2022-05-13T13:27:53-05:00 2021-06-30 SARFINO AND RHOADES LLP 11921 ROCKVILLE PIKE SUITE 501 NORTH BETHESDA MD 208522794 990 2020-07-01 132581875 American Advertising Federation Inc % THE ORGANIZATION AMER 2028980089 1101 K Street NW STE 420 WASHINGTON DC 20005 STEVE PACHECO CEO 2028980089 2022-05-13 true STEVE PACHECO 999009999 MICHAEL J DEVLIN CPA P00245532 3017705500 3 2020 2022-09-23 18:48:47Z STEVE PACHECO PRES CEO 1101 K Street NW STE 420 WASHINGTON DC 20005 3106424 false X www.aaf.org X 1967 NY TO PROVIDE LEADERSHIP AND CULTIVATE, PROMOTE AND DISSEMINATE KNOWLEDGE AND INFORMATION ON ISSUES INVOLVING AND AFFECTING ADVERTISING 106 106 17 1000 0 920150 982795 2485692 2121487 -29695 -33963 0 0 3376147 3070319 89267 30289 0 0 2658392 1583178 0 0 0 2158627 1403126 4906286 3016593 -1530139 53726 1982884 2217542 2968552 3149484 -985668 -931942 AMERICAN ADVERTISING FEDERATION, INC. WAS ESTABLISHED TO PROVIDE LEADERSHIP AND CULTIVATE, PROMOTE, AND DISSEMINATE KNOWLEDGE AND INFORMATION ON ISSUES INVOLVING AND AFFECTING ADVERTISING. false false National Conference-AAF's national conference, Admerica, brought together representatives from all aspects of the advertising industry-advertising agencies, clients, media companies, suppliers and college students. Various workshops were offered on a wide range of issues facing the advertising community such as communicating through social media, diversity issues and innovation in business solutions. Held as a virtual event in 2021 due to covid pandemic. AHOF-AAF's Advertising Hall of Fame recognizes the leadership of extraordinary men and women who have made significant contributions to society and advertising and helped to raise the standards and level of professionalism in the industry while inspiring and mentoring future generations. The event was postponed to 2022 due to covid restrictions. American Advertising Awards-AAF's American Advertising Awards program recognized the creative excellence in all forms of advertising by all sizes of companies and by all types of entrants. Held as a virtual event in 2021 due to covid pandemic. false false false true false false false false false true false false true true false true false false false false false false false false false false false false true false false false false false false false false false false false false false false true 11 0 true 17 true false false false false true true false false false X 106 106 false false false false true true true true true false false false true false false true true true false false X THE ORGANIZATION 2028980089 1101 K STREET NW 420 WASHINGTON DC 20005 X STEVE PACHECO PRESIDENT & CEO 45.0 0.0 X 425203 0 46399 CONSTANCE FRAZIER COO - TO 06/20 45.0 0.0 X 322504 0 18980 LISA RUBIN EVP, EVENTS/CORPORATE 35.0 0.0 X 223629 0 5459 CLARK RECTOR EVP, GOV'T RELATIONS 35.0 0.0 X 136565 0 23440 FRANKESHA ROBINSON VP, INFORMATION TECH. 35.0 0.0 X 110795 0 21328 AYANNA JACKSON EVP, MOSAIC CENTER & EDUCATION 35.0 0.0 X 107007 0 13229 ADRIANNE LIPSCOMB VP, CREATIVE SERVICES 35.0 0.0 X 108860 0 2219 DAWN REEVES VP, CLUB SVCS, MEMB. 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Form 990, Part VI, Line 6 Membership is comprised of a) Duly organized advertising clubs or federations, regardless of official name, so long as a primary purpose relates to the advancement of the advertising profession; b) Companies which buy, sell, use or provide advertising services; c) Duly organized Ad 2 clubs or federations, regardless of official name, so long as a primary purpose relates to the advancement of the advertising profession; d) Duly organized national or regional associations representing special areas of interest in advertising; e) Duly organized student advertising chapters on college or university campuses; f) Duly organized advertising entities located outside the boundaries of the United States. Form 990, Part VI, Line 7a The governing body has both elected directors and ex-officio directors. The Nominating Committee meetS on a regular basis to prepare a list of candidates for election to the Board of Directors. The elected directors are elected by the members from (1) candidates put forward by the Nominating Committee for election and/or (2) candidates nominated from the floor at the member meeting. Form 990, Part VI, Line 7b The members have the right to approve amendments to the Bylaws. Form 990, Part VI, Line 11 b Upon preparation by an independent CPA Firm, a draft of the Form 990 is reviewed by management before it is finalized and filed with the IRS. Form 990, Part VI, Line 15a The compensation of the Federation's CEO is determined by the Compensation Committee. The Committee's deliberations include comparability data from an independent compensation consultant and an evaluation of the CEO's performance. The Committee furnishes contemporaneous substantiation of the deliberations and decision. Form 990, Part VI, Line 19 The organization considers requests for documents which are not otherwise required to be made public.