2021-07-11T16:59:37-07:00 2020-12-31 202466693 Donna Foxman CPA 105 Foxwood Terrace Toms River NJ 08755 990 2020-01-01 223133371 Special Improvement District Borough of Red Bank Inc Red Bank RiverCenter SPEC 7328424244 140 Broad Street Red Bank NJ 07701 Lauren Dezzi Treasurer 2021-07-11 true Lauren Dezzi 999009999 Donna Foxman CPA P01320600 7323497638 X 2 AAL1 IAL1 FAL1 2020 2022-09-23 18:48:47Z Stephen Catania 140 Broad Street 2 Red Bank NJ 07701 704494 false X www.RedBank.org X 1991 NJ Red Bank RiverCenter is the management organization for the entire downtown business district. It manages business recruitment, promotional events and capital projects in addition to business assistance and work with the Borough of Red Bank. 27 27 7 0 92500 86001 675516 615234 4184 3259 71045 0 843245 704494 0 0 213569 184613 0 8385 1097801 621371 1311370 805984 -468125 -101490 434626 488801 560741 716406 -126115 -227605 X RiverCenter's mission is to cultivate and promote a thriving economic environment in downtown Red Bank. RiverCenter employs programs in business recruitment, marketing and promotions, design, development management and capital improvement. false false 669048 Marketing and Promotions: The pandemic of 2020 required us to reinvent the way we promoted our businesses. During the lockdown, we focused on reminding our usual patrons that we were still here and that our many restaurants were offering online ordering and contactless,curbside pickup. We encouraged patrons to purchase take-out meals through online promotions. We launched "Date Night In" a program that offered curated packages of food, flowers, candles and other amenities on Friday nights. This enabled "non-essential" businesses to sell their wares along with takeout meals offered by restaurants who were permitted to be open. More details can be found in Schedule O. Business Recruitment and Retention:In addition to advertising in print, on line, and on the air, RiverCenter spent countless hours connecting potential Red Bank businesses with our local realtors, building owners, business owners and movers and shakers in town. Despite the impact of the pandemic and a number of vacancies it brought, others saw 2020 as an opportunity to start up in a vibrant town and we helped smooth their way. Most of our 2020 focus was spent in helping to retain the businesses we had. We were awarded a $110,000 grant from the NJ Department of Community Affairs and re-granted $60,000 of those funds directly to our businesses to offset costs associated with the pandemic. Finally, we worked with local authorities to enable businesses to expand their businesses outdoors. See more details in Schedule O. Capital Improvements, Design and Infrastructure: In 2020 RiverCenter focused on design elements that helped businesses in our downtown to continue to serve their customers in compliance with social distancing and other restrictions due to the ongoing COVID-19 pandemic. This included creating new, attractive signage to create special curbside pickup zones throughout town during the lockdown period, lighting for outdoor dining pavilions in our downtown streets, and a slightly pared down version of our summer horticulture program, which fills the town with potted plants and hanging baskets. During the winter we festooned the town with holiday lights. More details can be found in Schedule O. 669048 true false false false false false false false false false true false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 5 0 true 7 true false false false false false false false 0 false false false false false false false X 27 27 false false false false true true true true true false false true true true true true true true true false NJ X X X corporation 7328424244 140 Broad Street Red Bank NJ 07701 X Laura Kirkpatrick Exec. Director 40.00 0.00 75292 0 0 Ingeborg Perndorfer Vice Chair 2.00 0.00 X X 0 0 0 Kevin Barry Director 2.00 0.00 X 0 0 0 Stephen Catania Chairman 2.00 0.00 X X 0 0 0 Ted Breitowitz Director 2.00 0.00 X 0 0 0 Valerie Aufiero Director 2.00 0.00 X 0 0 0 Ben Forest Director 2.00 0.00 X 0 0 0 Sean Gilbert Director 2.00 0.00 X 0 0 0 Mary DeMont Secretary 2.00 0.00 X X 0 0 0 Michael DeSimone Director 2.00 0.00 X 0 0 0 Angela Courtney Director 2.00 0.00 X 0 0 0 Jay Herman Director 2.00 0.00 X 0 0 0 Sheila Hintze Director 2.00 0.00 X 0 0 0 Jennifer Eckhoff Director 2.00 0.00 X 0 0 0 Amy Russo Director 2.00 0.00 X 0 0 0 Ayca User Director 2.00 0.00 X 0 0 0 Steve Raciti Director 2.00 0.00 X 0 0 0 Courtney Schroeder Director 2.00 0.00 X 0 0 0 Cassie Murphy Director 2.00 0.00 X 0 0 0 Amanda Cheslock Director 2.00 0.00 X 0 0 0 Ziad Shehady Director 2.00 0.00 X 0 0 0 Lauren Dezzi Treasurer 2.00 0.00 X X 0 0 0 Hazim Yassin Director 2.00 0.00 X 0 0 0 Carl DeAngelis Director 2.00 0.00 X 0 0 0 Eric Horowitz Director 2.00 0.00 X 0 0 0 Adam Phillipson Director 2.00 0.00 X 0 0 0 Edward McKenna Director 2.00 0.00 X 0 0 0 Teresa Staub Director 2.00 0.00 X 0 0 0 75292 0 false false false 0 86001 86001 Programs & events 50264 50264 Red Bank assessment 564970 564970 615234 3259 3259 0 0 0 0 0 0 0 0 704494 615234 3259 X 0 0 0 0 75292 37646 37646 0 101722 47120 54602 0 0 7599 3647 3952 0 0 4800 2400 2400 0 0 0 0 0 13977 8386 5591 0 0 34000 23800 10200 0 0 0 0 0 5482 3289 2193 7541 4940 2601 White Street project costs 180000 180000 Marketing/promotion 105125 105125 COVID-19 expenses 70026 70026 Holiday decorations & events 61461 61461 138959 121208 9366 8385 805984 669048 128551 8385 84225 194159 253941 257200 0 54556 9665 0 0 0 0 31985 21121 90861 84205 9919 6656 0 0 0 0 0 434626 488801 60741 69739 500000 646667 560741 716406 X -126115 -227605 -126115 -227605 434626 488801 -101490 X false true X true false X 27000 25900 55000 92500 86001 286401 512120 512120 532120 538120 564970 2659450 0 539120 538020 587120 630620 650971 2945851 0 2945851 504 313 2341 4184 3259 10601 0 0 2956452 0.99640 0.99720 X 75000 71250 3750 15861 12955 2906 6656 704494 704494 704494 805984 805984 805984 Form 990, Part III, Line 4d: Other Program Services Description OTHER PROGRAM SERVICES 4: Impact of COVID-19 on our business: During the first week of 2020, our Executive Director of 7 years announced that he was leaving RiverCenter to take a job elsewhere. Our Board immediately named our Marketing Director as Interim Director and formed a search committee to fill the position permanently. In mid March, one week after they appointed the Interim Director as the new Executive Director, New Jersey's governor issued the executive order shutting down non-essential businesses and services. We closed our office from March 15 through June 15 and worked from our respective homes. Thus,during 2020, all of our usual promotions and fundraisers were postponed and eventually canceled. Despite this, we were able to end the year with an operating surplus by reducing expenses, securing grants, and participating in the federal payroll tax credit program. Business Recruitment and Retention: most of our 2020 focus was spent on helping to retain our existing businesses by doing whatever possible to help them navigate the pandemic. This included: - Provided Financial Relief - We were awarded a $110,000 grant from the NJ Department of Community Affairs and regranted $60,000 of those funds directly to our businesses to offset costs associated with the pandemic. The rest of the funds were used to purchase equipment and supplies to help support their businesses as they moved outdoors during the summer months - Acted as an Information Clearing House: We provided accurate and timely information about rapidly changing restrictions on their operations and about where to get financial aid and help with the application process. - Facilitated Outdoor Expansion - We worked with local authorities to enable restaurants and retailers to expand their businesses outdoors, maximizing their trade while still observing safety regulations. This included orchestrating an outdoor dining pavilion by closing two blocks of Broad Street and working with municipal officials to put the infrastructure in place such as overhead lighting, signage, trash receptacles, hand sanitizing stations,and portable ADA ramps. For businesses outside the enclosure area, we helped install "streateries" which gave them space on the sidewalk and in the street in front of their establishments. We also worked with Borough officials and individual businesses to expedite the paperwork and permits required for doing business outdoors.Marketing & Promotions: The pandemic of 2020 required us to reinvent the way we promoted our businesses and our town. We had to find ways to keep Red Bank on their minds without encouraging risky behavior by attracting crowds. - Curbside Pickup Campaign: During the lockdown period when only our restaurants were permitted to be open for business, we focused on promoting curb-side pickup. With funds from our grant from the NJDCA, we designed and purchased special parking meter covers and parking delineators that created "curb-side pickup zones" throughout town and ran a "Red Bank Takeout Contest" on our social media. Patrons could compete for a Red Bank Gift Card by posting images of their takeout meal on Instagram. - Date Night In Campaign: This program offered curated packages of food, flowers, candles, and other amenities on Friday nights during the lockdown. This enabled "non-essential" businesses to sell their wares along with takeout meals offered by restaurants who were permitted to be open. Patrons ordered online through RiverCenter's system, and pickup their order curbside at the participating restaurant. Advertising, branded packaging and special "Date Night In" pickup zone signage was funded with our grant from NJDCA. - The Broadwalk: As things opened up a bit, we promoted the outdoor dining and retail offerings described above. With festive lighting, flowers, plants, umbrellas, and live music, the "Broadwalk" became a popular but safe outdoor destination for dining and shopping. For those still not ready to be near so many people, individual streateries were ready to serve them throughout town. This partnership between RiverCenter and the Borough of RedBank played a significant role to keep Red Bank's businesses afloat during the pandemic and was awarded a placemaking award by Downtown New Jersey for an "early intervention" program. The town is looking to make it a permanent summertime feature. - Gift Card Program: We managed and promoted the Red Bank Gift Card Program, generating more than $25,000 in sales and more than $17,000 in redemptions at Red Bank restaurants, retailers, and service providers. Form 990, Part VI, Line 7a: How Members or Shareholders Elect Governing Body Member businesses attend board meetings. They can vote on issues and elect board members and officers. Form 990, Part VI, Line 11b: Form 990 Review Process The executive committee meets twice a month and the board meets quarterly. The form 990 is reviewed by the treasurer and then brought to the board for discussion and approval. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts All board members have a copy of the Center's conflict of interest policies. Any issues are brought to the executive committee, then to the board. Issues are resolved at the board meetings. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management The board compares information obtained from similar organizations in comparable size towns. The information is used by the executive committee when preparing the annual budget. The budget is approved by the board annually. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available Information is provided upon request. Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Bank & credit card fees: Column (A) - Total = $1114; Column (B) - Program Services = $1004; Column (C) - Management & General = $110; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Board communications: Column (A) - Total = $53; Column (B) - Program Services = $0; Column (C) - Management & General = $53; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Business recruitment: Column (A) - Total = $1100; Column (B) - Program Services = $1100; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Community outreach: Column (A) - Total = $4901; Column (B) - Program Services = $4901; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Dues & subscriptions: Column (A) - Total = $1564; Column (B) - Program Services = $782; Column (C) - Management & General = $782; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Event epenses: Column (A) - Total = $8385; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $8385 Form 990, Part IX, Line 24e: Other Expenses Horticulture: Column (A) - Total = $14377; Column (B) - Program Services = $14377; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Infrastructure/design: Column (A) - Total = $330; Column (B) - Program Services = $330; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Licenses & fees: Column (A) - Total = $294; Column (B) - Program Services = $0; Column (C) - Management & General = $294; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Miscellaneous: Column (A) - Total = $4072; Column (B) - Program Services = $0; Column (C) - Management & General = $4072; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Payroll services fees: Column (A) - Total = $705; Column (B) - Program Services = $338; Column (C) - Management & General = $367; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Postage and Shipping: Column (A) - Total = $323; Column (B) - Program Services = $194; Column (C) - Management & General = $129; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Professional development: Column (A) - Total = $1421; Column (B) - Program Services = $0; Column (C) - Management & General = $1421; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Program & event costs: Column (A) - Total = $32741; Column (B) - Program Services = $32741; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Reserve expenses: Column (A) - Total = $10381; Column (B) - Program Services = $10381; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Telephone: Column (A) - Total = $3526; Column (B) - Program Services = $2468; Column (C) - Management & General = $1058; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Utilities: Column (A) - Total = $3600; Column (B) - Program Services = $2520; Column (C) - Management & General = $1080; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Visitors Center: Column (A) - Total = $50000; Column (B) - Program Services = $50000; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Website: Column (A) - Total = $72; Column (B) - Program Services = $72; Column (C) - Management & General = $0; Column (D) - Fundraising = $0