2022-08-12T10:19:17-05:00 2021-09-30 593040705 RIVERO GORDIMER & COMPANY PA P O BOX 172359 TAMPA FL 33672 990 2020-10-01 592529118 Tampa Bay Convention & Visitors Bureau Inc TAMP 8008268358 201 N Franklin St No 2900 Tampa FL 33602 Santiago Corrada President and CEO 8008268358 2022-08-12 1 Santiago Corrada 999009999 Sam A Lazzara P01342929 8138757774 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z Visit Tampa Bay Santiago Corrada 201 N Franklin St No 2900 Tampa FL 33602 16843817 0 X www.visittampabay.com X 1985 FL Promote the Hillsborough County destination to tourists nationally and internationally. 27 26 85 26 0 0 457277 1203606 16346669 15463277 0 0 46813 56902 16850759 16723785 76079 31014 0 0 3366684 3270195 0 0 0 9214244 16740969 12657007 20042178 4193752 -3318393 10610366 9049029 3529723 5286779 7080643 3762250 X To market and promote the Hillsborough County destination to tourists nationally and internationally. 0 0 Visit Tampa Bay is the destination marketing organization for Hillsborough County, Florida, whose mission is to create vibrant economic development by collaboratively increasing visitation to Tampa Bay. For the fiscal year 2021, with a budget of approximately $13.4 million, Visit Tampa Bay implemented strategic sales initiatives, marketing and public relations campaigns, and partnerships that directly contributed to the local community's economic development, business climate, and quality of life. In its role as an economic development organization, Visit Tampa Bay supports local hospitality and tourism community through many avenues as highlighted later in the return. (continued on Schedule O) 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 1 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 5 0 1 85 1 0 0 0 0 1 1 0 0 0 X 27 26 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 0 0 FL X X X Eric Davis - VP of Finance 8133424078 201 N Franklin St Suite 2900 Tampa FL 33602 Joe Collier Board Chair 1.00 X X 0 0 0 Ken Lucas Chair Elect 1.00 X X 0 0 0 Raul Aguilera Secretary/Treasurer 1.00 X X 0 0 0 Jeff Antonaccio Director 1.00 X 0 0 0 Roger Germann Director 1.00 X 0 0 0 John Bennett Director 1.00 X 0 0 0 Dave Burton Director 1.00 X 0 0 0 Christopher Minner Director 1.00 X 0 0 0 Pam Barber Director 1.00 X 0 0 0 Brian Butler Director 1.00 X 0 0 0 Pat Ciaccio Director 1.00 X 0 0 0 Joe Couceiro Director 1.00 X 0 0 0 Cheryl Flood Director 1.00 X 0 0 0 Steve Griggs Director 1.00 X 0 0 0 Ann Kulig Director 1.00 X 0 0 0 Judy Lisi Director 1.00 X 0 0 0 Dina Lomagno Director 1.00 X 0 0 0 Ray Mathews Director 1.00 X 0 0 0 Bruce Narzissenfeld Director 1.00 X 0 0 0 Craig Richard Director 1.00 X 0 0 0 Josh Taube Director 1.00 X 0 0 0 Greg Horwedel Director 1.00 X 0 0 0 Bob Morrison Director 1.00 X 0 0 0 Chris Plasencia Director 1.00 X 0 0 0 Neal Thurman Director 1.00 X 0 0 0 Santiago Corrada President/CEO 40.00 5.00 X X 269083 0 32550 Troy Manthey Immediate Past Board Chair 1.00 X X 0 0 0 JoLynn Lokey Chief Operating Officer 40.00 X 151624 0 19807 Patrick Harrison Chief Marketing Officer 40.00 X 136562 0 17854 557269 0 70211 3 0 1 0 FKQ Marketing Inc 15351 Roosevelt Blvd Clearwater FL 33760 Advertising 3438896 Madden Media 345 E Toole Ave Tucson AZ 85701 Advertising 741975 Conversant LLC 30699 Russell Ranch Road 250 West Lake Village CA 92362 Advertising 163562 Simpleview 8950 North Oracle Road Tuscan AZ 85704 Technology 113940 4 310006 893600 1203606 Service Contracts 900099 14914109 14914109 Promotional Activities 900099 273661 273661 Member Events 900099 208622 208622 PEO Fee Income 900099 66885 66885 15463277 176934 120032 56902 56902 16723785 15520179 0 0 31014 301634 2454303 96113 239189 178956 97659 65051 42000 750453 10839000 118950 284645 937389 229980 2822061 414505 9593 Dues and memberships 123260 6423 20042178 6976321 5196179 1065216 217610 76364 70974 65654 243747 4726590 1738219 2186971 2988371 239840 332148 10610366 9049029 1803928 3169387 277958 33800 893600 870120 554237 1213472 3529723 5286779 X 7080643 3762250 7080643 3762250 10610366 9049029 -3318393 0 X X 0 1 X 1 0 0 1 0 2210951 833588 1377363 1492575 741963 750612 1023064 162668 860396 2988371 Pass through funding 1213472 1213472 X 17029929 186112 186112 16843817 -120032 -120032 16723785 20348322 186112 120032 306144 20042178 0 20042178 Part X, Line 2: The Organization adopted the standard for accounting for uncertain tax positions and management believes that the Organization has appropriate support for any tax positions taken its annual filing requirements, and as such, does not have any uncertain tax positions that are material to the financial statements. Part XI, Line 4b - Other Adjustments: Cost of goods sold Part XII, Line 2d - Other Adjustments: Cost of goods sold South America 1 Program Services Promoting Tampa/Hillsborough County as a convention and tourist destination 37500 Europe 3 Program Services Promoting Tampa/Hillsborough County as a convention and tourist destination 202403 4 0 0 0 4 0 239903 0 239903 0 0 0 0 0 0 Part III Accounting Method: 0 Feeding America Tampa Bay Inc 4702 Transport Drive Building 6 Tampa FL 33605 592116576 501(c)(3) 7500 N/A N/A Donation Hispanic Business Initiative Fund of Florida Inc 3201 East Colonial Drive Suite A20 Orlando FL 32803 593341405 501(c)(3) 5000 N/A N/A Event sponsorship X 0 0 X X X X X X 0 0 0 Santiago Corrada President/CEO 263083 0 0 0 6000 0 0 0 32550 0 301633 0 0 0 JoLynn Lokey Chief Operating Officer 151624 0 0 0 0 0 7581 0 12226 0 171431 0 0 0 Patrick Harrison Chief Marketing Officer 136562 0 0 0 0 0 6828 0 11026 0 154416 0 0 0 Part I, Line 1a Social club dues are paid for the CEO for the purpose of client and stakeholder business meals. Form 990, Part III, Line 4A, Program Service Accomplishments - Continued The fiscal impact of our efforts in the tourism industry directly reaches local hotels, restaurants, attractions, cultural arts, museums, shopping centers, airports, cruise lines, parks, transportation companies, and more. In addition, tourism also indirectly supports local businesses like dry cleaners, distributors, gas stations, and grocery stores and more. During the 2020-21 fiscal year, Visit Tampa Bay implemented a full-funnel media plan strategically layered to drive the target audience from inspiration to conversion. The plan attracted travel intenders to drive immediate demand (conversion) and layered in inspirational media tactics to drive future demand and planning. This specific $5.1 million advertising plan in consumer and meetings media, as well as on travel-related internet sites, directly generated more than 650,000 room bookings. Visit Tampa Bay moved over 15 conventions and meetings and events from other cities who were unable to host due to their pandemic restrictions. These relocated events generated more than $28 million in economic impact to the County. In addition, we increased sales calls, tradeshows, sales missions, promotions, client and media familiarization tours, and other cooperative sales and marketing initiatives to attract visitors to the County. These impacts, along with other conventions, meetings, events, and leisure sales efforts, attracted 19.2 million visitors to Hillsborough County that equated to 4.2 million rooms nights booked, generating $2.9 billion in visitor spending to the County. The number of people employed directly by visitors in 2019 was 31,753 and the employees sustained by tourism's indirect jobs was 14,402. In addition, visitors spend generated $326 million in state and local taxes during that year. As a partner-based organization, Visit Tampa Bay served over 750 area businesses though sales and marketing opportunities, such as to sales leads, client referrals, co-ops, and marketing exposure for business allowing partners to share in the $4.7 billion (direct, induced, and indirect) in visitor spending and the $2.0 billion in wages supported by tourism in Hillsborough County in 2021. Form 990, Part VI, Section A, line 1 The Executive Committee of the Board of Directors shall be empowered and authorized to exercise all of the powers and authority of the Board of Directors at all times, except during times when the Board of Directors is in session. The Executive Committee shall be comprised of the officers of the corporation, the Immediate Past Chair of the corporation, the Chair of the Finance Committee, and two additional members of the Board of Directors selected by the officers of the board. Form 990, Part VI, Section A, line 6 The Corporation shall have members who shall be those persons, corporations, limited liability companies, partnerships, associations, or firms elected to membership by the Board of Directors. Form 990, Part VI, Section A, line 7a The directors shall be elected by a majority vote of the members of the corporation present and voting and the annual meeting of members. Form 990, Part VI, Section B, line 11b The Form 990 is prepared by the Organization's public accounting firm based on data supplied by the Organization. Once a review is performed by management of the Organization, the Form 990 is presented to the Finance Committee for their final review and approval. In addition, a copy of the Form 990 is made available to all members of the Board of Directors prior to filing. Form 990, Part VI, Section B, line 12c A designated person who has a conflict of interest shall disclose the conflict of interest when it arises, and before action on the transaction or claim in question. Disclosure is required even if a decision concerning the transaction or claim is not subject to approval by the designated person or the Board or Committee on which the designated person serves. Conflicts of interest involving the members of the Board of the corporation shall be reported to the Board. The minutes of the Board and of any Committee at which a conflict of interest was reported shall state who was present for any discussions and votes concerning the transaction or claim involving the conflict of interest. A designated person who has a conflict of interest arising out of or related to a transaction or claim shall be excused from the Board or Committee meeting, as the case may be, before any deliberations or voting concerning the authorization of the transaction or the assertion or the assertion of the claim, provided that the designated person shall make the disclosure required by this provision, respond to questions from the Board or Committee, and be counted in determining the presence of a quorum at any meeting of the Board or Committee. Any transaction involving a conflict of interest shall be fair and reasonable to the corporation. The designated person will, at all times act with good faith toward the corporation. A conflict of interest statement shall be executed by all designated persons, which will be retained by the Corporation in its administrative office. This statement shall be renewed at least annually at the request of the Corporation and at any time that a conflict of interest may arise. Form 990, Part VI, Section B, line 15a The Compensation Committee shall be responsible for overseeing the compensation and benefits of the CEO/President. Form 990, Part VI, Section C, line 19 The Organization's governing documents, conflict of interest policy, and financial statements are made available to the public upon request. FORM 990, PART XII, LINE 2C: The Organization did not change its oversight process or selection process during the tax year. Tampa Hillsborough Film and Digital Media Commission Inc 201 N Franklin St Suite 2900 Tampa FL 33602 472085299 Promote film industry in Hillsborough County FL 501(c)(6) Tampa Bay Convention & Visitors Bureau Inc 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 1 0 0 0 0