2021-11-17T13:28:53-06:00 2020-12-31 946214841 ARMANINO LLP 12657 ALCOSTA BLVD STE 500 SAN RAMON CA 945834600 990 2020-01-01 940835150 SAN FRANCISCO TRAVEL ASSOCIATION SANF 4159746900 ONE FRONT STREET NO 2900 SAN FRANCISCO CA 94111 TINA WU EVP. CFO 4159746900 2021-11-17 1 TINA WU 999009999 KATY BROWN P00650274 9257902600 2021-11-05 3 AAL1 IAL1 2020 2022-09-23 18:48:47Z TINA WU ONE FRONT STREET NO 2900 SAN FRANCISCO CA 94111 14689774 0 X WWW.SANFRANCISCO.TRAVEL X 1909 CA TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 38 38 111 38 50794 0 15169469 10419323 2926967 3732641 0 231754 586096 306056 18682532 14689774 0 0 0 0 8372424 9075688 0 0 0 9048450 14286844 17420874 23362532 1261658 -8672758 28919022 19976882 8619992 7836277 20299030 12140605 X TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 0 0 AS THE CITY'S OFFICIAL VISITOR PROMOTION ORGANIZATION, THE PRIMARY PURPOSE OF THE SAN FRANCISCO TRAVEL ASSOCIATION IS TO ENHANCE SAN FRANCISCO'S ECONOMY BY PROMOTING THE CITY AS A SITE FOR CONVENTIONS AND TRADE SHOWS, AND AS A DESTINATION FOR LEISURE TRAVELERS. IN SUPPORT OF THIS PURPOSE, SAN FRANCISCO TRAVEL PROVIDES SALES AND MARKETING, AS WELL AS INFORMATION SERVICES TO FACILITATE AN EXCELLENT VISITOR EXPERIENCE AND ENHANCE THE VISIBILITY OF ITS MEMBERS.- DURING PERIOD JANUARY TO DECEMBER 2020, SAN FRANCISCO TRAVEL'S CONVENTION DIVISION BOOKED FUTURE MEETINGS REPRESENTING 485,128 HOTEL ROOM NIGHTS. THE DIVISION CONTINUED TO REFINE SALES STRATEGIES FOR BOTH CITYWIDE CONVENTIONS AS WELL AS SELF-CONTAINED STRATEGIES TO ADDRESS BUSINESS DURING THE MOSCONE EXPANSION PERIOD.- SAN FRANCISCO TRAVEL COMPLETED COMPREHENSIVE RESEARCH ON VISITOR ATTITUDES, USAGE AND VISITATION IN THE DOMESTIC AND INTERNATIONAL MARKETS. THE STUDIES REVEALED 11.8 MILLION VISITORS AND SPENDING OF $2.7 BILLION IN 2020, AS WELL AS INSIGHTS INTO CONSUMER BEHAVIORS WHICH WILL BE USED IN SALES AND MARKETING INITIATIVES. ALSO COMPLETED WERE THE CUSTOM ECONOMIC IMPACT CALCULATOR MODULE FOR CONVENTION, SPORT EVENTS AND SPECIAL EVENT. ADDITIONALLY, SAN FRANCISCO TRAVEL ASSOCIATION COMPLETED DATABASE MODELING AND INTELLIGENCE FOR VISITOR VOLUME, PAID NIGHTS AND TOTAL VISITOR SPEND BY COUNTRY AND REGION TO BETTER TRACK ROI OF SALES AND MARKETING SPEND.- IN 2020, SAN FRANCISCO TRAVEL PUBLIC POLICY STAFF ALONG WITH THE BOARD OF DIRECTORS CONTINUED TO EDUCATE AND ADVOCATE AROUND ISSUES WHICH AFFECT THE VISITOR EXPERIENCE, AND THEREFORE THE ECONOMIC IMPACT OF THE INDUSTRY. STAFF SUPPORTED INCREASED FUNDING FOR STREET CLEANING, HOMELESS SERVICES, AND SECURITY, AS WELL AS ADVOCATED FOR ACCOMMODATIONS AND IMPROVED TRANSPORTATION SERVICES TO MEET CLIENT NEEDS.- THE MARKETING ORGANIZATION DEVELOPED MARKETING CAMPAIGNS THAT GENERATED 2.9 MM VISITORS TO OUR VARIOUS WEBSITES (10 DIFFERENT SITES IN 10 LANGUAGES). THE MEDIA RELATIONS DEPARTMENT GENERATED OVER 2,700 PIECES OF EARNED COVERAGE GLOBALLY.- SAN FRANCISCO TRAVEL OPERATES A VISITOR INFORMATION CENTER IN MOSCONE CENTER IN DOWNTOWN SAN FRANCISCO, AS WELL CO-BRANDED LOCATION AT MACY'S UNION SQUARE AND THE CALIFORNIA WELCOME CENTER, WHICH KEEPS EXPANDED EVENING AND WEEKEND HOURS. IN Q1 2020, THE MOSCONE CENTER VISITOR INFORMATION CENTER WELCOMED 2,000 VISITORS.- SAN FRANCISCO TRAVEL PUBLISHED THE FOLLOWING TITLES IN PARTNERSHIP WITH MILES MEDIA: THE SAN FRANCISCO VISITORS PLANNING GUIDE FOR DISTRIBUTION TO THE TRAVELING PUBLIC AS WELL AS SEVERAL MAP-GUIDES IN MULTIPLE LANGUAGES. IN ADDITION, A MEETING PLANNER'S GUIDE AND A TRAVEL PLANNER'S GUIDE ARE ALSO PUBLISHED FOR FREE DISTRIBUTION TO THE MEETING PLANNERS AND PROFESSIONAL TRAVEL PLANNERS DOMESTICALLY AND INTERNATIONALLY. IN THE FALL OF 2016, A NEW SEASONAL DIGITAL GUIDE WAS ADDED TO THE PUBLICATIONS MIX, CREATING A NEW "DIGITAL BRIDGE" BETWEEN THE EXISTING PRINTED VISITORS PLANNING GUIDE AND REACH A HIGHER-FUNNEL, OUT-OF-MARKET AUDIENCE IN A COST-EFFECTIVE MANNER.- WITH THE ONSET OF THE PANDEMIC IN 2020 AND THE SUBSEQUENT LOCKDOWN, SAN FRANCISCO TRAVEL'S TOURISM STAFF DEVELOPED AND CONDUCTED A SERIES OF WEBINARS TO STAY ENGAGED WITH AND INFORM THE GLOBAL TRAVEL TRADE. IN ADDITION, STAFF PARTICIPATED IN VIRTUAL PROGRAMS OFFERED BY BRAND USA AND VISIT CALIFORNIA, INCLUDING DEVELOPMENT AND LAUNCH OF BRAND USA'S DIGITAL GLOBAL MARKETPLACE, VIRTUAL TRADE SHOWS AND EDUCATIONAL SESSIONS, AND VIRTUAL FAMS. WITH INTERNATIONAL TRAVEL ABSENT, THE TEAM QUICKLY SHIFTED ITS FOCUS TO THE DOMESTIC TRAVEL TRADE, UPDATED ITS DATABASE AND RAN A SERIES OF DOMESTIC TRADE CAMPAIGNS, AIMED AT GENERATING ROOM NIGHTS. THE TOURISM TEAM PRODUCED AND LAUNCHED SF TRAVEL'S FIRST-EVER PODCAST, "SF TAKES ON TOURISM" THAT ADDRESSES CHALLENGES AND TRENDS IN THE TOURISM INDUSTRY. THE TEAM SUCCESSFULLY CONDUCTED AND COMPLETED AN RFP TO CONSOLIDATE SF TRAVEL'S NETWORK OF EUROPEAN AGENCIES INTO ONE LEAD AGENCY. WHILE OUR INTERNATIONAL NETWORK OF AGENCIES WAS PAUSED FOR MOST OF 2020, THE TEAM WORKED WITH ALL AGENCIES TO DEVELOP CUSTOMIZED RECOVERY PLANS. IN ADDITION, SEVERAL IN-MARKET PROJECTS WERE RUN WITH SELECT AGENCIES, PRIMARILY FOCUSED ON AVIATION DEVELOPMENT AND TRAVEL TRADE OUTREACH. STAFF ACTIVELY WORKED AND PARTNERED WITH SAN FRANCISCO INTERNATIONAL AIRPORT TO PROMOTE ITS "TRAVEL WELL" CAMPAIGN THROUGH VARIOUS DOMESTIC AND INTERNATIONAL CHANNELS, AND TO REBUILD SFO'S INTERNATIONAL ROUTE NETWORK LOST DURING THE PANDEMIC THROUGH THE DEVELOPMENT AND EXECUTION OF CUSTOM IN-MARKET COOPERATIVE PROGRAMS TO SUPPORT THE SERVICE. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 1 44 0 1 111 1 1 1 0 0 0 1 1 0 0 0 X 38 38 0 0 0 0 1 0 0 1 1 0 1 1 0 1 1 1 1 1 1 1 0 CA X JANICE LEE 4152272644 ONE FRONT STREET STE 2900 SAN FRANCISCO CA 94111 JOSEPH D'ALESSANDRO PRESIDENT/CEO 37.50 2.00 X 686551 0 108721 TINA WU EVP, CHIEF FINANCIAL OFFICER 37.50 2.00 X 285398 0 77908 HOWARD PICKETT EVP, CHIEF MARKETING OFFICER 37.50 X 290560 0 78231 EDWARD DAVID EVP, CHIEF CUSTOMER OFFICER 37.50 X 286077 0 82339 PAUL FRENTSOS EVP, COO 37.50 2.00 X 274625 0 63657 HUBERTUS FUNKE EVP, CHIEF TOURISM OFFICER 37.50 X 239270 0 45137 CHRISTINA HOPEMAN VP, INFO/TECH 37.50 X 219242 0 61498 KENLEY MOY VP, NATIONAL SALES 37.50 X 216568 0 45352 CASSANDRA MCGOLDRICK VP, PUBLIC POLICY & EXECUTIVE PROGRAM 37.50 X 210175 0 60060 LEONIE PATRICK SR. DIR, CITYWIDE SALES 37.50 X 176984 0 58048 LYNN BRUNI PERKINS VP, GLOBAL MARKETING 37.50 X 167994 0 45658 JON KIMBALL CHAIR 2.00 X X 0 0 0 IKE KWON CHAIR-ELECT 2.00 2.00 X X 0 0 0 JAMES LIM VICE-CHAIR (LEFT 7/2020) 2.00 X X 0 0 0 TERRY LEWIS VICE-CHAIR (START 7/2020) 2.00 2.00 X X 0 0 0 RANDALL REYNOSO SECRETARY-TREASURER 2.00 X X 0 0 0 PETER GAMEZ IMMEDIATE PAST CHAIR 2.00 2.00 X 0 0 0 KATHY PAVER TOURISM COUNCIL CHAIR 2.00 X 0 0 0 LISA KERSHNER MARKETING COUNCIL CHAIR 2.00 X 0 0 0 PAUL TORMEY M&C COUNCIL CHAIR 2.00 X 0 0 0 AMY ARBUCKLE DIRECTOR 2.00 X 0 0 0 MICHAEL BAIER DIRECTOR 2.00 X 0 0 0 JAMES BEAUMONTE DIRECTOR 2.00 X 0 0 0 BRITTNEY BECK DIRECTOR 2.00 X 0 0 0 GARY BUFFO DIRECTOR 2.00 X 0 0 0 SANDRA FLETCHER DIRECTOR 2.00 X 0 0 0 CHRISTINE GAUDENZI DIRECTOR 2.00 X 0 0 0 LEE GREGORY DIRECTOR 2.00 X 0 0 0 KARLENE HOLLOMAN DIRECTOR 2.00 X 0 0 0 ROGER HULDI DIRECTOR 2.00 X 0 0 0 GAIL HUNTER DIRECTOR 2.00 X 0 0 0 MARIA JENSON DIRECTOR 2.00 X 0 0 0 HEATHER KEENAN DIRECTOR 2.00 X 0 0 0 NAN KEETON DIRECTOR 2.00 X 0 0 0 KRISTEN KOMOROSKE DIRECTOR 2.00 X 0 0 0 JOHN KONSTIN DIRECTOR 2.00 X 0 0 0 MICHAEL MASSERMAN DIRECTOR 2.00 X 0 0 0 ISABELLE MATTER DIRECTOR 2.00 X 0 0 0 MATT MIDDLEBROOK DIRECTOR 2.00 X 0 0 0 STEFAN MUHLE DIRECTOR 2.00 X 0 0 0 KIRK PEDERSON DIRECTOR 2.00 X 0 0 0 ANDERSON PUGASH DIRECTOR 2.00 X 0 0 0 AMY ROUAS DIRECTOR 2.00 X 0 0 0 IVAR SATERO DIRECTOR 2.00 X 0 0 0 BRIAN SHEEHY DIRECTOR 2.00 X 0 0 0 LORI STARR DIRECTOR 2.00 X 0 0 0 INGRID SUMMERFIELD DIRECTOR 2.00 X 0 0 0 LAURIE THOMAS DIRECTOR 2.00 X 0 0 0 MONETTA WHITE DIRECTOR 2.00 X 0 0 0 3053444 0 726609 11 0 1 0 HARTMANN STUDIOS 1150 BRICKVARD COVE RD SUITE 202 POINT RICHMOND CA 94801 SPECIAL EVENTS 592479 BRAND USA 1725 I STREET NW SUITE 800 WASHINGTON DC 20006 EVENT AND TRAVEL PROMOTION 451500 SALESFORCE 415 MISSION STREET 3RD FLOOR SAN FRANCISCO CA 94105 CRM SYSTEM AND USER LICENSES 152490 PARACHUTE 601 VAN NESS AVE SUITE E747 SAN FRANCISCO CA 94102 IT SUPPORT 138137 4 9406259 1013064 10419323 MEMBER CO-OP ADVERTISI 541800 1800359 1800359 MEMBERSHIP DUES 900099 1360138 1360138 MEMBER CO-OP PROGRAMS 900099 553780 553780 MEMBER PROGRAMS 900099 9401 9401 COLLATERAL MATERIALS 900099 8963 3850 5113 3732641 231754 231754 30000 30000 ADMINISTRATIVE SERVICE 900004 260375 260375 ONLINE RESERVATION SYS 900004 15681 15681 276056 14689774 3987903 50794 231754 2518474 4960925 677643 815012 103634 72408 54188 230694 10534569 57699 770412 1572568 882 710771 136615 EE RELATIONS & DEVELOPM 91584 DUES AND SUBSCRIPTIONS 5790 RELOCATION & ALTERATION 994 47670 23362532 5006219 5078580 216283 216283 4631792 837559 59625 9709 5286470 370983 6777044 4985748 2480957 1791296 11228763 11055274 608583 8913 8615 28919022 19976882 3988444 3730994 1435846 878216 3195702 3227067 8619992 7836277 X 20299030 12140605 20299030 12140605 28919022 19976882 -8672758 548836 -34503 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 3703986 2414781 1289205 2945098 2455978 489120 127960 114989 12971 1791296 DEFERRED RENT 1204190 DEFERRED COMPENSATION PLAN OBLIGATION 2022877 3227067 X PART X, LINE 2: THE ASSOCIATION HAS BEEN GRANTED TAX-EXEMPT STATUS BY THE INTERNAL REVENUE SERVICE (IRS) UNDER SECTION 501(C)(6) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 23701(E) OF THE CALIFORNIA REVENUE AND TAXATION CODE. THE FOUNDATION HAS ALSO BEEN GRANTED TAX-EXEMPT STATUS BY THE IRS UNDER SECTION 501(C)(3) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 23701(D) OF THE CALIFORNIA REVENUE AND TAXATION CODE. ACCORDINGLY, NO PROVISION FOR INCOME TAX HAS BEEN MADE IN THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS. U.S. GAAP PROVIDES DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. MANAGEMENT HAS CONSIDERED ITS TAX POSITIONS AND DOES NOT BELIEVE THAT THE ORGANIZATION HAS ANY UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. THE ORGANIZATION'S RETURNS ARE SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES, GENERALLY FOR THREE TO FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED. EAST ASIA AND THE PACIFIC 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 518184 EUROPE (INCLUDING ICELAND & GREENLAND) 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 178209 NORTH AMERICA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 9947 SOUTH AMERICA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 54486 SOUTH ASIA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 75856 CENTRAL AMERICA AND THE CARIBBEAN 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 3000 0 0 0 0 0 0 839682 0 839682 0 0 0 0 0 0 PART III ACCOUNTING METHOD: 1 X X X X X 0 0 0 JOSEPH D'ALESSANDRO PRESIDENT/CEO 570160 0 116391 0 0 0 54850 0 53871 0 795272 0 0 0 TINA WU EVP, CHIEF FINANCIAL OFFICER 263860 0 21538 0 0 0 39886 0 38022 0 363306 0 0 0 HOWARD PICKETT EVP, CHIEF MARKETING OFFICER 268367 0 22193 0 0 0 40205 0 38026 0 368791 0 0 0 EDWARD DAVID EVP, CHIEF CUSTOMER OFFICER 252396 0 33681 0 0 0 38221 0 44118 0 368416 0 0 0 PAUL FRENTSOS EVP, COO 254537 0 20088 0 0 0 38597 0 25060 0 338282 0 0 0 HUBERTUS FUNKE EVP, CHIEF TOURISM OFFICER 221148 0 18122 0 0 0 33340 0 11797 0 284407 0 0 0 CHRISTINA HOPEMAN VP, INFO/TECH 207954 0 11288 0 0 0 31601 0 29897 0 280740 0 0 0 KENLEY MOY VP, NATIONAL SALES 200184 0 16384 0 0 0 30253 0 15099 0 261920 0 0 0 CASSANDRA MCGOLDRICK VP, PUBLIC POLICY & EXECUTIVE PROGRA 199161 0 11014 0 0 0 30189 0 29871 0 270235 0 0 0 LEONIE PATRICK SR. DIR, CITYWIDE SALES 166111 0 10873 0 0 0 25310 0 32738 0 235032 0 0 0 LYNN BRUNI PERKINS VP, GLOBAL MARKETING 158975 0 9019 0 0 0 24150 0 21508 0 213652 0 0 0 FORM 990, PART I AND PART X: DUE TO A CHANGE IN ACCOUNTING PERIOD FROM FISCAL TO CALENDAR YEAR, AMOUNTS REPORTED IN PRIOR YEAR FOR 2019 REPRESENTS A SHORT YEAR - JULY 1, 2019 TO DECEMBER 31, 2019. FORM 990, PART VI, SECTION A, LINE 6 THE CORPORATION SHALL HAVE ONE CLASS OF MEMBERS, WITH THE SAME RIGHTS, INTERESTS AND VOTING POWER, SUCH THAT ALL MEMBERS SHALL HAVE THE SAME RIGHT TO VOTE AND TO SERVE AS OFFICERS, COMMITTEE CHAIRS AND AT-LARGE DIRECTORS. THE CORPORATION IS AUTHORIZED, HOWEVER, TO MAINTAIN TWO OR MORE MEMBERSHIP CATEGORIES, EACH OF WHICH MAY HAVE A DIFFERENT DUES STRUCTURE AND OFFER DIFFERENT BENEFITS, SO LONG AS SUCH MEMBERSHIP CATEGORIES DO NOT CONSTITUTE MORE THAN ONE CLASS OF MEMBERS AS DEFINED IN THIS PARAGRAPH AND THE CORPORATION'S RESTATED ARTICLES OF INCORPORATION. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PROVIDED ELECTRONICALLY TO THE GOVERNING BODY WITH REPORTABLE COMPENSATION AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION B, LINE 12C THE BOARD AND EXECUTIVE COMMITTEE ARE REQUIRED TO READ AND REVIEW THE ORGANIZATION'S CONFLICT-OF-INTEREST POLICY AND INDICATE THAT THEY HAVE NO CONFLICTS OR PROVIDE A LIST ANY POTENTIAL CONFLICTS. AT THE START OF EACH BOARD AND EXECUTIVE COMMITTEE MEETING, ALL MEMBERS IN ATTENDANCE ARE ASKED TO RECOGNIZE THE CONFLICT-OF-INTEREST POLICY. IF A CONFLICT ARISES THE EXPECTATION IS FOR THE BOARD MEMBER TO ABSTAIN FROM ANY VOTES OR ACTIONS WHERE THERE MAY BE A CONFLICT. FORM 990, PART VI, SECTION B, LINE 15 OFFICERS SALARIES ARE REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE. COMPENSATION OF THESE PERSONS ARE DETERMINED BY USING DATA SUCH AS COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS. THE ORGANIZATION KEEPS DOCUMENTATION WITH RESPECT TO THE ABOVE PROCESS. THE ANNUAL COMPENSATION REVIEW WAS LAST PERFORMED IN JANUARY 2020. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION WILL PROVIDE COPIES TO ANYONE REQUESTING ONE OF THESE FORMS IN WRITING. SAN FRANCISCO TRAVEL FOUNDATION ONE FRONT STREET SUITE 2900 SAN FRANCISCO CA 94111 810618666 TO HELP PREPARE FUTURE INDUSTRY LEADERS CA 501(C)(3) LINE 10 SAN FRANCISCO TRAVEL ASSOCIATION 1 SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT MANAGEMENT CORP ONE FRONT STREET SUITE 2900 SAN FRANCISCO CA 94111 264814856 TO ADVANCE AND PROMOTE THE HOTEL AND TOURISM INDUSTRY WITHIN SAN FRANCISCO CA 501(C)(6) 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 0 0 0 0