2020-05-14T16:49:54-05:00 2019-06-30 930819646 JONES & ROTH PC PO BOX 10086 EUGENE OR 97440 990 2018-07-01 930751310 EUGENESPRINGFIELD CONVENTION & VISITORS BUREAU INC EUGE 5414845307 754 OLIVE ST EUGENE OR 97401 KARI WESTLUND PRESIDENT, CEO 5414845307 2020-05-01 true FRITZ S DUNCAN P00036435 5416872320 2020-05-01 50.226.68.210 2020-05-14 16:49:54 CD P C9E21E635FBF3B49EFFC6769C6377F6DC1330F24 C9E21E635FBF3B49EFFC6769C6377F6DC1330F24 2018 2021-09-10 13:11:23Z TRAVEL LANE COUNTY KARI WESTLUND 754 OLIVE ST EUGENE OR 97401 3157745 false X WWW.TRAVELLANECOUNTY.ORG X 1979 OR THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. 30 28 35 48 78486 0 3251931 3149722 1041 4170 2475 3514 3255447 3157406 0 0 1454637 1540416 0 0 1571490 1520929 3026127 3061345 229320 96061 1838746 1789429 385046 241092 1453700 1548337 X THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. false false 1234997 TOURISM MARKETING - POSITION THE EUGENE, CASCADES & COAST REGION AS A LEISURE TRAVEL DESTINATION WHICH INCLUDES MARKETING TO INDIVIDUAL TRAVELERS, TRAVEL TRADE AND MEDIA THROUGH ADVERTISING, TRADE SHOWS, DIRECT SALES, PUBLIC RELATIONS, SOCIAL MEDIA AND OTHER INTERNET BASED COMMUNICATIONS. THE TOURISM MARKETING DEPARTMENT SERVES AS THE LOCAL LIAISON FOR THE OREGON FILM & VIDEO OFFICE. DURING 2019, PRINT ADVERTISING GENERATED 21.6 MILLION IMPRESSIONS AND DIGITAL ADVERTISING GENERATED 7.6 MILLION IMPRESSIONS AND 159,506 CLICKS. EARNED MEDIA GENERATED 782.7 MILLION IMPRESSIONS FROM 87 ARTICLES WITH AN ESTIMATED VALUE OF 5.9 MILLION. 29,218 GUIDES WERE MAILED OUT AND 90,000 DISTRIBUTED IN RACKS 477522 CONVENTION SALES & SERVICE - PROMOTES THE EUGENE, CASCADES & COAST REGION AS A CONVENTION/MEETING EVENT SITE. ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS, FAMILIARIZATION AND SITE INSPECTION TRIPS, PUBLIC RELATIONS, AND DIRECT SALES ARE ALL USED TO SELL MEETING AND EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR CONVENTION OR EVENT. SOME OF THE SERVICES PROVIDED BY THE DEPARTMENT INCLUDE REGISTRATION ASSISTANCE, CONVENTION PLANNING, PUBLICITY, INFORMATION DESKS, SPOUSE/LEISURE ACTIVITIES & TOURS, AND HOUSING COORDINATION. HIGHLIGHTS INCLUDED THE CONFIRMATION OF 39 CONVENTIONS WITH PROJECTED DELEGATES OF 19,911 AND AN ESTIMATED ECONOMIC IMPACT OF 7.2 MILLION. DIGITAL ADVERTISING GENERATED 1.5 MILLION IMPRESSIONS AND 21,798 CLICKS. EARNED MEDIA GENERTED 196,092 IMPRESSIONS FROM 7 ARTICLES WITH AN ESTIMATED VALUE OF 13,066. WEBSITE SESSIONS INCREASED 97% FROM 2018 TO 33,135. 419540 SPORTS MARKETING - PROMOTES LANE COUNTY AS A SPORTS EVENT SITE THROUGH ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS AND DIRECT SALES. SERVICE STAFF PROVIDE PERSONAL CONTACT AND ASSISTANCE FOR EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR SPORTING EVENT. HIGHLIGHTS INCLUDE THE CONFIRMATION OF 38 SPORTS EVENTS WITH PROJECTED PARTICIPANTS OF 62,485 AND AN ESTIMATED ECONOMIC IMPACT OF 44.8 MILLION. DIGITAL ADVERTSING GENERATED 690,018 IMPRESSIONS AND 7,052 CLICKS. EARNED MEDIA GENERATED 6.1 IMPRESSIONS FROM 32 ARTICLES WITH AN ESTIMATED VALUE OF 26,898. SOCIAL MEDIA CONNECTIONS ROSE 18% TO 6,150. 713811 STAKEHOLDER RELATIONS - RESPONSIBLE FOR PARTNERSHIP SALES AND SUPPORT AND INCREASING AWARENESS ABOUT TRAVEL LANE COUNTY AND THE VISITOR INDUSTRY TO LOCAL ELECTED OFFICIALS, PARTNERS, EMPLOYEES, AREA MEDIA AND THE GENERAL PUBLIC. STAKEHOLDER RELATIONS PROVIDES INTERNAL AND EXTERNAL REPORTING THROUGH THE DEVELOPMENT OF SEMI-ANNUAL AND ANNUAL REPORTS AND MONTHLY INDUSTRY UPDATES. STAFF SUPPORTS THE EFFORTS OF CONVENTION, SPORTS AND LEISURE SALES. IN THE PAST YEAR ORGANIZATION MEMBERSHIP ENDED AT 646 PARTNERS. PRESENTATIONS WERE MADE TO COMMUNITY GROUPS AND CITY COUNCILS. EARNED MEDIA EFFORTS SECURED 123 STORIES WITH A REACH OF 14.3 MILLION. INTEGRATED MARKETING - MANAGE AND MAXIMIZE CAPABILITIES OF CENTRALIZED TECHNOLOGY PLATFORMS (CRM, CMS, WEBSITES, E-MAIL AND YOUTUBE). MANAGE PHOTOS, VIDEOS AND GRAPHICS. HIGHLIGHTS INCLUDE 1,037,808 WEB SESSIONS, UP 13%, 53 NEW VIDEOS AND 57 NEW FILMING LOCATIONS ADDED TO ASSET LIBRARY. VISITOR SERVICES - PROVIDES EXPERTISE ON LANE COUNTY AND THE ENTIRE STATE OF OREGON TO VISITORS TO THE AREA THROUGH OUR VISITOR CENTER LOCATED IN DOWNTOWN EUGENE AND OUR ADVENTURE CENTER LOCATED IN SPRINGFIELD, OREGON. INFORMATION IS ALSO PROVIDED THROUGH MOBILE OUTREACH SERVICES WITH OUR VISITOR VAN AND INFORMATION BOOTHS AT EVENTS. THIS DEPARTMENT ALSO MANAGES THE FALL FOLIAGE HOTLINE FOR ALL OF OREGON. VISITOR SERVICES HAD 16,299 DIRECT CONTACTS IN MARKET. 713811 2845870 false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false true false false false false false false false false true 10 0 false 35 true true true false false false false false false false X 30 28 false false false false false false false true true false false false true true true true true true true false X X KARI WESTLUND 5414845307 754 OLIVE ST EUGENE OR 97401 RICHARD BOYLES DIRECTOR 1.00 X 0 0 0 COREY BULLER DIRECTOR 1.00 X 0 0 0 ROBERT CANAGA PAST CHAIR 1.00 X 0 0 0 MIKE DRENNAN DIRECTOR 1.00 X 0 0 0 TOM DRISCOLL DIRECTOR 1.00 X 0 0 0 MIKE DUNCAN DIRECTOR 1.00 X 0 0 0 MAYOR CHRISTINE LUNDBERG DIRECTOR 1.00 X 0 0 0 LORRIE NORMANN CHAIR 1.00 X X 0 0 0 JULIE JOHNS DIRECTOR 1.00 X 0 0 0 PAT STRAUBE DIRECTOR 1.00 X 0 0 0 MICHAEL NEWMAN DIRECTOR 1.00 X 0 0 0 PAM WHYTE TREASURER 1.00 X X 0 0 0 PAT FARR DIRECTOR 1.00 X 0 0 0 JOHN BAROFSKY DIRECTOR 1.00 X 0 0 0 JB CARNEY VICE CHAIR 1.00 X X 0 0 0 DANA TURELL DIRECTOR 1.00 X 0 0 0 MARTIN ALLETSON DIRECTOR 1.00 X 0 0 0 DR LISA BENSON DIRECTOR 1.00 X 0 0 0 SCOTT FRECK DIRECTOR 1.00 X 0 0 0 ANNE HALLINAN DIRECTOR 1.00 X 0 0 0 JONNIE HELFRICH DIRECTOR 1.00 X 0 0 0 BOB JAGGER DIRECTOR 1.00 X 0 0 0 DAVID PENILTON DIRECTOR 1.00 X 0 0 0 SARAH SMITH DIRECTOR 1.00 X 0 0 0 JENNIFER YEH DIRECTOR 1.00 X 0 0 0 TIM DOLL DIRECTOR 1.00 X 0 0 0 BETTINA HANNIGAN DIRECTOR 1.00 X 0 0 0 LYNDA KAMERRER DIRECTOR 1.00 X 0 0 0 STEVE MOKROHISY DIRECTOR 1.00 X 0 0 0 CATHRYN STEPHENS DIRECTOR 1.00 X 0 0 0 COURTNEY GRIESEL DIRECTOR 1.00 X 0 0 0 RENEE GRUBE DIRECTOR 1.00 X 0 0 0 RICK INGHAM DIRECTOR 1.00 X 0 0 0 SARAH MEANS DIRECTOR 1.00 X 0 0 0 VONNIE MIKKELSEN DIRECTOR 1.00 X 0 0 0 TRAVIS PALMER DIRECTOR 1.00 X 0 0 0 BRITTANY QUICK-WARNER DIRECTOR 1.00 X 0 0 0 AUSTIN RAMIREZ DIRECTOR 1.00 X 0 0 0 CAROL TANENBAUM DIRECTOR 1.00 X 0 0 0 GREG TAYLOR DIRECTOR 1.00 X 0 0 0 JENNY ULUM DIRECTOR 1.00 X 0 0 0 JASON WILLIAMS DIRECTOR 1.00 X 0 0 0 KARI WESTLUND PRESIDENT, C 40.00 X 128566 0 8993 128566 8993 1 false false false LANE COUNTY ROOM TAX 2767343 2767343 MEMBERSHIP DUES 158922 158922 CO-OP AND MISCELLANEOUS 138796 138796 ADVERTISING 541800 78486 78486 EVENT HOSTING 6175 6175 3149722 4509 4509 339 -339 -339 -339 PUBLICATION SALES 3514 3514 3514 3157406 3074411 78486 4509 137559 117908 19651 1050604 993014 57590 55976 51696 4280 174634 161282 13352 121643 112343 9300 11150 11150 31812 19065 12747 540344 540333 11 181703 175410 6293 140186 134026 6160 90475 65870 24605 28128 26384 1744 6807 6347 460 MEETINGS, HOSTINGS, MKTG 122716 114162 8554 COLLATERAL 97103 97103 TRADE SHOWS 77135 77135 RESEARCH 60588 31648 28940 132782 122144 10638 3061345 2845870 215475 0 183923 53847 634420 946960 803509 585988 53367 53558 53750 67767 524321 443012 109777 81309 1838746 1789429 385046 241092 385046 241092 X 1279026 1313986 174674 234351 1453700 1548337 1838746 1789429 96061 -1424 X false true X true false 203839 141909 61930 320482 301103 19379 81309 3286012 128606 128606 3157406 3157406 3191375 130030 130030 3061345 3061345 RICHARD BOYLES OWNER CROSSROADS PAST CHAIR 48729 ADV CENTER LEASE false DANA TURELL PRE TURELL GROUP LLC DIRECTOR 14968 ADVERTISING SERVICES false FORM 990 - ORGANIZATION'S MISSION THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. FORM 990, PAGE 2, PART III, LINE 4A TOURISM MARKETING - POSITION THE EUGENE, CASCADES & COAST REGION AS A LEISURE TRAVEL DESTINATION WHICH INCLUDES MARKETING TO INDIVIDUAL TRAVELERS, TRAVEL TRADE AND MEDIA THROUGH ADVERTISING, TRADE SHOWS, DIRECT SALES, PUBLIC RELATIONS, SOCIAL MEDIA AND OTHER INTERNET BASED COMMUNICATIONS. THE TOURISM MARKETING DEPARTMENT SERVES AS THE LOCAL LIAISON FOR THE OREGON FILM & VIDEO OFFICE. DURING 2019, PRINT ADVERTISING GENERATED 21.6 MILLION IMPRESSIONS AND DIGITAL ADVERTISING GENERATED 7.6 MILLION IMPRESSIONS AND 159,506 CLICKS. EARNED MEDIA GENERATED 782.7 MILLION IMPRESSIONS FROM 87 ARTICLES WITH AN ESTIMATED VALUE OF 5.9 MILLION. 29,218 GUIDES WERE MAILED OUT AND 90,000 DISTRIBUTED IN RACKS FORM 990, PAGE 2, PART III, LINE 4B CONVENTION SALES & SERVICE - PROMOTES THE EUGENE, CASCADES & COAST REGION AS A CONVENTION/MEETING EVENT SITE. ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS, FAMILIARIZATION AND SITE INSPECTION TRIPS, PUBLIC RELATIONS, AND DIRECT SALES ARE ALL USED TO SELL MEETING AND EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR CONVENTION OR EVENT. SOME OF THE SERVICES PROVIDED BY THE DEPARTMENT INCLUDE REGISTRATION ASSISTANCE, CONVENTION PLANNING, PUBLICITY, INFORMATION DESKS, SPOUSE/LEISURE ACTIVITIES & TOURS, AND HOUSING COORDINATION. HIGHLIGHTS INCLUDED THE CONFIRMATION OF 39 CONVENTIONS WITH PROJECTED DELEGATES OF 19,911 AND AN ESTIMATED ECONOMIC IMPACT OF 7.2 MILLION. DIGITAL ADVERTISING GENERATED 1.5 MILLION IMPRESSIONS AND 21,798 CLICKS. EARNED MEDIA GENERTED 196,092 IMPRESSIONS FROM 7 ARTICLES WITH AN ESTIMATED VALUE OF 13,066. WEBSITE SESSIONS INCREASED 97% FROM 2018 TO 33,135. FORM 990, PAGE 2, PART III, LINE 4D STAKEHOLDER RELATIONS - RESPONSIBLE FOR PARTNERSHIP SALES AND SUPPORT AND INCREASING AWARENESS ABOUT TRAVEL LANE COUNTY AND THE VISITOR INDUSTRY TO LOCAL ELECTED OFFICIALS, PARTNERS, EMPLOYEES, AREA MEDIA AND THE GENERAL PUBLIC. STAKEHOLDER RELATIONS PROVIDES INTERNAL AND EXTERNAL REPORTING THROUGH THE DEVELOPMENT OF SEMI-ANNUAL AND ANNUAL REPORTS AND MONTHLY INDUSTRY UPDATES. STAFF SUPPORTS THE EFFORTS OF CONVENTION, SPORTS AND LEISURE SALES. IN THE PAST YEAR ORGANIZATION MEMBERSHIP ENDED AT 646 PARTNERS. PRESENTATIONS WERE MADE TO COMMUNITY GROUPS AND CITY COUNCILS. EARNED MEDIA EFFORTS SECURED 123 STORIES WITH A REACH OF 14.3 MILLION. INTEGRATED MARKETING - MANAGE AND MAXIMIZE CAPABILITIES OF CENTRALIZED TECHNOLOGY PLATFORMS (CRM, CMS, WEBSITES, E-MAIL AND YOUTUBE). MANAGE PHOTOS, VIDEOS AND GRAPHICS. HIGHLIGHTS INCLUDE 1,037,808 WEB SESSIONS, UP 13%, 53 NEW VIDEOS AND 57 NEW FILMING LOCATIONS ADDED TO ASSET LIBRARY. VISITOR SERVICES - PROVIDES EXPERTISE ON LANE COUNTY AND THE ENTIRE STATE OF OREGON TO VISITORS TO THE AREA THROUGH OUR VISITOR CENTER LOCATED IN DOWNTOWN EUGENE AND OUR ADVENTURE CENTER LOCATED IN SPRINGFIELD, OREGON. INFORMATION IS ALSO PROVIDED THROUGH MOBILE OUTREACH SERVICES WITH OUR VISITOR VAN AND INFORMATION BOOTHS AT EVENTS. THIS DEPARTMENT ALSO MANAGES THE FALL FOLIAGE HOTLINE FOR ALL OF OREGON. VISITOR SERVICES HAD 16,299 DIRECT CONTACTS IN MARKET. FORM 990, PAGE 6, PART VI, LINE 11B MANAGEMENT AND THE BOARD TREASURER WILL REVIEW THE 990. THE FINAL 990 WILL BE PROVIDED TO THE BOARD OF DIRECTORS BEFORE IT IS FILED. FORM 990, PAGE 6, PART VI, LINE 12C THE ORGANIZATION REGULARLY AND CONSISTENTLY MONITORS THE CONFLICT OF INTEREST POLICY. THEY ANNUALLY FOLLOW UP WITH OFFICERS, DIRECTORS, AND EMPLOYEES ON ANY CONFLICTS OF INTEREST. FORM 990, PAGE 6, PART VI, LINE 15A ANNUAL EVALUATION SENT TO ALL BOARD MEMEBERS; RETURNED EVALUATIONS ARE COMPLIED INTO ONE SUMMARY DOCUMENT, WHICH IS REVIEWED BY THE EXECUTIVE COMMITTEE. ANY CHANGE IN COMPENSATION IS REVIEWED AND APPROVED BY THE EXECUTIVE COMMITTEE. EVALUATION IS PRESENTED TO THE CEO BY THE BOARD CHAIR. FORM 990, PAGE 6, PART VI, LINE 15B THE ORGANIZATION USES A SALARY COMPARISON SURVEY TO DETERMINE KEY EMPLOYEE COMPENSATION FORM 990, PAGE 6, PART VI, LINE 19 AVAILABLE UPON REQUEST