2025-08-12T15:20:39-05:00 2024-09-30 742900215 MAXWELL LOCKE & RITTER LLP 401 CONGRESS AVENUE SUITE 2000 AUSTIN TX 787019682 990 2023-10-01 752648097 AUSTIN CONVENTION AND VISITORS BUREAU AUST 5124745171 111 CONGRESS AVENUE 700 AUSTIN TX 78701 GINA PALMERTREE DIRECTOR OF FINANCE 5124745171 2025-08-11 1 1 SHANNON PETERSON P01281287 5123703200 2025-08-11 2023 2025-03-06 01:10:19Z VISIT AUSTIN THOMAS NOONAN 111 CONGRESS AVENUE 700 AUSTIN TX 78701 28057753 0 X WWW.VISITAUSTIN.ORG X 1998 TX MARKETING AUSTIN NATIONALLY AND INTERNATIONALLY AS A PREMIER BUSINESS AND LEISURE DESTINATION. 33 33 77 0 351867 254973 0 0 14383785 26741781 30037 64532 402233 613779 14816055 27420092 0 0 0 0 6480016 7794332 0 0 0 6729038 13553736 13209054 21348068 1607001 6072024 19887205 23121324 11907310 8948413 7979895 14172911 X PROMOTING CONVENTIONS, TRAVEL AND TOURISM IN AND TO THE CITY OF AUSTIN, AND PROVIDING RELATED SERVICES TO CONVENTION ATTENDEES, TRAVELERS, AND TOURISTS. 0 0 CONVENTION SERVICES TEAM PROVIDED MEETING SERVICES ON 3,263 ACCOUNTS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 105 SITE VISITS AND PLANNING MEETINGS. LOCAL BUSINESSES RECEIVED 1,100 SUPPLIER REFERRALS AND LEADS. THE TEAM ALSO MET WITH 179 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN. THE AUSTIN FILM COMMISSION FACILITATED 161 PRODUCTION PACKAGES, 62 PRODUCTION STARTS AND 745 PRODUCTION DAYS FISCAL YEAR 2023-24. CONVENTION SALES GENERATED 635,204 HOTEL ROOM NIGHTS. CONVENTION CENTER BOOKINGS REPRESENTED 92,684 OF THOSE ROOM NIGHTS. 4,158 LEADS WERE GENERATED REPRESENTING OVER 4.2 MILLION ROOM NIGHTS.SIGNIFICANT BOOKINGS INCLUDE: NATIONAL FEDERATION OF THE BLIND -- JUNE/JULY 2026 AND 2027 9.783 HOTEL ROOM NIGHTS FOR EACH YEAR 3,500 ATTENDEESRDC WORLD- REAL DREAMS CHANGE THE WORLD -- JULY 2024 7,445 HOTEL ROOM NIGHTS 20,000 ATTENDEESSTRYKER -- JANUARY 2026 4,845 HOTEL ROOM NIGHTS 1,300 ATTENDEESTEXAS ASSOCIATION OF SCHOOL -- BUSINESS OFFICIALS FEBRUARY 2031 5,700 HOTEL ROOM NIGHTS 3,000 ATTENDEESAMERICAN TRUCKING ASSOCIATION -- OCTOBER 2030 5,900 HOTEL ROOM NIGHTS 3,000 ATTENDEESSAILPOINT TECHNOLOGIES -- SEPTEMBER/OCTOBER 2025 4,528 HOTEL ROOM NIGHTS 1,950 ATTENDEESBUILDING PERFORMANCE ASSOCIATION -- APRIL 2027 5,045 HOTEL ROOM NIGHTS 3,000 ATTENDEESMARKETING/COMMUNICATIONS -- FY23/24 PAID ADVERTISING EFFORTS SCALED FOR THE FIRST TIME SINCE 2019 WITH ADVERTISING BUDGETS RETURNING TO PRE-PANDEMIC LEVELS. THE INTEGRATED MEDIA CAMPAIGN SPANNING CUSTOM CONTENT, EXPERIENTIAL, PAID SOCIAL AND DIGITAL BUYS IN KEY FLY AND DRIVE MARKETS DELIVERED 463.8 MILLION IMPRESSIONS, 2.4 MILLION CLICKS AND INSPIRED 255,168 HOTEL SEARCHES AND 16,530 FLIGHT SEARCHES. NOTABLY, THE CAMPAIGN HAD 143,065 CONFIRMED HOTEL NIGHT BOOKINGS TIED TO CAMPAIGN EXPOSURE. KEY EXPERIENTIAL PROGRAMS INCLUDED ACTIVATIONS AND PARTNERSHIPS AT SXSW SYDNEY AND CAMBRIDGE CLUB FESTIVAL IN THE UK WITH BRAND USA, PITCHFORK MUSIC FESTIVAL IN CHICAGO, AND PARTNERSHIPS WITH TRAVEL TEXAS IN THE UK AT THE LONG ROAD FESTIVAL AND MEATOPIA. VISIT AUSTIN ALSO PRODUCED ITS FIRST EDITORIAL PHOTOSHOOT TO UPDATE LEISURE AND MEETINGS PHOTOGRAPHY, FEATURING 9 LOCAL BUSINESSES AND LOCATIONS IN AUSTIN. TOURISM -- LEISURE TRAVEL REPRESENTS AN AREA OF STRATEGIC GROWTH FOR OUR HOSPITALITY PARTNERS TO INCREASE VISITATION TO AUSTIN. IN FY23/24, THE TOURISM DEPARTMENT FOCUSED ON HIGH-VALUE IN-PERSON MEETINGS AND MARKETING AND PROMOTION TO TRAVEL TRADE TO INCREASE PRODUCT PACKAGING, WITH 1,200 DESTINATION TRAININGS COMPLETED WITH TOUR PROVIDERS AND PARTNERSHIPS WITH INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, HABLO AND THE TEXAS TOURISM OFFICE. SIGNIFICANT TRAVEL TRADE AND SALES MISSIONS INCLUDED IPW LOS ANGELES, BRAND USA SOUTH KOREA AND JAPAN SALES MISSIONS, AND CANADA CONNECT. WE HAVE EXPANDED CONTRACTING WITH INTERNATIONAL-BASED REPRESENTATION TO ASSIST WITH ONGOING MARKETING AND FLIGHT SERVICE ACTIVITIES IN THE UK, EUROPE, MEXICO, CANADA, ASIA AND LATIN/CENTRAL AMERICA. THE TOURISM STAFF ALSO WORKED WITH THE AUSTIN AIRPORT TO SECURE AND GROW AIR SERVICE WITH NEW NONSTOPS TO MONTREAL IN MAY 2024 AND REINSTATED AIR SERVICE TO MONTEREY IN MARCH 2024. AUSTIN ALSO CELEBRATED 10 YEARS OF NONSTOP AIR SERVICE BETWEEN AUS AND LHR ON BRITISH AIRWAYS, AND WORKED CLOSELY WITH THE AIRPORT TEAM TO SECURE THE ANNOUNCEMENT OF A DOUBLE DAILY LAUNCH IN MARCH 2025. MUSIC MARKETING OFFICE CONFIRMED 171 PERFORMANCE BOOKINGS FOR AUSTIN MUSICIANS AND HAD A TOTAL OF 770 MUSIC INQUIRIES. THE MUSIC OFFICES' KEY ACCOMPLISHMENTS INCLUDED SUPPORTING LOCAL MUSICIANS WITH PERFORMANCE OPPORTUNITIES AS WELL AS 3 MUSIC LICENSING OPPORTUNITIES FOR AUSTIN SONGWRITERS. THE MUSIC OFFICE ALSO BROUGHT BACK THE "LOCAL AND LIVE" MUSIC SERIES TO OUR VISIT AUSTIN VISITOR CENTER FEATURING 9 PERFORMERS DURING SXSW MUSIC WEEK. THE 2024 EXPERIENTIAL CAMPAIGN RESULTED IN 43.9M BRAND IMPRESSIONS, INCLUDING OVER 51K UNIQUE ONSITE IMPRESSIONS, 26 MUSICIAN PERFORMANCE AND 8 LOCAL AUSTIN BUSINESSES SHOWCASED IN UK, CHICAGO, SAN DIEGO AND SYDNEY, AUSTRALIA. THIS YEAR, THE STRATEGIC ALLIANCES DEPARTMENT SUCCESSFULLY INCREASED REVENUE AND EXPANDED COMMUNITY IMPACT, GENERATING OVER $1M IN TOTAL REVENUE AND $855K IN DONATED SERVICES FOR VISIT AUSTIN. WE GREW THE VISIT AUSTIN FOUNDATION'S REACH BY RAISING OVER $111K, LAUNCHING NEW EDUCATION PROGRAMS INCLUDING THE EXECUTIVE EDUCATION SERIES IN PARTNERSHIP WITH MCCOMBS SCHOOL OF BUSINESS AND AUSTIN INSIDER TRAINING. WE DEEPENED INDUSTRY ENGAGEMENT THROUGH EVENTS LIKE GIVE BACK GIG AND THANKS FORE GIVING. WE ALSO ENHANCED PARTNER PROGRAMMING, IMPROVED SPONSORSHIP FULFILLMENT, AND HOSTED OUR LARGEST ANNUAL MEETING TO DATE WITH 771 ATTENDEES. 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 70 0 77 1 1 1 0 0 0 0 0 0 0 X 33 33 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X GINA PALMERTREE 5124745171 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 ZO QADRI DIRECTOR 1.00 X 0 0 0 WILL BRIDGES DIRECTOR 1.00 X 0 0 0 VIJAY PATEL DIRECTOR 1.00 X 0 0 0 TRISHA TATRO CMP DIRECTOR 1.00 X 0 0 0 TOM STACY DIRECTOR 1.00 X 0 0 0 TINA CANNON DIRECTOR 1.00 X 0 0 0 TAM HAWKINS DIRECTOR 1.00 X 0 0 0 STEVEN STOUT DIRECTOR 1.00 X 0 0 0 SKEETER MILLER BOARD CHAIRMAN 1.00 X X 0 0 0 SCOTT BLALOCK DIRECTOR 1.00 X 0 0 0 RODNEY SIEBELS DIRECTOR 1.00 X 0 0 0 ROB GILLETTE DIRECTOR 1.00 X 0 0 0 NENAD PRAPORSKI DIRECTOR 1.00 X 0 0 0 MONICA ANDRY DIRECTOR 1.00 X 0 0 0 MARK DUVAL DIRECTOR 1.00 X 0 0 0 KIRK WATSON DIRECTOR 1.00 X 0 0 0 JOE BOLASH DIRECTOR 1.00 X 0 0 0 JOANNA MCCREARY DIRECTOR 1.00 X 0 0 0 JJ GOTTSCH DIRECTOR 1.00 X 0 0 0 JIM RITTS DIRECTOR 1.00 X 0 0 0 JESUS GARZA DIRECTOR 1.00 X 0 0 0 JEREMY MARTIN DIRECTOR 1.00 X 0 0 0 JENNIFER CURRIER DIRECTOR 1.00 X 0 0 0 GREG CHANON DIRECTOR 1.00 X 0 0 0 GHIZLANE BADAWI DIRECTOR 1.00 X 0 0 0 ELIZABETH ALDERSON DIRECTOR 1.00 X 0 0 0 DOTTIE WATKINS DIRECTOR 1.00 X 0 0 0 DIANNE BANGLE DIRECTOR 1.00 X 0 0 0 DEWITT PEART DIRECTOR 1.00 X 0 0 0 DAVID MASTERS DIRECTOR 1.00 X 0 0 0 CINDY LO IMMEDIATE PAST BOARD CHAIR 1.00 X 0 0 0 BEVERLY MAGEE DIRECTOR 1.00 X 0 0 0 ANDY LOUGHNANE DIRECTOR 1.00 X 0 0 0 THOMAS NOONAN CEO 40.00 1.00 X 473263 0 60495 STEPHEN GENOVESI EVP 40.00 X 296345 0 52807 JULIE CHASE CMO 40.00 X 215248 0 31623 MARY KAY HACKLEY VP 40.00 X 194012 0 23337 LINDA ATKINS VP 40.00 X 163486 0 28769 ALYSIA RODEN VP 40.00 X 214085 0 26886 SHANNON CANNON SR DIRECTOR OF TX ACCOUNTS 40.00 X 136477 0 26113 SARAH MCCABE DIRECTOR OF NORTHEAST REG SALES 40.00 X 153992 0 10779 LINDSEY ELLIOTT DIRECTOR OF WEST COAST SALES 40.00 X 138027 0 12876 KRISTEN PARKER DIRECTOR OF EASTERN REG SALES 40.00 X 148708 0 26451 ANDREW HAYS EXEC DIR, AUSTIN SPORTS COMMISSION 0.00 40.00 X 140251 0 18669 2273894 0 318805 21 0 1 0 THIRD EAR 828 WEST 6TH ST AUSTIN TX 78703 ADVERTISING 674393 GREENBERG TRAURIG LLP 300 WEST 6TH ST AUSTIN TX 78701 LEGAL 225078 SIMPLEVIEW 8950 N ORACLE ROAD TUCSON AZ 85704 WEBSITE HOSTING 223884 ORANGE 142 716 CONGRESS AVENUE AUSTIN TX 78701 ADVERTISING 195000 CVENT PO BOX 822699 PHILADELPHIA PA 19182 GROUP LEAD SOURCING SOFTWARE 177096 10 GOV'T CONTRACTS-AUSTIN 900099 25731862 25731862 SPONSORSHIPS 900099 973928 658052 315876 HOUSING & REGISTRATION SERVICES 900099 28241 28241 BROCHURE RACK PLACEMENT 900099 7750 7750 26741781 64532 64532 1251440 637661 613779 613779 27420092 27003693 351867 64532 1407042 5016262 251359 663854 455815 259901 31800 405255 242483 204607 1316966 966 124069 79619 MEDIA PLACEMENT 4475210 PROJECT COSTS 3619674 PRODUCTION COSTS 2382444 DUES AND SUBSCRIPTIONS 205727 205015 21348068 1491 1491 4309511 6544638 2985598 5387516 121165 219201 704620 745215 3292331 2022469 206269 1269862 438008 511304 11120543 8442097 19887205 23121324 987622 1525475 130746 21196 74401 12166 33267 18729 10681274 7370847 11907310 8948413 X 7979895 14172911 7979895 14172911 19887205 23121324 6072024 120992 0 X X 0 1 X 1 0 2195508 1244821 950687 989722 674120 315602 107101 103528 3573 1269862 SECURITY DEPOSITS 53655 INTERCOMPANY RECEIVABLE 2234631 RIGHT OF USE ASSET 6153811 8442097 DEFERRED COMPENSATION OBLIGATION 511304 ST LEASE LIABILITY 609234 LT LEASE LIABILITY 6250309 7370847 28543928 120992 855532 147312 1123836 27420092 0 27420092 23103889 855532 900289 1755821 21348068 0 21348068 PART XI, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 36,215. VISIT AUSTIN FOUNDATION 111,097. PART XII, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 887,534. VISIT AUSTIN FOUNDATION 12,755. EUROPE (INCLUDING ICELAND & GREENLAND) 0 0 PROGRAM SERVICES PROMOTE AUSTIN TO DRIVE FUTURE VISITATION 124164 EAST ASIA AND THE PACIFIC 0 0 PROGRAM SERVICES PROMOTE AUSTIN TO DRIVE FUTURE VISITATION 167983 NORTH AMERICA 0 0 PROGRAM SERVICES PROMOTE AUSTIN TO DRIVE FUTURE VISITATION 44076 0 0 0 0 0 0 336223 0 336223 0 0 0 0 0 0 X X X 0 0 0 THOMAS NOONAN CEO 374348 0 98915 0 0 0 32523 0 27972 0 533758 0 0 0 STEPHEN GENOVESI EVP 229806 0 66539 0 0 0 31613 0 21194 0 349152 0 0 0 JULIE CHASE CMO 169348 0 45900 0 0 0 20323 0 11300 0 246871 0 0 0 ALYSIA RODEN VP 168710 0 45375 0 0 0 14198 0 12688 0 240971 0 0 0 MARY KAY HACKLEY VP 152702 0 41310 0 0 0 12929 0 10408 0 217349 0 0 0 LINDA ATKINS VP 128207 0 35279 0 0 0 11713 0 17056 0 192255 0 0 0 KRISTEN PARKER DIRECTOR OF EASTERN REG SALES 115843 0 32865 0 0 0 10607 0 15844 0 175159 0 0 0 SARAH MCCABE DIRECTOR OF NORTHEAST REG SALES 121224 0 32768 0 0 0 10779 0 0 0 164771 0 0 0 SHANNON CANNON SR DIRECTOR OF TX ACCOUNTS 102887 0 33590 0 0 0 9764 0 16349 0 162590 0 0 0 ANDREW HAYS EXEC DIR, AUSTIN SPORTS COMMISSION 106711 0 33540 0 0 0 9818 0 8851 0 158920 0 0 0 LINDSEY ELLIOTT DIRECTOR OF WEST COAST SALES 102327 0 35700 0 0 0 2957 0 9919 0 150903 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY SENIOR STAFF, THE EXECUTIVE COMMITTEE AND THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION REVIEWS THE REQUIRED ANNUAL DISCLOSURES AS PROVIDED BY OFFICERS, DIRECTORS AND KEY EMPLOYEES TO ENSURE COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 A SURVEY OF SALARY INFORMATION IS PROVIDED BY THE DESTINATION MARKETING ASSOCIATION INTERNATIONAL AND IS USED IN DETERMINING COMPENSATION IN CONJUNCTION WITH REVIEWS BASED ON OBJECTIVE CRITERIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S OVERSIGHT PROCESS AND ITS PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT DID NOT CHANGE DURING THE TAX YEAR. AUSTIN COMMISSION ON SPORTS 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 205632288 RECRUIT, RETAIN AND GROW PROFESSIONAL, COLLEGIATE AND AMATEUR SPORTING EVENT TX 501(C)(6) 0 VISIT AUSTIN FOUNDATION 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 824997347 DEVELOP AND PROMOTE EDUCATION, JOB TRAINING AND CAREER OPPORTUNITIES TX 501(C)(3) LINE 7 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 0