2022-05-12T17:29:59-05:00 2021-12-31 Kundinger Corder & Montoya PC 475 Lincoln Street Suite 200 Denver CO 80203 990 2021-01-01 840382392 Denver Metro Convention & Visitors Bureau DENV 3038921112 1555 California Street 300 Denver CO 80202 Richard Scharf President and CEO 3038921112 2022-05-10 1 Richard Scharf 999009999 Steve Corder P01363943 3035345953 2022-05-12 3 AAL1 IAL1 2021 2022-09-23 18:48:47Z Visit Denver Richard Scharf 1555 California Street 300 Denver CO 80202 29420988 0 X www.visitdenver.org X 1909 CO To bring conventions and leisure visitors to Denver. 43 43 60 1656 494609 0 11752103 27427684 866306 1700182 279964 284116 29511 9006 12927884 29420988 0 0 0 0 6736883 6975109 0 0 0 12493538 14718424 19230421 21693533 -6302537 7727455 24817152 32418723 2101342 2094087 22715810 30324636 To bring conventions and leisure visitors to Denver for the economic benefit of the City, the community, and our partners. 0 0 Conventions - Responsible for marketing Denver as a meeting and convention destination. Also responsible for providing assistance to conventions and meetings coming to Denver by acting as a liaison between members, city facilities, and planners. Further, Visit Denver facilitates any needs the client may have to ensure that the group returns to the City of Denver for future meetings. Tourism - Responsible for promoting Denver as a year-round leisure destination to domestic and international travelers. Marketing, guides and information centers - Develops and integrates marketing program to promote Metro Denver as a premier travel destination for conventions, meetings and leisure travel. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 88 0 1 60 1 1 1 0 0 0 0 0 0 0 0 0 X 43 43 0 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X Jeff Ruffe 3038921112 1555 California Street 300 Denver CO 80202 Janice Sinden Chair 1.00 X X 0 0 0 Greg Leonard Past Chair 1.00 X X 0 0 0 Jack Finlaw Chair Elect 1.00 X X 0 0 0 Cindy Parsons Secretary 1.00 X X 0 0 0 Greg Feasel Treasurer 1.00 X X 0 0 0 Luis Benitez Vice Chair 1.00 X X 0 0 0 Matthew Burkett Vice Chair 1.00 X X 0 0 0 David Coors Vice Chair 1.00 X X 0 0 0 Brent Fedrizzi Vice Chair 1.00 X X 0 0 0 Walter L Isenberg Vice Chair 1.00 X X 0 0 0 Bruce A James Vice Chair 1.00 X X 0 0 0 Nick LeMasters Vice Chair 1.00 X X 0 0 0 Todd D Munson Vice Chair 1.00 X X 0 0 0 Manny Rodriguez Vice Chair 1.00 X X 0 0 0 Ed Gerrity Lifetime Member - Voting 1.00 X 0 0 0 Edward Robinson Lifetime Member - Voting 1.00 X 0 0 0 Al Timothy Lifetime Member - Voting 1.00 X 0 0 0 A Barry Hirschfeld V. Chair, Lifetime Member 1.00 X 0 0 0 Paul Andrews Director 1.00 X 0 0 0 Leon Barnes Director 1.00 X 0 0 0 Jolon Clark Director 1.00 X 0 0 0 Rob Cohen Director 1.00 X 0 0 0 David L Corsun Director 1.00 X 0 0 0 Navin C Dimond Director 1.00 X 0 0 0 Evan Dreyer Director 1.00 X 0 0 0 Tony Dunn Director 1.00 X 0 0 0 Joe Ellis Director 1.00 X 0 0 0 Andrew Feinstein Director 1.00 X 0 0 0 Bruce Glazer Director 1.00 X 0 0 0 Christian Hardigree Director 1.00 X 0 0 0 Christoph Heinrich Director 1.00 X 0 0 0 Jeff Hochstadt Director 1.00 X 0 0 0 Allen Paty Director 1.00 X 0 0 0 Sharon Pierce Director 1.00 X 0 0 0 Steve Sander Director 1.00 X 0 0 0 Amanda Sandoval Director 1.00 X 0 0 0 Daniel Scherer Director 1.00 X 0 0 0 Adam Schlegel Director 1.00 X 0 0 0 Frank Schultz Director 1.00 X 0 0 0 Shane Stickel Director 1.00 X 0 0 0 Hollie Velasquez Horvath Director 1.00 X 0 0 0 Robert Venus Director 1.00 X 0 0 0 Sid Wilson Director 1.00 X 0 0 0 Richard Scharf President & CEO 60.00 1.00 X 472280 0 58315 Jeff Ruffe Exec. V.P.- Finance & Admin. 60.00 X 210665 0 43448 Rachel Benedick Exec. V.P.- Sales & Services 60.00 X 255057 0 42834 Justin Bresler V.P.- Marketing 60.00 X 183987 0 41432 Jason Lusk Associate V.P. 60.00 X 158485 0 26120 Vikki Kelly Dir. of Services & Events 50.00 X 139120 0 24325 Matthew Payne E.D. Denver Sports Commission 50.00 X 136181 0 23591 MC Genova Dir. of Partnership 50.00 X 131047 0 23742 1686822 0 283807 18 0 1 0 KARSHHAGAN 685 South Broadway Denver CO 80209 Advertising 6551349 Location3 Media Inc 820 16th Street Ste 300 Denver CO 80202 Digital Marketing 653658 Facebook Inc 1601 Willow Road Menlo Park CA 94025 Advertising 459229 Simpleview LLC 8950 North Oracle Road Tucson AZ 85704 Software Services 339965 H2 Manufacturing Solutions 2912 Bow Line Place Longmont CO 80503 5 Star Program Management 242400 10 27197684 230000 27427684 Membership dues 900099 813692 813692 Denver promotion/mktg. 900004 419131 391881 27250 Visitors Guides 541800 233840 233840 Web advertising 541800 227385 227385 Brochures/backlit ads 541800 6134 6134 1700182 213363 213363 70753 0 70753 70753 70753 Credit card rebates 900099 9006 9006 9006 29420988 1285332 494609 213363 1082599 4503024 281504 724078 383904 14972 42728 15000 11470 1431711 9166900 715411 188751 724458 424378 558220 112250 Other client costs 559196 Miscellaneous 275189 Dues & registrations 268820 Research 194934 14036 21693533 3990575 7780967 10263831 10715460 1318075 4788463 10746 8341 611353 752857 6006068 5124362 1346492 881706 7143829 7294686 132251 196243 24817152 32418723 1503585 1840283 514341 72068 83416 181736 2101342 2094087 X 22715810 30324636 22715810 30324636 24817152 32418723 7727455 -118629 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 813692 15000 15000 244108 -229108 1993328 1695294 298034 3988865 3429068 559797 23875 23875 881706 Deferred compensation liability 181736 181736 X Part X, Line 2: The Bureau adopted the Accounting for Uncertainty in Income Taxes accounting standard which requires both entities to determine whether a tax position (and the related tax benefit) of one of the entities is more likely than not to be sustained upon examination by the applicable taxing authority, based solely on the technical merits of the position. The tax benefit to be recognized is measured as the largest amount of benefit that is greater than fifty percent likely of being realized upon settlement, presuming that the tax position is examined by the appropriate taxing authority that has full knowledge of all relevant information. Based on its continued analysis, the Bureau has determined that the adoption of this standard does not have a material impact on the financial statements, therefore, no amounts have been recognized. X X 1 1 X X X X 0 0 0 Richard Scharf President & CEO 464953 0 0 0 7327 0 35850 0 22465 0 530595 0 0 0 Rachel Benedick Exec. V.P.- Sales & Services 250500 0 0 0 4557 0 31417 0 11417 0 297891 0 0 0 Jeff Ruffe Exec. V.P.- Finance & Admin. 202766 0 0 0 7899 0 28544 0 14904 0 254113 0 0 0 Justin Bresler V.P.- Marketing 177090 0 0 0 6897 0 26603 0 14829 0 225419 0 0 0 Jason Lusk Associate V.P. 158002 0 0 0 483 0 14292 0 11828 0 184605 0 0 0 Vikki Kelly Dir. of Services & Events 137976 0 0 0 1144 0 12323 0 12002 0 163445 0 0 0 Matthew Payne E.D. Denver Sports Commission 135771 0 0 0 410 0 12532 0 11059 0 159772 0 0 0 MC Genova Dir. of Partnership 130689 0 0 0 358 0 11667 0 12075 0 154789 0 0 0 Form 990, Part VI, Section A, line 6 The organization draws members from business enterprises and other organizations with an interest in the City of Denver. Form 990, Part VI, Section A, line 7a The members elect the board of directors at the annual meeting. Form 990, Part VI, Section A, line 7b Certain decisions made by the board of directors are subject to approval by all members. Form 990, Part VI, Section B, line 11b Board members and certain other members are provided with a copy of the 990 prior to filing the return. Form 990, Part VI, Section B, line 12c Board members annually and upon assumption of responsibilities as a board member review the conflict of interst policy and sign a conflict of interest disclosure statement. Form 990, Part VI, Section B, line 15 During 1st quarter, President/CEO outlines performance criteria to include board approved goals/objectives of the annual marketing plan, budget, projects specified from previous evaluation year and job description responsibilities. - During 4th quarter, the President/CEO prepares a self evaluation which includes accomplishments and performance against goals. This information is submitted to the review committee (Board Chair,Immediate Past Chair and Incoming Chair) for inclusion in their annual review process. - During 4th quarter, the HR Director completes a compensation analysis of the President/CEO position using data from various sources within the CVB, non-profit and for-profit industries. This information is then compiled and submitted to the review committee. - Prior to the end of the evaluation year, the review committee evaluates and assesses the performance of the President/CEO based on progress toward established goals and the working relationship with staff and membership. The review committee then meets with President/CEO to discuss the evaluation. The evaluation is documented and signed by the Board Chair and President/CEO. - Upon review of compensation analysis data, the Board Chair will make a recommendation to the Executive Committee as to whether or not there will be a base wage merit increase for the next year and incentive plan payment for the evaluation year. Once approved, the Board Chair submits official documentation to HR for processing and recordkeeping purposes. Wage Analysis Process Visit Denver is quite complex when it comes to comparing wages/positions to other organizations. Depending upon the position, the applicant pool is derived from various industries such as non-profit, private, hotel and/or other convention and visitor bureaus. On an annual basis, a wage market analysis is completed using data available from Employers Council. Depending upon the position, the data is derived from Non-Profit, Executive, Private and Hotel industries across the Denver Metro area. Every two years, a wage analysis specific to the CVB industry is conducted by two separate organizations, DMAI and Performance Management, Inc. Each organization breaks down their analysis depending on organization and/or budget size. Based on a detailed compilation of the above information, an appropriate wage range is created for each of our positions. Each incumbent's wage placement is reviewed against the wage range to ensure proper placement. -Annual Wage Increase Review Each year, Visit Denver obtains information from Employers Council for the average projected increase rates for the upcoming year from the non-profit and service industries in the Denver/Boulder area, as well as all industries across the same geographic region. If an individual does not require a "market wage adjustment", then Visit Denver utilizes their performance review score as a guideline to determine the merit increase percentage using a scale, which is based upon the Employers Council data and available payroll budget increase. Form 990, Part VI, Section C, line 19 Governing documents are made available upon request. Form 990, Part XII, Line 2c: There has been no change in the oversight process since the prior year. Denver 2026 World Cup Bid Committee LLC 1555 California St 300 Denver CO 80202 834464845 Submission of World Cup bid CO 0 0 Denver Metro Convention & Visitors Bureau Denver Bid and Host Committee LLC 1555 California St 300 Denver CO 80202 834467142 Garner conventions / events to be held in Denver CO 0 0 Denver Metro Convention & Visitors Bureau Denver Metro Convention and Visitors Bureau Foundation 1555 California St 300 Denver CO 80202 841340416 Fundraising for scholarships CO 501 (c)(3) Line 11 N/A 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0