2021-11-15T15:03:54-06:00 2020-12-31 111986323 MARCUM LLP 1899 L STREET NW SUITE 850 WASHINGTON DC 20036 990 2020-01-01 020767157 ROCK THE VOTE ROCK 2027199910 655 15TH ST NW NO 800 WASHINGTON DC 20005 CAROLYN DEWITT PRESIDENT/EXECUTIVE DIRECTOR 2027199910 2021-11-15 1 CAROLYN DEWITT 999009999 AARON M FOX P01365820 2022274000 2021-11-15 3 AAL1 IAL1 2020 2022-09-23 18:48:47Z X CAROLYN DEWITT 655 15TH ST NW NO 800 WASHINGTON DC 20005 5336975 0 X ROCKTHEVOTE.ORG X 2005 DC THE REGISTRATION, EDUCATION AND MOBILIZATION OF YOUTH TO PARTICIPATE IN THE DEMOCRATIC PROCESS AND PROTECTION OF THEIR FREEDOM TO VOTE. 10 10 60 8762 0 0 1338580 5235275 0 24291 0 0 0 21337 1338580 5280903 0 0 0 0 440237 1110275 0 0 186079 916105 2751715 1356342 3861990 -17762 1418913 1709751 3125542 41465 45992 1668286 3079550 X ROCK THE VOTE (THE ORGANIZATION) IS A NON-FOR-PROFIT ORGANIZATION FOUNDED IN 1990 TO BUILD THE CIVIC POWER OF YOUNG PEOPLE THROUGH VOTER REGISTRATION, EDUCATION AND MOBILIZATION AND REDUCING BARRIERS TO PARTICIPATION BY MODERNIZING THE CIVIC PROCESS AND FIGHTING FOR YOUNG PEOPLE'S RIGHT TO VOTE. 0 0 2180379 1500 VOTER REGISTRATION & MOBILIZATION: CREATING A CULTURE SHIFT BY REACHING YOUNG PEOPLE WHERE THEY ARE - ON AND OFFLINE - THROUGH TRUSTED MESSENGERS WITH MESSAGES THAT INSPIRE AND INFORMATION THAT EMPOWERS THEM TO PARTICIPATE IN THE CIVIC PROCESS. WITH RESEARCH DEMONSTRATING THE IMPORTANCE OF SOCIAL MEDIA TO REACHING AND MOBILIZING YOUNG VOTERS, ESPECIALLY YOUTH OF COLOR, ROCK THE VOTE CREATES AND PROMOTES RESEARCH-BASED ORIGINAL CONTENT ON ITS OWN SOCIAL MEDIA AND DIGITAL PLATFORMS. IN ADDITION, ROCK THE VOTE COLLABORATES WITH AND ADVISES YOUTH BRANDS, MEDIA AND ENTERTAINMENT COMPANIES, TECHNOLOGY COMPANIES, AND TRUSTED MESSENGERS TO PROMOTE AND CELEBRATE CIVIC ENGAGEMENT. IN THE WAKE OF THE COVID-19 PANDEMIC, ROCK THE VOTE WAS ABLE TO PIVOT MUCH OF IT'S WORK GIVEN ITS UTILIZATION OF DIGITAL AND TECHNOLOGY TO REACH AND SCALE PROGRAMMING. THIS INCLUDED MAJOR INITIATIVES LIKE PRODUCING THE DEMOCRACY SUMMER SERIES THAT INCLUDED THREE MAJOR ONLINE EVENTS WITH DOZENS OF SPEAKERS AND PERFORMERS AND WAS HOSTED BY A COALITION OF MORE THAN 40 ORGANIZATIONS. IN 2020, ROCK THE VOTE BUILD PARTNERSHIPS WITH 58 YOUTH BRAND, MEDIA, AND ENTERTAINMENT COMPANIES THROUGH OUR BRANDS FOR DEMOCRACY PROGRAM AND CONTINUED TO BUILD ATHLETES ROCK THE VOTE SERVING AS THE PREMIER PARTNER WITH MORE THAN A DOZEN PROFESSIONAL SPORTS LEAGUES, PLAYER ASSOCATIONS, TEAMS, AND SEVEN ATHLETIC ORGANIZATIONS. IN 2020, ROCK THE VOTE TRAINED AND SUPPORTED 79 STUDENT LEADERS WHO CONDUCTED RELATIONAL ORGANIZING REACHING MORE THAN 15,000, INCLUDING HOSTING 28 VIRTUAL EMPOWER BANKS WHERE YOUTH CAME TOGETHER ONLINE TO SIMULTANESOULY REACH OUT TO NETWORKS. IN 2020, ROCK THE VOTE PROCESSED 2,000,058 VOTER REGISTRATION APPLICATIONS AND HELPED 832,961 VOTERS LOOK-UP THEIR VOTER REGISTRATION STATUS TO MAKE SURE IT WAS CURRENT AND ACTIVE. IN 2020, ROCK THE VOTE PROCESSED MORE THAN 34,000 ABSENTEE BALLOT REQUESTS AND HELPED MORE THAN 87,000 VOTERS TRACK AND CURE THEIR BALLOTS. 691083 VOTER EDUCATION: PROVIDES NONPARTISAN CIVIC AND VOTER EDUCATION THROUGH ITS WEBSITE, SOCIAL MEDIA, EMAIL, TEXT MESSAGES, IN-SCHOOL AND IN-PERSON ACTIVATIONS THAT TARGET YOUNG PEOPLE. ROCK THE VOTE PROVIDES STEP-BY-STEP GUIDANCE WITH LINKS TO RESOURCES TO NEW VOTERS THROUGH TEXT/EMAIL. VETTED INFORMATION AND VOTER EDUCATION THROUGH TRUSTED MESSENGERS IS BECOMING INCREASINGLY CRITICAL TO ENSURE VOTERS HAVE ACCURATE INFORMATION AND TO COMBAT MISINFORMATION. THROUGH IT'S PARTNERSHIPS WITH BRANDS, ATHLETES, AND ENTERTAINTERS, ROCK THE VOTE TRAINED THESE TRUSTED MESSENGERS ON THE IMPORTANCE OF USING PLATFORMS TO SHARE VETTED INFORMATION TO BOTH EDUCATE AND COMBAT MISINFORMATION. BY CREATING HUNDREDS OF PIECES OF EDUCATIONAL SOCIAL MEDIA CONTENT, ROCK THE VOTE WORKED TO MEET YOUNG PEOPLE WHERE THEY ARE, ONLINE, WITH INFORMATION TO EMPOWER THEM TO PARTICIPATE IN ELECTIONS AND ENCOURAGE THEM TO SHARE WITH THEIR PEERS. ELEVATING ITS ELECTION CENTER TO THE WEBSITE'S HOMEPAGE, ROCK THE VOTE PROVIDED CRITICAL INFORMATION IN A STRAIGHTFORWARD WAY TO HELP VOTERS UNDERSTAND THE VARIOUS METHODS TO VOTE IN 2020 IN THEIR STATE AND THE REQUIREMENTS, DATES, DEADLINES, AND LOCATIONS ASSOCIATED WITH EACH METHOD. ROCK THE VOTE ALSO BUILT A STATEOF-THE-ART SMART-BOT TO ANSWER VOTERS QUESTIONS 24-HOURS A DAY, 7 DAYS A WEEK THROUGH SOCIAL MEDIA DIRECT MESSAGING. TO HELP VOTERS BETTER UNDERSTAND WHO AND WHAT ARE ON THEIR BALLOT AND HOW THOSE CHOICES ALIGN WITH THEIR VALUES, ROCK THE VOTE ENHANCED ITS SAMPLE BALLOT LOOK-UP TOOL TO ENABLE VOTERS TO CURATE FROM A LIST OF ENDORSING ORGANIZATIONS SPANNING THE POLITICAL SPECTRUM TO GAIN INSIGHT INTO CANDIDATES AND BALLOT MEASURES ON THEIR BALLOT. IN 2020, ROCK THE VOTE ADDED NEW SUBSCRIBERS FOR A TOTAL OF 5,150,000 MILLION ELECTION REMINDER SUBSCRIBERS SENDING A TOTAL OF 43,930,631 EMAILS AND 9,988,834 TEXT MESSAGES; CONTACTED 96,058 VOTERS WITH ELECTION INFORMATION VIA PEER-TO-PEER TEXTING; ANSWERED MORE THEN 33,300 EMAILS ABOUT ELECTIONS AND VOTING; PROVIDED ELECTION INFORMATION TO 12,934,200 WEBSITE VISITORS VIA OUR ELECTION CENTER; HELPED MORE THAN 87,000 USERS LEARN WHO AND WHAT WERE ON THEIR BALLOT; AND GREW OUR SOCIAL MEDIA FOLLOWERS BY 40% WITH A TOTAL OF 88,655,044 IMPRESSIONS ON ROCK THE VOTE'S SOCIAL MEDIA POSTS ALONE. 493161 22791 VOTING RIGHTS & SYSTEMS MODERNIZATION: REDUCES BARRIERS BY FIGHTING FOR YOUNG PEOPLE'S RIGHT TO VOTE AND MODERNIZING THE PROCESS TO PARTICIPATE. ROCK THE VOTE TRACKS A DOZEN POLICIES THAT IMPACT YOUNG PEOPLE'S ACCESS TO VOTING AND ASSIGNS STATE REPORT CARDS. IN ADDITION, ROCK THE VOTE DEVELOPS AND PROVIDES CIVIC TECHNOLOGY TO NONPROFITS, SCHOOLS, COMPANIES, AND INFLUENCERS TO REGISTER AND EDUCATE VOTERS THROUGH COST-EFFECTIVE DIGITAL PLATFORMS. ROCK THE VOTE ALSO UTILIZES THIS TECHNOLOGY IN ITS OWN PROGRAMMING. IN 2020, ROCK THE VOTE CREATED FOUR NEW CIVIC TECHNOLOGY TOOLS TO MEET THE MOMENT: (1) AN ABSENTEE / VOTE-AT-HOME BALLOT REQUEST PLATFORM MODELED AFTER OUR SUCCESSFUL ONLINE VOTER REGISTRATION (OVR) PLATFORM; (2) A PEER-TO-PEER TEXTING PLATFORM TO SCALE ONE-ON-ONE CONVERSATIONS WITH YOUNG VOTERS; (3) AN ENDORSEMENT TOOL TO HELP YOUNG VOTERS IDENTIFY CANDIDATES AND ISSUES THAT MATCH THEIR VALUES; AND (4) A BALLOT TRACKING AND CURING TOOL TO HELP VOTERS IDENTIFY AND RESOLVE ANY ISSUES IN TIME FOR THEIR VOTE TO COUNT, INCLUDING CONFIRMING ELIGIBILITY FOR THEIR PROVISIONAL BALLOT. CONTINUING ITS WORK TO MODERNIZE OUR ELECTIONS, ROCK THE VOTE COMPLETED THE PROCESSE TO IMPLEMENT VOTER REGISTRATION IN ONE STATE THAT ALSO ADOPTED THE COMMON DATA FORMAT AND RECRUITED AND COMPLETED THE PROCESS TO IMPLEMENT CONNECTED VOTER REGISTRATION IN A FOURTH STATE. 3364623 1 1 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 65 0 1 60 1 0 0 0 0 0 0 0 0 0 0 0 0 X 10 10 0 0 0 0 0 0 0 1 0 0 0 1 1 1 1 1 0 1 0 0 AL AK AR CA CO CT FL GA HI IL KS KY ME MD MA MI MN MO MS NV NH NJ NM NY NC ND OH OK OR PA RI SC TN VT VA WA WV WI X CAROLYN DEWITT 2027199910 655 15TH ST NW NO 800 WASHINGTON DC 20005 CAROLYN DEWITT PRESIDENT/EXECUTIVE DIRECT 40.00 X 135000 0 13415 AMANDA BROWN LIERMAN CO-CHAIR 2.00 X X 0 0 0 FRANK SMITH CO-CHAIR 2.00 X X 0 0 0 CHRIS MELODY FIELDS FIGUEREDO TREASURER 2.00 X X 0 0 0 LARA BERGTHOLD SECRETARY 2.00 X X 0 0 0 JEFF AYEROFF DIRECTOR 2.00 X 0 0 0 RUSSELL GLASS DIRECTOR 2.00 X 0 0 0 WAYNE JORDAN DIRECTOR 2.00 X 0 0 0 DERAY MCKESSON DIRECTOR 2.00 X 0 0 0 JESSE MOORE DIRECTOR 2.00 X 0 0 0 MICHAEL SKOLNIK DIRECTOR 2.00 X 0 0 0 135000 0 13415 1 0 0 0 BLUE STATE DIGITAL INC 406 7TH STREET NW 3RD FLOOR WASHINGTON DC 20004 DIGITAL ADVERTISING BUYS/PROJECT MGMT. 409029 OSET INSTITUTE 530 LYTTON AVENUE 2ND FLOOR PALO ALTO CA 94301 CIVIC TECH SUPPORT 193820 MOBILE COMMONS INC 45 MAIN STREET SUITE 520 BROOKLYN NY 11201 SMS PLATFORM 129250 NGP VAN INC 1445 NEW YORK AVENUE NW SUITE 200 WASHINGTON DC 20005 CRM SOFTWARE 120000 DAVID PRUTER 7752 QUITASOL STREET CARLSBAD CA 92009 DESIGNER & DATA MANAGER 120000 6 5235275 5235275 ONLINE VOTER REG. SUPP 900099 22791 22791 HONORARIUM 900099 1500 1500 24291 10000 10000 66972 56072 10900 10900 REIMBURSEMENT 900099 437 437 437 5280903 24291 0 21337 X 148415 103891 26715 17809 783995 638119 62668 83208 11816 9670 916 1230 84736 67613 8068 9055 81313 64591 7938 8784 78403 78403 101223 101223 847856 737583 83773 26500 680215 669527 10688 75630 56912 18482 236 565952 561174 4778 105623 37 105586 4496 2930 702 864 62316 50805 11511 13647 13647 BAD DEBT EXPENSE 200000 200000 DUES AND SUBSCRIPTIONS 16034 5856 10178 REGISTRATION FEES 320 320 G&A ALLOCATION 0 195915 -223620 27705 3861990 3364623 311288 186079 737364 2041655 747925 644500 20841 30100 34945 806171 607101 52237 199070 86266 74764 55859 109767 1709751 3125542 41465 45992 41465 45992 X 797157 2570175 871129 509375 1668286 3079550 1709751 3125542 1418913 -7649 0 X 0 0 0 X 4148508 987557 2310685 1338580 5235275 14020605 4148508 987557 2310685 1338580 5235275 14020605 3196024 10824581 9581 10000 19581 727 70 250 1047 14041233 218363 0.77090 0.58650 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: MISCELLANEOUS - 2016 AMOUNT: $ 727. 2017 AMOUNT: $ 70. 2018 AMOUNT: $ 250. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1000 0 1000 3860990 3861990 343100 85775 0 0 206850 209377 210634 343100 969961 1454942 9000 16000 7500 1000 33500 51713 52344 52659 85775 242491 363737 8000 15000 6000 1000 30000 29754 18860 10894 776417 588241 188176 199070 FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION HAS ANSWERED THE QUESTION 'NO' BECAUSE IT DOES NOT HAVE ANOTHER COMMITTEE WITH THE AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B AN OUTSIDE ACCOUNTANT PREPARES THE FEDERAL FORM 990. THE DRAFT VERSION OF THE FEDERAL FORM 990 IS THEN REVIEWED AND APPROVED BY THE PRESIDENT/EXECUTIVE DIRECTOR AND PROVIDED TO THE BOARD OF DIRECTORS BEFORE FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C A DOCUMENT IS GIVEN TO ALL STAFF ONCE A YEAR FOR THE STAFF TO DISCLOSE AND SIGN WHETHER A POSSIBLE CONFLICT OF INTEREST EXISTS. ADDITIONALLY, THE CONFLICT OF INTEREST POLICY IS GIVEN TO ALL BOARD MEMBERS FOR THEIR REVIEW EVERY YEAR TO SIGN AND INDICATE IF A POSSIBLE CONFLICT OF INTEREST EXISTS. IF AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST ARISES, AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE OR SHE SHALL LEAVE THE BOARD OF DIRECTORS OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OF DIRECTORS OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. THE CHAIR OF THE BOARD OF DIRECTORS OR COMMITTEE SHALL, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. FORM 990, PART VI, SECTION B, LINE 15A COMPENSATION FOR THE OFFICERS AND THE KEY EMPLOYEES IS DECIDED BY THE BOARD OF DIRECTORS BASED ON COMPARABLE DATA AND RECORDED INTO THE BOARD OF DIRECTORS MEETING NOTES. THE BOARD OF DIRECTORS IS RESPONSIBLE FOR REVIEWING AND IMPLEMENTING ANY CHANGES IN COMPENSATION FOR THE LEADERSHIP, AS APPROPRIATE, BASED ON COMPARABLE DATA. THIS COMPENSATION STUDY WAS LAST PERFORMED IN 2016 WHEN THE NEW PRESIDENT/EXECUTIVE DIRECTOR WAS HIRED. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE HELD IN THE ORGANIZATION'S OFFICE AND ARE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G DESIGNER AND DATA MANAGER: PROGRAM SERVICE EXPENSES 156,290. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 156,290. DIGITAL SUPPORT: PROGRAM SERVICE EXPENSES 169,492. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 169,492. DESIGN SUPPORT: PROGRAM SERVICE EXPENSES 91,610. MANAGEMENT AND GENERAL EXPENSES 1,050. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 92,660. OTHER PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 248,080. MANAGEMENT AND GENERAL EXPENSES 20,986. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 269,066. FUNDRAISING SUPPORT: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 26,500. TOTAL EXPENSES 26,500. PAYROLL PROCESSING: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 5,041. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 5,041. ARTIST SUPPORT: PROGRAM SERVICE EXPENSES 45,923. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 45,923. EVENT PRODUCTION: PROGRAM SERVICE EXPENSES 26,188. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 26,188. HR SERVICES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 56,696. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 56,696.