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      <Form990PartVIISectionAGrp>
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      <Form990PartVIISectionAGrp>
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        <TitleTxt>DIRECTOR</TitleTxt>
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        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JOHN WILUSZ</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>CHERYL GRANT</PersonNm>
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      <Form990PartVIISectionAGrp>
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      <Form990PartVIISectionAGrp>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JENNIFER STILWELL</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>SHERYL LANG</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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          <BusinessName>
            <BusinessNameLine1Txt>ERWIN PENLAND LLC</BusinessNameLine1Txt>
          </BusinessName>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>PO BOX 74008479</AddressLine1Txt>
            <CityNm>CHICAGO</CityNm>
            <StateAbbreviationCd>IL</StateAbbreviationCd>
            <ZIPCd>606748479</ZIPCd>
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      <ContractorCompensationGrp>
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            <BusinessNameLine1Txt>COMMUNITY JOURNALS</BusinessNameLine1Txt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>MOUNTAIN CITY LAND AND IMP</BusinessNameLine1Txt>
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            <AddressLine1Txt>PO BOX 2287</AddressLine1Txt>
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            <StateAbbreviationCd>SC</StateAbbreviationCd>
            <ZIPCd>29602</ZIPCd>
          </USAddress>
        </ContractorAddress>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>SIMPLEVIEW</BusinessNameLine1Txt>
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          <USAddress>
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            <StateAbbreviationCd>AZ</StateAbbreviationCd>
            <ZIPCd>85704</ZIPCd>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>MITCHELL CONTRACT INTERIORS INC</BusinessNameLine1Txt>
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          <USAddress>
            <AddressLine1Txt>1047 KEYS DRIVE</AddressLine1Txt>
            <CityNm>GREENVILLE</CityNm>
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            <ZIPCd>29615</ZIPCd>
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        </ContractorAddress>
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      <CntrctRcvdGreaterThan100KCnt>5</CntrctRcvdGreaterThan100KCnt>
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        <Desc>DESTINATION MARKETING FUND</Desc>
        <TotalRevenueColumnAmt>1193477</TotalRevenueColumnAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>COOPERATIVE INCOME</Desc>
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      <ProgramServiceRevenueGrp>
        <Desc>EMPLOYEE RETENTION TAX CREDIT</Desc>
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      <ProgramServiceRevenueGrp>
        <Desc>MEMBERSHIP INVESTMENTS</Desc>
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      <ProgramServiceRevenueGrp>
        <Desc>MISCELLANEOUS INCOME</Desc>
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        <RelatedOrExemptFuncIncomeAmt>8387</RelatedOrExemptFuncIncomeAmt>
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      <InvestmentIncomeGrp>
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      <CompCurrentOfcrDirectorsGrp>
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      <OtherSalariesAndWagesGrp>
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      <PensionPlanContributionsGrp>
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      <OtherEmployeeBenefitsGrp>
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      <PayrollTaxesGrp>
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      <FeesForServicesAccountingGrp>
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      <FeesForSrvcInvstMgmntFeesGrp>
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      <AdvertisingGrp>
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        <ProgramServicesAmt>2714938</ProgramServicesAmt>
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        <ManagementAndGeneralAmt>1387</ManagementAndGeneralAmt>
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      <InformationTechnologyGrp>
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        <ProgramServicesAmt>157700</ProgramServicesAmt>
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        <ManagementAndGeneralAmt>5554</ManagementAndGeneralAmt>
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      <ConferencesMeetingsGrp>
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        <ProgramServicesAmt>326552</ProgramServicesAmt>
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      <OtherExpensesGrp>
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        <ProgramServicesAmt>185482</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>PUBLIC RELATIONS</Desc>
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      <OtherExpensesGrp>
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      <ReconcilationRevenueExpnssAmt>-29394</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
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      <FSAuditedInd>true</FSAuditedInd>
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        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
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      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
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      <OnlyInHouseLobbyingInd>true</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>false</AgreeCarryoverPriorYearInd>
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        <DepreciationAmt>210801</DepreciationAmt>
        <BookValueAmt>317141</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>317141</TotalBookValueLandBuildingsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>PAYROLL RELATED OBLIGATIONS</Desc>
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      <OtherLiabilitiesOrgGrp>
        <Desc>CAPITAL LEASE</Desc>
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      <TotalRevenuePerForm990Amt>6156731</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>6186125</TotExpnsEtcAuditedFinclStmtAmt>
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      <TotalExpensesPerForm990Amt>6186125</TotalExpensesPerForm990Amt>
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    <IRS990ScheduleJ documentId="RetDoc5">
      <SeverancePaymentInd>true</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>false</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>false</EquityBasedCompArrngmInd>
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        <PersonNm>CHRIS STONE</PersonNm>
        <TitleTxt>PRESIDENT</TitleTxt>
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        <DeferredCompensationFlngOrgAmt>533476</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>29875</NontaxableBenefitsFilingOrgAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DAVID MONTGOMERY</PersonNm>
        <TitleTxt>VICE PRESIDENT</TitleTxt>
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        <NontaxableBenefitsFilingOrgAmt>13900</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>157666</TotalCompensationFilingOrgAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JENNIFER STILWELL</PersonNm>
        <TitleTxt>CHIEF STRATEGIC OFFI</TitleTxt>
        <BaseCompensationFilingOrgAmt>153065</BaseCompensationFilingOrgAmt>
        <BonusFilingOrganizationAmount>8071</BonusFilingOrganizationAmount>
        <DeferredCompensationFlngOrgAmt>6255</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>10622</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>167391</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>SCHEDULE J, PAGE 1, PART I, LINE 4</FormAndLineReferenceDesc>
        <ExplanationTxt>CHRIS STONE 524,111 0 0</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc6">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 - ORGANIZATION'S MISSION</FormAndLineReferenceDesc>
        <ExplanationTxt>VISITGREENVILLESC IS ORGANIZED TO FOSTER IMPROVED BUSINESS CONDITIONS FOR THE TOURISM AND CONVENTION INDUSTRY IN THE UPSTATE REGION OF SOUTH CAROLINA; TO PROMOTE TOURISM AND CONVENTION BUSINESS IN THE UPSTATE AREA; TO EXPAND THE ECONOMIC BASE OF THE UPSTATE BY INCREASING TOURISM AND CONVENTION ACTIVITIES; AND TO DEVELOP, MARKET, AND PROMOTE THE UPSTATE AS A DESTINATION FOR VISTORS TO BENEFIT THE COMMUNITY AND THE TOURISM AND CONVENTION INDUSTY.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION'S MEMBERS CONSIST OF INDIVIDUALS, PARTNERSHIPS, CORPORATIONS, ASSOCIATIONS, AND FIRMS OF EVERY TYPE AND DESCRIPTION SUPPORTIVE OF THE PURPOSES OF THE ORGANIZATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE FORM 990 IS GIVEN TO THE ACCOUNTING DEPARTMENT FOR REVIEW. FINAL APPROVAL IS THEN GIVEN FROM THE PRESIDENT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>EACH DIRECTOR AND STAFF MEMBER IS GIVEN A COPY OF THE CONFLICTS OF INTEREST AND COMPENSATION POLICY ANNUALLY. PERIODIC REVIEWS ARE GIVEN TO ENSURE VISITGREENVILLESC OPERATES IN A MANNER CONSISTENT WITH CHARITABLE PURPOSE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD ANNUALLY REVIEWS THE FAIRNESS OF COMPENSATION, INCLUDING BENEFITS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD ANNUALLY REVIEWS THE FAIRNESS OF COMPENSATION, INCLUDING BENEFITS.</ExplanationTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</ExplanationTxt>
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