2022-02-15T15:16:09-06:00 2021-09-30 750786316 WEAVER AND TIDWELL LLP 2300 N FIELD ST STE 1000 DALLAS TX 75201 990 2020-10-01 611689405 DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION DALL 2145711005 1807 ROSS AVENUE NO 450 DALLAS TX 75201 GREG WHITE CHAIRMAN 2145711005 2022-02-14 1 GREG WHITE 999009999 IRA L NEVELOW P00083210 9724901970 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z X GREG WHITE 1807 ROSS AVENUE NO 450 DALLAS TX 75201 10147188 0 X WWW.DALLASTPID.COM X 2012 TX THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS. 10 10 0 11 0 0 24107340 0 11017817 10119977 210989 27211 25700 0 35361846 10147188 0 0 0 0 0 33075 0 0 0 10371332 7106093 10371332 7139168 24990514 3008020 25665420 29263170 674906 1264636 24990514 27998534 X THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS. 0 0 THE MOST SIGNIFICANT PORTION OF DTPID FUNDS IS DEVOTED TO GROUP INCENTIVES WHEN CITY OF DALLAS IS COMPETING WITH OTHER DESTINATIONS TO WIN THE BOOKINGS OF EVENTS THAT HAVE THE DESIRED IMPACT ON CITY OF DALLAS HOTELS, RESTAURANTS, ARTS, AND ENTERTAINMENT. DTPID-APPROVED INCENTIVES WERE INSTRUMENTAL FOR DALLAS BOOKING SIGNIFICANT EVENTS, INCLUDING THE 2024 NCAA MEN'S REGIONAL BASKETBALL CHAMPIONSHIP, IEEE SUPERCOMPUTING, NATIONAL AUTOMOBILE DEALERS ASSOCIATION SHOW, AND REDFIN REAL ESTATE. THERE WERE 13 MAJOR EVENTS BOOKED IN FY21 FOR FUTURE YEARS DUE IN PART TO DTPID INCENTIVES WITH A COMBINED ECONOMIC IMPACT OF MORE THAN $338 MILLION. DESPITE THE EFFECTS OF COVID-19 CONTINUING TO AFFECT TRAVEL AND TOURISM, THE CITY HOSTED THE ASIAN AMERICAN HOTEL OWNERS ASSOCIATION, AUSTIN JUNIOR VOLLEYBALL...ASSOCIATION, HOSPITALITY FINANCIAL AND TECHNOLOGY PROFESSIONALS, MAJOR LEAGUE SOCCER, TEXAS ASSOCIATION OF SCHOOL BOARDS AND THE TFN CAMPS & CLINICS. THESE EVENTS ALONE GENERATED OVER 80,000 HOTEL ROOM NIGHTS FOR DALLAS HOTELS. DTPID ALLOCATES APPROXIMATELY 35% OF ITS REVENUE FOR REGIONAL AND NATIONAL MARKETING AND ADVERTISING CAMPAIGNS DIRECTED TOWARD BOTH LEISURE AND BUSINESS TRAVEL. CREATIVE ASSETS WERE DEVELOPED FOR THE NEW "FIND YOUR ALL" CAMPAIGN LAUNCHED ACROSS MULTIPLE PLATFORMS, INCLUDING BROADCAST, DIGITAL, PRINT, BILLBOARDS, AND SOCIAL MEDIA EXECUTIONS. IMPRESSIONS FROM PAID MEDIA EXCEEDED 111 MILLION. DTPID FUNDED NEW YEAR'S EVE PROGRAMMING WITH AN HOUR-LONG BROADCAST OF DALLAS CONTENT IN SIX CENTRAL STATES, ALONG WITH A CO-OP MEDIA BUY WITH ENTERPRISE AND EXPEDIA GENERATING ALMOST 22,000 ROOM NIGHTS DURING A CRITICAL PERIOD FOR DALLAS HOTELS. MORE THAN 100 TAILORED SITE VISITS AND FAMILIARIZATION TOURS WERE CONDUCTED DURING FY21 TO PROMOTE DALLAS AS AN IDEAL TRAVEL, EVENT AND MEETING DESTINATION. DTPID MADE FUNDING FOR THESE TOURS POSSIBLE. TOURS BROUGHT EVENT PLANNERS, DECISION-MAKERS, TOUR OPERATORS, AND MEDIA TO DALLAS TO EXPERIENCE THE CITY FIRST-HAND BY HIGHLIGHTING THE LANDMARKS, HOTELS, RESTAURANTS, AND UNIQUE DALLAS ACTIVITIES. EFFORTS TO BRING THE FIFA WORLD CUP 2026 TO DALLAS WERE AMONG THE SITE VISITS FUNDED BY THE DTPID. FUNDS ALSO SUPPORT LOCAL ARTS, CULTURAL GROUPS AND EVENTS THAT COULD DRAW OVERNIGHT VISITORS TO DALLAS. OVER $1.3 MILLION WAS APPROVED TO ASSIST 63 ORGANIZATIONS IN MARKETING THEIR EVENTS. 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 X 10 10 0 1 0 0 1 1 1 1 1 0 0 1 0 0 0 0 0 0 X JILL LARSEN 2145711012 1807 ROSS AVENUE SUITE 450 DALLAS TX 75201 ANDREA GATES DIRECTOR 1.00 X 0 0 0 KEVIN GILBERT DIRECTOR 1.00 X 0 0 0 SEAN KENNERTY DIRECTOR 1.00 X 0 0 0 MICHAEL KOFFLER DIRECTOR 1.00 X 0 0 0 BRETT KRAFFT DIRECTOR 1.00 X 0 0 0 MIKE PATEL DIRECTOR 1.00 X 0 0 0 PATTI HANSEN DIRECTOR 1.00 X 0 0 0 NOEHA COUTRY DIRECTOR 1.00 X 0 0 0 GREG WHITE CHAIRMAN 5.00 X X 0 0 0 MARK WOELFFER VICE CHAIR 2.00 X X 0 0 0 ROBERT WATSON SECRETARY 2.00 X X 0 0 0 FRED EULER EXEC DIRECTOR 8.00 X 61935 0 0 61935 0 0 0 0 0 0 DALLAS CONVENTION & VISITORS BUREAU 1807 ROSS AVENUE SUITE 450 DALLAS TX 75201 ADMINISTRATION & MARKETING 585900 1 HOTEL ASSESSMENT FEES 900099 10119977 10119977 10119977 27211 27211 10147188 10119977 0 27211 33075 17700 206484 2655034 737 8842 40364 150418 INCENTIVES 2375475 SPONSORSHIPS/PARTNERSHI 556487 DUES 481300 CLIENT DEVELOPMENT 248034 365218 7139168 284363 50554 20457371 25766261 4923686 3446355 25665420 29263170 674906 1264636 674906 1264636 X 24990514 27998534 24990514 27998534 25665420 29263170 3008020 0 X X 0 1 X 1 0 0 1 0 0 10147188 0 10147188 0 10147188 7139168 0 7139168 0 7139168 FORM 990, PART VI, SECTION A, LINE 1 DELEGATION OF AUTHORITY: THERE IS AN EXECUTIVE COMMITTEE CONSISTING OF THE CHAIR, VICE-CHAIR, AND SECRETARY. THE COMMITTEE MAY EXERCISE ALL AUTHORITY OF THE BOARD IN THE MANAGEMENT OF THE BUSINESS BETWEEN MEETINGS. FORM 990, PART VI, SECTION A, LINE 3 DTPID IS CHARGED WITH PID ADMINISTRATION BUT HAS A NON-AGENCY RELATIONSHIP WITH DALLAS CONVENTION & VISITORS BUREAU (DCVB) AS INDEPENDENT CONTRACTOR TO IMPLEMENT THE PID'S FUNDED PROGRAM ACTIVITIES. DTPID FURTHER ENGAGED FRED EULER AS AN INDEPENDENT CONTRACTOR TO SERVE AS EXECUTIVE DIRECTOR REPRESENTING THE HIGHEST AUTHORITY FOR DAY-TO-DAY MANAGEMENT AND FINANCIAL MATTERS. DCVB PAID FRED EULER ON BEHALF OF DTPID WITH REPORTABLE COMPENSATION FILED ON FORM 1099-NEC IN 2020. FORM 990, PART VI, SECTION A, LINE 6 MEMBERS: HOTELS IN DALLAS CITY LIMITS WITH 100 ROOMS OR MORE CONSTITUTE MEMBERSHIP OF THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7A MEMBERS WITH POWER TO APPOINT MEMBERS OF THE GOVERNING BODY: HOTEL MEMBERS WITH 1,000 OR MORE ROOMS HAVE THE ABILITY TO APPOINT 3 DIRECTORS. HOTEL MEMBERS WITH 301-999 ROOMS HAVE THE ABILITY TO APPOINT 3 DIRECTORS, AND MEMBERS WITH 100-300 ROOMS ALSO HAVE 4 DIRECTOR SEATS. FORM 990, PART VI, SECTION A, LINE 7B THE CITY OF DALLAS RETAINS THE AUTHORITY TO APPROVE THE DTPID'S ANNUAL SERVICE PLAN, ASSUME COMPLIANCE MEASURES, AND APPOINT KEY SEATS TO DCVB'S BOARD OF DIRECTORS WHICH IS THE ORGANIZATION MANAGING THE TPID'S PROGRAM ADMINISTRATION. FORM 990, PART VI, SECTION B, LINE 11B REVIEW OF FORM 990: FORM 990 AND ITS ACCOMPANYING SCHEDULES AND ATTACHMENTS ARE REVIEWED BY THE FINANCE ADMINISTRATION OF DCVB AND DTPID'S FULL BOARD OF DIRECTORS PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION C, LINE 19 AVAILABILITY OF DOCUMENTS: DTPID'S GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FORM 990, PART XII, LINE 2C COMMITTEE'S OVERSIGHT AND SELECTION PROCESS: THE ORGANIZATION HAS A COMMITTEE RESPONSIBLE FOR AUDIT OVERSIGHT AND THE SELECTION OF QUALIFIED INDEPENDENT PUBLIC ACCOUNTANTS. THERE WAS NO CHANGE TO THE PROCESS DURING THE YEAR.