2020-11-05T12:29:31-06:00 2019-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2019-01-01 410659918 Direct Selling Association DIRE 2024528866 1667 K Street NW No 1100 Washington DC 200061600 Adolfo Franco Executive Vice President 2024528866 2020-11-05 1 Lori A Collingsworth P00639819 7038930300 2020-11-05 108.28.125.132 2020-11-05 13:28:53 ES P DD3BD8FAA7E619236B258E939CC8F9AD6F7FDC38 DD3BD8FAA7E619236B258E939CC8F9AD6F7FDC38 2019 2021-04-22 16:20:28Z Joseph N Mariano 1667 K Street NW No 1100 Washington DC 200061600 7938692 0 X http://www.dsa.org/ X 1978 DE National trade assocation for direct selling companies- See Part III and Schedule O 26 26 16 50 18600 0 2849133 569120 6461256 5971259 120740 583669 17609 8932 9448738 7132980 0 0 0 0 3069222 3236980 0 0 0 3825801 4250115 6895023 7487095 2553715 -354115 6882749 6597756 2034703 2203854 4848046 4393902 X To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O 0 0 Education: Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies. Government Affairs: Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise. Communications: Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues. Other programs include: Research, International, and Membership Services 0 1 1 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 1 15 0 1 16 1 1 1 0 0 0 1 1 0 0 0 X 26 26 1 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X X Jennifer Dunleavey 2024528866 1667 K Street NW No 1100 Washington DC 200061600 Ryan Napierski Treasurer/Chairman 1.00 1.00 X X 0 0 0 John P Parker Chairman/Immediate Past Chairman 1.00 1.00 X X 0 0 0 Traci Lynn Burton Vice Chairman 1.00 0.00 X X 0 0 0 Connie Tang Vice Chairman 1.00 1.00 X X 0 0 0 David Merriman Treasurer 1.00 1.00 X X 0 0 0 David Holl Imm. Past Chairman/Past Chairman 1.00 0.00 X X 0 0 0 Orville Thompson Past Chairman 1.00 1.00 X X 0 0 0 Kody Bateman Director 1.00 0.00 X 0 0 0 Dan Chard Director 1.00 1.00 X 0 0 0 Heather Chastain Director 1.00 0.00 X 0 0 0 Jane Creed Director 1.00 0.00 X 0 0 0 Matt Dorny Director 1.00 0.00 X 0 0 0 Cindy Droog Director 1.00 0.00 X 0 0 0 Ursula Dudley Oglesby Director 1.00 0.00 X 0 0 0 Aaron Eddington Director 1.00 0.00 X 0 0 0 Marjorie L Fine Director 1.00 1.00 X 0 0 0 Steve Fisher Director 1.00 0.00 X 0 0 0 Alexis Ginn Director 1.00 0.00 X 0 0 0 Richard Goudis Director 1.00 0.00 X 0 0 0 Kevin Guest Director 1.00 1.00 X 0 0 0 Richard Hartvigsen Director 1.00 0.00 X 0 0 0 Darren Jensen Director 1.00 0.00 X 0 0 0 Cary Justice Director 1.00 0.00 X 0 0 0 Erik S Johnson Director 1.00 1.00 X 0 0 0 Jeffrey Kaufman Director 1.00 0.00 X 0 0 0 Danny Lee Director 1.00 0.00 X 0 0 0 Allison Levy Director 1.00 0.00 X 0 0 0 Mindy Lin Director 1.00 0.00 X 0 0 0 Rick Libby Director 1.00 0.00 X 0 0 0 Patti Long Director 1.00 0.00 X 0 0 0 Michael Lunceford Director 1.00 0.00 X 0 0 0 Konrad Mayr Director 1.00 1.00 X 0 0 0 Cindy Monroe Director 1.00 0.00 X 0 0 0 Dan Moore Director 1.00 0.00 X 0 0 0 Aidan O'Hare Director 1.00 0.00 X 0 0 0 Justin Powell Director 1.00 0.00 X 0 0 0 Jeffrey Reigle Director 1.00 1.00 X 0 0 0 Ryan Reigle Director 1.00 0.00 X 0 0 0 Ben Rogers Director 1.00 0.00 X 0 0 0 Joni Rogers-Kante Director 1.00 0.00 X 0 0 0 Jeremy Smuckler Director 1.00 0.00 X 0 0 0 Kevin Sommer Director 1.00 0.00 X 0 0 0 Mark Stastny Director 1.00 0.00 X 0 0 0 Christopher Stubbs Director 1.00 0.00 X 0 0 0 Paul Vidovich Director 1.00 0.00 X 0 0 0 Steve Wallach Director 1.00 0.00 X 0 0 0 Scott White Director 1.00 0.00 X 0 0 0 Tyler Whitehead Director 1.00 0.00 X 0 0 0 Monica Wood Director 1.00 0.00 X 0 0 0 Christie Woodfin Director 1.00 0.00 X 0 0 0 Patrick Wright Director 1.00 0.00 X 0 0 0 Deborah T Ashford Legal Counsel 1.00 1.00 X 0 0 0 Joseph N Mariano President 37.50 1.00 X 627147 0 76062 Adolfo Franco Secretary/ Executive VP 37.50 1.00 X 320114 0 75845 Melissa K Brunton Senior VP, Meetings & Education 37.50 0.00 X 223120 0 64028 Jennifer Dunleavey VP, Administration and Operations 37.50 0.00 X 196321 0 38819 Nancy M Burke VP, Membership Services 37.50 0.00 X 164506 0 48651 Brian Bennett Senior Dir. Public Affairs 37.50 0.00 X 174928 0 17985 John Webb Senior Legal Counsel 37.50 0.00 X 164861 0 38291 Marcia Rhinehart Director, Executive Office & Board 37.50 0.00 X 105030 0 20685 Joseph Aquilina Ethics & Compliance Counse1 37.50 0.00 X 111880 0 11652 2087907 0 392018 9 0 1 0 Council of Better Business Bureaus 3033 Wilson Blvd 600 Arlington VA 22201 Ethics Program 809524 JW Marriot Austin 2558 PO Box 402642 Atlanta GA 30384 Annual Meeting Site 359151 Lacono Productions 11420 Deerfield Road Cincinnatti OH 45242 Meetings and Videos 277442 Sunwest Communications 4851 Lyndon B Johnson Fwy Dallas TX 75244 Public Relations 234861 Hogan Lovells US LLP 555 13th St NW Washington DC 20004 Legal 170732 5 569120 62660 569120 Member dues 813910 4446410 4446410 Annual meeting 611430 1203144 1203144 Seminars 611430 297406 297406 Advertising 541800 18600 18600 Educational materials 611430 5699 5699 5971259 129981 129981 8932 8932 1259400 798386 7326 461014 -7326 453688 453688 7132980 5952659 18600 592601 2027526 822730 133042 112557 141125 1151069 82209 64462 16672 240452 337457 290585 93817 531763 258070 947442 35106 32550 Dues and subscriptions 188822 Bad debt expense 107480 Taxes and licenses 24159 Personnel cost reimb. -152000 7487095 60490 234404 1997402 1528000 57390 53202 101676 132557 351651 308619 77438 43032 3988869 3862290 599484 744271 6882749 6597756 829203 1020234 666099 498128 539401 685492 2034703 2203854 X 2823165 3624847 2024881 769055 4848046 4393902 6882749 6597756 -354115 -100029 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 59000 0 59000 59000 1 Republican Attorneys General Association (RAGA) 1747 Pennsylvania Avenue Suite 800 Washington DC 20006 464501717 20000 0 Republican State Leadership Committee (RSLC) 1201 F Street NW Suite 675 Washington DC 20004 050532524 20000 0 Democratic Attorneys General Association Inc (DAGA) 1580 Lincoln Suite 1125 Denver CO 80203 134220019 15000 0 Anthony Rendon For Assembly Post Office Box 4045 Lakewood CA 90717 000000000 2000 0 Lorena Gonzales for State Assembly 642 Palomar Street 337 Chula Vista CA 91911 000000000 2000 0 0 0 1 4458210 564264 239039 803303 401239 402064 Part I-A, Line 1: The Association makes occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law. The Association provides direct and indirect support to 527 organizations through membership dues and contributions. 30479 30479 0 321172 278140 43032 43032 Security deposit 44436 Deferred compensation assets 685492 Due from affiliated organizations 14343 744271 Deferred compensation liabilities 685492 685492 X 7256336 -100029 224731 8000 132702 7123634 16672 -7326 9346 7132980 7704021 224731 8867 233598 7470423 16672 16672 7487095 Part X, Line 2: Management has evaluated the Organization's tax positions and has concluded that the Organization has taken no uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2019 and 2018. Part XI, Line 2d - Other Adjustments: Consolidated organization revenue 8,000. Part XI, Line 4b - Other Adjustments: Loss on disposal of fixed assets -7,326. Part XII, Line 2d - Other Adjustments: Consolidated organization expenses 1,541. Loss on disposal of fixed assets 7,326. X X 1 1 X X X X X 0 0 0 Joseph N Mariano President 622347 0 0 0 4800 0 35800 0 40262 0 703209 0 0 0 Adolfo Franco Secretary/ Executive VP 315314 0 0 0 4800 0 37443 0 38402 0 395959 0 0 0 Melissa K Brunton Senior VP, Meetings & Education 201876 0 21244 0 0 0 12823 0 51205 0 287148 0 0 0 Jennifer Dunleavey VP, Administration and Operations 169721 0 11000 0 15600 0 10579 0 28240 0 235140 0 0 0 Nancy M Burke VP, Membership Services 146012 0 18494 0 0 0 8923 0 39728 0 213157 0 0 0 Brian Bennett Senior Dir. Public Affairs 160000 0 10000 0 4928 0 10496 0 7489 0 192913 0 0 0 John Webb Senior Legal Counsel 156861 0 8000 0 0 0 4106 0 34185 0 203152 0 0 0 Part I, Line 1a First class airfare is occassionally provided for long trips. Travel for companions is also occasionally provided for the Executive VP who is the sole caregiver to an elderly dependent parent. X Products 21 62660 Fair Market Value 0 0 0 Form 990, Part I, Line 1, Brief Description of Organization Activities: The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 16 million Americans are involved in direct selling in every state, congressional district and community in the United States. In 2018, direct selling generated $35.4 billion in retail sales. Form 990, Part III, Line 1, Description of Organization Mission: To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers. Form 990, Part VI, Section A, line 2 Some members of the Board of Directors of the Association also serve on the corporate boards of other members. Form 990, Part VI, Section A, line 6 The Association has members. Form 990, Part VI, Section A, line 7a The Board of Directors is elected by plurality vote of the members at the annual business meeting on a staggered basis. Form 990, Part VI, Section A, line 7b Each active member is entitled to one vote on any matter duly before the membership, at the annual business meeting or otherwise, which vote may be cast in person, by mail, or by proxy duly authorized in writing. Form 990, Part VI, Section B, line 11b Each member of the Board of Directors receive a copy of the Form 990 prior to the submission of the form to the Internal Revenue Service. The Form 990 is not filed until all members of the Board have been sent the completed Form 990 and had 10 days to review and comment upon it. Form 990, Part VI, Section B, line 12c All members of the board and staff are required to sign a Conflict of Interest Policy, which is updated annually or when the status of the conflict of interest has changed. DSA conducts an orientation of all new board members which includes discussion and disclosure of any conflicts of interest, as well as ongoing briefings throughout the year by the Board of Directors on this topic. Form 990, Part VI, Section B, line 15 Compensation for the top two management officials (President and Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party. Form 990, Part VI, Section C, line 19 The Form 990 is available to the public upon request. Copies will be provided immediately in the case of in-person requests. Requests received by written, phone, fax or e-mail means will be honored by directing the requestors to our website. Form 1024 is available to the public upon request. Other organizational documents are not made available to the public. Form 990, Part XII, Line 2c: The Executive Committee assumes responsibility for oversight of the audit of the financial statements and selection of an independent accountant. The process is consistent with previous years. Direct Selling Education Foundation 1667 K Street NW Suite 1100 Washington DC 20006 237335899 Education DC 501(c)(3) Line 7 0 Direct Selling Empowers Americans 1667 K Street NW Suite 1100 Washington DC 20006 Political Action Committee DC 527 0 Direct Selling Association Political Action Committee 1667 K Street NW Suite 1100 Washington DC 20006 521183492 Political Action Committee DC 527 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 1 1 0 0