2021-11-12T12:59:20-08:00 2020-12-31 311081751 Toukan & Company 575 Charring Cross Drive Westerville OH 43081 990EZ 2020-01-01 814833262 Uptown Westerville Inc UPTO 6143542713 30 East College Avenue Westerville OH 43081 Lynn Aventino Executive Dir. 2021-11-12 true Lynn Aventino 999009999 Heather L Linch CPA P00238341 6149017100 2 AAL1 IAL1 FAL1 2020 2022-09-23 18:48:47Z X www.uptownwestervilleinc.com X X 99814 X 75573 0 23222 9721 13501 0 1019 90093 67157 11846 3300 17168 23657 123128 -33035 62935 29900 X 59775 26899 3160 3001 62935 29900 62935 29900 The purposes for which the Corporation is organized are to protect and revitalize the historically and culturally significant traditional Uptown commercial area of the City of Westerville, Ohio. Saturday Farmers Market - While most of central Ohio farmers markets were planning drive-up only, Uptown served as a model to opening back up safely, starting with a dedicated commitment to adhering to public health guidelines, monitoring capacity, giving masks to every guest, instituting one-way traffic flow, and sanitizing appropriately. We continued to grow ~20 percent year-over-year with 48 approved vendors joining us in our new location behind City Hall every Saturday from May 23 thru October 10. Live music and yoga continued to also be mainstays, as Uptown witnessed noticeable spikes in traffic and parking usage on Saturdays. For the last two years,our vendors have donated ~500 pounds of food to The Promise House. SNAP purchases quadrupled, increasing from $280 in 2019 to over $1,400 in 2020. Also, this year was our first to participate in the Franklin County WIC program where we welcomed 807 WIC customers and paid out $9,130 in WIC benefits. 22112 We honored our city's history in the prohibition movement as the once Dry Capital of the World, by publishing a book called Westerville: The War Machine of Prohibition commemorating this milestone. 29483 We did our best to promote safe foot traffic to our Uptown merchants: * Our shop local challenge in April was a social media campaign where visitors would share photos of them shopping Uptown; we awarded eight $25 gift cards to different individuals who spent at least $25 in Uptown businesses. * Following a memorably difficult spring, we worked with a local filmmaker in producing a video featuring our Uptown business community thanking all those who continue to shop local and support small businesses; we reached ~1,800+ people all organically on Facebook. * In December, we compiled a holiday gift guide showcasing the finest offerings from our Uptown merchants that saw 250 page views weekly . * We continue to maintain an active website resource and social media accounts to engage with the community and keep everyone informed: * UptownWestervilleInc.Com - 18,494 unique visitors in 2020, 29,489 page views in 2020 * E-mail: 99% delivery rate, 53% open rate, 14% click rate * Facebook: 3,492 followers (~16 percent increase year-over-year) * Instagram: 2,083 followers (~30 percent increase year-over-year) 7371 On February 15, we celebrated our longest-recurring event and a fan favorite: the Cookie Walk. 24 of our Uptown merchants joined us in giving 500+ attendees from here in Westerville and 26 other communities across Ohio delicious Cheryl's Cookies, as they toured Uptown by foot. 7371 Kicking off in July 2019, streetscape improvements continued through 2020 taking advantage of significantly reduced vehicular and pedestrian traffic, and were mostly complete by November, with construction being considered an "essential" service. Our organization kept the community informed throughout the entire process by managing the Upgrading Uptown Facebook page with key, timely updates. By the numbers, these improvements consisted of:* 38,207 square feet of new sidewalks* 13,000 square feet of new brick crosswalks* 23 new street name plaques* 36 new address plaques* 31 new planters* 6 new chairs* 11 new bike racks* 14 new trash/recycling containers 7371 73708 Ken Wright Board Member 2.00 0 Nicole Harrison President 4.00 0 Troy Bonte Board Secretary 0.25 0 Kristin Michel Vice President 0.25 0 Tony Cabilovski Board Mbr - 3.1 0.25 0 Meredith Jones Board Member 0.25 0 Steve Lebold Treasurer 0.50 0 Kurt McCurdy Board Mbr - 3.1 0.25 0 Steven Michalovich Vice President 2.00 0 Ann Netzley-Hollins Board Member 2.00 0 Nancy Nestor-Baker Board Member 0.50 0 Siobhan Blake Board Member 2.00 0 Debbie Reich Board Member 2.00 0 Dennis Blair Vice President 2.00 0 Lynn Aventino Executive Dir. 50.00 57615 4950 Tim Bullock Board Member 0.25 0 Mike Deringer Board Member 0.25 0 false false false false false false false 0 0 0 false 0 0 false OH Mott's Bookkeeping Services 200 Hoff Rd Westerville OH 43082 6148910930 false false false false false false false false false false false NONE NONE true X 96217 76819 103719 75573 352328 0 0 96217 76819 103719 75573 352328 11899 340429 0 0 40700 66604 64278 24241 195823 548151 X 0.00000 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED Sat. Farmer's Mkt 14097 14097 4622 14097 14097 4622 4622 9475 Other Revenue.1 Miscellaneous Revenue $1019 Other Expenses.1001 Advertising and Promotion $644 Other Expenses.1002 Office Expenses $8779 Other Expenses.1003 Information Technology $1296 Other Expenses.1007 Conferences, Conventions, and Meetings $466 Other Expenses.1009 Depreciation $708 Other Expenses.1012 Insurance $1177 Other Expenses.2 Nutrition Program Expense $10172 Other Expenses.3 Membership Dues $415 Other Assets.1002 Furniture and Fixtures - Beginning $865 Furniture and Fixtures - Ending $662 Other Assets.1003 Machinery and Equipment - Beginning $2313 Machinery and Equipment - Ending $1808 Other Assets.1 SNAP - Beginning $-18 SNAP - Ending $-18 Other Assets.2 Paypal Reserves - Beginning $0 Paypal Reserves - Ending $549