2025-08-15T08:39:22-05:00 2024-09-30 750786316 WEAVER AND TIDWELL LLP 2300 N FIELD ST STE 1000 DALLAS TX 75201 990 2023-10-01 611689405 DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION DALL 2145711005 1807 ROSS AVENUE 450 DALLAS TX 75201 GREG WHITE CHAIRMAN 2145711005 2025-08-08 1 0 SARA BURKHART P01435955 9724901970 2023 2025-03-06 01:10:19Z GREG WHITE 1807 ROSS AVENUE 450 DALLAS TX 75201 28167338 0 X WWW.DALLASTPID.COM X 2012 TX THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS. 10 10 1 14 0 0 414565 3064902 20502782 21334135 928147 1464630 0 0 21845494 25863667 6954740 0 0 0 53325 67631 0 0 0 10636080 25626298 17644145 25693929 4201349 169738 38304578 37857102 2621621 2004407 35682957 35852695 X THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS. 0 0 PROVIDING THE SUSTAINABLE FUEL FOR OUR CITY'S SUCCESSFUL CONVENTION AND MEETINGS BUSINESS, DTPID FUNDS VISIT DALLAS' INCENTIVE AND SALES PROGRAMS. INCENTIVES REDUCE THE COST AND/OR PROVIDE COMPLIMENTARY RENTAL OF THE KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS, ALLOWING DALLAS TO COMPETE WITH OTHER TOP CITIES FOR EVENT BUSINESS. THE DTPID SALES EFFORTS AND INCENTIVES PORTION IS 42.5% OF THE SERVICE PLAN. THIS REPRESENTS THE GREATEST RETURN ON INVESTMENT (ROI) FOR THE DTPID AND DALLAS, AS GROUP MEETING ATTENDEES SPEND MORE ON AVERAGE THAN ANY OTHER VISITORS. INCENTIVES AND SALES SPENDING PRODUCE AN ROI OF AT LEAST 10 TO 1, CALCULATED BY ANTICIPATED LODGING REVENUES DIVIDED BY THE APPROVED INCENTIVE. TO DATE, INCENTIVE FUNDING BY THE DTPID FOR CITYWIDE EVENTS HAS GENERATED AN AVERAGE ROI OF 14 TO 1. SINCE THE DTPID'S INCEPTION IN 2012, EVERY DOLLAR SPENT ON SALES INCENTIVES HAS PRODUCED $14 IN HOTEL ROOM NIGHT ACTIVITY FOR DALLAS.IN FY24, DTPID'S INVESTMENT BROUGHT MAJOR CITYWIDE EVENTS TO TOWN, INCLUDING THE INTERNATIONAL ASSOCIATION OF FIRE CHIEFS, ROBBINS RESEARCH INTERNATIONAL, DALLAS SAFARI CLUB, O'REILLY AUTO PARTS, ALPHA KAPPA ALPHA SORORITY, INC, USA VOLLEYBALL, AMONG MANY OTHERS. MINI-WIDE* AND CITYWIDE** INCENTIVES PAID IN FY24 TOTALED $7.5 MILLION.*MINI-WIDE: EVENTS WITH 1,000-2,499 HOTEL ROOMS ON PEAK BOOKED BY VISIT DALLAS**CITYWIDE: EVENTS WITH 2,500 OR MORE HOTEL ROOM NIGHTS ON PEAK BOOKED BY VISIT DALLAS THE DTPID FUNDS MARKETING ACTIVITIES THAT KEEP DALLAS TOP OF MIND AS A DESTINATION FOR BOTH BUSINESS AND LEISURE TRAVEL. THE DTPID'S MARKETING FUNDS - WHICH CONSTITUTE APPROXIMATELY 35% OF DTPID ANNUAL SPENDING AND MOST OF VISIT DALLAS' MARKETING BUDGET - ALLOW FOR THE PURCHASE OF PRINT, STREAMING VIDEO, RADIO, OUT-OF-HOME AND DIGITAL AD PLACEMENTS IN PRIORITY MARKETS TARGETED AT CONSUMERS AND MEETING PROFESSIONALS. FUNDS ALSO ALLOW FOR CONTRACTED MARKETING SERVICES, CAMPAIGN PRODUCTION AND FOCUS GROUP RESEARCH TO TEST CAMPAIGNS. WITH SUPPORT FROM DTPID, THE TOTAL PAID MEDIA INVESTMENT FOR FY24 WAS $5,119,652 WITH 75% OF THE BUDGET INVESTED IN THE LEISURE MARKET AND 25% INVESTED IN TRADE AND PRODUCED MORE THAN 366 MILLION IMPRESSIONS. MOST NOTABLY, CAMPAIGN PERFORMANCE EXCEEDED THE FY24 MARKETING ROOM NIGHT GOAL BY 3%, CONTRIBUTING A TOTAL OF 382,779 ROOM NIGHTS AND $191.3 MILLION IN VISITOR SPENDING. THIS SUCCESS TRANSLATED INTO A SUBSTANTIAL ECONOMIC IMPACT OF $297,357,566, REPRESENTING A RETURN OF $148 FOR EVERY DOLLAR SPENT ON ADVERTISING. NEW FOR FY24, DTPID ALSO PROVIDED A ONE-TIME CONTRIBUTION OF $200,000 TO SUPPORT THE LOCAL DESTINATION BRAND LAUNCH IN SPRING, REPRESENTING A RETURN OF $125 FOR EVERY DOLLAR SPENT ON ADVERTISING. IN FY24, THE DTPID PROVIDED FUNDING TO SUPPORT 301 SITE VISITS AND FAMS, KEEPING DALLAS A TOP PLAYER IN WORLDWIDE DESTINATIONS. KEY DECISION-MAKERS IN CORPORATE EVENTS, TRADE SHOWS, SPORTS, TOURISM AS WELL AS MEMBERS OF THE MEDIA AND OTHER INFLUENCERS ARE INVITED TO TAKE PART IN SITE VISITS AND FAMILIARIZATION TOURS (FAMS). THESE STRUCTURED EXPERIENCES INCLUDE STOPS AT MANY DIFFERENT LANDMARKS, HOTELS AND RESTAURANTS, SHOWCASING THE DEPTH AND BREADTH OF ACTIVITIES AVAILABLE FOR ANY GROUP ON ITS VISIT TO DALLAS. TEN PERCENT OF DTPID'S SPENDING IS DEDICATED TO PAYING NONSTAFF TRAVEL AND TOUR EXPENSES TO BRING THESE DECISION-MAKERS TO DALLAS TO HIGHLIGHT EVERYTHING THAT MAKES DALLAS THE STAR OF THE LONE STAR STATE.THE DTPID BOARD APPROVED $20,000 IN INCENTIVES IN FY24 FOR THE TOUR OPERATOR INCENTIVE PROGRAM, WHICH SUPPORTS LEISURE TOUR OPERATORS WHO CONTRACT A MINIMUM OF 15 HOTEL ROOM NIGHTS AT DTPID HOTELS FOR GROUP LEISURE, EDUCATIONAL OR INCENTIVE TRAVEL ONLY. TOUR OPERATORS WERE ELIGIBLE FOR A 10% INCENTIVE OF THE TOTAL ROOM REVENUE ACTUALIZED. THE PROGRAM WAS FUNDED THROUGH DTPID'S INCENTIVES & SALES, AND FUNDING IS SUBJECT TO BOARD APPROVAL.A PORTION OF DTPID'S FUNDS IS APPROVED ANNUALLY TO SUPPORT LOCAL ARTS AND CULTURAL EVENTS MARKETING. SINCE DTPID'S INCEPTION IN 2012, ITS EVENT MARKETING FUND HAS CONTRIBUTED MORE THAN $12.5 MILLION TO OVER 242 LOCAL ARTS AND CULTURE ORGANIZATIONS, WHICH HAVE PRODUCED 763 EVENTS SUPPORTED BY THIS FUNDING. IN FY24, THE DTPID EVENT MARKETING INCENTIVE SIGNIFICANTLY IMPACTED OUR CULTURAL INSTITUTIONS BY INJECTING $1.5 MILLION TO BENEFIT 86 ORGANIZATIONS, GENERATING 266,763 REPORTED HOTEL ROOM NIGHTS. 0 1 0 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 106 0 1 1 1 0 0 0 0 0 0 0 0 X 10 10 0 1 0 0 1 1 1 1 1 0 0 1 1 1 1 0 0 0 0 0 X CRAIG DAVIS 2145711005 1807 ROSS AVENUE SUITE 450 DALLAS TX 75201 CAROLYN DENT DIRECTOR 1.00 X 0 0 0 BRUCE ROY DIRECTOR 1.00 X 0 0 0 CHRIS A PILAVAKIS DIRECTOR 1.00 X 0 0 0 DAVID SHER DIRECTOR 1.00 X 0 0 0 ROBBIE TAWIL DIRECTOR 1.00 X 0 0 0 NOEHA COUTRY DIRECTOR 1.00 X 0 0 0 MIKE PATEL DIRECTOR 1.00 X 0 0 0 GREG WHITE CHAIRMAN 5.00 X X 0 0 0 MARK WOELFFER VICE CHAIR AND TREASURER 2.00 X X 0 0 0 SEAN KENNERTY SECRETARY 2.00 X X 0 0 0 FRED EULER EXEC DIRECTOR 8.00 X 60000 0 0 60000 0 0 0 0 0 0 GREENHAUS INC 337 S CEDROS AVE SUITE G SOLANA BEACH CA 92075 MARKETING 4591370 SLINGSHOT LLC 208 N MARKET STREET SUITE 500 DALLAS TX 75202 MARKETING 1848945 HOTEL ASSOCIATION OF NORTH TEXAS 12830 HILLCREST RD DALLAS TX 75230 NETWORKING AND ADVOCACY 325428 TEXAS HOTEL AND LODGING ASSOCIATION 1701 WEST AVENUE AUSTIN TX 78701 PROMOTION AND ADVOCACY 283995 FREEMAN PO BOX 734596 DALLAS TX 75373 MARKETING 237990 5 3064902 3064902 HOTEL ASSESSMENT FEES 900099 21334135 21334135 21334135 1464630 1464630 2303671 2303671 0 25863667 21334135 0 1464630 63000 4631 41491 21848 1920211 8249395 1745 96535 489005 10372369 45892 SPONSORSHIPS/PARTNERSHI 1486133 CLIENT DEVELOPMENT 1235870 TRADESHOWS/EVENTS 1152542 RESEARCH 388757 124505 25693929 51852 690137 17751984 16501215 3590005 5874371 267063 451376 16643674 14340003 38304578 37857102 2621621 2004407 2621621 2004407 X 35682957 35852695 35682957 35852695 38304578 37857102 169738 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 0 FIXED INCOME BONDS 14340003 C 14340003 25863667 0 25863667 0 25863667 25693929 0 25693929 0 25693929 FORM 990, PART VI, SECTION A, LINE 1A DELEGATION OF AUTHORITY: THERE IS AN EXECUTIVE COMMITTEE CONSISTING OF THE CHAIR, VICE-CHAIR, AND SECRETARY. THE COMMITTEE MAY EXERCISE ALL AUTHORITY OF THE BOARD IN THE MANAGEMENT OF THE BUSINESS BETWEEN MEETINGS. FORM 990, PART VI, SECTION A, LINE 3 DTPID IS CHARGED WITH PID ADMINISTRATION BUT HAS A NON-AGENCY RELATIONSHIP WITH DALLAS CONVENTION & VISITORS BUREAU (DCVB) AS INDEPENDENT CONTRACTOR TO IMPLEMENT THE PID'S FUNDED PROGRAM ACTIVITIES. FORM 990, PART VI, SECTION A, LINE 6 MEMBERS: HOTELS IN DALLAS CITY LIMITS WITH 100 ROOMS OR MORE AND ON THE OFFICIAL ASSESSMENT ROLL CONSTITUTE MEMBERSHIP OF THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7A MEMBERS WITH POWER TO APPOINT MEMBERS OF THE GOVERNING BODY: HOTEL MEMBERS WITH 1,000 OR MORE ROOMS HAVE THE ABILITY TO APPOINT 3 DIRECTORS. HOTEL MEMBERS WITH 301-999 ROOMS HAVE THE ABILITY TO APPOINT 3 DIRECTORS, AND MEMBERS WITH 100-300 ROOMS ALSO HAVE 4 DIRECTOR SEATS. FORM 990, PART VI, SECTION A, LINE 7B THE CITY OF DALLAS RETAINS THE AUTHORITY TO APPROVE THE DTPID'S ANNUAL SERVICE PLAN, ASSUME COMPLIANCE MEASURES, AND APPOINT KEY SEATS TO DTPID'S BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B REVIEW OF FORM 990: FORM 990 AND ITS ACCOMPANYING SCHEDULES AND ATTACHMENTS ARE REVIEWED BY THE FINANCE ADMINISTRATION OF DCVB AND DTPID'S FULL BOARD OF DIRECTORS PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C DTPID MONITORS CONFLICTS OF INTEREST IN ACCORDANCE WITH SECTION 9 OF ITS BYLAWS INCLUDING A UNIVERSAL AFFIDAVIT SIGNED BY ALL DIRECTORS AT THE INCEPTION OF EACH TERM AS WELL AS AGENDA AFFIDAVITS EXECUTED AT EACH BOARD MEETING. FORM 990, PART VI, SECTION C, LINE 19 AVAILABILITY OF DOCUMENTS: DTPID'S GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FORM 990, PART XII, LINE 2C COMMITTEE'S OVERSIGHT AND SELECTION PROCESS: THE ORGANIZATION HAS A COMMITTEE RESPONSIBLE FOR AUDIT OVERSIGHT AND THE SELECTION OF QUALIFIED INDEPENDENT PUBLIC ACCOUNTANTS. THERE WAS NO CHANGE TO THE PROCESS DURING THE YEAR.