2022-04-13T16:26:42-05:00 2021-06-30 411647057 MAHONEYULBRICHCHRISTIANSEN & RUSS PA 10 RIVER PARK PLAZA SUITE 800 SAINT PAUL MN 55107 990 2020-07-01 800199088 THE BRANDLAB THEB 6124830167 110 N 5TH STREET MINNEAPOLIS MN 55403 MAGGIE MCCRACKEN CHIEF EXECUTIVE OFFICER 6124830167 2022-04-01 1 MAGGIE MCCRACKEN 999009999 MARC A KOTSONAS P00544551 6512276695 2022-04-01 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z MAGGIE MCCRACKEN 110 N 5TH STREET MINNEAPOLIS MN 55403 2799167 0 X WWW.THEBRANDLAB.ORG X 2008 MN TO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY. 21 21 90 300 0 0 1289358 2587999 0 207854 137 2612 0 702 1289495 2799167 32724 53066 0 0 720085 908148 20759 43000 171272 209847 279827 983415 1284041 306080 1515126 1325940 2852295 233118 244347 1092822 2607948 X TO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY. 0 0 349065 53066 COLLEGE AND BEYOND (CAB): SCHOLARSHIP AND INTERNSHIP: THE COLLEGE AND BEYOND PROGRAM PROVIDES YEAR-ROUND PROGRAMMING - FROM SKILLS TRAINING LIKE RESUME WORKSHOPS AND SPEED NETWORKING EVENTS TO MENTORSHIP FOR YOUNG PROFESSIONALS TO CONNECT WITH AN INDUSTRY LEADER AND FINANCIAL SCHOLARSHIPS OF OVER $40,000 AWARDED TO STUDENTS WHO HAVE PARTICIPATED IN ANY OF OUR PROGRAMS (AKA TBL ALUMNI). ALUMNI ALSO ENGAGE IN LEADERSHIP OPPORTUNITIES THROUGH OUR CAB BOARD AN ALUMNI BOARD THAT INFLUENCES PROGRAMMING AND COMMUNICATION WITH THE BROADER TBL NETWORK. OUR ALUMNI NETWORK IS A GROWING GROUP OF OVER 400.FELLOWSHIP (OR LABFELLOWS) THE LABFELLOWS PROGRAM IS AN EIGHT-MONTH PAID FELLOWSHIP WHERE 16 JOB-READY PEOPLE FROM INDIGENOUS, BLACK, BROWN, AAPI, OR HISPANIC/LATINX BACKGROUNDS OR TALENT FROM LOWER-INCOME BACKGROUNDS GAIN EXPERIENCE WITHIN BOTH CORPORATE AND AGENCY MARKETING AND ADVERTISING TEAMS. FELLOWS ENGAGE IN REAL-WORLD WORK EXPERIENCES AS THEY BUILD SKILLS AND RELATIONSHIPS THAT PREPARE THEM TO ENTER THE WORKFORCE AND LAUNCH SUSTAINABLE CAREERS. 292597 HIGH SCHOOL:INTERNSHIPS: WE CREATE ACCESS TO PAID INTERNSHIPS AT CREATIVE AGENCIES AND WITHIN CORPORATE MARKETING TEAMS FOR HIGH SCHOOL STUDENTS, AND STUDENTS WORKING ON POST-SECONDARY EDUCATION. IN 2020/21 OVER 85 PAID INTERNSHIPS OFFERED TALENT FROM INDIGENOUS, BLACK, BROWN, AAPI, OR HISPANIC/LATINX BACKGROUNDS OR TALENT FROM LOWER-INCOME BACKGROUNDS THE OPPORTUNITY TO BUILD SKILLS, DEEPEN THEIR UNDERSTANDING OF CAREER PATHS, AND BUILD THAT FIRST PROFESSIONAL NETWORK. SPARK: THE SPARK PROGRAM CREATES EXPOSURE TO CAREER PATHWAYS FOR HUNDREDS OF HIGH SCHOOL STUDENTS EACH YEAR. THE EXPERIENTIAL APPROACH COMBINES IN-CLASSROOM ENGAGEMENT OPPORTUNITIES WITH CAREER PANELS AND FIELD TRIPS TO INSPIRE THE NEXT GENERATION OF MARKETING AND ADVERTISING TALENT. 168223 208556 FEARLESS: THE FEARLESS PROGRAM IS FOCUSED ON SUPPORTING THE DEIB EFFORTS OF OUR AGENCY AND CORPORATE PARTNERS WORKING TO CREATE MORE INCLUSIVE WORK, WORKERS, AND WORKPLACES. FEARLESS PROGRAMMING IS PRIMARILY DELIVERED THROUGH THE BRANDLAB FACILITATED WORKSHOPS AND DISCUSSIONS. IN 2020/21 WE FACILITATED OVER 200 WORKSHOPS WITH PARTNERS AND IN 2021, WE LAUNCHED AN ANNUAL FEARLESS CONFERENCE. THE TWO-DAY, VIRTUAL CONFERENCE BROUGHT TOGETHER OVER 500 PEOPLE ACROSS THE MARKETING AND ADVERTISING INDUSTRY, COMMUNITY, AND YOUTH TO EXPLORE HOW WE CAN COLLECTIVELY STRENGTHEN OUR COMMITMENTS AND ACTIONS FOR A MORE DIVERSE AND EQUITABLE INDUSTRY. 809885 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 12 0 1 90 1 0 0 0 0 0 0 0 0 0 0 0 0 X 21 21 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 0 1 0 0 MN X MAGGIE MCCRACKEN 6124830167 110 N 5TH STREET MINNEAPOLIS MN 55403 MIKE CAGUIN CHAIR 2.00 X X 0 0 0 INGRID SABAH VICE CHAIR (FORMER) 1.00 X X 0 0 0 MARY BETH GEORGE TREASURER 1.50 X X 0 0 0 KAREN DEUTSCH SECRETARY 1.50 X X 0 0 0 ROXANNE BERSTEIN BOARD MEMBER 0.50 X 0 0 0 FRANK CROWSON BOARD MEMBER 0.50 X 0 0 0 LORENZ ESQUERRA BOARD MEMBER 0.50 X 0 0 0 TAYLOR HARRIS BOARD MEMBER 0.50 X 0 0 0 SPIWE JEFFERSON BOARD MEMBER 0.50 X 0 0 0 THOMAS JEFFERSON BOARD MEMBER 0.50 X 0 0 0 MELANIE JONES BOARD MEMBER 0.50 X 0 0 0 JEFF KING BOARD MEMBER 0.50 X 0 0 0 KATHY MCCUSKEY BOARD MEMBER 0.50 X 0 0 0 MILENA OLIVEIRA BOARD MEMBER 0.50 X 0 0 0 JULIE SCHIEFE BOARD MEMBER 0.50 X 0 0 0 TRAVON SELLERS BOARD MEMBER 0.50 X 0 0 0 MARK ADDICKS BOARD MEMBER 0.50 X 0 0 0 KEVIN DILORENZO BOARD MEMBER 0.50 X 0 0 0 ERIC ERICKSON BOARD MEMBER 0.50 X 0 0 0 CHRISTINE FRUECHTE BOARD MEMBER 0.50 X 0 0 0 BARRY WOLFISH BOARD MEMBER 0.50 X 0 0 0 MAGGIE MCCRACKEN CHIEF EXECUTIVE OFFICER 50.00 X 0 0 0 ELLEN WALTHOUR CHIEF EXECUTIVE OFFICER (FORMER) 50.00 X 94154 0 2722 94154 0 2722 0 0 0 0 0 154431 2433568 2587999 FEARLESS WORKSHOPS/TIC 900099 184989 184989 APPRENTICESHIPS 900099 22865 22865 207854 2612 2612 MO DOR REFUND 900099 702 702 702 2799167 208556 0 2612 53066 53066 112161 75147 18507 18507 713616 551071 78751 83794 5069 458 4056 555 9767 2914 5644 1209 67535 56876 2722 7937 102659 102659 43000 43000 101694 26969 72612 2113 21021 9259 663 11099 5992 3662 2033 297 18225 9665 8210 350 1855 56 1799 993 993 13151 7891 2893 2367 MEALS AND ENTERTAINMENT 8178 6871 1307 MISCELLANEOUS 6059 5980 35 44 1284041 809885 302884 171272 936251 776738 133355 636029 238634 1408320 16707 31208 19631 19631 993 0 1325940 2852295 64824 132316 13863 23193 88838 154431 233118 244347 X 588633 1040340 504189 1567608 1092822 2607948 1325940 2852295 1515126 0 X 0 1 X 1 0 X 877036 1096815 807984 1289358 2610864 6682057 877036 1096815 807984 1289358 2610864 6682057 1388551 5293506 180 205 201 137 2612 3335 6685392 199462 0.79180 0.84930 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 19631 19631 0 0 X 2842163 42996 42996 2799167 0 2799167 1327037 42996 42996 1284041 0 1284041 PART X, LINE 2: THE BRANDLAB HAS A TAX-EXEMPT STATUS UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND MINNESOTA STATUTE 290.05. IT HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE AND CONTRIBUTIONS BY DONORS ARE TAX DEDUCTIBLE. THE BRANDLAB DID NOT HAVE ANY UNRELATED BUSINESS INCOME IN 2021 OR 2020. THE BRANDLAB BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND ACCORDINGLY, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. X 1 CROWLEY WHITE HELMER & SEVIG INC 1619 DAYTON AVE SUITE 106 ST PAUL MN 55104 CAPITAL CAMPAIGN 0 224000 43000 181000 224000 43000 181000 MN 1 SCHOLARSHIPS 7 53066 PART I, LINE 2: A COMMITTEE OF VOLUNTEERS REVIEWS SCHOLARSIP APPLICATIONS. A STAFF MEMBER ALSO HELPS FACILITATE THE COMMITTEE. THE COMMITTEE MAKES RECOMMENDATIONS ON WHO THEY ELECT SHOULD BE AWARDED SCHOLARSHIPS. FORM 990, PART VI, SECTION B, LINE 11B AN INDEPENDENT ACCOUNTING FIRM PREPARES THE 990. THE TREASURER AND EXECUTIVE DIRECTOR VERIFY THE AMOUNTS AND OTHER INFORMATION ON THE FORM 990. THE BOARD CHAIR COMPLETES THE REVIEW AND SIGNS OFF. THE FULL BOARD OF DIRECTORS IS PROVIDED A COPY OF THE FORM 990 PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY APPLIES TO DIRECTORS, OFFICERS, AND MEMBERS OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS. CONFLICTS ARE DETERMINED BY THE BOARD SHALL DETERMINE WHETHER A CONFLICT EXISTS. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE/SHE SHALL LEAVE THE GOVERNING BOARD OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. THE INTERESTED DIRECTOR MAY BE PRESENT FOR DISCUSSION TO ANSWER QUESTIONS, BUT MAY NOT ADVOCATE FOR THE ACTION TO BE TAKEN, CANNOT BE INCLUDED TO ESTABLISH A QUORUM FOR THE MEETING, AND MUST LEAVE THE ROOM WHILE A VOTE IS TAKEN. THE MINUTES OF ALL ACTIONS TAKEN ON SUCH MATTERS SHALL CLEARLY REFLECT THAT THESE REQUIREMENTS HAVE BEEN MET. FORM 990, PART VI, SECTION B, LINE 15A THE BOARD OF DIRECTORS REVIEW AND APPROVE THE COMPENSATION OF THE EXECUTIVE DIRECTOR BASED ON THE PROPOSED BUDGET AND SALARIES OF SIMILAR ROLES OF COMPARABLE NONPROFITS. FORM 990, PART VI, SECTION C, LINE 19 AVAILABLE UPON REQUEST.