2021-09-17T09:02:03-05:00 2020-12-31 640897081 MATTHEWS CUTRER & LINDSAY PA 599 C STEED RD RIDGELAND MS 39157 990 2020-01-01 472158741 MISSISSIPPI NEWS AND INFORMATION CORP D/B/A MISSISSIPPI TODAY MISS 6015334860 750 WOODLANDS PARKWAY NO 100 RIDGELAND MS 39157 MARY MARGARET WHITE EXECUTIVE DIRECTOR 6015334860 2021-09-16 1 MARY MARGARET WHITE 999009999 CHARLES R LINDSAY CPA P00294610 6018988875 2021-08-24 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z MARY MARGARET WHITE 750 WOODLANDS PARKWAY NO 100 RIDGELAND MS 39157 2545986 0 X MISSISSIPPITODAY.ORG X 2014 MS THE ORGANIZATION PROVIDES TOP NOTCH SERVICE JOURNALISM VIA DIGITAL DISSEMINATION. 10 10 26 10 13522 0 1549230 2528142 10807 13522 70 3497 0 0 1560107 2545161 0 0 0 0 1434818 1451278 0 0 313307 555841 506931 1990659 1958209 -430552 586952 1686665 2531175 62078 319636 1624587 2211539 X THE ORGANIZATION IS COMMITTED TO ENGAGE READERS BY: - PROVIDING TOP-NOTCH SERVICE JOURNALISM VIA DIGITAL DESSEMINATION - CREATING A FORUM FOR PUBLIC DIALOG THROUGH SOCIAL MEDIA - HOSTING LIVE EVENTS (HTTPS://MISSISSIPPITODAY.ORG/EVENTS/) WHERE PEOPLE CAN INTERACT WITH NEWSMAKERS AND REPORTERS 0 0 1458702 13522 MISSISSIPPI TODAY IS THE STATE'S ONLY FULLY STAFFED NONPROFIT, NONPARTISAN NEWSROOM, OFFERING IN-DEPTH INVESTIGATIVE AND ENTERPRISE REPORTING FROM ALL CORNERS OF THE STATE. THERE IS NEVER A PAYWALL TO VIEW THE REPORTING, LISTEN TO OUR PODCAST OR ACCESS THE DATA SETS ON OUR SITE. THE PRESENCE OF MISSISSIPPI TODAY JOURNALISTS CREATES A HIGHER LEVEL OF ACCOUNTABILITY AMONG ELECTED OFFICIALS, GOVERNMENT AGENCIES AND COMMUNITY LEADERS THAN SEEN IN RECENT HISTORY. MISSISSIPPI TODAY REPORTING IN THE AREAS OF COVID-19, PUBLIC HEALTH, POLITICS, EDUCATION, CRIMINAL JUSTICE, WORKFORCE AND EQUITY HAS BEEN ESPECIALLY IMPACTFUL OVER THE PAST YEAR, PROVIDING INSIGHT AND EXPLANATION OF BREAKING NEWS AND SYSTEMIC ISSUES THAT HAVE LONG GONE UNREPORTED. WE HAD 96% GROWTH IN THE NUMBER OF PAGEVIEWS ON OUR SITE- A TOTAL OF ALMOST 9 MILLION IN 2020 COMPARED TO A TOTAL OF 4.5 MILLION IN 2019. OUR USERS INCREASED ALMOST 82% FROM 2.5 MILLION TOTAL IN 2019 TO NEARLY 3.7 MILLION IN 2020. OUR MONTHLY AVERAGE READERS HAVE INCREASED YEAR-TO-DATE BY ALMOST 82% FROM A MONTHLY AVERAGE OF 205,589 IN ALL OF 2019 TO A MONTHLY AVERAGE OF ABOUT 374,000. 7601 MISSISSIPPI TODAY HOSTS A NUMBER OF PROGRAMS AND PODCASTS RANGING FROM INTIMATE CONVERSATIONS WITH POLITICIANS, AUTHORS AND NEWSMAKERS, TO PANEL DISCUSSIONS ON IMPORTANT STORIES AND ISSUES FACING MISSISSIPPIANS. THESE PROGRAMS ARE ESSENTIAL TO OUR MISSION OF PUBLIC SERVICE JOURNALISM, OFFERING A VENUE FOR READERS TO ENGAGE WITH REPORTERS, PUBLIC OFFICIALS AND COMMUNITY LEADERS WHO ARE SHAPING MISSISSIPPI. IN 2020, WE LAUNCHED A ZOOM SERIES FEATURING NOTABLE MISSISSIPPIANS, MISSISSIPPI STORIES, AS WELL AS A SERIES OF VIRTUAL CONVERSATIONS WITH MISSISSIPPI WRITERS ON RACE AND EQUITY. NOTABLY, WE PUBLISHED A WEEKLY PODCAST ON POLITICS AND POLICY, THE ONLY OF ITS KIND IN THE STATE. 1466303 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 25 0 1 26 1 1 1 0 0 0 0 0 0 0 0 0 0 0 X 10 10 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AR CT FL MS NY TN CA NJ X X MARY MARGARET WHITE 6015334860 750 WOODLANDS PARKWAY NO 100 RIDGELAND MS 39157 DONNA BARKSDALE EXECUTIVE CHAIR 1.00 X X 0 0 0 ANDREW LACK DIRECTOR 1.00 X 0 0 0 JIM BARKSDALE DIRECTOR 1.00 X 0 0 0 TRAY HAIRSTON TREASURER 1.00 X X 0 0 0 WILL NORTON DIRECTOR 1.00 X 0 0 0 CHARLES OVERBY DIRECTOR 1.00 X 0 0 0 TOM PITTMAN DIRECTOR 1.00 X 0 0 0 SEETHA SRINIVASAN DIRECTOR 1.00 X 0 0 0 VANGELA WADE DIRECTOR 1.00 X 0 0 0 JONATHAN JONES DIRECTOR 1.00 X 0 0 0 MARY MARGARET WHITE CHIEF EXECUTIVE OFFICER 40.00 X 115648 0 13884 RYAN L NAVE FORMER EDITOR-IN-CHIEF 40.00 X 32354 0 2864 ADAM GANUCHEAU EDITOR-IN-CHIEF 40.00 X 73013 0 6836 THOMAS RAMSEY HIGHEST COMPENSATED EMPLOY 40.00 X 105212 0 24794 326227 0 48378 2 0 0 0 0 2528142 2528142 ADVERTISING 541800 13522 13522 13522 4322 4322 825 -825 -825 -825 2545161 0 13522 3497 X 326226 248804 27434 49988 856951 653573 72066 131312 32276 24355 2640 5281 148226 119498 11584 17144 87599 66524 7451 13624 3876 3876 11300 11300 235650 131214 20344 84092 24314 24022 292 62937 47841 9175 5921 93130 82896 9529 705 21451 19859 1592 6155 6131 24 1824 1824 18280 16427 1412 441 17880 15734 1788 358 EVENTS 10134 7601 2533 1958209 1466303 178599 313307 661662 2180965 28638 33999 948218 248071 1133 9059 12157 18095 140255 101209 32724 39046 2133 1940 1686665 2531175 55685 54335 6393 7801 257500 62078 319636 X 692074 1330404 932513 881135 1624587 2211539 1686665 2531175 586952 0 X X 0 1 X 1 0 X 1202081 528162 2104678 1549230 2528142 7912293 1202081 528162 2104678 1549230 2528142 7912293 4078606 3833687 1 19 55 70 4322 4467 555 1287 1485 0 3327 7920087 0.48400 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 5540 4023 1517 134715 97186 37529 39046 2565278 20117 20117 2545161 0 2545161 1978326 20117 20117 1958209 0 1958209 JIM BARKSDALE DIRECTOR 85329 THE ORGANIZATION RENTS OFFICE SPACE FROM THE WOODLANDS OFFICE PARK, LLC WHICH IS MAJORITY OWNED BY JIM BARKSDALE, DIRECTOR. 0 FORM 990, PART V, LINE 13A AR,CT,FL,MS,NY,TN FORM 990, PART VI, SECTION A, LINE 2 MISSISSIPPI NEWS AND INFORMATION CORP RENTS OFFICE SPACE FROM THE WOODLANDS OFFICE PARK, LLC WHICH IS MAJORITY OWNED BY JIM BARKSDALE, BOARD DIRECTOR. DONNA BARKSDALE, EXECUTIVE CHAIR, AND JIM BARKSDALE, DIRECTOR, HAVE A FAMILY RELATIONSHIP - HUSBAND AND WIFE. FORM 990, PART VI, SECTION B, LINE 11B A DRAFT OF THE FORM 990 IS PROVIDED TO BOTH THE CHIEF EXECUTIVE OFFICER AND THE BOARD OF DIRECTORS. THE DRAFT IS REVIEWED AND DISCUSSED. ANY QUESTIONS BROUGHT UP BY THE BOARD MEMBERS OR THE CHIEF EXECUTIVE OFFICER ARE ANSWERED AND/OR CLEARED BEFORE THE RETURN IS FILED. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY COVERS ALL MEMBERS OF THE BOARD. BOARD MEMBER ARE SUPPLIED WITH A COPY OF THE POLICY EACH YEAR AND SIGNS AN ANNUAL STATEMENT AFFIRMING THAT THEY HAVE RECEIVED A COPY OF THE POLICY, HAVE READ AND UNDERSTAND THE POLICY, HAVE COMPLIED WITH THE POLICY AND UNDERSTAND THAT THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX EXEMPT PURPOSES. BOARD MEMBERS HAVE A DUTY TO DISCLOSE POTENTIAL OR ACTUAL CONFLICTS OF INTEREST TO THE EXECUTIVE CHAIR AND THE REMAINING BOARD MEMBERS DECIDE IF A POTENTIAL OR ACTUAL CONFLICT EXISTS. IF APPLICABLE, IDENTIFIED CONFLICTS OF INTEREST AND APPROPRIATE RECUSALS ARE DOCUMENTED IN THE BOARD MINUTES. FORM 990, PART VI, SECTION B, LINE 15 THE PROCESS FOR DETERMINING COMPENSATION FOR THE CHIEF EXECUTIVES INCLUDES A REVIEW AND APPROVAL BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS. COMPARABILITY DATA USED IN THE REVIEW PROCESS IS OBTAINED THROUGH REVIEW OF COMPENSATION OF POSITIONS OF COMPARABLE ORGANIZATIONS. THE DECISIONS ARE DOCUMENTED IN COMMITTEE MEETING AND/OR BOARD MEETING MINUTES. FORM 990, PART VI, SECTION C, LINE 19 THE AUDITED FINANCIAL STATEMENTS AND TAX RETURNS ARE AVAILABLE ON THE ORGANIZATION'S WEBSITE (WWW.MISSISSIPPITODAY.ORG). THE ORGANIZATION'S GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. FORM 990, PART IX, LINE 11G CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 131,214. MANAGEMENT AND GENERAL EXPENSES 20,344. FUNDRAISING EXPENSES 84,092. TOTAL EXPENSES 235,650. FORM 990, PAGE 12, PART XII, LINE 2C THE AUDITOR MEETS WITH THE BOARD OF DIRECTORS MAKING A FULL PRESENTATION AT THE COMPLETION OF THE AUDIT ANSWERING ANY QUESTIONS. THE AUDITOR WORKS CLOSELY WITH THE BOARD OF DIRECTORS DURING THE YEAR SHOULD ANY CONCERNS ARISE.