2021-01-12T08:15:24-06:00 2020-06-30 391203191 SVA CERTIFIED PUBLIC ACCTS SC 1221 JOHN Q HAMMONS DRIVE MADISON WI 53717 990 2019-07-01 391383497 MADISON CHILDREN'S MUSEUM INC MADI 6082566445 100 N HAMILTON ST MADISON WI 537032116 DEBORAH GILPIN PRESIDENT & CEO 6082566445 2020-12-30 1 KIRSTEN HOUGHTON P01273230 6088318181 2020-12-30 2019 2022-09-23 18:48:47Z JOSE MADERA 100 N HAMILTON ST MADISON WI 537032116 3935610 0 X WWW.MADISONCHILDRENSMUSEUM.ORG X 1980 WI MADISON CHILDREN'S MUSEUM PROVIDES EDUCATIONAL EXHIBITS AND PROGRAMS FOR LEARNING THROUGH PLAY 26 26 95 425 0 0 8903099 3928094 0 0 6480 5889 0 0 8909579 3933983 0 0 0 0 2061823 2097896 36000 24000 579264 1811836 1461881 3909659 3583777 4999920 350206 12988646 13899936 1490904 2051988 11497742 11847948 X MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. 0 0 986699 EXHIBIT ENVIRONMENTS CREATE THE CORE EDUCATIONAL AREAS AND PLAY SPACES WITHIN THE MUSEUM SETTING, PROVIDING INTERACTIVE, ENGAGING PLAY OPPORTUNITIES FOR CHILDREN OF ALL AGES, ALONG WITH THEIR ADULT CAREGIVERS. EXHIBITS ARE INTERDISCIPLINARY AND WEAVE TOGETHER THEMES FROM OUR CORE EDUCATIONAL INITIATIVES: ART, HISTORY, CULTURE, SCIENCE, AND INNOVATION. EXHIBITS OCCUPYING MORE THAN 30,000 SQUARE FEET OF INDOOR AND OUTDOOR PUBLIC SPACE WERE DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITY-INCLUDING MORE THAN 120 LOCAL ARTISTS-AND FEATURE THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY FOR AGES 5 AND UNDER IN THE WILDERNESS AND URB GARDEN EXHIBITS, BOTH OF WHICH ARE CONSTRUCTED OF ALL NATURAL MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY". ADDITIONAL ROTATION EXHIBITS ON DISPLAY DURING THE PAST YEAR INCLUDED FOUR TEMPORARY ART EXHIBITIONS IN OUR SIDEWALK SURPRISE SPACE, INCLUDING A CROWD FAVORITE-TRACEY DRIER'S BLOWN CHEMISTRY GLASS DISPLAY, FUSING ART AND SCIENCE; AN INTERACTIVE EXHIBIT ABOUT LAKES AND WATER QUALITY CALLED SEYMORE'S ADVENTURE; AN EXHIBIT CALLED FROM COOPS TO CATHEDRALS ABOUT NATURE, CHILDHOOD AND THE ARCHITECTURE OF FRANK LLOYD WRIGHT; AN OCCASSIONAL, TEMPORARY EXHIBIT ABOUT CIVIC ENGAGEMENT CALLED POLLING PLACE, A SMALL COLLECTIONS EXHIBIT CURRENTLY FEATURING COLLECTIONS OF CHILDREN'S ENVIRONMENTAL GOOD DEEDS, ACTIONS AND PRACTICES; AN ART EXHIBIT ABOUT NATURE MADE BY CHILDREN FROM A LOCAL COMMUNITY ART CENTER; A WHIMSICAL AUTOMATA EXHIBIT; AN HISTORICAL EXHIBIT ABOUT THE HISTORY OF CHILDREN'S SEWING CIRCLES CALLED "A STITCH IN TIME; A FEW INTERACTIVE EXHIBITS FOR THE ROOFTOP, INCLUDING A CEDAR-SHAKE THATCHED HUT, A TODDLER ICE RINK, AND SEVERAL SUSTAINABILITY EXHIBITS INCLUDING AN ELECTRIC CAR, A WORKING WINDMILL, AND A SOLAR SUNFLOWER EXHIBIT. 548934 EDUCATION PROGRAMMING ENRICHES THE VISITOR EXPERIENCE THROUGH CLASSES, DROP-IN ACTIVITIES, RESIDENCIES, SPECIAL EVENTS, AND FACILITATION OF THE VISITOR EXPERIENCE IN THE MUSEUM'S EXHIBIT GALLERIES. PROGRAMS PROVIDE DEEPER ENGAGEMENT FOR VISITORS IN THE MUSEUM'S CORE INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING THE IMPORTANCE OF PLAY, CREATIVITY, RESILIENCE, SENSE OF PLACE, CRITICAL THINKING, AND COLLABORATION. DURING THE FIRST THREE QUARTERS OF THE 2019-2020 FISCAL YEAR, THE MUSEUM SERVED 127,967 CHILDREN AND FAMILIES ON SITE AND PRODUCED OVER 630 PROGRAMS. AFTER CLOSING THE MUSEUM DUE TO COVID-19 ON 3/13/20, THE MUSEUM PRODUCED 101 ONLINE PROGRAMS AND PROVIDED OUTDOOR SIDEWALK GAME INSTALLATIONS IN 64 NEIGHBORHOODS. THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND. THE ACCESS FOR EVERYONE PROGRAM PROVIDED ACCESS FOR 26,177 INDIVIDUALS THIS YEAR THROUGH FREE AND LOW-COST ADMISSIONS, MEMBERSHIPS, OUTREACH PROGRAMMING, AND EVENTS. 656184 MARKETING AND COMMUNICATIONS PROGRAMS HELP THE MUSEUM MEET ITS MISSION BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, PUBLIC RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES. EXHIBIT SIGNAGE AND MANY MUSEUM PUBLICATIONS INCLUDE BOTH ENGLISH AND SPANISH VERSIONS. THE MARKETING DEPARTMENT HOUSES ALL FRONT DESK STAFF TO ENSURE EXCELLENT CUSTOMER SERVICE, EFFICIENT CASH-HANDLING AND CONSISTENT DATA-TRACKING. THE FACILITY RENTAL PROGRAM HOSTS WEDDINGS, BUSINESS RENTALS, AND OTHER EVENTS TO CONNECT MORE OF THE COMMUNITY WITH THE MUSEUM. THE MUSEUM ACTIVELY COLLABORATES WITH THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT, GREATER MADISON CHAMBER OF COMMERCE, AND GREATER MADISON CONVENTION & VISITORS BUREAU -- AND MANY OTHER GROUPS SUCH AS THE LATINO AND LGBTQ CHAMBERS OF COMMERCE -- TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS. WHEN THE MUSEUM CLOSED ITS DOORS ON MARCH 13 2020 DUE TO THE PANDEMIC, MARKETING ACTIVITIES PIVOTED TO HELP PROVIDE ONLINE CONTENT AND TO PROMOTE NEW OUTREACH ACTIVITIES SUCH AS MCM ROADSHOW'S SIDEWALK SURPRISES PROGRAMMING. MARKETING STAFF ALSO TOOK ON A GREATER ROLE IN DEVELOPMENT SUPPORT AND COMMUNICATIONS FOR FUNDRAISING. 2191817 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 1 30 0 95 1 0 0 0 0 0 0 0 0 0 0 0 0 X 26 26 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 WI X X DEBORAH GILPIN 6082566445 100 N HAMILTON ST MADISON WI 53703 JOSE MADERA CHAIR 0.50 0.50 X X 0 0 0 LISA LANGE VICE CHAIR 0.50 0.50 X X 0 0 0 DAVID STOCKWELL TREASURER 0.50 0.50 X X 0 0 0 CRISTINA CHOI SECRETARY 0.50 0.50 X X 0 0 0 TIM HEINRICH OFFICER-AT-LARGE 1.00 X X 0 0 0 LESLIE WATKINS OFFICER-AT-LARGE 1.00 X X 0 0 0 ASYA ALEXANDROVICH DIRECTOR 1.00 X 0 0 0 TJ BLITZ DIRECTOR 1.00 X 0 0 0 BEN BRUNETTE DIRECTOR 1.00 X 0 0 0 SARAH CONDELLA DIRECTOR 1.00 X 0 0 0 MATT CORNWELL DIRECTOR 1.00 X 0 0 0 JANE DOUGHTY DIRECTOR 1.00 X 0 0 0 ADRIENNE EHRHARDT DIRECTOR 1.00 X 0 0 0 JOAN ERSHLER DIRECTOR 1.00 X 0 0 0 MARTA GIALAMAS DIRECTOR 1.00 X 0 0 0 PAUL HIGGINBOTHAM DIRECTOR 1.00 X 0 0 0 JOHN HINTZE DIRECTOR 1.00 X 0 0 0 JENNIFER JOHNSON DIRECTOR 1.00 X 0 0 0 KATIE RYAN KURTZ DIRECTOR 1.00 X 0 0 0 GLORIA LADSON-BILLINGS DIRECTOR 1.00 X 0 0 0 JOEL MARTIN DIRECTOR 1.00 X 0 0 0 BRUCE NEVIASER DIRECTOR 1.00 X 0 0 0 SETH POLLAK DIRECTOR 1.00 X 0 0 0 MATT PREMO DIRECTOR 1.00 X 0 0 0 JANE VILLA DIRECTOR 1.00 X 0 0 0 STEPHEN ZANONI DIRECTOR 1.00 X 0 0 0 DEB GILPIN PRESIDENT & CEO 35.00 5.00 X 112875 0 6168 112875 0 6168 1 0 0 0 0 3928094 3928094 5864 5864 1652 1627 25 25 25 3933983 0 0 5889 X 124177 75474 48703 1653981 1206435 216918 230628 130216 113279 9179 7758 189522 140946 26093 22483 13850 13850 24000 24000 372030 106847 183967 81216 19742 19742 150701 96579 26583 27539 38318 25000 1788 11530 310993 139091 73865 98037 1552 1006 102 444 8173 4146 499 3528 41719 24565 2094 15060 458328 310590 147738 26284 26284 DUES AND SUBSCRIPTIONS 12691 3591 8262 838 BAD DEBT EXPENSE 7500 7500 3583777 2191817 812696 579264 109 96091 499550 277714 87448 1519159 10169 852 4602 6894 20726 19572 16543465 4563811 12366042 11979654 12988646 13899936 259342 116271 1220000 1530000 11562 405717 1490904 2051988 X 10948000 10319717 549742 1528231 11497742 11847948 12988646 13899936 350206 0 X 0 1 X 1 0 X 2903921 3115344 3283672 8903099 3928094 22134130 2903921 3115344 3283672 8903099 3928094 22134130 22134130 50 48 480 6480 5864 12922 22147052 0.99940 0.99970 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 15987263 4170075 11817188 19064 19064 0 537138 374672 162466 11979654 X X X X X X X 1 MARION F BROWN 5813 TREE LINE DR FITCHBURG WI 53711 CAPITAL CAMPAIGN CONSULTING 0 0 12000 -12000 MARTHA A TAYLOR 6314 MASTHEAD DR FITCHBURG WI 53705 CAPITAL CAMPAIGN CONSULTING 0 0 12000 -12000 24000 -24000 WI FORM 990, PART VI, SECTION B, LINE 11B THE CONTROLLER REVIEWS THE PREPARED FORM 990 IN DETAIL AND DISTRIBUTES IT TO ALL MEMBERS OF THE GOVERNING BODY FOR ANY COMMENTS OR CHANGES BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE PRESIDENT AND CEO, WHICH IS BASED IN PART ON DATA OBTAINED FROM A THIRD PARTY ON APPROPRIATE COMPENSATION LEVELS, CONDUCTS AN ANNUAL PERFORMANCE REVIEW, AND IMPLEMENTS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS AS DEEMED APPROPRIATE BY THE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 106,847. MANAGEMENT AND GENERAL EXPENSES 183,967. FUNDRAISING EXPENSES 81,216. TOTAL EXPENSES 372,030. FORM 990, PART IX THE EXPENSES RELATED TO THE CAPITAL EXPANSION PROJECT ARE ALLOCATED BETWEEN MANAGEMENT AND GENERAL EXPENSES AND FUNDRAISING EXPENSES. MADISON CHILDREN'S MUSEUM FOUNDATION INC 100 N HAMILTON ST MADISON WI 53703 431956290 SUPPORTING ORGANIZATION OF MADISON CHILDREN'S MUSEUM, INC. WI 501(C)(3) LINE 12A, I MADISON CHILDREN'S MUSEUM INC 1 0 0 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 MADISON CHILDREN'S MUSEUM FOUNDATION INC C 3928094 FACE AMOUNT