2025-07-24T11:46:35-07:00 2024-12-31 472626541 Cook & Company A Prof Actcy Corporation One Sansome St Ste 3500 San Francisco CA 94104 990 2024-01-01 942733935 Create CA CREA 6265789315 85 South Grand Ave Pasadena CA 91105 Veronica Alvarez Executive Director 2025-07-24 true true Douglas Cook PhDMPACPA P01521705 4156211112 2024 2025-03-06 01:10:19Z Veronica Alvarez 85 South Grand Ave Pasadena CA 91105 2172422 false X www.createca.org X 1988 CA Create CA advocates for high-quality arts education for all students by providing policy expertise and mobilizing a statewide network of advocates and allied partners. 13 13 12 27 0 1677098 2091517 0 59149 57295 18032 23610 1754279 2172422 36000 73500 0 1126567 1179289 38000 0 300960 843498 644123 2044065 1896912 -289786 275510 3322988 3566049 240679 208230 3082309 3357819 Create CA advocates for high-quality arts education for all students by providing policy expertise and mobilizing a statewide network of advocates and allied partners. false false 446640 Other programs: In 2024, Create CA completed its sixth year of implementing a statewide public will campaign to influence decision-makers and increase access and participation in the arts. The ultimate goal is to uplift the importance of arts education and make our work digestible to a general audience unfamiliar with education policy or the legislative process. This will grow our community of supporters and diversify our fundraising by attracting new donors. This multi-pronged strategy includes the creation and dissemination of resources to advocates and the general public, regular media outreach, translating our website and resources into Spanish, and implementing ad buys to increase Create CA's visibility and uplift the conversation around arts education. We also host convenings, and in 2024 our policy team brought together government representatives, statewide agencies, nonprofit arts organizations, school administrators and arts advocates for a meeting in Sacramento to discuss the greatest barriers to arts education access. We ended 2024 with 24,608 newsletter subscribers and 20,702 followers across social media platforms. Create CA's Top Five Program Accomplishments 1 . Create CA was a lead partner in the development and dissemination of a Prop 28 toolkit that includes sample school budgets, a community feedback template, and ten Local Education Agency (LEA) profiles to highlight promising practices for school districts as they expand their curriculum to provide increased arts access for students. 2.Create CA's 34 virtual and in-person events - training sessions, workshops and meetups - served 2,776 advocates and provided tools and strategies to increase access to and participation in arts education. 3.Our policy team hosted 17 representatives from statewide organizations at a convening in Sacramento in October 2024, where they came together to discuss and identify strategies to improve Proposition 28 implementation, arts education teacher recruitment, and overall access to arts education in California. 4.Create CA hosted the third annual Student Arts Advocacy Day at the California Institute for the Arts, which provided arts advocacy workshops to 514 current high school students from across the state. 5.Create CA launched the Youth Advisory Council, which is providing civic engagement opportunities and nonprofit management training to 10 young people between the ages of 16 and 24. It's also ensuring that Create CA incorporates youth perspectives into our program design and policy strategy. 380022 73500 Arts Now: Create CA's Arts Now program offers professional development and coalition building to arts advocates across California. The program offers synchronous and asynchronous training for Arts Now participants, allowing them the flexibility to fit the program into their schedules. Arts Now adapted to meet the changing needs of local organizers following the passage of Proposition 28. The Arts Now Leadership Institute provided arts education advocacy training to 27 individuals across the state. We also hosted programs that reached a total of 315 individuals. The Arts Now Leadership grew slightly to serve 30 advocates for the 2024-2025 session. Our program team provides one-on-one technical assistance to participants outside of these group sessions. Program staff offered additional technical assistance to program participants working to understand how Prop 28 is rolling out in their communities. We continue to be pleased with the outcomes of our Arts Now Regional Hubs in both the Bay Area and Sacramento region. We are partnering again with Arts Education Alliance of the Bay Area and Friends of Sacramento Arts during the 2024-2025 school year. In the last year, Create CA has continued to grow its significant library of resources to support advocates working to ensure proper implementation of Prop 28. Tools and resources include social media posts and graphics, talking points, a school board presentation template and guidance, an op-ed template for local media sources, several fact sheets, and one-pagers in English and Spanish to spread information about Prop 28. In addition, we have updated the Contact Your School Leaders page three times, our one-click letter to school board members and superintendents of districts across the state. We share these resources in our monthly Arts Now Meetups, where we also host listening sessions and gather stories of successes and challenges in the implementation of Prop 28. In 2024, Create CA continued offering the Arts Now Organizational Partners program, which offers the Arts Now Leadership Institute and additional targeted programming to nonprofit organizations across the state. The goal is for these nonprofits to build their capacity to advocate for increased arts education programs in their communities and local school districts. In late 2024, Create CA accepted six organizations into the second cohort of the program. 356306 Student Voices: Student Voices is a hub that provides training, resources, and opportunities to 12- to 24-year-olds, teaching them the importance of civic engagement and advocacy and how this is tied to arts education. In 2023-2024, we provided leadership training and workshops to 19 Student Voices Leaders, all current 7-12th grade students in public schools around the state who received a stipend for their participation. In 2024-2025, Student Voices accepted another 19 students to the Student Voices Leaders program. Student Voices also hosted the third annual Student Arts Advocacy Day at CalArts on July 13, 2024. This event served over 500 current high school students from across California, making it the largest arts advocacy training event for students in the state. We offered numerous work in shops, including Activism in Animation, Drumming for Change, and Dancing New Futures. To continue integrating student perspectives into Create CA's programs and policy work, the Student Voices team launched a new Youth Advisory Council (YAC) in 2024. The YAC currently trains 10 current students and youth ages 16-24 in civic engagement. Create CA is also integrating the YAC's ideas and feedback into our work. This will ensure that the organization is always soliciting feedback and ideas from the people who are most impacted by our programs. In early 2024, Create CA partnered with ArtCenter College of Design for the second year in a row to offer a course titled Designing Advocacy. Taught by Joel "Rage.One" Garcia, this 12-week course was offered free-of-charge to current college students. Lessons focused on racial justice, equity and self-expression, all with the goal of giving young activist-artists the tools to raise their voices. 1182968 true true false true false false false false false false true false false false true false true false false false false false false false false false false true false true false false false false false false false false true false false false false false false false false true 65 0 true 12 true false false false false false false false 0 false false false false false false false X 13 13 false false false false false false false true true false false true true true true true true true false false CA X Amber Collins-Lopez 6265789315 85 South Grand Ave Pasadena CA 91105 Jessica Mele Interim Executive Dir. 40.00 0.00 X 154275 0 0 Jennifer C Wong Deputy Director 40.00 0.00 124575 0 15642 Abraham Flores Deputy Director 40.00 0.00 121303 0 6065 Veronica Alvarez Executive Dir. 40.00 0.00 X 49759 0 5023 Elda Pineda Dir Treasurer 2.00 0.00 X X 0 0 0 Cyrus Wadia Chair Director 2.00 0.00 X X 0 0 0 Jesus Holguin Vice Chair Secretary 2.00 0.00 X X 0 0 0 Jaylena Lomenech Secretary Director 2.00 0.00 X 0 0 0 Ed Honowitz Director 2.00 0.00 X 0 0 0 Jeannine Flores Director 2.00 0.00 X 0 0 0 Mariana Astorga-Almanza Director 2.00 0.00 X 0 0 0 Aldo Ramirez Director 2.00 0.00 X 0 0 0 Paul Richman Director 2.00 0.00 X 0 0 0 Mark Slavkin Director 2.00 0.00 X 0 0 0 Jason Spencer Director 2.00 0.00 X 0 0 0 Carrie Hahnel Director 2.00 0.00 X 0 0 0 Merryl Goldberg Director 2.00 0.00 X 0 0 0 Karen Williams Director 2.00 0.00 X 0 0 0 449912 26730 3 false true false Cognito Agency LLC 2332 Avon Street Los Angeles CA 90026 Communications 122450 1 206517 1885000 31014 2091517 0 57295 57295 0 0 0 0 0 0 0 Other Income 900099 23610 23610 23610 2172422 80905 X 73500 73500 0 0 0 214007 88141 85556 40310 0 780706 454031 139213 187462 34309 21247 4431 8631 72173 21836 37596 12741 78094 42022 18123 17949 0 3010 3010 13467 13467 33000 33000 0 0 378151 253298 124361 492 22436 22436 51579 37002 14521 56 0 0 30638 30638 29353 18405 9703 1245 0 26638 5890 15824 4924 0 0 7873 7873 3418 3418 Dues & Subscriptions 33233 10557 18327 4349 Board costs 5146 5146 Professional Development 3270 1709 1492 69 Other expenses 1941 400 1541 970 99494 -121256 22732 1896912 1182968 412984 300960 649324 1719576 2186359 576344 400492 1202055 0 0 0 0 0 3771 5220 42001 21179 15712 20822 0 0 0 0 67330 42032 3322988 3566049 175044 167485 65635 40745 240679 208230 X 2060528 1977717 1021781 1380102 3082309 3357819 3322988 3566049 275510 X false true X true false X 4121955 268037 1203478 1677098 2091517 9362085 0 0 4121955 268037 1203478 1677098 2091517 9362085 5594316 3767769 583 90 7670 59149 57295 124787 0 5419 2020 6166 21985 23610 59200 9546072 11575 0.39470 0.43700 X Support Schedule: Other Income Explanation From time to time, miscellaneous amounts are received during the course of performing the organization's tax-exempt function. Support Schedule: Additional Supplemental Information Part II, Section A - The entity changed its fiscal/tax year from 9/30 to 12/31 effective with the 12/31/21 990 filing. Years presented in the public support analysis for 12/31/24 include the years ended on 9/30/21, 12/31/21, 12/31/22, 12/31/23, and 12/31/24. 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Grantmaker's Description of How Grants are Used Each Arts Now grant recipient of the $1,500 - $3,000 grants is required to submit a report, detailing their work during the program year. Each Orgn Partner grant recipient of the $5,500 grants submits an advocacy action plan, detailing their work during the program year. And there is close monitoring and communication between program staff and all grant recipient leaders or organizations. X X X X false false false false false false false false false Jessica Mele Interim Executive Dir. 154275 154275 X Software 1 31014 FMV false true false Form 990, Part VI, Section B, Line 11b After it is reviewed by the Finance & Operations Manager and the Executive Dir., draft form of the 990 is provided electronically to the Audit Committee of the Board which formally votes to approve it. If it is approved by the Audit Committee, it is then provided electronically to the full Board which formally votes to approve it. Form 990, Part VI, Section B, Line 12c Board members sign a conflict of interest policy and are required to provide any updates annually. Form 990, Part VI, Section B, Line 15a After careful review of the job descriptions for each or our staff roles, our HR consultant conducted a thorough review of comparable compensation for each role, working to find data for southern California nonprofits of a similar budget size. She then provided a management report that informed compensation decisions. This process last occurred in 2022. Form 990, Part VI, Section B, Line 15b Aside from its Executive Director, the organization does not have any paid employees who meet the IRS definition for officer, director, or key employee. Form 990, Part VI, Section C, Line 19 Documents are available upon request.