2020-04-27T12:34:23-05:00 2019-06-30 752393478 WHITLEY PENN LLP 640 TAYLOR STREET SUITE 2200 FT WORTH TX 76102 990 2018-07-01 320112866 MAJELLA CARES MAJE 5123400999 5806 MESA DRIVE NO 390 AUSTIN TX 78731 LAWRENCE M PERKINS PRESIDENT AND CEO 5123400999 2020-04-24 1 CURTIS MAXFIELD P00445178 8172599100 71.131.70.48 2020-04-24 12:33:39 CD P 5AB0508C917B9D793C9B3D17A0B80BA1E12A49C9 C9CC508B603D8A41B6E0CF17653875976BD10DA7 2018 2020-09-23 17:36:50Z HEROIC MEDIA LAWRENCE M PERKINS 5806 MESA DRIVE NO 390 AUSTIN TX 78731 3434836 0 X WWW.HEROICMEDIA.COM X 2004 TX EDUCATING THE PUBLIC ABOUT LIFE ISSUES PRIMARILY THROUGH THE USE OF INTERNET MARKETING. 3 2 11 20 0 0 1423573 2116368 251032 211680 407471 513419 -163489 -300060 1918587 2541407 0 0 0 0 636539 985308 0 0 540474 1365488 1426514 2002027 2411822 -83440 129585 1853972 1555102 289460 319712 1564512 1235390 TO ENCOURAGE GREATER RESPECT FOR LIFE AND PROMOTE POSITIVE LIFE-AFFIRMING VALUES THROUGH INTERNET MARKETING CAMPAIGNS. 0 0 831895 UTILITIZED EDUCATIONAL MATERIALS, BROADCASTS, INTERNET ADVERTISING, AND EDUCATIONAL EVENTS TO PROMOTE A RESPECT FOR LIFE AND RAISE THE VISIBILITY OF LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS. 799271 212222 PARTNERED WITH LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS TO DEVELOP MEDIA CAMPAIGNS THAT RAISED AWARENESS OF LIFE-PRESERVING HEALTH OPTIONS AVAILABLE TO WOMEN IN TARGETED AND DIVERSE COMMUNITIES ACROSS THE UNITED STATES. 1631166 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 28 0 1 11 1 0 0 0 0 0 0 0 0 0 0 0 0 X 3 2 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 0 0 0 X MICHAEL PERKINS 5123400999 5806 MESA DRIVE SUITE 390 AUSTIN TX 78731 LAWRENCE M PERKINS PRESIDENT AND CEO 55.00 X X 204000 0 0 JIM COFFEY VP FOR ADVANCEMENT 5.00 X X 0 0 0 JAY LAMY PRINCIPAL 5.00 X 0 0 0 RENONA PALONE DIRECTOR OF ACCOUNTING 45.00 X 70000 0 0 BRETT ATTEBERY COO AND VP OF MARKETING 50.00 X 130208 0 0 404208 0 0 2 0 1 0 0 1161527 954841 1740 2116368 PARTNERSHIP/CLIENT REVENUE 900099 211680 211680 211680 20612 20612 1085634 590509 2318 495125 -2318 492807 492807 0 1161527 300602 -300602 -300602 MEDIA FEE 900099 542 542 542 2541407 212222 0 212817 414238 234735 59834 119669 399773 178891 72661 148221 108641 60095 12104 36442 62656 25661 9398 27597 6644 6644 42 42 41810 16468 11344 13998 25065 188 24877 23115 8299 738 14078 71536 24505 16718 30313 70009 22836 16344 30829 73404 12766 5322 55316 27788 12946 1910 12932 7 7 16611 16187 424 21892 5881 4111 11900 PRODUCTION AND PLACEMEN 1024572 1024572 0 0 MISCELLANEOUS 10900 3031 0 7869 BANK AND CREDIT CARD FE 9133 265 2965 5903 EQUIPMENT 2922 215 2601 106 1064 1064 2411822 1631166 240182 540474 41834 161429 29226 99950 15410 108761 13152 0 17751 13785 69855 18834 54461 51021 1661330 1098051 20808 22105 1853972 1555102 148031 319712 27000 0 114429 0 289460 319712 X 1564512 1235390 1564512 1235390 1853972 1555102 129585 -481801 23094 0 X 0 0 0 X 2228491 1483495 1113334 1423573 2116368 8365261 2228491 1483495 1113334 1423573 2116368 8365261 2737115 5628146 21760 19387 24777 24450 20612 110986 1402 32526 3747 10555 542 48772 8525019 0.66020 0.68640 X SCHEDULE A, PART II, SECTION C, LINE 15 THIS RETURN INCLUDES AN UPDATED CALCULATION FOR THE 6/30/2018 PUBLIC SUPPORT PERCENTAGE. THE PREVIOUSLY FILED RETURN INCLUDED LIMITATIONS ON DONATIONS THAT SHOULD NOT HAVE BEEN INCLUDED IN THE CALCULATION. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 8442 3166 5276 13997 6212 7785 47416 9456 37960 51021 2019 NPLL 883147 883147 4550 92250 30034 85641 2018 DPLL 183536 183536 3 94844 94844 12784 203 75140 1161527 1161527 4550 105034 30237 160781 300602 -300602 0 0 0 0 0 0 0 0 0 LAWRENCE M PERKINS PRESIDENT AND CEO 204000 0 0 0 0 0 0 0 0 0 204000 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE TAX RETURN WAS REVIEWED BY THE CEO AND ACCOUNTING STAFF WITH THE PREPARING CPA AND THEN WAS SENT TO THE BOARD PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C EACH BOARD MEMBER IS REQUIRED TO COMPLETE, SIGN, AND RETURN A DISCLOSURE POLICY AT THE BEGINNING OF EVERY YEAR. PERIODIC REMINDERS OCCUR AT BOARD MEETINGS. FORM 990, PART VI, SECTION C, LINE 18 FORM 1023 AND FORM 990 ARE AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST.