2022-02-15T16:49:37-06:00 2020-12-31 271728945 PKF O'CONNOR DAVIES LLP 500 MAMARONECK AVENUE HARRISON NY 105281633 990 2020-01-01 130453230 ASSOCIATION OF NATIONAL ADVERTISERS INC ASSO 2126975950 155 EAST 44TH STREET NEW YORK NY 10017 CHRISTINE MANNA PRESIDENT & COO, SECRETARY 2126975950 2022-02-15 1 CHRISTINE MANNA XXX-XX-XXXX GARRETT M HIGGINS P00543209 2122862600 2022-02-15 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z ANA ROBERT LIODICE 155 EAST 44TH STREET NEW YORK NY 10017 63580255 0 X ANA.NET X 1910 NY SEE SCHEDULE O.THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) WAS ORGANIZED IN 1910 EXCLUSIVELY TO SERVE CORPORATIONS THAT ADVERTISE REGIONALLY OR NATIONALLY. 42 41 185 49 781241 0 0 0 54221413 43938953 618177 1889295 863333 889441 55702923 46717689 38500 25500 0 0 24365059 19947499 0 0 0 31353980 21434344 55757539 41407343 -54616 5310346 29390103 32854623 21528685 20801167 7861418 12053456 X ANA'S MISSION IS TO DRIVE GROWTH FOR MARKETING PROFESSIONALS, BRANDS AND BUSINESSES, AND THE INDUSTRY. ANA IS ACTIVELY INVOLVED AND ENGAGED IN SHAPING THE FUTURE OF MARKETING BY SETTING THE PACE FOR GLOBAL GROWTH THAT IS BUILT ON BRAND INNOVATION, FUELED BY DATA, AND INSPIRED BY A POSITIVE FORCE FOR GOOD DRIVING SOCIAL CHANGE. ANA'S GROWTH AGENDA FOCUSES ON AREAS THAT ENABLE MARKETERS TO ORGANIZE, COLLABORATE AND EFFECTIVELY DRIVE CHANGE TO CREATE A STRONGER, MORE SUSTAINABLE ECONOMIC FUTURE FOR ALL BRANDS AND THE PEOPLE THEY SERVE. ANA'S PRODUCTS AND SERVCIES ARE DESIGNED TO BUILD EFFECTIVE MARKETERS, STRONGER BRANDS, AND DEVELOP A MORE PRODUCTIVE INDUSTRY THROUGH LEADERSHIP, INNOVATIVE PROGRAMS, AND REPRESENTATION WITH FEDERAL AND STATE GOVERNMENTS AND REGUALTORY AGENCIES. 0 0 PROFESSIONAL DEVELOPMENT:ANA HOLDS CONFERENCES, TRAINING WORKSHOPS, WEBINARS, AND PODCASTS TO KEEP MEMBERS AND NON-MEMBERS ON THE LEADING-EDGE OF MARKETING TRENDS AND BEST PRACTICES TO HELP MARKETERS BUILD THEIR BRANDS.ANA MAINTAINS MARKETING AND MEDIA COMMITTEES FOR MEMBERS TO SHARE BEST PRACTICES, NETWORK WITH PEERS AND COLLEAGUEES AND LEARN ABOUT NEW INDUSTRY DEVELOPMENTS. ANA PROVIDES AN ONLINE CONTENT PORTFOLIO THAT CONTAINS OVER 14,000 CASE STUDIES, RESEARCH REPORTS, WHITE PAPERS AND PLAYBOOKS. SEEHER:THE SEEHER PROGRAM FOCUSES ON THE ACCURATE PORTRAYAL OF WOMEN AND GIRLS IN MARKTING, ADVERTSISING, MEDIA AND ENTERTAINMENT SO THEY SEE THEMSELVES AS THEY TRULY ARE AND ALL THEIR POTENTIAL. GOVERNMENT RELATIONS:ANA'S WASHINGTON DC OFFICE PROTECTS MEMBERS' RIGHTS TO EFFECTIVELY MARKET AND ADVERTISE PRODUCTS AND SERVICES, AND PROVIDES A RIGOROUS LEGISLATIVE AND REGULATORY DEFENSE OF MARKETERS ON NATIONAL AND STATE LEVELS. AD-ID:ANA AND 4A'S (AMERICAN ASSOCIATION OF ADVERTISING AGENCIES) OWN A SYSTEM THAT PROVIDES THE MARKETING AND ADVETISING INDUSTRY WITH A DIGITAL IDENTIFICATION STANDARD. THIS ADVERTISING ASSET STANDARD IDENTIFIER USES A SINGLE SYSTEM TO HELP DIFFERENTIATE ASSETS THROUGHOUT THE ADVERTISING SUPPLY CHAIN. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 1 0 0 0 0 0 0 1 1 1 0 1 102 0 185 1 1 1 0 0 0 0 0 0 0 X 42 41 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 X CHRISTINE MANNA 2126975950 155 EAST 44TH STREET NEW YORK NY 10017 ROBERT D LIODICE CEO & DIRECTOR 35.00 1.75 X X 860707 0 47404 NADINE KARP MCHUGH DIRECTOR THRU FEB 2020/PRESIDENT, SEEHER 35.00 X X 311347 0 41403 MARC S PRITCHARD CHAIR 4.00 X X 0 0 0 PAUL ALEXANDER TREASURER 4.00 X X 0 0 0 DEAN ARAGON DIRECTOR 2.00 X 0 0 0 DOUWE BERGSMA DIRECTOR 2.00 X 0 0 0 LYNNE BIGGAR DIRECTOR 2.00 X 0 0 0 LINDA BOFF DIRECTOR 2.00 X 0 0 0 ESI EGGLESTON BRACEY DIRECTOR 2.00 X 0 0 0 CHRIS BRANDT DIRECTOR 2.00 X 0 0 0 AMANDA BRINKMAN DIRECTOR 2.00 X 0 0 0 EMILY CALLAHAN DIRECTOR 2.00 X 0 0 0 FIONA CARTER DIRECTOR 2.00 X 0 0 0 SUZY DEERING DIRECTOR 2.00 X 0 0 0 NORMAN DE GREVE DIRECTOR 2.00 X 0 0 0 MATHILDE DELHOUME DIRECTOR 2.00 X 0 0 0 JOHN DILLON DIRECTOR 2.00 X 0 0 0 ALICIA ENCISO DIRECTOR 2.00 X 0 0 0 JILL ESTORINO DIRECTOR 2.00 X 0 0 0 J RUSSELL FINDLAY DIRECTOR 2.00 X 0 0 0 MORGAN FLATLEY DIRECTOR 2.00 X 0 0 0 JULIA GOLDIN DIRECTOR 2.00 X 0 0 0 RICK GOMEZ DIRECTOR 2.00 X 0 0 0 CARLA HASSAN DIRECTOR 2.00 X 0 0 0 GERALD E JOHNSON II DIRECTOR 2.00 X 0 0 0 DEEPTHA KHANNA DIRECTOR THRU OCT 2020 2.00 X 0 0 0 KEIRA KRAUSZ DIRECTOR THRU JUN 2020 2.00 X 0 0 0 WES LAIRD DIRECTOR THRU OCT 2020 2.00 X 0 0 0 RICH LEHRFELD DIRECTOR THRU OCT 2020 2.00 X 0 0 0 KRISTIN LEMKAU DIRECTOR THRU FEB 2020 2.00 X 0 0 0 ALISON LEWIS DIRECTOR 2.00 X 0 0 0 MARCEL MARCONDES DIRECTOR 2.00 X 0 0 0 ROB MASTER DIRECTOR THRU OCT 2020 2.00 X 0 0 0 MICHELLE PELUSO DIRECTOR 2.00 X 0 0 0 IVAN POLLARD DIRECTOR 2.00 X 0 0 0 MANOJ RAGHUNANDANAN DIRECTOR 2.00 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 2.00 X 0 0 0 ELIZABETH RUTLEDGE DIRECTOR 2.00 X 0 0 0 JENNIFER SAENZ DIRECTOR 2.00 X 0 0 0 DIEGO SCOTTI DIRECTOR 2.00 X 0 0 0 HEATHER STEWART DIRECTOR 2.00 X 0 0 0 NUNO TELES DIRECTOR 2.00 X 0 0 0 GAIL TIFFORD DIRECTOR 2.00 X 0 0 0 DARA TRESEDER DIRECTOR 2.00 X 0 0 0 LILIAN TOMOVICH DIRECTOR THRU FEB 2020 2.00 X 0 0 0 MATT VANDYKE DIRECTOR 2.00 X 0 0 0 MEREDITH VERDONE DIRECTOR 2.00 X 0 0 0 KAREN WALKER DIRECTOR 2.00 X 0 0 0 TONY WELLS DIRECTOR 2.00 X 0 0 0 WILLIAM WHITE DIRECTOR 2.00 X 0 0 0 JOCELYN WONG DIRECTOR THRU FEB 2020 2.00 X 0 0 0 CHRISTINE MANNA PRESIDENT & COO, SECRETARY 35.00 1.20 X 558758 0 31361 DANIEL JAFFE GROUP EXECUTIVE VICE PRESIDENT 35.00 X 488981 0 32052 WILLIAM C DUGGAN GROUP EXECUTIVE VICE PRESIDENT 35.00 X 389438 0 48447 BILL TUCKER GROUP EXECUTIVE VICE PRESIDENT 35.00 X 363010 0 46491 ROBERT ROTHE GROUP EXECUTIVE VICE PRESIDENT 35.00 X 333497 0 45427 LOUIS A FANELLI EXECUTIVE VICE PRESIDENT 35.00 X 326315 0 25646 NICHOLAS PRIMOLA EXECUTIVE VICE PRESIDENT 35.00 X 222190 0 43834 KATHLEEN M HUNTER EXECUTIVE VICE PRESIDENT 35.00 X 228157 0 15424 BRIAN DAVIDSON EXECUTIVE VICE PRESIDENT 35.00 X 171963 0 29510 KAREN E LIST EXECUTIVE VICE PRESIDENT 35.00 X 166479 0 0 LATHA SARATHY EXECUTIVE VICE PRESIDENT 35.00 X 97925 0 17843 EDWARD M KABAK SENIOR VICE PRESIDENT 35.00 X 225221 0 6651 CHRISTOPHER OSWALD SENIOR VICE PRESIDENT 35.00 X 220843 0 18325 KIMBERLY A STEVENS DIRECTOR, COMMUNITY RELATIONS JPC. 35.00 X 211824 0 26632 TRACY OWENS SENIOR VICE PRESIDENT 35.00 X 200941 0 33571 MARK A KALINE SENIOR VICE PRESIDENT 35.00 X 200303 0 27880 5577899 0 537901 59 0 1 0 REED SMITH LLP 599 LEXINGTON AVENUE NEW YORK NY 10022 LEGAL SERVICES 1718410 DAVILA MULTICULTURAL INSIGHTS 16101 VENTURA BLVD ENCINO CA 91436 MARKETING SERVICES 1359031 EVENT DESIGNS NEW YORK INC 204 EAST 83RD STREET NEW YORK NY 10028 AUDIO VISUAL SERVICES 833000 VENABLE LLP 1270 6TH AVE 24TH FLOOR NEW YORK NY 10020 LEGAL SERVICES 576780 ROSEN SHINGLE CREEK 9939 UNIVERSAL BLVD ORLANDO FL 32819 CONFERENCE SERVICES 435058 27 MEMBERSHIP DUES 900099 25661608 25661608 SPONSORSHIP 900099 5728882 5728882 SEEHER PROGRAM 900099 3507972 3394972 113000 TRAINING & CONFERENCES 900099 3112744 2456803 655941 SAG/AFTRA 900099 2396949 2396949 3530798 3518498 12300 43938953 207586 207586 49441 49441 18544275 16862566 1681709 1681709 1681709 EQUITY IN EARNINGS - ADID LLC 900099 840000 840000 840000 46717689 43157712 781241 2778736 25500 4943607 11777720 57973 1919804 1248395 1817465 115286 530881 112009 2943408 1107114 306158 747360 4386948 269436 3687205 536432 141895 BAD DEBT 2858749 LEADERSHIP INITIATIVES 1052348 COMPLIANCE PROGRAMS 370791 CONTENT CREATION 155837 295022 41407343 3870987 4919973 6430733 15257890 2791047 3677355 813684 540463 6506314 4365561 2281662 2140753 12142580 5332257 585000 585000 474410 400932 29390103 32854623 4712788 2714080 13727726 14213070 3088171 3874017 21528685 20801167 X 3623103 7047241 4238315 5006215 7861418 12053456 29390103 32854623 X 5310346 -1147231 28923 X X 0 1 X 1 0 0 0 0 25661608 1698047 1698047 2822777 -1124730 1763855 899452 864403 4742459 3466109 1276350 2140753 RENT PAYABLE 3874017 3874017 X 46292833 -1147231 9200 825184 -312847 46605680 112009 112009 46717689 42662582 9200 1359138 1368338 41294244 112009 1090 113099 41407343 PART X, LINE 2: THE ORGANIZATION FOLLOWS THE US GAAP ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES, WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS EVALUATED THE ORGANIZATION'S TAX POSITIONS AND BELIEVES THERE ARE NO UNCERTAIN POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS AS OF DECEMBER 31, 2020 AND 2019. THE ORGANIZATION'S TAX RETURNS FOR ALL YEARS SINCE 2017 REMAIN OPEN TO EXAMINATION BY THE RESPECTIVE TAXING AUTHORITIES. THERE ARE CURRENTLY NO TAX EXAMINATIONS IN PROGRESS. PART XI, LINE 2D - OTHER ADJUSTMENTS: REVENUE ATTRIBUTED TO RELATED ORGANIZATION-AEF 825,184. PART XII, LINE 2D - OTHER ADJUSTMENTS: EXPENSES ATTRIBUTED TO RELATED ORGANIZATION-AEF 1,346,975. LOSS ON DISPOSAL OF ASSETS 12,163. PART XII, LINE 4B - OTHER ADJUSTMENTS: WRITE-OFF OF PRIOR YEAR ACCRUALS 1,090. 1 THE ADVERTISING COUNCIL INC 815 2ND AVE 9 FL NEW YORK NY 10017 130417693 501(C)3 25000 ADVERTISING INDUSTRY PROGRAM AND INITIATIVES 1 0 PART I, LINE 2: GRANT RECIPIENT HAVE MET THE ELIGIBILITY REQUIREMENTS TO RECEIVE THE GRANT. CONTRIBUTION PROVIDED TO THE ADVERTISING COUNSEL ARE FOR GENERAL SUPPORT PURPOSE. X X 0 0 0 ROBERT D LIODICE CEO & DIRECTOR 604977 0 250000 0 5730 0 2700 0 44704 0 908111 0 0 0 CHRISTINE MANNA PRESIDENT & COO, SECRETARY 404916 0 152600 0 1242 0 2700 0 28661 0 590119 0 0 0 DANIEL JAFFE GROUP EXECUTIVE VICE PRESIDENT 389966 0 94000 0 5015 0 2687 0 29365 0 521033 0 0 0 WILLIAM C DUGGAN GROUP EXECUTIVE VICE PRESIDENT 302374 0 83500 0 3564 0 2700 0 45747 0 437885 0 0 0 BILL TUCKER GROUP EXECUTIVE VICE PRESIDENT 282146 0 77300 0 3564 0 3276 0 43215 0 409501 0 0 0 ROBERT ROTHE GROUP EXECUTIVE VICE PRESIDENT 262715 0 68460 0 2322 0 2430 0 42997 0 378924 0 0 0 NADINE KARP MCHUGH DIRECTOR THRU FEB 2020/PRESIDENT, SEEHER 309204 0 0 0 2143 0 0 0 41403 0 352750 0 0 0 LOUIS A FANELLI EXECUTIVE VICE PRESIDENT 257424 0 64700 0 4191 0 2668 0 22978 0 351961 0 0 0 NICHOLAS PRIMOLA EXECUTIVE VICE PRESIDENT 172448 0 48500 0 1242 0 2137 0 41697 0 266024 0 0 0 KATHLEEN M HUNTER EXECUTIVE VICE PRESIDENT 184487 0 41348 0 2322 0 2203 0 13221 0 243581 0 0 0 CHRISTOPHER OSWALD SENIOR VICE PRESIDENT 189153 0 30880 0 810 0 2292 0 16033 0 239168 0 0 0 KIMBERLY A STEVENS DIRECTOR, COMMUNITY RELATIONS JPC. 193791 0 17493 0 540 0 1761 0 24871 0 238456 0 0 0 TRACY OWENS SENIOR VICE PRESIDENT 170312 0 29676 0 953 0 1311 0 32260 0 234512 0 0 0 EDWARD M KABAK SENIOR VICE PRESIDENT 195712 0 24565 0 4944 0 2349 0 4302 0 231872 0 0 0 MARK A KALINE SENIOR VICE PRESIDENT 173026 0 23730 0 3547 0 0 0 27880 0 228183 0 0 0 BRIAN DAVIDSON EXECUTIVE VICE PRESIDENT 140257 0 30631 0 1075 0 1814 0 27696 0 201473 0 0 0 KAREN E LIST EXECUTIVE VICE PRESIDENT 164423 0 0 0 2056 0 0 0 0 0 166479 0 0 0 SEE PART V SEE PART V 100242 SEE PART V 0 FORM 990, SCHEDULE L, PART IV: NAME OF INTERESTED PERSON: THOMAS J. LIODICERELATIONSHIP BETWEEN THE INTERESTED PERSON AND ORGANIZATION: FAMILY MEMBER OF ROBERT LIODICE, CEO & DIRECTORDESCRIPTION OF TRANSACTION: EMPLOYMENT FORM 990, PART VI, SECTION A, LINE 6 ANA HAS ONE CLASS OF MEMBERSHIP, MEMBER CONCERNS. MEMBER CONCERNS ARE VOTING MEMBERS OF ANA. ANA'S MEMBERSHIP CONSISTS OF MORE THAN 1,300 DOMESTIC AND INTERNATIONAL COMPANIES, INCLUDING CLIENT-SIDE MARKETERS AND MARKETING SOLUTIONS PROVIDERS. MARKETING SOLUTIONS PROVIDERS INCLUDE DATA SCIENCE AND TECHNOLOGY COMPANIES, AD AGENCIES, PUBLISHERS, MEDIA COMPANIES, SUPPLIERS, AND VENDORS. COLLECTIVELY, ANA MEMBER COMPANIES REPRESENT 20,000 BRANDS, ENGAGE 50,000 INDUSTRY PROFESSIONALS, AND INVEST MORE THAN $400 BILLION IN MARKETING AND ADVERTISING ANNUALLY. FORM 990, PART VI, SECTION A, LINE 7A MEMBER CONCERNS APPOINT THE GOVERNING BODY OF ANA. FORM 990, PART VI, SECTION A, LINE 7B KEY GOVERNANCE DECISIONS ARE SUBJECT TO APPROVAL BY MEMBER CONCERNS, WHICH INCLUDE AMENDMENTS TO THE BY-LAWS AND CERTIFICATE OF INCORPORATION. FORM 990, PART VI, SECTION B, LINE 11B ANA HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. THE SECRETARY/PRESIDENT/COO REVIEWS THE FORM 990 AFTER THE RETURN IS PREPARED. ONCE APPROVED BY MANAGEMENT, A COPY OF THE FORM 990 IS DISTRIBUTED TO THE FINANCE COMMITTEE ELECTRONICALLY FOR THEIR REVIEW PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C ANA CURRENTLY HAS IN PLACE A CONFLICT OF INTEREST POLICY THAT APPLIES TO ALL DIRECTORS, OFFICERS, AND KEY EMPLOYEES. INDIVIDUALS ARE REQUIRED TO DISCLOSE ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST WITH THE GOVERNING BOARD WHO IS RESPONSIBLE FOR MAKING DETERMINATIONS OF WHETHER CONFLICTS OF INTEREST EXIST AND REVIEWING CONFLICTS ONCE DETERMINED. AFTER DISCLOSURE, THE INDIVIDUAL IN QUESTION MUST RECUSE THEMSELVES FROM VOTING ON THE MATTER. SUCH MATTERS INVOLVING THE EXISTENCE OF CONFLICTS OF INTEREST ARE TO BE DOCUMENTED IN THE MINUTES OF THE GOVERNING BOARD. ON AN ANNUAL BASIS, EACH INDIVIDUAL IS REQUIRED TO SIGN A STATEMENT WHICH AFFIRMS THAT THEY RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 THE COMPENSATION OF THE ORGANIZATION'S CEO AND OTHER OFFICERS WAS DETERMINED AND APPROVED BY THE BOARD OF DIRECTORS USING COMPENSATION DATA FROM SIMILARLY SITUATED NON-PROFIT ORGANIZATIONS. CONTEMPORANEOUS DOCUMENTATION WITH RESPECT TO THE DELIBERATION AND VOTE IS RETAINED IN THE MINUTES OF THE GOVERNING BOARD. THIS PROCESS WAS LAST UNDERTAKEN IN 2020. FORM 990, PART VI, SECTION C, LINE 19 ANA'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST AT 155 EAST 44TH STREET, NEW YORK, NY 10017. FORM 990, PART XI, LINE 9: LOSS ON DISPOSAL OF ASSETS -12,163. RE-CLASS OF EXCISE TAX - RELATED PARTY 39,996. WRITE-OFF OF PRIOR YEAR ACCRUALS 1,090. FORM 990, PART XII, LINE 2C: THE ORGANIZATION HAS A FINANCE AND AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE ANNUAL AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. ADVERTISING EDUCATIONAL FOUNDATION 155 EAST 44TH STREET NEW YORK NY 10017 133228986 SUPPORT AND BRIDGE THE ADVERTISING INDUSTRY WITH THE ACADEMIC COMMUNITY NY 501(C)(3) PF ASSOCIATION OF NATIONAL ADVERTISERS INC 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 1 0 0 ADVERTISING EDUCATIONAL FOUNDATION Q 1002547 COST ADVERTISING EDUCATIONAL FOUNDATION N 176203 COST ADVERTISING EDUCATIONAL FOUNDATION O 140700 COST