2021-05-15T13:36:37-04:00 2020-12-31 990 2020-01-01 454482654 UNITED STATES HEALTHFUL FOOD COUNCIL INC % Nora LaTorre UNIT 5102063232 1200 18TH ST NW 7TH FLOOR WASHINGTON DC 200362506 Beth Seligman VP, Operations 2021-05-15 false 2020 2022-09-23 18:48:47Z Eat Real Nora LaTorre 1503 Macdonald Ave Suite A Richmond CA 94801 885392 false X www.eatreal.org X 2012 DE Transform the food industry and the food system to reduce diet related diseases and decrease environmental impact by performing REAL certifications of food service providers, including K-12 school programs, and providing educational activities 14 14 6 0 0 0 477033 885392 1649 0 0 0 0 0 478682 885392 0 0 0 0 516018 465061 0 0 70006 105341 302228 621359 767289 -142677 118103 159461 374416 9394 106246 150067 268170 We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food. true false 242430 0 317555 Increase Real Food Access: Conduct REAL Certification of food service operations within K-12 school districts . REAL Certification evaluates food service operations across a series of Key Performance Indicators (KPIs) such as nutritional content of food and beverages served, preparation methods, portion sizes, and sources of foods. Provide recommendations re: how to improve the menu options and evaluate updates made. 138689 0 181667 Increase Real Food Awareness: Provide consumer educational information through Eat REAL digital materials, in person meetings/presentations, and virtual meetings/presentations. Provide educational resources to inform consumers and food service professionals re: nutrition and sustainability through www.eatreal.org, newsletters, and social media platforms. Develop and educate on clear set of Key Performance Indicators (KPIs) regarding nutrition and environmental sustainability within food service. 203684 0 203684 COVID-19 Response: Eat REAL jumped into action to help schools adding a relief program to safely provide healthy food to families in need by obtaining food donations and protective gear for school workers. Eat REAL supported 2080 schools across California and the United States to increase real food access and education in both English and Spanish. By supporting the critical emergency meal service teams at schools. Eat REAL helped them to continue working and ensured that food could continue to be distributed to an increasing number of vulnerable families relying on food distribution at schools. 0 0 0 584803 true true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true false false true false false false false false false false false true 7 0 true 6 true false false false false false false false 0 false false 0 0 false false false X 14 14 false false false false false false false true true false false true true true true false false true true false CA DE CA DE DC X Nora LaTorre 5102063232 1503 Macdonald Ave Suite A Richmond CA 94801 Jordan Shlain MD FACP Chairman, Board of Directors 2.00 X 0 0 0 Laura Hughes Modi Treasurer 4.00 X X 0 0 0 Alan Glazer JD Secretary 2.00 X X 0 0 0 Robert Lustig MD MSL Chief Science Officer 2.00 X 0 0 0 Alan Green MD Chief Pediatrician 2.00 X 0 0 0 Lawrence Williams none 2.00 X 0 0 0 Tesha McCord Poe none 2.00 X 0 0 0 James Warren none 2.00 X 0 0 0 Riva Robinson MD none 2.00 X 0 0 0 Andrew Deitz Vice Chair 2.00 X 0 0 0 Meija Jacobs none 2.00 X 0 0 0 JoAnn Stevelos none 2.00 X 0 0 0 Miguel Villarreal none 2.00 X 0 0 0 Nora LaTorre CEO 40.00 X X 132019 0 5804 Beth Seligman Vice President Operations 40.00 X 116460 0 14046 248479 0 19850 2 false false false na 0 0 0 0 0 5000 880392 161217 885392 n/a 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 885392 0 0 0 X 0 0 0 0 0 0 0 0 248479 149751 44337 54392 0 0 0 0 152792 103322 49469 0 0 0 0 0 33293 23639 6958 2696 30497 19838 6421 4237 45629 22429 16100 7100 2304 275 2029 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5274 5274 0 0 13733 13509 130 94 1657 1657 0 0 0 0 0 0 7048 6073 975 0 5148 3823 88 1237 0 0 0 0 411 161 0 250 0 0 0 0 0 0 0 0 255 0 255 0 750 0 750 0 Bank Charges 3202 3202 0 0 Taxes, Licenses, Permit 826 685 141 0 Payroll Processing Fee 4277 4277 0 0 COVID Response Support Schools & Family 211450 211450 0 0 264 0 264 0 767289 569365 127917 70006 36669 321224 116765 44105 0 0 494 6494 0 0 0 0 0 0 0 0 2070 -615 0 0 0 0 0 0 0 0 0 0 3463 3208 0 0 159461 374416 9394 15346 0 0 0 0 0 0 0 0 0 0 0 0 0 90900 0 0 9394 106246 X 0 0 -143336 118103 293403 150067 150067 268170 159461 374416 118103 0 0 0 0 0 X false false false X 176788 465072 566033 477033 724175 2409101 176788 465072 566033 477033 724175 2409101 68391 2340710 2409101 0 0.97 0.94 X Part II - Line 10 | Year:, Amount:, Description:| 2016, , | 2017, | 2018, | 2019, | 2020, | RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED James Warren Board of Directors 45500 Donation for Program Continuance false Laura Hughes Modi Board of Directors 31000 Donation for Program Continuance false Jordan Shlain Board of Directors 20000 Donation for Program Continuance false Lawrence Williams Board of Directors 10000 Donation for Program Continuance false 0 0 0 0 0 0 X 1960 Retail Sales Price of 4 Yeti coolers for COVID Response, given to the Schools X Consulting Services 1 150000 invoice Concepts and materials to support the Healthy at Home COVID Response X Consulting Services 1 9257 invoice COVID response video in English and Spanish 0 0 0 false false false Part III, line 2 Eat REAL jumped into action to help schools adding a relief program to safely provide healthy food to families in need by obtaining food donations and protective gear for school workers. Eat REAL supported 2080 schools across California and the United States to increase real food access and education in both English and Spanish. By supporting the critical emergency meal service teams at schools. Eat REAL helped them to continue working and ensured that food could continue to be distributed to an increasing number of vulnerable families relying on food distribution at schools. Part VI, Line 11a Once the forms have been completed by the accountant, the form and all schedules are emailed to Officers and Key employees. If there are any corrections or comments, the forms are emailed back to the accountant, corrections are made and the forms are recirculated again. Upon final approval, the forms are circulated to the Board of Directors. Part VI, Line 12c Every new Board Member and Executive goes through review with the Board and is required to complete an annual conflict of interest form. The Board regularly discusses the need for the organization to remain conflict of interest and acknowledges their dedication to this so it is part of the Board and organization culture. Part VI, Line 15 Board Chair decides on compensation level & structure for CEO with input from Compensation Committee Chair and reviewing market data on compensation trends for comparable positions. The Board Chair & Compensation/Finance Committee may also solicit input from other Board members. The CEO determines compensation level for VP, Operations with input from Board Chair, Compensation Committee and other Board Members - if/as needed, using market trends & data, as well. Part VI, Line 19 Upon request via electronic, verbal or mail, to the requestor.