROMOTIONS: PROGRAM SERVICE EXPENSES 872,485. MANAGEMENT AND GENERAL EXPENSES 96,943. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 969,428. PREMIUM SEATING: PROGRAM SERVICE EXPENSES 737,302. MANAGEMENT AND GENERAL EXPENSES 81,922. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 819,224. TRADE SHOWS &amp; CONVENTIONS: PROGRAM SERVICE EXPENSES 153,341. MANAGEMENT AND GENERAL EXPENSES 17,038. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 170,379. PROGRAMS &amp; MEMBERSHIPS: PROGRAM SERVICE EXPENSES 120,698. MANAGEMENT AND GENERAL EXPENSES 13,411. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 134,109. EXECUTIVE EXPENSES: PROGRAM SERVICE EXPENSES 85,873. MANAGEMENT AND GENERAL EXPENSES 9,542. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 95,415. NAMING RIGHTS CONVERSION - ARENA: PROGRAM SERVICE EXPENSES 69,448. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 69,448. FINANCE DEPARTMENT: PROGRAM SERVICE EXPENSES 54,131. MANAGEMENT AND GENERAL EXPENSES 6,015. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 60,146. GUEST SERVICES: PROGRAM SERVICE EXPENSES 49,496. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 49,496. BOX OFFICE EXPENSES: PROGRAM SERVICE EXPENSES 39,495. MANAGEMENT AND GENERAL EXPENSES 4,388. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 43,883. SALES AND EVENTS: PROGRAM SERVICE EXPENSES 23,704. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 23,704. GUEST SERVICES EXPENSES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 5,499. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 5,499. SALES AND EVENTS EXPENSES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 2,634. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 2,634.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <IdDisregardedEntitiesGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>SUGARLOAF GWINNETT CENTER LLC (A SINGLE MEMBER LLC)</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>6500 SUGARLOAF PKWY STE 200</AddressLine1Txt>
          <CityNm>DULUTH</CityNm>
          <StateAbbreviationCd>GA</StateAbbreviationCd>
          <ZIPCd>30097</ZIPCd>
        </USAddress>
        <EIN>263603850</EIN>
        <PrimaryActivitiesTxt>MANAGEMENT OF THE OPERATIONS OF THE CONVENTION CENTER</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>GA</LegalDomicileStateCd>
        <TotalIncomeAmt>18326841</TotalIncomeAmt>
        <EndOfYearAssetsAmt>17049886</EndOfYearAssetsAmt>
      </IdDisregardedEntitiesGrp>
    </IRS990ScheduleR>
  </ReturnData>
</Return>