2022-11-10T11:10:48-06:00 2021-12-31 390974031 WEGNER CPAS LLP 230 PARK AVE FL 3 NEW YORK NY 101690005 990 2021-01-01 474175513 TRACE MEDIA INC TRAC 6463248250 PO BOX 24532 BROOKLYN NY 11202 JOHN FEINBLATT PRESIDENT 6463248250 2022-11-09 1 JOHN FEINBLATT 999009999 YIGIT UCTUM CPA P01269549 2125511724 2022-11-09 3 AAL1 IAL1 2021 2022-09-23 18:48:47Z THE TRACE JOHN FEINBLATT PO BOX 24532 BROOKLYN NY 11202 3581483 0 X WWW.THETRACE.ORG X 2015 DE IN 2021, THE TRACE PUBLISHED 373 ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND DAILY BRIEFINGS. MUCH OF OUR COVERAGE DURING THE YEAR FOCUSED ON THE HISTORIC RISE IN GUN VIOLENCE DURING THE PANDEMIC, COMMUNITY-LED INTERVENTIONS, AND POLICYMAKERS' UNEVEN RESPONSES TO THE CRISIS. WE ALSO CONTINUED OUR INVESTIGATIVE REPORTING ON THE NATIONAL RIFLE ASSOCIATION AND COMPLETED A SERIES OF ARTICLES ON THE BUREAU OF ALCOHOL, TOBACCO, FIREARMS, AND EXPLOSIVES' FAILURE TO REGULATE GUN DEALERS. OTHER STORIES EXPOSED LOOPHOLES IN PROTECTIONS FOR DOMESTIC VIOLENCE VICTIMS AND SHORTCOMINGS IN VICTIMS COMPENSATION PROGRAMS. OUR JOURNALISM ENGAGED AN AUDIENCE OF MORE THAN 2.5 MILLION READERS AT THETRACE.ORG, ANOTHER 1.1 MILLION ON THE APPLE NEWS PLATFORM, AND MILLIONS MORE WHO READ TRACE STORIES RE-PUBLISHED BY OTHER MEDIA OUTLETS. 5 5 21 7 0 0 3571529 3576182 7700 4000 475 60 407 1241 3580111 3581483 0 0 0 0 2164840 2475727 132474 141000 314731 716179 635591 3013493 3252318 566618 329165 1560626 1883565 29007 22781 1531619 1860784 X THE TRACE IS AN INDEPENDENT, NONPARTISAN, NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE. 0 0 2522515 0 4000 IN 2021, THE TRACE PUBLISHED 373 ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND DAILY BRIEFINGS. MUCH OF OUR COVERAGE DURING THE YEAR FOCUSED ON THE HISTORIC RISE IN GUN VIOLENCE DURING THE PANDEMIC, COMMUNITY-LED INTERVENTIONS, AND POLICYMAKERS' UNEVEN RESPONSES TO THE CRISIS. WE ALSO CONTINUED OUR INVESTIGATIVE REPORTING ON THE NATIONAL RIFLE ASSOCIATION AND COMPLETED A SERIES OF ARTICLES ON THE BUREAU OF ALCOHOL, TOBACCO, FIREARMS, AND EXPLOSIVES' FAILURE TO REGULATE GUN DEALERS. OTHER STORIES EXPOSED LOOPHOLES IN PROTECTIONS FOR DOMESTIC VIOLENCE VICTIMS AND SHORTCOMINGS IN VICTIMS COMPENSATION PROGRAMS. OUR JOURNALISM ENGAGED AN AUDIENCE OF MORE THAN 2.5 MILLION READERS AT THETRACE.ORG, ANOTHER 1.1 MILLION ON THE APPLE NEWS PLATFORM, AND MILLIONS MORE WHO READ TRACE STORIES RE-PUBLISHED BY OTHER MEDIA OUTLETS. 2522515 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 1 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 31 0 21 1 0 0 0 0 0 0 0 0 0 0 0 0 X 5 5 0 0 0 0 0 0 0 1 0 0 0 1 1 1 1 1 1 1 0 0 AK AL AR CA FL GA HI IL KS KY MA MD MI MN MO MS NC NH NJ NM NY OK OR PA RI SC TN UT VA WI WV CO CT ME ND NV OH WA X DANIEL RAMSDEN - KIWI PARTNERS INC 2125327171 237 W 35TH ST STE 1101 NEW YORK NY 10001 JOHN FEINBLATT PRESIDENT 2.00 X X 0 0 0 YURY BEYZAROV SECRETARY AND TREASURER (THRU DECEMBER) 0.10 X X 0 0 0 MICHAEL BROUILLARD SECRETARY AND TREASURER (FROM DECEMBER) 0.10 X X 0 0 0 STEFAN FRIEDMAN DIRECTOR 0.10 X 0 0 0 ELIZABETH HANSEN SHAPIRO DIRECTOR 0.10 X 0 0 0 KENNETH LERER DIRECTOR (THRU DECEMBER) 0.10 X 0 0 0 WILLIAM JELANI COBB DIRECTOR 0.10 X 0 0 0 JAMES BURNETT EDITORIAL DIRECTOR 40.00 X 210000 0 44280 TALIESIN MCCHEANE WOODWARD EDITOR IN CHIEF 40.00 X 176300 0 43621 MICHAEL SPIES SENIOR WRITER 40.00 X 119907 0 4968 ANN GIVENS STAFF WRITER 40.00 X 123350 0 42959 MILES JAMES KOHRMAN SPECIAL PROJECTS EDITOR 40.00 X 105000 0 15758 CHRISTIAN W VAN SANT STAFF WRITER 40.00 X 120633 0 39127 855190 0 190713 8 0 1 0 CIMA CONSULTING 333 2ND STREET SE SUITE 208 CHARLOTTESVILLE VA 22902 GRANT WRITING 141000 1 3576182 3576182 PROGRAM SERVICES 519100 4000 4000 4000 60 60 1241 1241 1241 3581483 4000 0 1301 254280 107415 25428 121437 1683767 1633175 40606 9986 55871 54630 1241 321608 310045 8123 3440 160201 145798 5204 9199 22302 22302 129236 129236 141000 141000 196220 140228 47792 8200 5988 5988 73001 19333 53500 168 78107 21441 41200 15466 15499 9883 3426 2190 14326 11912 2414 2125 1391 734 61202 52911 5145 3146 27993 7753 19741 499 BAD DEBT 1078 1078 8514 6600 1914 3252318 2522515 415072 314731 1093379 1141184 266250 584987 26127 9062 15328 16537 197289 69494 159542 127795 0 4000 1560626 1883565 29007 22781 29007 22781 X 941564 1047808 590055 812976 1531619 1860784 1560626 1883565 329165 0 X 0 1 X 0 0 X 2961963 3079610 3034970 3571529 3576182 16224254 2961963 3079610 3034970 3571529 3576182 16224254 2251512 13972742 475 60 535 16224789 40298 0.86120 0.89090 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 14289 4119 10170 183000 65375 117625 127795 3734472 152989 152989 3581483 0 3581483 3405307 152989 152989 3252318 0 3252318 X X 1 CIMA CONSULTING 333 2ND ST SE SUITE 208 CHARLOTTESVILLE VA 22902 GRANT WRITING 0 1864460 141000 1723460 1864460 141000 1723460 AK AL AR CA CO CT FL GA HI IL KS KY MA MD ME MI MN MO MS NC ND NH NJ NM NV NY OH OK OR PA RI SC TN UT VA WA WI WV X X 0 0 0 0 0 0 0 0 0 JAMES BURNETT EDITORIAL DIRECTOR 210000 0 0 0 0 0 8400 0 35880 0 254280 0 0 0 TALIESIN MCCHEANE WOODWARD EDITOR IN CHIEF 176300 0 0 0 0 0 6722 0 36899 0 219921 0 0 0 ANN GIVENS STAFF WRITER 123350 0 0 0 0 0 5030 0 37929 0 166309 0 0 0 CHRISTIAN W VAN SANT STAFF WRITER 120633 0 0 0 0 0 3619 0 35508 0 159760 0 0 0 FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BOARD. FORM 990, PART VI, SECTION B, LINE 11B FORM 990 IS PROVIDED TO THE GOVERNING BODY FOR REVIEW BEFORE THE RETURN IS SIGNED BY THE PRESIDENT AND FILED WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C A DIRECTOR, OFFICER OR STAFF MEMBER MUST DISCLOSE, IN GOOD FAITH, ANY POTENTIAL CONFLICT OF INTEREST. THE BOARD OF DIRECTORS OR COMMITTEE THEREOF, IF FORMED, WILL GATHER AND REVIEW THE NECESSARY INFORMATION TO TAKE ANY POTENTIAL CONFLICT INTO CONSIDERATION AND RENDER A DECISION BY VOTE. FORM 990, PART VI, SECTION B, LINE 15A TRACE MEDIA FOLLOWS A COMPENSATION POLICY WHICH REQUIRES ANY COMPENSATION ARRANGEMENT TO BE APPROVED BY THE PRESIDENT. THE APPROVED COMPENSATION ARRANGEMENT MUST BE BASED UPON, TO THE EXTENT REASONABLY AVAILABLE, INFORMATION ABOUT COMPENSATION PAID BY SIMILARLY SITUATED TAXABLE OR TAX-EXEMPT ORGANIZATIONS FOR SIMILAR SERVICES, CURRENT COMPENSATION SURVEYS COMPILED BY INDUSTRY GROUPS AND ACTUAL WRITTEN OFFERS FROM SIMILARLY SITUATED ORGANIZATIONS, AND OTHER RELEVANT INFORMATION. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS CERTIFICATE OF INCORPORATION, BYLAWS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. REQUESTS FOR REVIEWING THE ORGANIZATION'S DOCUMENTS SHOULD BE ADDRESSED TO THE ORGANIZATION IN CARE OF THE INDIVIDUAL NOTED IN PART VI, SECTION C, QUESTION 20.