2021-01-21T16:56:26-06:00 2020-06-30 621142155 PUGH & COMPANY PC 315 N CEDAR BLUFF RD SUITE 200 KNOXVILLE TN 37923 990 2019-07-01 201710722 KNOXVILLE CONVENTION & VISITORS BUREAU INC KNOX 8653429103 301 S GAY STREET KNOXVILLE TN 379021102 KIM BUMPAS PRESIDENT 8653429103 2021-01-21 1 KELLY A TUCKER CPA P01015909 8657690660 2019 2022-09-23 18:48:47Z VISIT KNOXVILLE KIM BUMPAS 301 S GAY STREET KNOXVILLE TN 379021102 5669667 0 X WWW.VISITKNOXVILLE.COM X 2004 TN TO AID AND SUPPORT GOVERNMENTS AND CITIZENS OF THE CITY OF KNOXVILLE AND KNOX COUNTY. 11 11 44 98 0 0 5068650 5038693 1132082 557476 25925 -86 32843 38937 6259500 5635020 0 0 0 0 1975926 2014399 0 0 0 4365630 3406517 6341556 5420916 -82056 214104 4875606 5061553 744991 716834 4130615 4344719 X TO AID AND SUPPORT THE GOVERNMENTS AND CITIZENS OF THE CITY OF KNOXVILLE, TENNESSEE AND OF KNOX COUNTY, TENNESSEE BY PROMOTING THE SOCIAL WELFARE, LESSENING THE BURDENS OF LOCAL GOVERNMENT AND SERVING SUCH CONSTITUENCIES WITH REGARD TO THE PROMOTION OF TOURISM, SPORTS AND RECREATIONAL ACTIVITIES IN THE AREA AND WITH REGARD TO ADVERTISING THE COMMERCIAL, SOCIAL, AGRICULTURAL, INDUSTRIAL, SCENIC, RECREATIONAL, HISTORICAL, EDUCATIONAL AND OTHER ADVANTAGES, POINTS OF INTEREST AND ATTRACTIONS OF KNOXVILLE AND/OR KNOX COUNTY. THE FOCUS OF SUCH EFFORTS SHOULD, AMONG OTHER GOALS, ENHANCE THE QUALITY OF LIFE FOR THE CITIZENS OF KNOXVILLE AND KNOX COUNTY, AND OTHERWISE ENHANCE, PROMOTE AND STIMULATE ECONOMIC AND COMMUNITY DEVELOPMENT WITHIN KNOXVILLE AND KNOX COUNTY. 0 0 2717338 222531 MARKETING & DEVELOPMENT:IN THE 2020 FISCAL YEAR, THE VISIT KNOXVILLE WEBSITE WAS VISITED 1,314,376 TIMES, AN INCREASE OF 1.8% OVER FISCAL YEAR 2019. A TOTAL OF 53.4% OF THE AUDIENCE VISITS ORIGINATED FROM OUTSIDE OF KNOXVILLE. UNIQUE VISITS INCREASED BY 0.11%, PAGE VIEWS DECREASED BY 11.06% AND THE SITE AVERAGED 6,821-PAGE VIEWS PER DAY. THE CONVERSION RATE ON VISIT KNOXVILLE'S DIGITAL ADVERTISING FOR LEISURE TRAVEL AGAIN EXCEEDED INDUSTRY AVERAGES. SOCIAL MEDIA CHANNELS CONTINUE TO SEE INCREASED GROWTH AND ENGAGEMENT. MEDIA ARTICLES PRODUCED BY JOURNALISTS HOSTED BY VISIT KNOXVILLE GENERATED MORE THAN $1,052,000 WORTH OF UNPAID MEDIA. 2148447 357676 SALES:THE ORGANIZATION HOSTED APPROXIMATELY 36 SITE VISITS REPRESENTING VARIOUS ASSOCIATIONS AND ORGANIZATIONS FROM ALL OVER THE COUNTRY. THEY ALSO PERFORMED TWO (2) OUT-OF-MARKET SALES PRESENTATIONS TO THIRD PARTY MEETING PLANNER HEADQUARTER OFFICES AND THREE (3) SCOUTING TRIPS FOR POSSIBLE UPCOMING SPORTING EVENTS. THE SALES STAFF ATTENDED 24 TRADE SHOWS AND CONDUCTED MORE THAN 28 SALES APPOINTMENTS DURING CITY BLITZES WHILE PROMOTING KNOXVILLE TO MEETING PLANNERS. THESE EFFORTS GENERATED 409 SALES LEADS AND BOOKED 140 EVENTS/GROUPS. 4865785 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 57 0 1 44 1 0 0 0 0 0 0 0 0 0 0 X 11 11 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 TN X THE ORGANIZATION 8653429103 301 S GAY STREET KNOXVILLE TN 379021102 BRAD ANDERS DIRECTOR 1.00 X 0 0 0 CORTNEY PIPER DIRECTOR 1.00 X 0 0 0 CARMEN TEGANO DIRECTOR 1.00 X 0 0 0 DR RACHEL CHEN DIRECTOR 1.00 X 0 0 0 MICHAEL RILEY SECRETARY 1.00 X 0 0 0 BECKY HANCOCK VICE CHAIRMAN 1.00 X 0 0 0 LINDA BILLMAN CHAIRMAN 1.00 X 0 0 0 BRYAN HAIR DIRECTOR 1.00 X 0 0 0 JAY KRAMER TREASURER 1.00 X 0 0 0 RICK EMMETT DIRECTOR 1.00 X 0 0 0 ROBIN PATE DIRECTOR 1.00 X 0 0 0 KIM BUMPAS CDME CMP PRESIDENT 45.00 X 168138 0 23257 168138 0 23257 1 0 1 0 0 5038693 5038693 ADVERTISING & GUIDEBOO 900099 222531 222531 CONCERT COMMISSIONS 900099 132925 132925 SPORTS PARTNERSHIPS 900099 112494 112494 CORPORATE PARTNERSHIPS 900099 45135 45135 44391 44391 557476 86 -86 -86 -86 57292 34561 22731 22731 MISCELLANEOUS 900099 16206 16206 16206 5635020 580207 0 16120 205887 82355 123532 1462556 1267187 195369 119352 104778 14574 102390 84676 17714 124214 102506 21708 68568 59114 9454 3959 3959 24050 24050 1937675 1937675 274519 209561 64958 65003 60814 4189 127509 102192 25317 133974 128998 4976 224844 179875 44969 SALES EXPENSE 546416 546054 362 5420916 4865785 555131 0 64875 2120946 1250000 878370 430531 24601 46901 247578 236766 4257110 2036344 2407892 2220766 2290 5643 4875606 5061553 677491 592734 67500 124100 744991 716834 X 3925615 4077897 205000 266822 4130615 4344719 4875606 5061553 214104 0 X X 0 1 X 1 0 X 4533310 4561018 4894843 4918650 5038693 23946514 4533310 4561018 4894843 4918650 5038693 23946514 23946514 888 34231 12291 26442 0 73852 11158 4012 5515 2410 23095 24043461 349568 0.99600 0.99570 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 2763163 1030244 1732919 701195 638530 62665 792752 367570 425182 2220766 5610137 36853 36853 5573284 61736 61736 5635020 5457855 36853 86 36939 5420916 0 5420916 PART XI, LINE 4B - OTHER ADJUSTMENTS: GAIN/LOSS ON SALE OF ASSETS -86. CHANGE IN DONOR RESTRICTIONS 61,822. PART XII, LINE 2D - OTHER ADJUSTMENTS: GAIN/LOSS ON SALE OF ASSETS 86. X X X 0 0 0 0 0 0 0 0 0 KIM BUMPAS CDME CMP PRESIDENT 168138 0 0 0 0 0 17791 0 5466 0 191395 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS PRESENTED TO THE FINANCE COMMITTEE FOR REVIEW. AFTER DISCUSSION AND REVIEW BY THE FINANCE COMMITTEE A RECOMMENDATION IS MADE TO THE BOARD TO APPROVE THE 990. A COPY OF THE 990 IS ALSO MADE AVAILABLE TO THE BOARD OF DIRECTORS PRIOR TO THE FINAL APPROVAL AND FILING THE RETURN WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C BOARD MEMBERS, MEMBERS OF MANAGEMENT, AND ALL FULL-TIME EMPLOYEES ARE REQUIRED TO COMPLETE AN ANNUAL WRITTEN FORM DISCLOSING ANY CONFLICTS OF INTEREST. ANY CONFLICTS DISCLOSED ARE REPORTED TO THE BOARD OF DIRECTORS OR ITS APPROPRIATE COMMITTEE, TO THE PRESIDENT, OR TO SUCH PERSON OR PERSONS AS THE PRESIDENT MAY DESIGNATE. ANY MATERIAL BUSINESS TRANSACTED WITH A BOARD MEMBER OR MEMBER'S RELATED COMPANY IS FIRST PUT OUT FOR BID AND THE BID RESULTS ARE REPORTED TO THE BOARD OPERATIONS COMMITTEE. FORM 990, PART VI, SECTION B, LINE 15 THE PRESIDENT'S SALARY IS DETERMINED BY THE EXECUTIVE BOARD COMMITTEE UTILIZING SALARIES OF COMPARABLE ORGANIZATIONS AS WELL AS SALARY SURVEYS FROM DESTINATION MANAGEMENT ASSOCIATION INTERNATIONAL ("DMAI"). ALL EMPLOYEE SALARIES ARE BASED ON DMAI SALARY SURVEYS OR SALARY SURVEYS FROM PAYSCALE, AN ONLINE SUBSCRIPTION PAYROLL MANAGEMENT SYSTEM, IF DMAI DATA IS UNAVAILABLE. SALARY RECOMMENDATIONS ARE REVIEWED AND APPROVED BY THE FINANCE BOARD COMMITTEE AND THEN BY THE FULL BOARD VIA BUDGET APPROVAL. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S CONFLICT OF INTEREST POLICY IS INCLUDED IN ITS BYLAWS AND AVAILABLE FOR PUBLIC INSPECTION AT THE ORGANIZATION'S OFFICE LOCATION. THE ORGANIZATION'S FINANCIAL STATEMENTS ARE ALSO AVAILABLE FOR PUBLIC INSPECTION AT THE ORGANIZATION'S OFFICE LOCATION. PHOTOCOPIES ARE PROVIDED UPON WRITTEN REQUEST. FORM 990, PART XII, LINE 2C: NO CHANGES HAVE BEEN MADE FROM PRIOR YEAR.