2022-11-15T16:35:55-05:00 2021-12-31 870516083 LARSON & COMPANY PC 11240 S RIVER HEIGHTS DR SUITE 300 SOUTH JORDAN UT 840955123 990 2021-01-01 870415106 VISIT SALT LAKE VISI 8015344999 90 SOUTH WEST TEMPLE SALT LAKE CITY UT 84101 BART BLAISDELL SENIOR VP OF FINANCE 8015344999 2022-11-15 true BART BLAISDELL 999009999 RICHARD SCORESBY CPA P00573067 8013131900 2022-11-15 2021 2022-09-23 18:48:47Z KAITLIN ESKELSON 90 SOUTH WEST TEMPLE SALT LAKE CITY UT 84101 14982650 false X WWW.VISITSALTLAKE.COM X 1984 UT PROMOTE SALT LAKE COUNTY AS A CONVENTION AND TOURIST DESTINATION. 20 20 81 91 0 275000 275000 13872137 14641190 99663 50094 -7701 -38516 14239099 14927768 0 0 4020228 5187115 0 0 10753041 9904212 14773269 15091327 -534170 -163559 5531893 7092794 1607526 3331986 3924367 3760808 PROMOTE SALT LAKE COUNTY AS A CONVENTION AND TOURIST DESTINATION. false false THE ORGANIZATION PROMOTES, SPONSORS, SUPPORTS, AND PARTICIPATES IN CONVENTIONS, TRADE SHOWS, EXHIBITIONS, COMPETITIONS, AND OTHER ACTIVITIES THAT PROMOTE SALT LAKE COUNTY. THE ORGANIZATION PROMOTES TOURISM TO SALT LAKE COUNTY THROUGH COORDINATED MARKETING EFFORTS TO PACKAGED TRAVEL ORGANIZERS. THE ORGANIZATION ALSO OPERATES A VISITOR INFORMATION CENTER IN SALT LAKE CITY AND A SKI VOUCHER PROGRAM. false true false true false false false false false true true false false false true true false false false false false false false false false false false false true false false false true false false false false false false false false false false true 34 0 true 81 true false false false false true true false false false X 20 20 false true false false true true true true true false false false true true true true true true true false X BART BLAISDELL 8015344999 90 SOUTH WEST TEMPLE SALT LAKE CITY UT 84101 KAITLIN ESKELSON PRESIDENT & 40.00 X 284603 0 33618 MARK WHITE SENIOR VP 40.00 X 183741 0 23770 JAMES THOMPSON VP OF MARKET 40.00 X 151409 0 28032 SALLY O'NEILL DIRECTOR OF 40.00 X 141597 0 23871 JEFF GASSAWAY DIRECTOR OF 40.00 X 132376 0 30807 TYSON LYBBERT MANAGING DIR 40.00 X 132482 0 27888 LOWELL CANADAY MANAGING DIR 40.00 X 130847 0 10869 BART BLAISDELL SENIOR VP OF 40.00 X 70637 0 9341 JACKLYN BIGGS TRUSTEE 0.38 X 0 0 0 ARLYN BRADSHAW TRUSTEE 0.38 X 0 0 0 JIM BREITINGER TRUSTEE 0.38 X 0 0 0 MARY CRAFTS TRUSTEE 0.38 X 0 0 0 DEREK DYER TRUSTEE 0.38 X 0 0 0 CHRIS ERICKSON TRUSTEE 0.38 X 0 0 0 SCOTT GEORGE EXECCOMM 0.75 X 0 0 0 OZ HUTTON TRUSTEE 0.38 X 0 0 0 BRENT LANGE CHAIR/EXECCO 0.75 X X 0 0 0 SARAH LEHMAN SECRETARY/EX 0.75 X X 0 0 0 ERIN LITVACK TRUSTEE 0.38 X 0 0 0 CHRIS MCCANDLESS CHAIR-ELECT/ 0.75 X X 0 0 0 HOANG NGUYEN TRUSTEE 0.38 X 0 0 0 GARRETT PARKER TRUSTEE 0.38 X 0 0 0 PINA PURPERO TRUSTEE 0.38 X 0 0 0 LISA BENNION RASMUSSEN TRUSTEE 0.38 X 0 0 0 CHRIS REDGRAVE IMMPASTCHAIR 0.75 X X 0 0 0 JULIA STOUT TRUSTEE 0.38 X 0 0 0 LEVI THORN TRUSTEE 0.38 X 0 0 0 TAYLOR VRIENS EXECCOMM 0.75 X 0 0 0 CLIFF DONER EXEC VP/CFO 14.00 X 0 0 0 1227692 188196 12 false true false BVK 250 W COVENTRY COURT STE 300 MILWAUKEE WI 53217 MARKETING SRVCS 808882 LOVE COMMUNICATIONS LLC 546 S 200 W SALT LAKE CITY UT 84101 MARKETING SRVCS 680002 SIMPLEVIEW 8950 N ORACLE RD TUCSON AZ 85704 CUST & WEB SVCS 393356 ORCHIDEVENTS LLC 175 S WEST TEMPLE STE 30 SALT LAKE CITY UT 84101 MGT & ADMIN SRV 217471 ZARTICO INC 26 S RIO GRANDE ST 2027 SALT LAKE CITY UT 84101 SOFTWARE SVCS 180417 7 275000 275000 CONVENTION & TOURISM SERVICES 900099 11619904 11619904 TICKETING PROGRAMS 900099 2498517 2498517 PARTNER DEVELOPMENT/MMBRSHP 900099 522085 522085 MISCELLANEOUS REVENUE 900099 684 684 14641190 50094 50094 16366 54882 -38516 -38516 14927768 14602674 50094 605709 3756390 130429 367815 326772 13755 122253 583160 4402522 220561 673339 168261 49079 3400542 EDUCATION AND AWARENESS 161235 109505 15091327 0 0 0 1550 1550 2380205 4656394 623120 613091 37378 54845 77506 150047 181008 46674 144667 134334 2250000 1500000 5531893 7092794 1205765 1894241 401761 1437745 1607526 3331986 X 3924367 3760808 3924367 3760808 5531893 7092794 X -163559 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false true 298477 98066 50779 148845 44771 104074 26008 26008 155000 20666 134334 134334 SHORT-TERM CERTIFICATES OF DEPOSIT 1500000 C 1500000 X 14982650 54882 54882 14927768 14927768 15146209 54882 54882 15091327 15091327 SCHEDULE D, PAGE 3, PART X MANAGEMENT EVALUATES TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN PREPARATION OF THE ORGANIZATION'S TAX RETURNS TO DETERMINE IF THE POSITIONS ARE MORE-LIKELY-THAN-NOT OF BEING SUSTAINED IF EXAMINED BY THE TAXING AUTHORITIES. MANAGEMENT HAS DETERMINED THERE ARE NO UNCERTAIN INCOME TAX POSITIONS. THE ORGANIZATION'S RETURNS OF ORGANIZATION EXEMPT FROM INCOME TAX (FORM 990) GENERALLY REMAIN SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE FOR THREE YEARS AFTER THEY ARE FILED. SCHEDULE D, PAGE 4, PART XI, LINE 2D COST OF GOODS SOLD SHOWN IN REVENUE 54,882 SCHEDULE D, PAGE 4, PART XII, LINE 2D COST OF GOODS SOLD SHOWN IN REVENUE 54,882 X true true X X X X false false false KAITLIN ESKELSON PRESIDENT & CEO 284603 7502 26116 318221 MARK WHITE SENIOR VP 183741 4573 19197 207511 JAMES THOMPSON VP OF MARKETING 151409 6405 21627 179441 SALLY O'NEILL DIRECTOR OF SALES 114747 26850 4810 19061 165468 JEFF GASSAWAY DIRECTOR OF SALES 118404 13972 4844 25963 163183 TYSON LYBBERT MANAGING DIR-SALES 123243 9239 5294 22594 160370 ORCHIDEVENTS LLC 70% CONTROLLED 217471 MGT & ADM SERVICES false SCHEDULE L, PART V SEE ADDITIONAL INFORMATION ON SCHEDULE O FROM PART VI, LINE 3. FORM 990, PAGE 6, PART VI, LINE 3 THE ORGANIZATION ENTERED INTO AN "OFFICE SHARING AND SERVICES" AGREEMENT WITH ORCHID.EVENTS LLC (ORCHID). THE MANAGEMENT SERVICES PROVIDED BY ORCHID TO THE ORGANIZATION INCLUDE CFO, EXECUTIVE VICE PRESIDENT, AND HUMAN RESOURCES SERVICES. CLIFF DONER IS A 70% OWNER OF ORCHID AND PROVIDED THE CFO AND EXECUTIVE VICE PRESIDENT SERVICES TO THE ORGANIZATION. HE IS LISTED AS AN OFFICER ON PART VII. THE ORGANIZATION PAID ORCHID APPROXIMATELY 38,138 FOR THE SERVICES PROVIDED BY CLIFF DONER. THIS AMOUNT INCLUDED ABOUT 23,173 OF REPORTABLE COMPENSATION, 13,116 OF BENEFITS, AND 1,850 FOR EMPLOYMENT TAXES. IN ADDITION TO THE MANAGEMENT SERVICES, ORCHID ALSO PROVIDES OFFICE SHARING, ACCOUNTING, PAYROLL, AND IT SERVICES TO THE ORGANIZATION. THE TOTAL AMOUNT PAID TO ORCHID FOR 2021 IS REPORTED ON PART VII, SECTION B, AND PART IV OF SCHEDULE L. DURING THE YEAR ENDED DECEMBER 31, 2021, VSL AND ORCHID ENTERED INTO AN AGREEMENT TO TERMINATE THESE SERVICES BEING PROVIDED. ADDITIONALLY, THE BUYER OF ORCHID TERMINATED HIS EMPLOYMENT WITH VSL AND ORCHID IS NO LONGER CONSIDERED TO BE A RELATED PARTY. FORM 990, PAGE 6, PART VI, LINE 6 MEMBERS ARE MADE UP OF OWNERS AND/OR MANAGERS OF BUSINESSES IN THE SALT LAKE COUNTY HOSPITALITY COMMUNITY. FORM 990, PAGE 6, PART VI, LINE 7A THE MEMBERS ELECT THE BOARD OF TRUSTEES AND THE BOARD OF TRUSTEES ESTABLISHES THE BYLAWS FOR THE ORGANIZATION AND ELECTS AN EXECUTIVE COMMITTEE TO ACT IN PLACE OF THE BOARD OF TRUSTEES TO ESTABLISH POLICIES AND PROCEDURES FOR THE ORGANIZATION AND TO ASSURE THAT SUCH POLICIES AND PROCEDURES ARE IMPLEMENTED. FORM 990, PAGE 6, PART VI, LINE 7B INDIRECTLY, YES, BECAUSE THE MEMBERS ELECT THE BOARD OF TRUSTEES WHO IN TURN ELECTS THE EXECUTIVE COMMITTEE WHO MAKES DECISIONS REGARDING THE ORGANIZATION. FORM 990, PAGE 6, PART VI, LINE 11B THE FORM 990 IS FIRST REVIEWED BY THE CONTROLLER AND CFO OF THE ORGANIZATION. THE FORM 990 IS THEN PRESENTED TO THE FINANCE COMMITTEE, A SUBCOMMITTEE OF THE EXECUTIVE COMMITTEE (THE ORGANIZATION'S GOVERNING BODY). THE FINANCE COMMITTEE REVIEWS THE 990 AND REPORTS TO THE EXECUTIVE COMMITTEE. FORM 990, PAGE 6, PART VI, LINE 12C THE ORGANIZATION REVIEWS COMPLIANCE WITH THE POLICY AND REMINDS MEMBERS OF THE EXECUTIVE COMMITTEE OF THE POLICY AT SCHEDULED MEETINGS. FORM 990, PAGE 6, PART VI, LINE 15A THE COMPENSATION COMMITTEE REVIEWS THE COMPENSATION OF THE PRESIDENT ON AN ANNUAL BASIS. THE PRESIDENT REVIEWS THE COMPENSATION OF KEY EMPLOYEES ON AN ANNUAL BASIS. THE COMPENSATION COMMITTEE AND PRESIDENT COMPARE SALARIES OF OTHER CONVENTION AND VISITORS BUREAUS USING SALARY DATA OBTAINED FROM THE WESTERN ASSOCIATION OF CONVENTION AND VISITORS BUREAU AND DESTINATION MARKETING ASSOCIATION INTERNATIONAL. THE SALARY THAT IS DETERMINED AS A RESULT OF THIS ANALYSIS IS DOCUMENTED USING AN INTERNAL FORM CALLED A "PERSONNEL ACTION FORM". THE PERSONNEL ACTION FORM IS SIGNED BY THE PRESIDENT FOR APPROVING SALARIES OF KEY EMPLOYEES AND THE PERSONNEL ACTION FORM IS SIGNED BY THE CHAIRMAN OF THE COMPENSATION COMMITTEE FOR APPROVING THE SALARY OF THE PRESIDENT. FORM 990, PAGE 6, PART VI, LINE 15B THE COMPENSATION COMMITTEE REVIEWS THE COMPENSATION OF THE PRESIDENT ON AN ANNUAL BASIS. THE PRESIDENT REVIEWS THE COMPENSATION OF KEY EMPLOYEES ON AN ANNUAL BASIS. THE COMPENSATION COMMITTEE AND PRESIDENT COMPARE SALARIES OF OTHER CONVENTION AND VISITORS BUREAUS USING SALARY DATA OBTAINED FROM THE WESTERN ASSOCIATION OF CONVENTION AND VISITORS BUREAU AND DESTINATION MARKETING ASSOCIATION INTERNATIONAL. THE SALARY THAT IS DETERMINED AS A RESULT OF THIS ANALYSIS IS DOCUMENTED USING AN INTERNAL FORM CALLED A "PERSONNEL ACTION FORM". THE PERSONNEL ACTION FORM IS SIGNED BY THE PRESIDENT FOR APPROVING SALARIES OF KEY EMPLOYEES AND THE PERSONNEL ACTION FORM IS SIGNED BY THE CHAIRMAN OF THE COMPENSATION COMMITTEE FOR APPROVING THE SALARY OF THE PRESIDENT. FORM 990, PAGE 6, PART VI, LINE 19 THE DOCUMENTS ARE POSTED ON THE ORGANIZATION'S WEBSITE. FORM 990, PART XI, LINE 9 COST OF GOODS SOLD SHOWN IN REVENUE 54,882 COST OF GOODS SOLD SHOWN IN REVENUE -54,882