2022-08-09T13:44:09-05:00 2021-09-30 742900215 MAXWELL LOCKE & RITTER LLP 401 CONGRESS AVENUE SUITE 1100 AUSTIN TX 787019682 990 2020-10-01 752648097 AUSTIN CONVENTION AND VISITORS BUREAU AUST 5124745171 111 CONGRESS AVENUE NO 700 AUSTIN TX 78701 GINA PALMERTREE DIRECTOR OF FINANCE 5124745171 2022-07-22 1 GINA PALMERTREE 999009999 SEAN HOLCOMB P01249221 5123703200 2022-07-22 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z VISIT AUSTIN THOMAS NOONAN 111 CONGRESS AVENUE NO 700 AUSTIN TX 78701 7040895 0 X WWW.VISITAUSTIN.ORG X 1998 TX MARKETING AUSTIN NATIONALLY AND INTERNATIONALLY AS A PREMIER BUSINESS AND LEISURE DESTINATION. 34 34 69 0 245443 162390 0 2332300 11064674 4301453 31329 16752 100212 179681 11196215 6830186 0 0 0 0 5437127 4192598 0 0 0 5360995 4107254 10798122 8299852 398093 -1469666 10029186 8364471 1787252 1427592 8241934 6936879 X PROMOTING CONVENTIONS, TRAVEL AND TOURISM IN AND TO THE CITY OF AUSTIN, AND PROVIDING RELATED SERVICES TO CONVENTION ATTENDEES, TRAVELERS, AND TOURISTS. 0 0 FOR FY 20/21, CONVENTION SALES GENERATED 247,113 HOTEL ROOM NIGHTS. CONVENTION CENTER BOOKINGS REPRESENTED 95,728 OF THOSE ROOM NIGHTS. 1,870 LEADS WERE GENERATED REPRESENTING OVER 2.3 MILLION ROOM NIGHTS. - ACADEMY OF GENERAL DENTISTRY JUNE 6-13, 2021 - 2,500 ATTENDEES- AMERICAN SOCIETY OF SAFETY PROFESSIONALS SEPTEMBER 11-16 - 2,500 ATTENDEESTHE AUSTIN FILM COMMISSION FACILITATED 81,536 PRODUCTION LEADS, 172 PRODUCTION PACKAGES, 60 PRODUCTION STARTS AND 1,270 PRODUCTION DAYS FISCAL YEAR 2021.CONVENTION SERVICES PROVIDED MEETING SERVICES TO 1,501 MEETINGS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 68 SITE VISITS AND PLANNING MEETINGS. SUPPLIER REFERRALS AND LEADS WERE SENT TO 492 LOCAL BUSINESSES. THE TEAM ALSO MET WITH 105 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN. PAID ADVERTISING EFFORTS WERE AGAIN SIGNIFICANTLY SCALED BACK IN FY 20/21 IN RESPONSE TO THE COVID-19 PANDEMIC. DURING THAT TIME, VISIT AUSTIN CONTINUED TO GENERATE AWARENESS AND INTEREST IN AUSTIN AS A TRAVEL DESTINATION THROUGH INSPIRING CONTENT THAT KEPT AUSTIN TOP-OF-MIND. WE LAUNCHED TWO NICHE MARKETING PROGRAMS GENERATING MORE THAN 80,000 REFERRALS TO LOCAL BUSINESSES, MUSIC VENUES AND ARTISTS. AUSTIN'S ESTABLISHED DIGITAL EFFORTS CONTINUED TO PERFORM. OUR WEBSITE VISITAUSTIN.ORG EARNED 4.3 MILLION UNIQUE VISITS AND MORE THAN 11 MILLION PAGE VIEWS. OUR SOCIAL MEDIA ACCOUNTS (FACEBOOK, INSTAGRAM AND TWITTER) EARNED 63 MILLION TOTAL IMPRESSIONS AND 2.3 MILLION ENGAGEMENTS. INCREASING TRAVELER PREFERENCE AND USE OF DIGITAL MEDIA ALSO EXTENDS TO OUR PUBLICATIONS AS EVIDENCED BY THE NUMBER OF VISITOR GUIDE REQUESTS: 62,937.STRATEGIC ALLIANCES FY 20-21 PROGRAM ACCOMPLISHMENTS INCLUDE BUT ARE NOT LIMITED TO: 1) GENERATED $85,677 IN REVENUE VIA VARIOUS PARTNER PROGRAM ACTIVITIES (DURING A PANDEMIC WHEN MANY EVENTS WERE CANCELLED) AND CONDUCTED SUCCESSFUL ROLLOUT OF 2022 PARTNER PROGRAM OPPORTUNITIES SIGN UPS; 2) FACILITATED 8 HOTEL ASSESSMENT AGREEMENTS, RESULTING IN $243,573 IN REVENUE; 3) SECURED DONATED SERVICES FOR VARIOUS INITIATIVES, RESULTING IN $93,715 IN EXPENSE OFFSET (DURING A PANDEMIC WHEN MANY EVENTS WERE CANCELLED); 4) RENEGOTIATED ALL "INDUSTRY" PARTNERSHIPS (PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION (PCMA) AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES (ASAE), ETC) RESULTING IN A COST SAVINGS TO VISIT AUSTIN OF MORE THAN 85% OF ORIGINAL COMMITMENTS; 5) FACILITATED PRODUCTION OF THE "VIRTUAL" VISIT AUSTIN ANNUAL MEETING TO INCLUDE RESEARCHING PLATFORM OPTIONS AND SECURING VIRTUAL EVENT PRODUCTION COMPANY, FACILITATED EVENT LAYOUT AND SHOW FLOW AS WELL AS REGISTRATION PORTAL, SECURED 835 PARTICIPANTS, NEGOTIATED REVENUE VIA SPONSORSHIPS (IN THE AMOUNT OF $25,000), FACILITATED SPONSOR RECOGNITION, NEGOTIATED AND SECURED DONATED SERVICES/EXPENSE OFFSET IN THE AMOUNT OF $44,184 AND COORDINATED/FACILITATED PRE-EVENT VIDEO SHOOT; 6) LEVERAGED OUR PCMA STRATEGIC PARTNERSHIP TO SECURE AND CREATE A VIRTUAL EDUCATION SESSION WITH AUSTIN SPEAKER AS WELL AS VIRTUAL FUNDRAISER MUSIC SPONSORSHIP WITH AUSTIN BAND TO PROVIDE AUSTIN BRAND EXPOSURE TO MEETING AND CONVENTION PLANNER ATTENDEES DURING THE PCMA VIRTUAL ANNUAL MEETING AND HELP RAISE MONEY FOR THE PCMA EDUCATION FOUNDATION, ETC. MUSIC MARKETING OFFICE CONFIRMED 89 PERFORMANCE BOOKINGS FOR AUSTIN MUSICIANS AND HAD A TOTAL OF 543 MUSIC INQUIRIES. THE MUSIC OFFICE'S KEY ACCOMPLISHMENTS INCLUDED SUPPORTING LOCAL MUSICIANS DURING PANDEMIC BY PROVIDING OVER 20 VIRTUAL PERFORMANCE OPPORTUNITIES, AS WELL AS SEVEN MUSIC LICENSING OPPORTUNITIES FOR AUSTIN SONGWRITERS. SUPPORTED TWO MAJOR HOTEL PROPERTIES WITH BOOKING OUT SUMMER EVENT SERIES, THIS INCLUDED OMNI BARTON CREEK'S "UNPLUGGED" SERIES, AS WELL AS SUMMER LONG RESIDENCIES AT HOTEL GRANDUCA FOR AUSTIN MUSICIANS. THE MUSIC OFFICE ALSO BROUGHT BACK "LOCAL AND LIVE" MUSIC AND MAKER SERIES TO OUR VISIT AUSTIN VISITOR CENTER FEATURING THREE AUSTIN PERFORMERS. IN ADDITION, THE MUSIC OFFICE HOSTED AUSTIN MUSIC SHOWCASES AND PERFORMANCES IN ATLANTA, GA IN CONJUNCTION WITH THE BUREAU'S SALES AND MARKETING EFFORTS. THE DIRECTOR OF MUSIC MARKETING ALSO SERVED ON THE CITY OF AUSTIN CREATIVE SECTOR RECOVERY FOCUS GROUP. THE VISIT AUSTIN TOURISM DEPARTMENT FOCUSED ON ACHIEVING DIRECT GROWTH WITH TOUR PROVIDERS AND PARTNERSHIPS WITH MAJOR INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, AND THE TEXAS TOURISM OFFICE. DUE TO THE ONSET OF THE PANDEMIC IN MARCH 2020, ACTIVITIES DECREASED SUBSTANTIALLY AND STAFF MADE THE PIVOT TO ONLINE DESTINATION TRAINING FOR OUR CLIENTS AND LATER IN THE FISCAL ATTENDED IN PERSON TRADE SHOWS AND OTHER EVENTS. WE CONTINUED TO SUPPORT THE LOCAL HOSPITALITY PARTNERS AND MAINTAINED PRODUCT IN SEVERAL KEY MARKETS. THE TOURISM STAFF ALSO WORKED WITH THE AUSTIN AIRPORT TO SECURE AND REINSTATE AIR SERVICE IN DOMESTIC AND INTERNATIONAL MARKETS FOR POST-COVID TRAVEL. 0 1 0 0 0 0 0 0 0 1 0 0 1 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 59 0 1 69 1 1 1 0 0 0 0 0 0 0 X 34 34 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X GINA PALMERTREE 5124745171 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 CINDY LO BOARD CHAIR 1.00 X X 0 0 0 TOM STACY IMMEDIATE PAST CHAIR 1.00 X 0 0 0 MAYOR STEVE ADLER DIRECTOR 1.00 X 0 0 0 SCOTT BLALOCK DIRECTOR 1.00 X 0 0 0 JOE BOLASH DIRECTOR 1.00 X 0 0 0 TINA CANNON DIRECTOR 1.00 X 0 0 0 BILLY CARTER DIRECTOR 1.00 X 0 0 0 GREG CHANON DIRECTOR 1.00 X 0 0 0 RANDY CLARKE DIRECTOR 1.00 X 0 0 0 SPENCER CRONK DIRECTOR 1.00 X 0 0 0 JENNIFER CURRIER DIRECTOR 1.00 X 0 0 0 JOHN DAIGRE DIRECTOR 1.00 X 0 0 0 FANG FANG DIRECTOR 1.00 X 0 0 0 ROB GILLETTE DIRECTOR 1.00 X 0 0 0 MICHAEL GIRARD DIRECTOR 1.00 X 0 0 0 ROB HAGELBERG DIRECTOR 1.00 X 0 0 0 KERRY HALL DIRECTOR 1.00 X 0 0 0 TAM HAWKINS DIRECTOR 1.00 X 0 0 0 LAURA HUFFMAN DIRECTOR 1.00 X 0 0 0 NATALIE KENNEDY DIRECTOR 1.00 X 0 0 0 DIANA MALDONADO DIRECTOR 1.00 X 0 0 0 GARY MANLEY DIRECTOR 1.00 X 0 0 0 JOANNA MCCREARY DIRECTOR 1.00 X 0 0 0 SKEETER MILLER DIRECTOR 1.00 X 0 0 0 JACK MURRAY DIRECTOR 1.00 X 0 0 0 DEWITT PEART DIRECTOR 1.00 X 0 0 0 NENAD PRAPORSKI DIRECTOR 1.00 X 0 0 0 JIM RITTS DIRECTOR 1.00 X 0 0 0 RODNEY SIEBELS DIRECTOR 1.00 X 0 0 0 STEVEN STOUT DIRECTOR 1.00 X 0 0 0 TRISHA TATRO DIRECTOR 1.00 X 0 0 0 JEFF TRIGGER DIRECTOR 1.00 X 0 0 0 KATHIE TOVO DIRECTOR 1.00 X 0 0 0 JACQUELINE YAFT DIRECTOR 1.00 X 0 0 0 TOM NOONAN PRESIDENT & CEO 40.00 1.00 X 319351 0 30141 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 40.00 X 193379 0 26390 JULIE CHASE VICE PRESIDENT-CMO 40.00 X 137138 0 12762 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 40.00 X 124819 0 11733 LINDA ATKINS VICE PRESIDENT-SERVICES 40.00 X 104204 0 18497 AMY BROWN DIRECTOR OF SALES 40.00 X 120565 0 11484 JAMES DOHERTY DIRECTOR-NATIONAL ACCOUNTS 40.00 X 108577 0 11429 SARAH MCCABE DIRECTOR-MIDWEST REGIONAL 40.00 X 110786 0 2068 KRISTEN PARKER DIRECTOR-EASTERN REGIONAL 40.00 X 104369 0 17793 1323188 0 142297 9 0 1 0 LATINWORKS 410 BAYLOR STREET AUSTIN TX 78703 ADVERTISING 531068 GREENBERG TRAURIG LLP 300 WEST 6TH STREET AUSTIN TX 78701 LEGAL SERVICES 165745 SIMPLEVIEW 8950 N ORACLE RD TUCSON AZ 85704 WEBSITE HOSTING/DATABASE MAINT 136916 CFO BY DESIGN 4301 W WILLIAM CANNON DR STE B 15 AUSTIN TX 78749 ACCOUNTING SERVICES 113000 PCMA 38407 EAGLE WAY CHICAGO IL 60678 CONVENTION MGMT ASSN 111625 5 2332300 2332300 GOV'T CONTRACTS-AUSTIN 900099 3978083 3978083 SPONSORSHIPS 900099 321500 77927 243573 BROCHURE RACK PLACEMEN 900099 1650 1650 HOUSING & REGISTRATION 900099 220 220 4301453 16752 16752 318331 210709 107622 107622 OTHER REVENUE 900099 72059 72059 72059 6830186 4235691 245443 16752 978414 2411011 132020 437931 233222 146978 16200 241818 1534075 316634 49887 1002413 75287 164071 9502 118684 166907 53811 DUES AND SUBSCRIPTIONS 137105 RESEARCH 49366 MISCELLANEOUS 24516 8299852 1491 1491 6718828 6024833 666569 263732 174066 138374 519491 386126 1990103 1590499 563113 399604 373101 395028 1012527 755283 10029186 8364471 521870 380843 398070 197646 60769 51335 215578 208050 590965 589718 1787252 1427592 X 8241934 6936879 8241934 6936879 10029186 8364471 X -1469666 45927 118684 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1255288 1003231 252057 627714 501672 126042 107101 85596 21505 399604 SECURITY DEPOSITS 53655 INTERCOMPANY RECEIVABLE 701628 755283 DEFERRED COMPENSATION OBLIGATION 395028 DEFERRED LEASE OBLIGATION 194690 589718 7100010 45927 93716 130244 269887 6830123 63 63 6830186 8474032 93716 80527 174243 8299789 63 63 8299852 PART XI, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 118,684. VISIT AUSTIN FOUNDATION 11,560. PART XI, LINE 4B - OTHER ADJUSTMENTS: RECONCILING ADJUSTMENT 63. PART XII, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 72,965. VISIT AUSTIN FOUNDATION 7,562. MISCELLANEOUS PART XII, LINE 4B - OTHER ADJUSTMENTS: RECONCILING ADJUSTMENT 63. 1 HUSTON-TILLOTSON COLLEGE 900 CHICON STREET AUSTIN TX 78702 741180151 501(C)(3) 10365 HISTORICAL PRESERVATION FRENCH LEGATION MUSEUM 802 SAN MARCOS STREET AUSTIN TX 78702 741193444 501(C)(3) 118000 HISTORICAL PRESERVATION 2 PART I, LINE 2: ACVB PAYS WHEN THE GRANTEE SUBMITS EXPENSES FOR REIMBURSEMENT AND A PHYSICAL INSPECTION IS DONE ON THE PROPERTY TO ENSURE THAT THE REPAIR WORK MET WITH THE GRANT SPECIFICATIONS. X X X X 0 0 0 TOM NOONAN PRESIDENT & CEO 319351 0 0 0 0 0 5640 0 24501 0 349492 0 0 0 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 193379 0 0 0 0 0 3474 0 22916 0 219769 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY SENIOR STAFF, THE EXECUTIVE COMMITTEE AND THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION REVIEWS THE REQUIRED ANNUAL DISCLOSURES AS PROVIDED BY OFFICERS, DIRECTORS AND KEY EMPLOYEES TO ENSURE COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 A SURVEY OF SALARY INFORMATION IS PROVIDED BY THE DESTINATION MARKETING ASSOCIATION INTERNATIONAL AND IS USED IN DETERMINING COMPENSATION IN CONJUNCTION WITH REVIEWS BASED ON OBJECTIVE CRITERIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XI, LINE 9: AUSTIN COMMISSION ON SPORTS 118,684. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S OVERSIGHT PROCESS AND ITS PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT DID NOT CHANGE DURING THE TAX YEAR. AUSTIN COMMISSION ON SPORTS 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 205632288 RECRUIT, RETAIN AND GROW PROFESSIONAL, COLLEGIATE AND AMATEUR SPORTING EVENT TX 501(C)(6) 0 VISIT AUSTIN FOUNDATION 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 824997347 DEVELOP AND PROMOTE EDUCATION, JOB TRAINING AND CAREER OPPORTUNITIES TX 501(C)(3) LINE 7 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0