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      <Form990PartVIISectionAGrp>
        <PersonNm>CARLOS PHILLIPS</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JONATHAN BRASHIER</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>GLEN WILLIAMS</PersonNm>
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        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MIKE PENNINGTON</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>LIZ SEMAN</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MIKE PANASKO</PersonNm>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>CHRIS STONE</PersonNm>
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        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>197120</ReportableCompFromOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>DAVID MONTGOMERY</PersonNm>
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        <ReportableCompFromOrgAmt>173306</ReportableCompFromOrgAmt>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>JENNIFER STILWELL</PersonNm>
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        <OfficerInd>X</OfficerInd>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <TotalReportableCompFromOrgAmt>563054</TotalReportableCompFromOrgAmt>
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      <IndivRcvdGreaterThan100KCnt>3</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>false</FormerOfcrEmployeesListedInd>
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      <CompensationFromOtherSrcsInd>false</CompensationFromOtherSrcsInd>
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          <BusinessName>
            <BusinessNameLine1Txt>BRAINS ON FIRE</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>148 RIVER ST SUITE 100</AddressLine1Txt>
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            <StateAbbreviationCd>SC</StateAbbreviationCd>
            <ZIPCd>29601</ZIPCd>
          </USAddress>
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        <CompensationAmt>1098214</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>COMMUNITY JOURNALS</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>581 PERRY AVENUE</AddressLine1Txt>
            <CityNm>GREENVILLE</CityNm>
            <StateAbbreviationCd>SC</StateAbbreviationCd>
            <ZIPCd>29601</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>MARKETING</ServicesDesc>
        <CompensationAmt>337047</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>MITCHELL CONTRACT INTERIORS INC</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>1047 KEYS DRIVE</AddressLine1Txt>
            <CityNm>GREENVILLE</CityNm>
            <StateAbbreviationCd>SC</StateAbbreviationCd>
            <ZIPCd>29615</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>CONSTRUCTION</ServicesDesc>
        <CompensationAmt>170499</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>BRANDFARMERS</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>1 CHICK SPRINGS RD SUITE 217</AddressLine1Txt>
            <CityNm>GREENVILLE</CityNm>
            <StateAbbreviationCd>SC</StateAbbreviationCd>
            <ZIPCd>29609</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>MEDIA</ServicesDesc>
        <CompensationAmt>151069</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>SIMPLEVIEW</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>8950 N ORACLE ROAD</AddressLine1Txt>
            <CityNm>TUSCON</CityNm>
            <StateAbbreviationCd>AZ</StateAbbreviationCd>
            <ZIPCd>85704</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>TECHNOLOGY</ServicesDesc>
        <CompensationAmt>121354</CompensationAmt>
      </ContractorCompensationGrp>
      <CntrctRcvdGreaterThan100KCnt>5</CntrctRcvdGreaterThan100KCnt>
      <GovernmentGrantsAmt>6297430</GovernmentGrantsAmt>
      <TotalContributionsAmt>6297430</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>DESTINATION MARKETING FUND</Desc>
        <TotalRevenueColumnAmt>2684934</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>2684934</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>COOPERATIVE INCOME</Desc>
        <TotalRevenueColumnAmt>323211</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>323211</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>MEMBERSHIP INVESTMENTS</Desc>
        <TotalRevenueColumnAmt>106150</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>106150</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>MISCELLANEOUS INCOME</Desc>
        <TotalRevenueColumnAmt>29100</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>29100</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>3143395</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>820</TotalRevenueColumnAmt>
        <ExclusionAmt>820</ExclusionAmt>
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      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>9441645</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>3143395</RelatedOrExemptFuncIncomeAmt>
        <ExclusionAmt>820</ExclusionAmt>
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      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>563054</TotalAmt>
        <ProgramServicesAmt>543347</ProgramServicesAmt>
        <ManagementAndGeneralAmt>19707</ManagementAndGeneralAmt>
      </CompCurrentOfcrDirectorsGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>1108914</TotalAmt>
        <ProgramServicesAmt>1071392</ProgramServicesAmt>
        <ManagementAndGeneralAmt>37522</ManagementAndGeneralAmt>
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      <PensionPlanContributionsGrp>
        <TotalAmt>66143</TotalAmt>
        <ProgramServicesAmt>63828</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2315</ManagementAndGeneralAmt>
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      <OtherEmployeeBenefitsGrp>
        <TotalAmt>182165</TotalAmt>
        <ProgramServicesAmt>175789</ProgramServicesAmt>
        <ManagementAndGeneralAmt>6376</ManagementAndGeneralAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>114572</TotalAmt>
        <ProgramServicesAmt>110562</ProgramServicesAmt>
        <ManagementAndGeneralAmt>4010</ManagementAndGeneralAmt>
      </PayrollTaxesGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>4843</TotalAmt>
        <ProgramServicesAmt>4673</ProgramServicesAmt>
        <ManagementAndGeneralAmt>170</ManagementAndGeneralAmt>
      </FeesForServicesAccountingGrp>
      <FeesForSrvcInvstMgmntFeesGrp>
        <TotalAmt>9705</TotalAmt>
        <ProgramServicesAmt>9365</ProgramServicesAmt>
        <ManagementAndGeneralAmt>340</ManagementAndGeneralAmt>
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      <FeesForServicesOtherGrp>
        <TotalAmt>18809</TotalAmt>
        <ProgramServicesAmt>18151</ProgramServicesAmt>
        <ManagementAndGeneralAmt>658</ManagementAndGeneralAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>3859159</TotalAmt>
        <ProgramServicesAmt>3859159</ProgramServicesAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>60547</TotalAmt>
        <ProgramServicesAmt>58427</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2120</ManagementAndGeneralAmt>
      </OfficeExpensesGrp>
      <InformationTechnologyGrp>
        <TotalAmt>154703</TotalAmt>
        <ProgramServicesAmt>149288</ProgramServicesAmt>
        <ManagementAndGeneralAmt>5415</ManagementAndGeneralAmt>
      </InformationTechnologyGrp>
      <OccupancyGrp>
        <TotalAmt>110425</TotalAmt>
        <ProgramServicesAmt>106561</ProgramServicesAmt>
        <ManagementAndGeneralAmt>3864</ManagementAndGeneralAmt>
      </OccupancyGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>14981</TotalAmt>
        <ProgramServicesAmt>14457</ProgramServicesAmt>
        <ManagementAndGeneralAmt>524</ManagementAndGeneralAmt>
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      <DepreciationDepletionGrp>
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        <ProgramServicesAmt>26065</ProgramServicesAmt>
        <ManagementAndGeneralAmt>945</ManagementAndGeneralAmt>
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      <InsuranceGrp>
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        <ProgramServicesAmt>12476</ProgramServicesAmt>
        <ManagementAndGeneralAmt>452</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>BUSINESS SPONSORSHIPS</Desc>
        <TotalAmt>930479</TotalAmt>
        <ProgramServicesAmt>930479</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>COLLATERAL/VISITORS GUIDE</Desc>
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        <ProgramServicesAmt>504398</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>SALES SOLICIATION</Desc>
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        <ProgramServicesAmt>201825</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>MARKETING TOOLS, PROGRAM</Desc>
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        <ProgramServicesAmt>196913</ProgramServicesAmt>
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      <AllOtherExpensesGrp>
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        <ProgramServicesAmt>751085</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2364</ManagementAndGeneralAmt>
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      <TotalFunctionalExpensesGrp>
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        <ProgramServicesAmt>8808240</ProgramServicesAmt>
        <ManagementAndGeneralAmt>86782</ManagementAndGeneralAmt>
        <FundraisingAmt>0</FundraisingAmt>
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      <CashNonInterestBearingGrp>
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        <EOYAmt>1024042</EOYAmt>
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      <AccountsReceivableGrp>
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        <EOYAmt>1915245</EOYAmt>
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      <PrepaidExpensesDefrdChargesGrp>
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        <EOYAmt>53407</EOYAmt>
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      <LandBldgEquipCostOrOtherBssAmt>516844</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>220421</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>55957</BOYAmt>
        <EOYAmt>296423</EOYAmt>
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      <TotalAssetsGrp>
        <BOYAmt>2724706</BOYAmt>
        <EOYAmt>3289117</EOYAmt>
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      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>450931</BOYAmt>
        <EOYAmt>421536</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <DeferredRevenueGrp>
        <BOYAmt>431461</BOYAmt>
        <EOYAmt>481461</EOYAmt>
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      <OtherLiabilitiesGrp>
        <BOYAmt>2817</BOYAmt>
      </OtherLiabilitiesGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>885209</BOYAmt>
        <EOYAmt>902997</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>1839497</BOYAmt>
        <EOYAmt>2386120</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>1839497</BOYAmt>
        <EOYAmt>2386120</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>2724706</BOYAmt>
        <EOYAmt>3289117</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>546623</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>true</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>true</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleC documentId="RetDoc3">
      <SubstantiallyAllDuesNondedInd>false</SubstantiallyAllDuesNondedInd>
      <OnlyInHouseLobbyingInd>true</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>false</AgreeCarryoverPriorYearInd>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc4">
      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>516844</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>220421</DepreciationAmt>
        <BookValueAmt>296423</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>296423</TotalBookValueLandBuildingsAmt>
      <TotalRevEtcAuditedFinclStmtAmt>9441645</TotalRevEtcAuditedFinclStmtAmt>
      <RevenueSubtotalAmt>9441645</RevenueSubtotalAmt>
      <TotalRevenuePerForm990Amt>9441645</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>8895022</TotExpnsEtcAuditedFinclStmtAmt>
      <ExpensesSubtotalAmt>8895022</ExpensesSubtotalAmt>
      <TotalExpensesPerForm990Amt>8895022</TotalExpensesPerForm990Amt>
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    <IRS990ScheduleJ documentId="RetDoc5">
      <SeverancePaymentInd>false</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>false</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>false</EquityBasedCompArrngmInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>CHRIS STONE</PersonNm>
        <TitleTxt>PRESIDENT</TitleTxt>
        <BaseCompensationFilingOrgAmt>176000</BaseCompensationFilingOrgAmt>
        <BonusFilingOrganizationAmount>21120</BonusFilingOrganizationAmount>
        <DeferredCompensationFlngOrgAmt>58014</DeferredCompensationFlngOrgAmt>
        <TotalCompensationFilingOrgAmt>255134</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DAVID MONTGOMERY</PersonNm>
        <TitleTxt>VICE PRESIDENT</TitleTxt>
        <BaseCompensationFilingOrgAmt>154106</BaseCompensationFilingOrgAmt>
        <BonusFilingOrganizationAmount>19200</BonusFilingOrganizationAmount>
        <DeferredCompensationFlngOrgAmt>19747</DeferredCompensationFlngOrgAmt>
        <TotalCompensationFilingOrgAmt>193053</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JENNIFER STILWELL</PersonNm>
        <TitleTxt>CHIEF STRATEGIC OFFI</TitleTxt>
        <BaseCompensationFilingOrgAmt>161188</BaseCompensationFilingOrgAmt>
        <BonusFilingOrganizationAmount>31440</BonusFilingOrganizationAmount>
        <DeferredCompensationFlngOrgAmt>16477</DeferredCompensationFlngOrgAmt>
        <TotalCompensationFilingOrgAmt>209105</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc6">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 - ORGANIZATION'S MISSION</FormAndLineReferenceDesc>
        <ExplanationTxt>VISITGREENVILLESC IS ORGANIZED TO FOSTER IMPROVED BUSINESS CONDITIONS FOR THE TOURISM AND CONVENTION INDUSTRY IN THE UPSTATE REGION OF SOUTH CAROLINA; TO PROMOTE TOURISM AND CONVENTION BUSINESS IN THE UPSTATE AREA; TO EXPAND THE ECONOMIC BASE OF THE UPSTATE BY INCREASING TOURISM AND CONVENTION ACTIVITIES; AND TO DEVELOP, MARKET, AND PROMOTE THE UPSTATE AS A DESTINATION FOR VISTORS TO BENEFIT THE COMMUNITY AND THE TOURISM AND CONVENTION INDUSTY.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION'S MEMBERS CONSIST OF INDIVIDUALS, PARTNERSHIPS, CORPORATIONS, ASSOCIATIONS, AND FIRMS OF EVERY TYPE AND DESCRIPTION SUPPORTIVE OF THE PURPOSES OF THE ORGANIZATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE FORM 990 IS GIVEN TO THE ACCOUNTING DEPARTMENT FOR REVIEW. FINAL APPROVAL IS THEN GIVEN FROM THE PRESIDENT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>EACH DIRECTOR AND STAFF MEMBER IS GIVEN A COPY OF THE CONFLICTS OF INTEREST AND COMPENSATION POLICY ANNUALLY. PERIODIC REVIEWS ARE GIVEN TO ENSURE VISITGREENVILLESC OPERATES IN A MANNER CONSISTENT WITH CHARITABLE PURPOSE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD ANNUALLY REVIEWS THE FAIRNESS OF COMPENSATION, INCLUDING BENEFITS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD ANNUALLY REVIEWS THE FAIRNESS OF COMPENSATION, INCLUDING BENEFITS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION MAKES ITS GOVERNING DOCEMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>