2022-11-15T11:20:04-06:00 2021-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2021-01-01 953523323 Airline Passenger Experience Association AIRL 2122972177 355 Lexington Avenue 15th Floor New York NY 10017 Molly Mullins COO 2122972177 2022-11-15 1 Molly Mullins 999009999 Jie Chen CPA P01049760 7038930300 3 AAL1 IAL1 2021 2022-09-23 18:48:47Z Molly Mullins 355 Lexington Avenue 15th Floor New York NY 10017 2024099 0 X http://apex.aero/ X 1980 CA Strengthen the industry and enable business opportunities through education, innovation, networking and recognition. 11 11 0 30 93310 0 0 350000 878055 1552628 79578 99542 0 21218 957633 2023388 0 0 0 0 0 0 0 0 0 1497175 2296666 1497175 2296666 -539542 -273278 3588218 3459935 1166693 1193402 2421525 2266533 X Strengthen the industry and enable business opportunities through education, innovation, networking and recognition. 0 0 The APEX EXPO is an industry event where airlines and vendors meet to participate in educational sessions and to see the latest and most comprehensive display of airline related technologies, products and services in the EXPO hall. Board Leadership - The APEX Board has determined that retaining a public-facing CEO will significantly improve the association's ability to 1) grow airline membership and participation in APEX; 2) increase active support of APEX, as exhibitors in particular, among all vendors touching the passenger experience; and 3) generally increase awareness of APEX benefits to the industry overall. Communications - Send daily aggregate email to members and non-members to keep members informed of latest developments of the passenger experience; and keep the website up to date. The Multi Media Market Conference is the only global industry event focused specifically on bringing together IFE TV buyers with the leading world-wide distributors of short-subject and TV movie programming. The conference was expanded in 2013 to include non-appointment exhibits from movie, app, GUI and gaming companies. Technology - Where leading experts address the technical issues of onboard equipment, systems, connectivity, and other developments impacting the industry. Each year, APEX presents the Official Airline Ratings and Passenger Choice Awards honoring the world's best airlines via an app. Additionally, there are the APEX Awards for members judged by peers and media. Other awards given out include Newcomer, Outstanding Contribution, Lifetime Achievement, CEO Lifetime Achievement, and Cool Award. Membership - A network of the world's leading airlines, suppliers and related companies committed to elevating the level of the passenger experience. Educational Meetings - Intensive, highly-interactive sessions focusing on the latest passenger trends, inflight applications, and operational issues crucial to the airline passenger experience professional. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 9 0 1 0 1 1 0 0 0 0 0 0 0 X 11 11 0 1 0 0 1 1 1 1 1 0 0 0 1 0 0 1 1 1 0 0 X Kellen Company 2122972177 355 Lexington Avenue 15th Floor New York NY 10018 X Juha Jarvinen President 2.00 X X 0 0 0 Anton Vidgen Vice President 2.00 X X 0 0 0 Maura Chacko Secretary 2.00 X X 0 0 0 Joan Filippini Treasurer 2.00 X X 0 0 0 Perry Cantarutti Director 2.00 X 0 0 0 Andres Castaneda Ochoa Director 2.00 X 0 0 0 Michael Childers Director 2.00 X 0 0 0 Zina Neophytou Director 2.00 X 0 0 0 Akira Mitsumasu Director 2.00 X 0 0 0 Jovita Toh Director 2.00 X 0 0 0 Luc Bondar Director 2.00 X 0 0 0 Jeffrey Goh Director 2.00 X 0 0 0 Job Heimerikx Director 2.00 X 0 0 0 Stefan List Director 2.00 X 0 0 0 Russ Lemieux Chief Operating Officer 40.00 X 0 0 0 Katie Goshgarian Executive Director 40.00 X 0 0 0 Joe Leader Chief Executive Officer 40.00 X 0 0 0 0 0 0 0 0 0 0 Kellen Company 3200 Windy Hill Road SE Suite 600W Atlanta GA 30339 Management Services, Digital, Sales, PR 861274 SimpliFlying Pte Ltd 140 Paya Lebar Road 09-24 Singapore SN Newsletter & HSA program 273292 APEX Georgia LLC 2167 Bogans Lake Path Atlanta GA 30338 Management Services 231538 Yates & Partners Limited 127 Rajdamri Rd Pathumwan Bangkok TH World class program 221000 4 350000 350000 Meetings and Events 900099 828671 828671 Membership 900099 630647 630647 Advertising 900099 93310 93310 1552628 100253 100253 711 -711 -711 -711 Other income 21218 21218 21218 2023388 1459318 93310 120760 815449 35375 14202 90443 21420 274837 56934 35152 265101 50000 23052 CEO fee and expenses 242236 Cert and accreditation 221000 Newsletter expenses 77767 Commissions 71763 1935 2296666 160158 308713 11916 8917 1360496 1312572 15738 99351 150000 62500 137500 87500 1902410 1595948 0 46934 3588218 3459935 61519 564879 1105174 628523 1166693 1193402 X 2421525 2266533 2421525 2266533 3588218 3459935 -273278 118286 0 X X 0 0 0 0 1 0 150000 62500 87500 87500 2141674 118286 118286 2023388 0 2023388 2296666 0 2296666 0 2296666 APEX Georgia LLC Disregarded entity wholly owned by APEX's CEO Joe Leader. 231538 Management services 0 Form 990, Part VI, Section A, line 3 APEX has no employees. The Association retains the services of a management firm, Kellen Company, to provide management, back-office services, and use of office space and equipment. The Executive Director is an employee of Kellen Company, and as such, is provided compensation and benefits from Kellen Company. Management fees to the organization totaled $842,537 for the year ended December 31, 2020. Additionally, has a management services agreement with APEX GA, LLC to provide services to the organization. APEX GA, LLC is a disregarded entity wholly owned by Joe Leader who serves as CEO of the organization. The amounts paid to APEX GA, LLC for services totaled $245,602 for the year ended December 31, 2020. Form 990, Part VI, Section A, line 6 There are three categories of membership: Regular Airline, Regular Lessor, Regular Vendor, and Honorary. Only Regular Airline and Regular Vendor members (collectively referred to as "Regular Members") have voting rights. Form 990, Part VI, Section A, line 7a As per its Bylaws, the Association shall have eleven directors elected by the voting membership. Form 990, Part VI, Section A, line 7b Any amendments to the Bylaws shall be made either by affirmative vote of a simple majority of Regular members present and voting at the Annual Meeting or by affirmative vote of a simple majority of Regular members voting by ballot. Form 990, Part VI, Section B, line 11b A copy of the Form 990 is first reviewed and approved by the Executive Director. Upon the Executive Director's approval, it is forwarded to the finance committee, or an approved representative of the finance committee, to review the Form 990 prior to submission. Form 990, Part VI, Section B, line 15a The Organization's Board reviewed and approved compensation of the CEO. Additionally, the Organization used an independent consultant. Form 990, Part VI, Section C, line 19 The Association makes its governing documents and financial statements available to the public upon request. Form 990, Part XII, Line 2c: The Association's finance committee is responsible for the oversight of the audit, including the selection of the independent accountant. The process is consistent with previous years.