2021-04-29T15:49:44-05:00 2020-06-30 571157523 APRIO LLP 5 CONCOURSE PARKWAY SUITE 1000 ATLANTA GA 30328 990 2019-07-01 680217381 VISIT NAPA VALLEY INC VISI 7072265813 1001 SECOND STREET NO 330 NAPA CA 94559 LINSEY GALLAGHER PRESIDENT/CEO 7072265813 2021-04-26 1 ANGELA T DOTSON CPA P00645864 4048929651 2021-04-26 2019 2022-09-23 18:48:47Z LINSEY GALLAGHER 1001 SECOND STREET NO 330 NAPA CA 94559 5872535 0 X WWW.VISITNAPAVALLEY.COM X 1990 CA THE MISSION OF VISIT NAPA VALLEY IS TO PROMOTE, PROTECT, AND ENHANCE THE NAPA VALLEY DESTINATION. 18 18 28 80 0 0 505000 410039 7105626 5280236 15932 21305 95159 44251 7721717 5755831 271961 125000 0 0 3029539 2158328 0 0 0 4152025 3286914 7453525 5570242 268192 185589 4771226 7159102 970675 3172962 3800551 3986140 X THE MISSION OF VISIT NAPA VALLEY IS TO PROMOTE, PROTECT, AND ENHANCE THE NAPA VALLEY DESTINATION. 0 0 VISIT NAPA VALLEY, INC. IS A NOT-FOR-PROFIT ORGANIZATION THATLEADS COUNTYWIDE TOURISM MARKETING AND SALES EFFORTS, TARGETING SPECIFIC SEGMENTS OF VISITORS, AS WELL AS SPECIFIC TIMES OF THE WEEK, FOR VISITATION. ATTRACTING BOTH LEISURE AND GROUP/BUSISINESS TRAVELERS IS IMPORTANT FOR VISIT NAPA VALLEY TO ACHIEVE ITS STRATEGIC OBJECTIVES. VISIT NAPA VALLEY'S EFFORTS SINCE 2010 HAVE RESULTED IN AN INCREASE IN MARKETING PARTNERS - FROM SIX PAYING TO 400 PAYING PARTNERS. IN ADDITION, NOT-FOR-PROFIT (NON-PAYING) PARTNERSHIPS HAVE GROWN FROM FEWER THAN FIVE TO MORE THAN 40, INCLUDING ALL FIVE CHAMBER OF COMMERCE AND CITY COUNCILS, AS WELL AS NAPA COUNTY BOARD OF SUPERVISORS. NAPA VALLEY WELCOMED A TOTAL OF 3.85 MILLION VISITORS.THE TOURISM INDUSTRY GENERATED $85.1 MILLION IN TAX RELIEF TO RESIDENTS, AN INCREASE OF 5.8% FROM 2016.THE TOURISM INDUSTRY GENERATED $2.23 BILLION IN TOTAL VISITOR SPENDING INSIDE NAPA COUNTY, ALMOST 70% FROM OVERNIGHT HOTEL GUESTS, WHO SPEND AN AVERAGE OF $446 IN NAPA COUNTY PER GUEST, PER DAY.DIRECT VISITOR SPENDING WITHIN THE COUNTY INCREASED 15.9% SINCE 2016, OUTPACING VISITOR GROWTH OF 8.9% IN THE SAME TIME PERIOD.THE TOURISM INDUSTRY REMAINS THE SECOND LARGEST EMPLOYER IN NAPA COUNTY (AFTER THE WINE INDUSTRY), SUPPORTING THE LIVELIHOOD OF AN ESTIMATED 15,872 PEOPLE IN THE COMMUNITY, WITH A COMBINED PAYROLL OF $492 MILLION.OVERNIGHT VISITATION GREW 13.7% FROM 2016 (1.2 MILLION), OUTPACING DAY TRIP GROWTH AT 5.3% (2.4 MILLION). 0 0 0 1 0 0 0 0 0 1 1 0 1 1 1 1 0 0 0 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 1 40 0 1 28 1 0 0 0 0 0 0 0 0 X 18 18 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X TERESA COLEMAN 7072600081 1001 SECOND STREET SUITE 330 NAPA CA 94559 LINDA REIFF DIRECTOR 0.10 X 0 0 0 THOMAS BENSEL SECRETARY/TREASURER 0.10 X 0 0 0 REYNALDO ZERTUCHE VICE CHAIR 0.10 X X 0 0 0 LINSEY GALAGHER PRESIDENT/CEO 40.00 X X 295265 0 14570 TOM DAVIES BOARD MEMBER 0.10 X 0 0 0 WHITNEY DIVER MCEVOY BOARD MEMBER 0.10 X 0 0 0 STEVE DAVINO BOARD MEMBER 0.10 X 0 0 0 ALAIN NEGUELOUA BOARD MEMBER 0.10 X 0 0 0 GREG BRUN BOARD MEMBER 0.10 X 0 0 0 DON SHINDLE PAST CHAIR 0.10 X X 0 0 0 GARY BUFFO BOARD MEMBER 0.10 X 0 0 0 ERIK BURROW CHAIR 0.10 X X 0 0 0 PHILLIP HANSELL BOARD MEMBER 0.10 X 0 0 0 MICHAEL LENNON CHAIR ELECT 0.10 X X 0 0 0 MICHAEL COLLINS BOARD MEMBER 0.10 X 0 0 0 NATHAN DAVIS BOARD MEMBER 0.10 X 0 0 0 JOHN EVANS BOARD MEMBER 0.10 X 0 0 0 DAVID RYAN BOARD MEMBER 0.10 X 0 0 0 THERESA SAVAGE VICE PRESIDENT SALES 40.00 X 203449 0 18312 ANGELA JACKSON DIRECTOR OF PUBLIC RELATIONS 40.00 X 140529 0 16278 CATHERINE HEYWOOD VICE PRESIDENT OF COMMUNITY RELATIONS 40.00 X 144056 0 14512 EMILY HEGARTY DIRECTOR OF MARKETING 40.00 X 104603 0 11795 TERESA COLEMAN CONTROLLER 40.00 X 174745 0 17581 LISA POPPEN VICE PRESIDENT OF MARKETING 40.00 X 222722 0 18102 CLAY GREGORY PRESIDENT/CEO 40.00 X 201848 0 10436 1487217 0 121586 8 1 1 0 MERING HOLDINGS 1700 I STREET 2ND FLOOR SACRAMENTO CA 95811 ADVERTISING AGENCY 1172029 SIMPLEVIEW 8950 N ORACLE RD 100 TUSCON AZ 95704 WEBSITE AND DATABASE SERVICES 150563 BELLWEATHER AGENCY 3830 VALLEY CENTRE DRIVE 705-922 SAN DIEGO CA 92130 MARKETING AGENCY 150000 3 410039 410039 MARKETING PROGRAM INCO 812900 4939045 4939045 MEMBERSHIP DUES 900099 327073 327073 LODGING COMMISSION 900099 11618 11618 CONFRENCE TICKET SALES 900099 2500 2500 5280236 21305 21305 150955 116704 34251 34251 OTHER INCOME 900099 10000 10000 10000 5755831 5324487 0 21305 125000 628019 1127960 70909 209148 122292 15274 31541 307849 1771664 164218 304264 86313 367406 27332 13469 MEMBERSHIPS 74731 DIGITAL EXPENSE 72865 MISCELLANEOUS EXPENSE 40679 VOLUNTEER EXPENSE 9309 5570242 2152497 2413412 439063 248297 1938964 331146 40835 42147 94526 260809 982050 359405 34847 622645 1279000 60509 52416 9985 1909230 4771226 7159102 970675 821532 0 2351430 970675 3172962 X 3800551 3986140 3800551 3986140 4771226 7159102 185589 0 X X 0 1 X 1 0 1 0 0 546291 11756 534535 88133 57714 30419 347626 289935 57691 622645 INVESTMENTS 1279000 C 1279000 OTHER ASSETS 7800 RIGHT OF USE ASSET 1901430 1909230 LEASE LIABILITY 2351430 2351430 X 5872535 116704 116704 5755831 0 5755831 5686946 116704 116704 5570242 0 5570242 PART X, LINE 2: THE ORGANIZATION HAS NOT TAKEN ANY UNCERTAIN TAX POSITIONS DURING THE FISCAL YEAR. THE ORGANIZATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN TO DATE AND, THEREFORE, HAS NO RELATED INCOME TAX DUE FOR ALL THE YEARS WHERE THE STATUE OF LIMITATIONS REMAINS OPEN. PART XI, LINE 2D - OTHER ADJUSTMENTS: COST OF GOOD SOLD ARE NETTED IN THE FORM 990. 116,704. PART XII, LINE 2D - OTHER ADJUSTMENTS: COST OF GOOD SOLD ARE NETTED IN THE FORM 990. 116,704. EUROPE 0 0 PROGRAM SERVICES MARKETING & PROMOTIONS 30347 AUSTRALIA/NEW ZEALAND 0 0 PROGRAM SERVICES MARKETING & PROMOTIONS 25138 0 0 0 0 0 0 55485 0 55485 0 0 0 0 0 0 PART I, LINE 3: THE EXPENDITURES ARE RECORDED UNDER THE ACCRUAL METHOD, THE SAME METHOD USED FOR DOMESTIC EXPENDITURES. PART III ACCOUNTING METHOD: 0 CALISTOGA CHAMBER OF COMMERCE 1133 WASHINGTON STREET CALISTOGA CA 95411 942159988 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE ST HELENA CHAMBER OF COMMERCE 657 MAIN STREET ST HELENA CA 94574 940830930 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE YOUNTVILLE CHAMBER OF COMMERCE 6484 WASHINGTON STREET YOUNTVILLE CA 94599 680010763 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE AMERICAN CANYON CHAMBER OF COMMERCE 3427 BROADWAY STREET F3 AMERICAN CANYON CA 94503 680322395 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE 4 X 0 0 0 LINSEY GALAGHER PRESIDENT/CEO 243932 0 51333 0 0 0 7934 0 6636 0 309835 0 0 0 THERESA SAVAGE VICE PRESIDENT SALES 169493 0 33956 0 0 0 6780 0 11532 0 221761 0 0 0 ANGELA JACKSON DIRECTOR OF PUBLIC RELATIONS 124492 0 16037 0 0 0 4980 0 11298 0 156807 0 0 0 CATHERINE HEYWOOD VICE PRESIDENT OF COMMUNITY RELATION 118556 0 25500 0 0 0 4742 0 9770 0 158568 0 0 0 TERESA COLEMAN CONTROLLER 152132 0 22613 0 0 0 6085 0 11496 0 192326 0 0 0 LISA POPPEN VICE PRESIDENT OF MARKETING 185883 0 36839 0 0 0 7435 0 10667 0 240824 0 0 0 CLAY GREGORY PRESIDENT/CEO 110185 0 91663 0 0 0 4407 0 6029 0 212284 0 0 0 NAPA VALLEY TOURISM CORPORATION COMMON OFFICER 4705 REIMBURSEMENT OF EXPENSES 0 NAPA VALLEY TOURISM CORPORATION COMMON OFFICER 4939045 MARKETING EXPENSES 0 FORM 990, PART VI, SECTION B, LINE 11B THE CHIEF EXECUTIVE OFFICER AND DIRECTOR OF FINANCE SHALL WORK IN CONJUNCTION WITH THE OUTSIDE ACCOUNTING FIRM ENGAGED TO PREPARE THE FORM 990 TO REVIEW ITS ACCURACY PRIOR TO REVIEW AND SUBMISSION. THE FINANCE COMMITTEE SHALL REVIEW AND APPROVE THE IRS FORM 990 ANNUAL TAX FILING AND SUBMISSION. IT IS THE DUTY OF THE FINANCE COMMITTEE TO REPORT ITS FINDINGS CONCERNING THE FORM 990 TO THE EXECUTIVE COMMITTEE PRIOR TO SUBMISSION. A BOARD RESOLUTION IS NOT REQUIRED BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ANNUALLY EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH BOARD-DELEGATED POWERS SHALL SIGN A "CONFLICT OF INTEREST POLICY ANNUAL AFFIRMATION STATEMENT" IF A CONFLICT OF INTEREST DOES EXIST THE EMPLOYEE OR BOARD MEMBER MAY NOT BE PERMITTED TO PARTICIPATE IN THE TRANSACTION DECISION. SHOULD THERE BE ANY DISPUTE AS TO WHETHER A CONFLICT OF INTEREST EXISTS, THE BOARD OF DIRECTORS SHALL DETERMINE WHETHER A CONFLICT OF INTEREST EXISTS AND SHALL DETERMINE THE APPROPRIATE RESPONSE. FORM 990, PART VI, SECTION B, LINE 15 THE COMPENSATION OF THE CEO IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS CONSISTING OF THE BOARD CHAIR, CHAIR-ELECT, & SECRETARY/TREASURER. THIS PROCEDURE WAS ADOPTED IN 2009 AND TAKES INTO ACCOUNT INDUSTRY COMPARISON AND LOCAL WAGE SCALES. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION WILL MAKE THE 990 AVAILABLE UPON REQUEST. FORM 990, XII, LINE 2C: THE BOARD HAS AN AUDIT COMMITTEE AND NO CHANGES HAVE BEEN MADE TO PRIOR YEAR PROCESSES. FORM 990, PART XII, LINE 2C: THE ORGANIZATION HAS NOT CHANGED ANY OF ITS PROCESSES FROM THE PRIOR YEAR. NAPA VALLEY TOURISM CORPORATION 1001 SECOND STREET SUITE 330 NAPA CA 94559 273207209 NAPA VALLEY TOURISM CORPORATION FUNCTIONS AS A CONDUIT FOR FUNDING RECEIVED CA 501(C)(6) N/A 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 NAPA VALLEY TOURISM CORPORATION P 4705 ACTUAL COST NAPA VALLEY TOURISM CORPORATION L 4939045 ACTUAL COST