2021-04-13T10:26:45-05:00 2020-06-30 473535842 DAVIS FARR LLP 18201 VON KARMAN AVE SUITE 1100 IRVINE CA 92612 990 2019-07-01 330368191 VISIT HUNTINGTON BEACH VISI 7149693492 155 5TH ST NO 111 HUNTINGTON BEACH CA 92648 KELLY MILLER PRESIDENT & CEO 7149693492 2021-04-12 1 TRITIA FOSTER P02164134 9494742020 2019 2022-09-23 18:48:47Z KELLY MILLER 155 5TH ST NO 111 HUNTINGTON BEACH CA 92648 4601229 0 X WWW.SURFCITYUSA.COM X 1989 CA TO PROMOTE THE COMMON INTERESTS OF THE VISITOR - SERVING BUSINESSES IN HUNTINGTON BEACH, CA. 21 21 24 30 5849 -31348 0 0 3770179 4560929 3977 7824 36462 32476 3810618 4601229 19835 190146 0 0 1302050 1620726 0 0 0 2600871 2990646 3922756 4801518 -112138 -200289 3960893 3740581 570444 550421 3390449 3190160 X THE MISSION OF VISIT HUNTINGTON BEACH IS TO MARKET AND SELL HUNTINGTON BEACH'S SURF CITY USA BRAND EXPERIENCE AS THE PREFERRED QUINTESSENTIAL CALIFORNIA BEACH DESTINATION LEADING TO INCREASED VISITOR SPENDING AND ENHANCED QUALITY OF LIFE FOR RESIDENTS. 0 0 LEISURE: LEISURE DESTINATION MARKETING PROGRAMS DRIVE GROWTH OF TRAVEL CONSUMERS FROM TARGETED MARKETS ACROSS NORTH AMERICA AS WELL AS KEY INTERNATIONAL MARKETS. OUR BEDROCK FOUNDATION FOR MARKETING PROGRAMS IS LAID THROUGH INVESTMENT IN STRATEGIC BRAND RESEARCH AND PLANNING, VISITOR SEGMENTATION AND CONVERSION STUDIES, HOTEL AND VACATION RENTAL OCCUPANCY REPORTS AND ECONOMIC IMPACT STUDIES. THIS IS CRITICAL IN SUPPORTING OUR GOAL OF TARGETING AND CONVERTING VISITORS THAT ALIGN WITH THE SURF CITY USA BRAND AND TRAVEL PRODUCTS IN THE DESTINATION. VHB'S LEISURE MARKETING STRATEGIES, TACTICS AND SPENDING FOCUS ON PAID MEDIA PLANNING AND PLACEMENT IN KEY DOMESTIC AND INTERNATIONAL MARKETS, INCLUDING DIGITAL, PRINT, BROADCAST AND SOCIAL MEDIA ADVERTISING. OUR AD AGENCY WORKS WITH THE TEAM TO DEVELOP AND PERIODICALLY REFRESH THE BRAND CREATIVE PLATFORM, PLAN THE PAID MEDIA PROGRAM, EXECUTE ON PRODUCTION, AND REPORT RESULTS. LEISURE ALSO DEVELOPS VISUAL ASSETS THROUGH VIDEO, BROADCAST SPOT AND STILL PHOTOGRAPHY PRODUCTION, SUPPORTS MARKETING OF SPECIAL EVENTS, COLLATERAL AND BROCHURE CREATIVE DEVELOPMENT AND PRODUCTION, DISPLAYS AND BRANDED ITEMS FOR TRADE SHOWS AND SALES MISSIONS AND FAMILIARIZATION VISITS BY THE MEDIA AND TRAVEL TRADE. WEBSITE/SOCIAL MEDIA: VISIT HUNTINGTON BEACH'S WEBSITE, SURFCITYUSA.COM, SERVES AS THE DESTINATION'S OFFICIAL ONLINE PRESENCE FOR HUNTINGTON BEACH TOURISM. WITH FISCAL YEAR-TO-DATE TRAFFIC PEAKING AT OVER 245,000 UNIQUE MONTHLY VISITORS, THE WEBSITE IS A KEY GLOBAL MARKETING TOOL FOR PROMOTING HUNTINGTON BEACH AS A PREMIERE LEISURE AND BUSINESS TRAVEL DESTINATION. ALL LEISURE, TRAVEL TRADE AND GROUP SALES CAMPAIGNS THAT DRIVE BRAND AWARENESS, INCREASE OVERNIGHT STAYS, AND STIMULATE THE LOCAL ECONOMY DIRECT TRAFFIC TO THE WEBSITE AS THE CORE/CENTRAL COMMUNICATION HUB. IN THIS CURRENT CYCLE OF 24/7 MEDIA CONSUMPTION, VISIT HUNTINGTON BEACH'S SOCIAL MEDIA CHANNELS COMPLEMENT THE WEBSITE BY ALLOWING THE ORGANIZATION TO POST MORE DYNAMIC CONTENT. OUR PAID SOCIAL MEDIA CAMPAIGNS ALLOW FOR CUSTOMIZED PHOTO AND VIDEO CONTENT THAT CAN BE HIGHLY TARGETED. OUR EVER-GROWING SOCIAL MEDIA COMMUNITY SERVES AS AN EXTENSION OF OUR BRAND AND AMPLIFIES THE DESTINATION'S ONLINE PRESENCE IN AN AUTHENTIC WAY THROUGH THE COMMUNITY'S OWN SOCIAL MEDIA POSTS. GROUP SALES: GROUP SALES FOR VISIT HUNTINGTON BEACH IS DEFINED AS CORPORATE, ASSOCIATION AND INCENTIVE MEETINGS/PROGRAMS THAT ARE CONTRACTED WITH OUR HOTELS WITHIN HUNTINGTON BEACH. VISIT HUNTINGTON BEACH ASSIGNS SALES MANAGERS (20% OF OUR STAFF) TO ATTEND TRADE SHOW CONFERENCES, INITIATE SALES CALL MISSIONS, CONDUCT SITE INSPECTIONS OF OUR HOTELS WITH MEETING PLANNERS AND ATTEND INDUSTRY SPECIFIC EVENTS THAT INCREASE THE EXPOSURE OF HUNTINGTON BEACH AS A MEETINGS DESTINATION. THE EFFORTS OF THE SALES DEPARTMENT INCLUDE TRAVEL TO DOMESTIC AND INTERNATIONAL DESTINATION TO PROMOTE AND SOLICIT MEETINGS/PROGRAMS TO BOOK IN HUNTINGTON BEACH. TRAVEL, TRADESHOWS, ADVERTISING AND MARKETING EFFORTS COMPRISE THIS BUDGET FOR VISIT HUNTINGTON BEACH. 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 1 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 14 0 24 1 1 1 0 0 0 0 0 0 0 X 21 21 0 0 0 0 0 0 0 1 0 0 0 0 1 1 1 1 0 1 1 0 CA X THE ORGANIZATION 7149693492 301 MAIN STREET NO 212 HUNTINGTON BEACH CA 926485171 JUSTIN SIMPSON BOARD CHAIR 2.00 X X 0 0 0 JOE LEINACKER EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 PAULETTE FISCHER EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 JANIS MANTINI EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 PETER RICE IMMEDIATE PAST CHAIR / EXE 0.50 X X 0 0 0 DEVEN SOLANKI EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 TODD SZILAGYI BOARD VICE CHAIR 0.50 X X 0 0 0 NICOLE THOMPSON TREASURER / EXECUTIVE COMM 2.00 X X 0 0 0 MIKE ALI BOARD MEMBER 0.50 X 0 0 0 BRETT BARNES BOARD MEMBER 0.50 X 0 0 0 MEG BERNARDO BOARD MEMBER 0.50 X 0 0 0 DEBBIE KILLEY BOARD MEMBER 0.50 X 0 0 0 DAWN MCCORMACK BOARD MEMBER 0.50 X 0 0 0 SHEIK SATTAUR BOARD MEMBER 0.50 X 0 0 0 KIRAN PATEL BOARD MEMBER 0.50 X 0 0 0 PATRICIA ROGERS BOARD MEMBER 0.50 X 0 0 0 DEAN TORRENCE BOARD MEMBER 0.50 X 0 0 0 PETER TOWNEND BOARD MEMBER 0.50 X 0 0 0 PETER TRUXAW BOARD MEMBER 0.50 X 0 0 0 MARISA UNVERT BOARD MEMBER 0.50 X 0 0 0 JENNIFER WILLIAMS BOARD MEMBER 0.50 X 0 0 0 KELLY MILLER PRESIDENT & CEO 40.00 X 222823 0 30304 JOHN EHLENFELDT EXECUTIVE VICE PRESIDENT 40.00 X 165409 0 26193 SUSAN THOMAS CHIEF MARKETING OFFICER 40.00 X 124054 0 23255 MATTHEW TIBBETTS DIRECTOR OF SALES 40.00 X 108339 0 16234 JOHN TODORA SALES EXECUTIVE 40.00 X 104484 0 16000 725109 0 111986 5 0 1 0 SIGNS & SERVICES COMPANY 10980 BOATMAN AVENUE STANTON CA 90680 SIGN FABRICATION AND INSTALLATION 145625 THE ATKINS GROUP 501 SOLEDAD SAN ANTONIO TX 78205 MARKETING SERVICES 135446 GOOGLE INC DEPT 33654 PO BOX 39000 SAN FRANCISCO CA 94139 SEARCH ENGINE MARKETING FOR WEBSITE 113945 SIMPLEVIEW 8950 N ORACLE RD TUCSON AZ 95704 DIGITAL MARKETING 113800 DEVELOPMENT COUNSELLORS INTERNATIONAL 215 PARK AVENUE SOUTH 14TH FLOOR NEW YORK NY 10003 PUBLIC RELATIONS SERVICES 105788 5 BUSINESS IMPROVEMENT D 900099 4260929 4260929 TRANSIENT OCCUPANCY TA 900099 300000 300000 4560929 7824 7824 MISCELLANEOUS REVENUE 900099 32476 26627 5849 32476 4601229 4587556 5849 7824 190146 598997 738711 61629 117832 103557 9862 63548 35004 1587353 347406 330827 235531 88733 19404 TRADESHOWS 128661 REPAIRS AND MAINTENANCE 48998 OTHER 46069 RESEARCH 42423 6827 4801518 104616 1169232 1468035 1669227 951058 124451 40764 1219877 143813 910736 1076064 79012 70839 8235 29205 3960893 3740581 570444 400421 150000 570444 550421 X 3390449 2902847 287313 3390449 3190160 3960893 3740581 -200289 0 X X 0 1 X 1 0 72024 5590 66434 64998 22431 42567 1082855 115792 967063 1076064 X 4601229 0 4601229 0 4601229 4801518 0 4801518 0 4801518 PART X, LINE 2: VHB IS ORGANIZED AS A NOT-FOR-PROFIT ENTITY UNDER THE GENERAL NONPROFIT CORPORATION LAWS OF THE STATE OF CALIFORNIA. A DETERMINATION LETTER CONFIRMING EXEMPTION FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE HAS BEEN OBTAINED. REVENUES SUBJECT TO UNRELATED BUSINESS INCOME TAX (UBIT) WERE INSIGNIFICANT AND WOULD NOT GENERATE A TAX LIABILITY. IN ADDITION, AN EXEMPTION FROM CALIFORNIA FRANCHISE TAXES HAS BEEN OBTAINED. THEREFORE, NO PROVISION HAS BEEN MADE FOR FEDERAL INCOME TAXES OR STATE FRANCHISE TAXES IN THE ACCOMPANYING FINANCIAL STATEMENTS. EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM 1 4 PROMOTE TOURISM TO HUNTINGTON BEACH, CA TRAVEL TRADE AND PUBLIC RELATIONS PROMOTIONS IN THE UNITED KINGDOM AND IRELAND 40999 EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA, 1 4 PROMOTE TOURISM TO HUNTINGTON BEACH, CA TRAVEL TRADE AND PUBLIC RELATIONS PROMOTIONS IN AUSTRALIA AND NEW ZEALAND 50898 NORTH AMERICA - CANADA AND MEXICO, BUT NOT THE UNITED STATES 1 4 PROMOTE TOURISM TO HUNTINGTON BEACH, CA TRAVEL TRADE AND PUBLIC RELATIONS PROMOTIONS IN CANADA 7126 3 12 0 0 3 12 99023 0 99023 0 0 0 0 0 0 PART III ACCOUNTING METHOD: 1 CITY OF HUNTINGTON BEACH 2000 MAIN STREET HUNTINGTON BEACH CA 92648 10000 TO SUPPORT A PUBLIC ART MASTER PLAN FOR THE CITY OF HUNTINGTON BEACH INTERNATIONAL SURFING ASSOCIATION 5580 LA JOLLA BLVD 145 LA JOLLA CA 92037 272105969 501(C)(3) 75000 TO SUPPORT THE ISA WORLD JUNIOR SURFING CHAMPIONSHIPS AND HUNTINGTON BEACH VISIBILITY IN TOURISM CALIFORNIA WINE FESTIVAL 1114 STATE STREET SUITE 295 SANTA BARBARA CA 93101 471600078 10000 TO SUPPORT NEW COMMUNITY EVENT HELD ON THE BEACHES OF HUNTINGTON BEACH PART I, LINE 2: THE ORGANIZATION ONLY AWARDS GRANTS AND OTHER ASSISTANCE TO ORGANIZATIONS WHOSE PURPOSE FUTHERS THAT OF THE ORGANIZATION. X X 0 0 0 KELLY MILLER PRESIDENT & CEO 187059 0 35764 0 0 0 16799 0 13505 0 253127 0 0 0 JOHN EHLENFELDT EXECUTIVE VICE PRESIDENT 136534 0 28875 0 0 0 13649 0 12544 0 191602 0 0 0 FORM 990, PART VI, SECTION A, LINE 8B NO COMMITTEE IS CREATED TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B REVIEW OF ORGANIZATIONS MISSION AND SIGNIFICANT ACTIVITIES AND NOT ANY CHANGES FROM PREVIOUS FILINGS. VOTING NUMBER OF BOD GOVERNING BODY ARE LISTED ON FORM AS REQUESTED. IF ANY GRANTS ARE RECEIVED, THEY ARE LISTED AS WELL AS ANY UNRELATED INCOME (IF APPLICABLE) THAT WOULD BE CONSIDERED TAXABLE. TOTAL ASSETS AND LIABILITIES ARE ALSO LISTED AND UPDATED. THE REVIEW IS DONE BY EVP, PRESIDENT & CEO AND OUTSIDE BOOKKEEPER. FORM 990, PART VI, SECTION B, LINE 12C THE BUREAU'S BOARD MEMBERS, INCLUDING ITS PRESIDENT/CEO, ARE REQUIRED TO FILE A FORM 700-STATEMENT OF ECONOMIC INTERESTS WITH THE CITY OF HUNTINGTON BEACH ON AN ANNUAL BASIS. CONFLICTS OF INTEREST OUR EMPLOYEES ARE EXPECTED TO DEVOTE THEIR BEST EFFORTS AND ATTENTION TO THE FULL-TIME PERFORMANCE OF THEIR JOBS. A CONFLICT OF INTEREST EXISTS WHEN THE EMPLOYEE'S LOYALTIES OR ACTIONS ARE DIVIDED BETWEEN THE BUREAU'S INTERESTS AND THOSE OF ANOTHER, SUCH AS A COMPETITOR, SUPPLIER, OR CLIENT. BOTH THE FACT AND THE APPEARANCE OF A CONFLICT OF INTEREST SHOULD BE AVOIDED. EMPLOYEES ARE EXPECTED TO USE GOOD JUDGMENT, TO ADHERE TO HIGH ETHICAL STANDARDS, AND TO AVOID SITUATIONS THAT CREATE AN ACTUAL OR POTENTIAL CONFLICT BETWEEN THE EMPLOYEE'S PERSONAL INTERESTS AND THE INTERESTS OF THE BUREAU. EMPLOYEES UNSURE AS TO WHETHER A CERTAIN TRANSACTION, ACTIVITY, OR RELATIONSHIP CONSTITUTES A CONFLICT OF INTEREST SHOULD DISCUSS IT WITH THE PRESIDENT OF THE BUREAU WHO WILL MAKE THE ULTIMATE DECISION. EMPLOYEES MAY ENGAGE IN OR HAVE OUTSIDE BUSINESS OR PERSONAL INTEREST OR ACTIVITIES THAT DO NOT CONSTITUTE OR HAVE THE POTENTIAL OF CREATING A CONFLICT OF INTEREST WITH THEIR EMPLOYMENT BY THE BUREAU. THE BUREAU REQUIRES THAT THESE ACTIVITIES OR INTERESTS DO NOT ADVERSELY AFFECT AN EMPLOYEE'S CAPACITY TO PERFORM HIS/HER FUNCTIONS OR RESULT IN CONFLICTING LOYALTIES. WHILE IT IS NOT FEASIBLE TO DESCRIBE ALL POSSIBLE CONFLICTS OF INTEREST THAT COULD DEVELOP, SOME OF THE MORE COMMON CONFLICTS THAT EMPLOYEES SHOULD AVOID INCLUDE THE FOLLOWING: - ACCEPTING PERSONAL GIFTS OR ENTERTAINMENT FROM COMPETITORS, GUESTS, SUPPLIERS, OR POTENTIAL SUPPLIERS (SEE POLICY "GIFTS"); - WORKING FOR A COMPETITOR, SUPPLIER, OR CUSTOMER; - ENGAGING IN SELF-EMPLOYMENT IN COMPETITION WITH THE BUREAU; - USING PROPRIETARY OR CONFIDENTIAL COMPANY INFORMATION FOR PERSONAL GAIN OR TO THE BUREAU'S DETRIMENT; - HAVING A DIRECT OR INDIRECT FINANCIAL INTEREST IN OR RELATIONSHIP WITH A COMPETITOR, CUSTOMER, OR SUPPLIER, EXCEPT THAT OWNERSHIP OF LESS THAN 1% OF THE PUBLICLY TRADED STOCK OF A CORPORATION WILL NOT BE CONSIDERED A CONFLICT; - USING COMPANY PROPERTY OR LABOR FOR PERSONAL USE; - ACQUIRING ANY INTEREST IN PROPERTY OR ASSETS OF ANY KIND FOR THE PURPOSE OF SELLING OR LEASING IT TO THE BUREAU; - COMMITTING THE COMPANY TO GIVE ITS FINANCIAL OR OTHER SUPPORT TO ANY OUTSIDE ACTIVITY OR ORGANIZATION; OR - DEVELOPING A PERSONAL RELATIONSHIP WITH A SUBORDINATE EMPLOYEE OF THE COMPANY OR WITH AN EMPLOYEE OF A COMPETITOR, SUPPLIER, OR GUEST THAT MIGHT INTERFERE WITH THE EXERCISE OF IMPARTIAL JUDGMENT IN DECISIONS AFFECTING THE BUREAU OR ANY EMPLOYEES OF THE BUREAU. IF AN EMPLOYEE OR SOMEONE WITH WHOM AN EMPLOYEE HAS A CLOSE RELATIONSHIP (E.G., A FAMILY MEMBER OR CLOSE COMPANION) HAS A FINANCIAL OR EMPLOYMENT RELATIONSHIP WITH A COMPETITOR, GUEST, SUPPLIER, OR POTENTIAL SUPPLIER, THE EMPLOYEE MUST DISCLOSE THIS FACT IN WRITING TO THE PRESIDENT. EMPLOYEES SHOULD BE AWARE THAT IF THEY ENTER INTO A PERSONAL RELATIONSHIP WITH A SUBORDINATE EMPLOYEE OR WITH AN EMPLOYEE OF A COMPETITOR, SUPPLIER, OR GUEST, A CONFLICT OF INTEREST MAY EXIST, WHICH REQUIRES FULL DISCLOSURE TO THE BUREAU. FAILURE TO ADHERE TO THIS GUIDELINE, INCLUDING FAILURE TO DISCLOSE ANY CONFLICTS OR TO SEEK AN EXCEPTION, MAY RESULT IN DISCIPLINE, UP TO AND INCLUDING TERMINATION OF EMPLOYMENT. FORM 990, PART VI, SECTION B, LINE 15 THE EXECUTIVE COMMITTEE NEGOTIATES AND APPROVES THE EMPLOYMENT CONTRACT FOR THE BUREAU'S PRESIDENT/CEO BASED ON COMPARABILITY DATA. THE INITIAL COMPENSATION FOR THE BUREAU'S VICE PRESIDENT OF MARKETING IS REVIEWED AND APPROVED BY THE PRESIDENT/CEO AND EXECUTIVE COMMITTEE BASED ON COMPARABILITY DATA. THE PRESIDENT/CEO ALSO REVIEWS AND APPROVES ANNUAL ADJUSTMENTS TO COMPENSATION. FORM 990, PART VI, SECTION C, LINE 19 THE GOVERNING DOCUMENTS, POLICIES, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. THE MONTHLY FINANCIAL STATEMENTS ARE ALSO AVAILABLE DURING THE BOARD MEETINGS, WHICH ARE OPEN TO THE PUBLIC. FORM 990 PART XII LINE 2C THE AUDIT OVERSIGHT PROCESS HASN'T CHANGED SINCE THE PRIOR YEAR.