2022-05-23T14:20:43-05:00 2020-12-31 382081519 JENKINS MAGNUS VOLK & CARROLL PC 42714 WOODWARD AVE BLOOMFIELD HILLS MI 483045181 990 2020-01-01 431337863 LOCALOGY INC LOCA 2482446200 901 WILSHIRE DRIVE NO 485 TROY MI 48084 ROBERT ZINK CHIEF OPERATING OFFICER 2482446200 2022-05-06 1 ROBERT ZINK 999009999 PATRICK STRAUSBAUGH P01447290 2488582400 2022-05-06 3 AAL1 IAL1 2020 2022-09-23 18:48:47Z LOCAL SEARCH ASSOCIATION BILL DINAN 901 WILSHIRE DRIVE NO 485 TROY MI 48084 3015747 0 X WWW.LOCALOGY.COM X 1975 DE INDUSTRY ASSOCIATION OF MEDIA COMPANIES, AGENCIES AND TECHNOLOGY PROVIDERS WHO HELP BUSINESSES MARKET TO LOCAL CONSUMERS. 12 12 10 0 0 0 0 0 3559679 2963465 74449 52282 62840 0 3696968 3015747 0 0 0 0 1629485 1237848 0 0 0 2727962 2331178 4357447 3569026 -660479 -553279 5059532 4403003 554206 443053 4505326 3959950 X TO ACQUIRE INFORMATION FROM MEMBERS & 3RD PARTIES TO PROVIDE ANALYSIS TO MEMBERS OF THE LOCAL MEDIA INDUSTRY TO AID IN THE CONDUCT OF THEIR BUSINESSES & COMMUNICATING THEIR NEEDS & INTERESTS TO FEDERAL, STATE & LOCAL LEGISLATIVE & ADMINISTRATIVE BODIES, AS WELL AS TO NONGOVERNMENTAL ORGANIZATIONS; REPRESENT THE LOCAL MEDIA INDUSTRY BEFORE THE ABOVE DESCRIBED GOVERNMENTAL ORGANIZATIONS; CONDUCT & SUPPORT TRAINING PROGRAMS FOR ITS MEMBERS; CONDUCT & SUPPORT MEETINGS, CONFERENCES, TRADE SHOWS & SIMILAR ACTIVITIES; PROMOTE THE USE OF LOCAL MEDIA INCLUDING PRINTED & ELECTRONIC DIRECTORIES, SEARCH ENGINES, SOCIAL MEDIA & MOBILE ADVERTISING BY ADVERTISERS & CONSUMERS; PROVIDE CO-OP ADVERTISING INFORMATION, NATIONAL SALES SERVICES & OTHER PROGRAMS & SERVICES THAT FACILITATE THE USE OF LOCAL MEDIA; ENCOURAGE APPROPRIATE STANDARDS OF CONDUCT AND WHERE APPROPRIATE, UNIFORM PRACTICES IN THE CREATION & SALE OF LOCAL MEDIA; & CERTIFY COMPETENCE IN THE DEVELOPMENT, MARKETING & SALE OF LOCAL MEDIA. 0 0 NATIONAL ORDER PROCESSING SYSTEMS - THE ASSOCIATION MANAGES RATES & DATA AND ELITE, TWO PROGRAMS THAT ARE CRITICAL TO THE DAY-TO-DAY FUNCTIONS OF THE INDUSTRY. RATES & DATA PROVIDES RATES AND ASSOCIATED INFORMATION ABOUT LOCALOGY'S PRODUCTS THAT ARE AVAILABLE IN ASSOCIATION MEMBER AND NON-MEMBER DIRECTORIES. THE RATES & DATA SYSTEM PROVIDES CERTIFIED MARKETING REPRESENTATIVES (CMRS), PUBLISHERS AND ADVERTISERS' EASY ACCESS TO ADVERTISING RATES, COVERAGE AND MAPS FOR APPROXIMATELY 6,300 DIRECTORIES. THE ELITE SYSTEM IS A COMPUTER SYSTEM USED FOR THE TRANSMISSION OF NATIONAL ADVERTISING ORDER DATA BETWEEN CMRS AND ASSOCIATION PUBLISHERS, MEMBERS AND NON-MEMBERS FOR PRINT OR INTERNET YELLOW PAGE DIRECTORIES. THE ASSOCIATION MAINTAINS THE ELITE SYSTEM THROUGH A CONTRACT WITH A THIRD PARTY PROVIDER. THE USER BASE IS CURRENTLY LOCATED IN THE US, CANADA, AND MEXICO. THE SYSTEM ALSO INCLUDES A DIRECTORY ONLINE COMPONENT, WHICH INCLUDES COPIES OF DIRECTORIES FOR USE BY CMRS. THE ASSOCIATION CONDUCTS TRAINING CLASSES AS REQUIRED TO PROVIDE EDUCATION ON INDUSTRY SYSTEMS, STANDARDS, RESEARCH, SELLING TECHNIQUES, AND CO-OP ADVERTISING. RESEARCH - THE ASSOCIATION COMMISSIONS RESEARCH ABOUT THE YELLOW PAGES AND OTHER LOCAL MEDIA TO MEASURE AND UNDERSTAND CONSUMER BEHAVIOR WITH RESPECT TO MEDIA USAGE. THE RESEARCH INCLUDES AN INDUSTRY USAGE STUDY TO MEASURE CONSUMER USAGE OF BOTH PRINT AND INTERNET YELLOW PAGES, A METERED AD STUDY. THE ASSOCIATION, IN TURN, WILL DISSEMINATE THIS INFORMATION TO A VARIETY OF AUDIENCES INCLUDING OUR MEMBERS, THE PRESS, ADVERTISERS AND ADVERTISING AGENCIES. BY DOING THIS, THE ASSOCIATION IS ABLE TO PROVE THE VALUE OF THE YELLOW PAGES AND OTHER LOCAL MEDIA TO ALL OF THESE VARIOUS CONSTITUENCIES. SALES DEVELOPMENT PROGRAM - LOCALOGY'S CO-OP PRODUCTS AND SERVICES BRINGS THOUSANDS OF CO-OP BRAND PROGRAMS INTO ONE, EASY-TO-USE WEB APPLICATION THAT FEATURES INFORMATION SUCH AS CO-OP CONTRACTS, ACCRUAL RATES, REIMBURSEMENT PERCENTAGES, MEDIA TYPE DESCRIPTIONS, PROMOTIONS, AD MATERIALS AND SO MUCH MORE. THE ONLINE DATABASE OFFERS THE FASTEST, EASIEST WAY TO CONNECT TO LOCAL ADVERTISERS WITH THE BIGGEST NAME-BRANDS IN CO-OP ADVERTISING. THE CO-OP SERVICES SIDE LEVERAGES ON YEARS OF CO-OP EXPERIENCE TO OFFER TRAINING AND CONSULTING SERVICES. THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF THE ORGANIZATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING THE INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY.MEMBERSHIP DUES - LOCALOGY OFFERS A VARIETY OF MEMBERSHIP OPTIONS FOR BUSINESSES REPRESENTING THE LOCAL MARKETING AND MEDIA SPACE. CURRENT MEMBERS INCLUDE MEDIA PUBLISHERS, AGENCIES, TECHNOLOGY PROVIDERS AND BRANDS. LOCALOGY IS THE ONLY ASSOCIATION REPRESENTING ALL CORNERS OF THE LOCAL MARKETING SPACE ACROSS ALL MEDIA CHANNELS AND TECHNOLOGIES. MEMBERSHIP IS CLASSIFIED BY COMPANY TYPE (AGENCY, MEDIA, PARTNER, ETC.) AND INCLUDES MULTIPLE TIERS WITHIN EACH TYPE. DEPENDING ON MEMBERSHIP LEVEL, BENEFITS MAY INCLUDE EVENT PASSES, MEMBER PRICING AND DISCOUNTS, DATA AND RESEARCH, WEBINAR HOSTING, EXHIBITING OPPORTUNITIES AT EVENTS, BLOG CONTRIBUTION AND MUCH MORE. LOCALOGY ALSO OFFERS CONSULTING AND CO-OP ADVERTISING PRODUCTS AND SERVICES AT ADDITIONAL COSTS. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 16 0 1 10 1 0 0 0 0 0 0 0 0 X 12 12 0 0 0 0 0 0 1 1 1 0 0 0 1 1 1 1 1 1 0 0 X ROBERT ZINK 2482446200 901 WILSHIRE DR STE 485 TROY MI 48084 CHAD RICHARD CHAIRMAN 0.50 X X 0 0 0 KELLY THOMAS NOJAIM VICE CHAIRMAN 0.50 X X 0 0 0 SHARON SWEENEY SECRETARY/TREASURER 0.50 X X 0 0 0 NORM HAGARTY DIRECTOR 0.50 X 0 0 0 KEVIN JASPER DIRECTOR 0.50 X 0 0 0 MICHAEL FORDYCE DIRECTOR 0.50 X 0 0 0 JOHN GREGORY DIRECTOR 0.50 X 0 0 0 JIM MORAN DIRECTOR 0.50 X 0 0 0 TENLAY NALIBOFF END 82620 DIRECTOR 0.50 X 0 0 0 PHILLIP RATHER DIRECTOR 0.50 X 0 0 0 JOE MARCHESE END 82620 DIRECTOR 0.50 X 0 0 0 TROY LAGER BEG 82620 DIRECTOR 0.50 X 0 0 0 CHRISTIAN WARD BEG 82620 DIRECTOR 0.50 X 0 0 0 ROBERT ZINK CHIEF OPERATING OFFICER 40.00 X 208880 0 10088 WILLIAM DINAN PRESIDENT 40.00 X 338250 0 0 VALERIE ONYSKI VP CO-OP ADV SERVICES 40.00 X 147119 0 6984 694249 0 17072 3 0 1 0 OPENTEXT 9711 WASHINGTON BLVD STE 700 GAITHERSBURG MD 20878 B2B INTEGRATION 387000 THRIVE ANALYTICS 4951 ASHWYCK PLACE KETTERING OH 45429 MARKET RESEARCH & ANALYSIS 200033 SAGEKEY 990 HWY 287 STE 106 PMB 124 MANSFIELD TX 76063 SOFTWARE DEVELOPMENT & MAINTENANCE 124525 JENKINS MAGNUS VOLK & CARROLL PC 42714 WOODWARD AVE BLOOMFIELD HILLS MI 48329 ACCOUNTING & CONSULTING 117065 LOEWS HOLLYWOOD HOTEL 455 DUKE DRIVE STE 103 FRANKLIN TN 37067 CONFERENCE MEETING AREA PROVIDER 112585 5 NATIONAL ORDER PROCESS 519100 1041097 1041097 SALES DEVELOPMENT PROG 519100 902844 902844 MEMBERSHIP DUES 519100 842006 842006 INDUSTRY CONFERENCE 519100 177518 177518 2963465 52282 52282 3015747 2963465 0 52282 X 694249 505586 36983 1030 45102 143438 1289364 4851 3761 287516 98529 13518 652 109474 60366 TRADE SHOW & CONFERENCE 157759 BAD DEBTS 116698 DUES & SUBSCRIPTIONS 150 3569026 109281 38973 3539663 3054547 257967 239177 61812 6054 157496 199095 778600 577333 269423 201267 663890 663890 5059532 4403003 231147 102425 323059 70628 270000 554206 443053 X 4505326 3959950 4505326 3959950 5059532 4403003 -553279 7903 0 X X 0 1 X 1 0 0 1 0 14831 5010 9821 165024 158987 6037 598745 413336 185409 201267 X 3023650 7903 7903 3015747 0 3015747 3569026 0 3569026 0 3569026 PART X, LINE 2: THE ASSOCIATION IS INCORPORATED AS A NON-PROFIT UNDER THE LAWS OF THE STATE OF DELAWARE AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER THE PROVISION OF SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR TAXES PERTAINING TO UNRELATED BUSINESS INCOME, IF ANY. THE ASSOCIATION HAD NO UNRELATED BUSINESS INCOME TAX EXPENSE FOR THE YEARS ENDED DECEMBER 31, 2020 AND 2019. THE ASSOCIATION FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES. THE STANDARD CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES BY PRESCRIBING THE RECOGNITION THRESHOLD A TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS. THE GUIDANCE ALSO ADDRESSES DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES ON INCOME TAXES, AND ACCOUNTING IN INTERIM PERIODS. MANAGEMENT BELIEVES THE ASSOCIATION HAS NO MATERIAL UNCERTAINTIES IN INCOME TAXES. THE ASSOCIATION FILES FORM 990 IN THE U.S. FEDERAL JURISDICTION AND THE RELATED FORM IN THE REQUIRED STATE JURISDICTIONS. WITH FEW EXCEPTIONS, THE ASSOCIATION IS NO LONGER SUBJECT TO EXAMINATION FOR YEARS BEFORE 2017. X X X 0 0 0 WILLIAM DINAN PRESIDENT 338250 0 0 0 0 0 0 0 0 0 338250 0 0 0 ROBERT ZINK CHIEF OPERATING OFFICER 183380 0 25500 0 0 0 10088 0 0 0 218968 0 0 0 VALERIE ONYSKI VP CO-OP ADV SERVICES 146619 0 500 0 0 0 6984 0 0 0 154103 0 0 0 FORM 990, PART VI, SECTION A, LINE 7B AN AMENDMENT TO THE BYLAWS THAT MATERIALLY AND ADVERSELY AFFECTS A CLASS OF MEMBERSHIP AND DISSOLUTION REQUIRES APPROVAL OF THE MEMBERSHIP. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE AUDIT COMMITTEE BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ALL PRINCIPAL OFFICERS AND COMMITTEE MEMBERS MUST DISCLOSE ANY CONFLICT OF INTEREST, INCLUDING ALL MATERIAL FACTS, TO THE DIRECTORS AND COMMITTEE MEMBERS WHO WILL THEN DECIDE IF A CONFLICT OF INTEREST EXISTS AND IF NECESSARY, TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. ON AN ANNUAL BASIS, EACH PRINCIPAL OFFICER AND COMMITTEE MEMBER SHALL SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON HAS RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, HAS READ AND UNDERSTANDS THE POLICY, HAS AGREED TO COMPLY WITH THE POLICY, AND UNDERSTANDS THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION, IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSE. FORM 990, PART VI, SECTION B, LINE 15A THE PRESIDENT'S COMPENSATION IS SET FORTH WITHIN A WRITTEN EMPLOYMENT AGREEMENT. THE BOARD OF DIRECTORS ESTABLISHES ANNUAL WRITTEN GOALS FOR THE PRESIDENT. THE EXECUTIVE COMMITTEE OF THE BOARD, ACTING AS THE COMPENSATION AND BENEFITS COMMITTEE, CONSISTING OF THE CHAIR, VICE CHAIR AND SECRETARY/TREASURER, ANNUALLY REVIEW THE ACCOMPLISHMENTS OF THE PRESIDENT TO COMPARE TO THE GOALS ESTABLISHED BY THE BOARD. THE COMMITTEE DETERMINES THE BASE SALARY INCREASE, IF ANY, FOR THE PRIOR YEAR'S PERFORMANCE BASED UPON THE ACCOMPLISHMENT OF SUCH GOALS, THE FINANCIAL CONDITIONS OF THE ASSOCIATION AND ITS MEMBERS, AND CONSULTATION WITH AN INDEPENDENT HUMAN RESOURCES PROFESSIONAL. THE DECISION OF THE COMPENSATION AND BENEFITS COMMITTEE IS REPORTED TO THE BOARD OF DIRECTORS AND IS REFLECTED IN CONTEMPORANEOUSLY RECORDED MINUTES OF THE MEETINGS. ALL OTHER STAFF ARE PART OF THE ANNUAL REVIEW AND EVALUATION PROCESS. MERIT INCREASE AMOUNTS FOR THE YEAR ARE APPROVED BY THE BOARD OF DIRECTORS DURING THE BUDGET PROCESS. THE PERCENTAGE IS BASED ON A REVIEW OF MERIT INCREASES AT BOARD COMPANIES AND SIMILAR ASSOCIATIONS. FORM 990, PART VI, SECTION C, LINE 19 LOCALOGY, INC MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G FRINGE BENEFITS, PAYROLL TAXES & PROCESSING FEES 142,662. SERVICE CHARGES & FEES 27,463. CONSULTING FEES 1,119,239. FORM 990, PART XII, LINE 2C NO CHANGES TO THE PROCESS FROM PRIOR YEARS.