2022-02-23T05:44:58-08:00 2021-09-30 460614074 Chizner & Company Certified Public Accountants LLC 98 Cuttermill Rd 299N Great Neck NY 11021 990 2020-10-01 133589889 TRICYCLE FOUNDATION TRIC 2129290320 89 FIFTH AVENUE 301 NEW YORK NY 10003 JAMES SHAHEEN Executive Dir. 2022-02-23 true JAMES SHAHEEN 999009999 Mitchell Chizner P00664201 2129673950 2 AAL1 IAL1 FAL1 2020 2022-09-23 18:48:47Z 89 FIFTH AVENUE 301 NEW YORK NY 10003 2988235 false X TRICYCLE.ORG X 1990 NY PUBLICATION AND DISTRIBUTION OF AN EDUCATONAL MAGAZINE AND WEBSITE "TRICYCLE", WHICH EQUATES AND ILLUSTRATES TO ITS READERS THE VARIOUS SUBJECTS OF THE BUDDHIST RELIGION AND CULTURE. 8 7 15 0 444377 591860 2419445 2391290 3442 5085 0 2867264 2988235 0 0 969203 1101324 0 72584 1455117 1523267 2424320 2624591 442944 363644 1545372 1916905 993804 1001693 551568 915212 PUBLICATION AND DISTRIBUTION OF AN EDUCATONAL MAGAZINE AND WEBSITE "TRICYCLE", WHICH EQUATES AND ILLUSTRATES TO ITS READERS THE VARIOUS SUBJECTS OF THE BUDDHIST RELIGION AND CULTURE. false false 2491614 In fiscal 2021, the Tricycle Foundation celebrated its 30th Anniversary by sustaining its core projects and launching new initiatives to execute its mission. In the fall, a special issue of the print magazine featured an exclusive interview with His Holiness the Dalai Lama, who graced the cover of Tricycles first issue in 1991. In advance of the special issue, Tricycle brought together longtime teachers and contributors for a monthlong series of donation-based virtual events. Encouraged by the success of the series, Tricycle partnered with Shambhala Publications to program a series of virtual scholar talks and interviews to accompany the release of the anthology Secularizing Buddhism: New Perspectives on a Dynamic Tradition. Virtual events have since become a regular offering at Tricycle and continue to drive considerable subscriptions, online course sales, and donations. In addition to the virtual-events initiative, Tricycle expanded its podcast offerings with Life As It Is, a monthly podcast about how Buddhist practitioners are navigating these uncertain times. It is co-hosted by Tricycles editor-in-chief, James Shaheen, and the renowned Buddhist teacher Sharon Salzberg. Tricycles marketing initiatives have focused on both attracting new audiences and deepening engagement with existing ones. Among them, a staff workshop on search-engine optimization (SEO) spurred improved search performance for Tricycles content; paid-social media advertising significantly increased email newsletter subscribers; and a new premium-subscription tier offers access to additional content for Tricycles most loyal supporters. In the coming year, Tricycle hopes to better serve its readership by deepening its understanding of how readers engage with digital content. To that end, the Foundation implemented a new content analytics platform that will show us what content resonates with readers and how different reader segments interact with our content. Tricycle will use this information to guide a content reorganization project on tricycle.org. Despite the pandemic and robust investment, Tricycle once again ended the year in surplus thanks to the hard work of its staff and the generosity of its readers. 2491614 true true false false false false false false false false true false false false true true false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false true 68 0 true 15 false false false false false false false false 0 false false false false false false false X 8 7 false false false false false false false true false false false true true false false true true true false false X X ORGANIZATION 6464619847 89 FIFTH AVENUE 301 NEW YORK NY 10003 JAMES SHAHEEN President 50.00 0.00 X X 198750 0 0 WERNER DOYLE Trustee 1.00 0.00 X 0 0 0 PHILIP GLASS Chairman 1.00 0.00 X 0 0 0 HELEN TWORKOV Trustee 1.00 0.00 X 0 0 0 MAYREE CLARK Chairman 1.00 0.00 X 0 0 0 CHRISTOPHER CREVIER Trustee 1.00 0.00 X 0 0 0 GENEVIEVE DAVID Trustee 1.00 0.00 X 0 0 0 JONATHAN HOCHMAN Trustee 1.00 0.00 X 0 0 0 ROGER ROSNER Trustee 1.00 0.00 X 0 0 0 198750 1 false true false 0 172937 418923 591860 ADVERTISING REVENUE 233721 233721 MAGAZINE SALES 1553394 1553394 ON-LINE COURSES 488765 488765 PARTNERSHIP INCOME 47073 47073 RENTAL INCOME 57600 57600 10737 10737 2391290 5085 5085 0 0 0 0 0 0 0 0 2988235 2396375 0 0 0 0 198750 178875 9938 9937 0 692745 638093 30890 23762 0 122913 112637 5630 4646 86916 79650 3981 3285 0 0 0 0 0 0 91041 87278 2062 1701 0 4497 4121 206 170 0 0 137276 125800 6287 5189 0 0 0 0 0 6352 5821 291 240 4429 4059 203 167 EDITORIAL 428208 428208 ANCILLARY PROJECTS 237522 237522 PAPER PRINTING, MAILING 207884 207884 MARKETING 188179 188179 217879 193487 905 23487 2624591 2491614 60393 72584 427072 763283 1002839 1007660 0 71689 110859 0 0 0 0 8414 6096 140042 140042 6352 0 40 40 0 0 0 28966 28967 1545372 1916905 61973 72695 748662 916778 172937 10232 12220 993804 1001693 X 551568 915212 551568 915212 1545372 1916905 363644 X false true X false false X 463785 279235 278466 444377 591860 2057723 1568449 1783748 1837206 2369444 2333690 9892537 0 0 0 2032234 2062983 2115672 2813821 2925550 11950260 10000 5165 5605 20770 0 10000 5165 5605 20770 11929490 280 688 3442 5085 9495 0 280 688 3442 5085 9495 0 44800 47600 51800 54000 57600 255800 2077034 2110863 2168160 2871263 2988235 12215555 0.97660 0.97630 0.00080 0.00040 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 86182 86182 21668 21668 32192 32192 DEFERRED RENT 8120 SECURITY DEPOSIT PAYABLE 4100 12220 X Part X : FIN48 Footnote Tricycle Foundation, Inc. is a not-for-profit Foundation exempt from federal income taxes under Section 501(c)(3) of the Internal Revenue Code and has been designated as a Foundation, which is not a private Foundation. Contributions to the Foundation are tax deductible to contributors as provided by law. Management has evaluated all income tax positions and concluded that no disclosures relating to uncertain tax positions are required in the financial statements. false false false false false false false false false JAMES SHAHEEN President 198750 198750 Form 990, Part VI, Line 11b: Form 990 Review Process Form 990 is distributed to the Secretary and Treasurer for review before filing. Comments are received, reviewed and incorporated as appropriate. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management Compensation and reviews of employees are held annually by James Shaheen, Publisher and Editor. Annual bygeted salaries for the Organization as a whole are presented and approved by the board on an annual basis. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available Disclosure is on the company website and Guidestar.org.