2023-11-14T10:32:36-06:00 2023-06-30 952772601 GLENN BURDETTE INC 1150 PALM STREET SAN LUIS OBISPO CA 93401 990 2022-07-01 770221126 SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU SANL 8055418000 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 CHUCK DAVISON PRESIDENT & CEO 8055418000 2023-11-13 1 CHUCK DAVISON 999009999 0 MICAL W BOVEE CPA P01023187 8055441441 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z VIST SLO CAL CHUCK DAVISON 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 10788557 0 X WWW.SLOCAL.COM X 1986 CA TO INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY. 16 16 32 16 0 0 151056 0 9415471 9064493 20955 -54408 230965 462168 9818447 9472253 0 0 0 0 1587395 2321930 0 0 0 6804027 8128529 8391422 10450459 1427025 -978206 7302521 8101365 669501 2481422 6633020 5619943 X INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY. 0 0 FY 23 WAS ANOTHER RECORD-SETTING YEAR FOR TOURISM IN SLO CAL, WITH TOURISM'S ECONOMIC IMPACT TO OUR LOCAL ECONOMY TOPPING $2.15B IN 2022. VISIT SLO CAL CONTINUED TO MAKE SIGNIFICANT STRIDES IN SUPPORTING ONE OF THE REGION'S TOP ECONOMIC DRIVERS AND IS PROUD OF THE PARTNERSHIP WITH ALL OF YOU. OUR FISCAL YEAR STARTED WITH A BRAND AWARENESS STUDY TO ASSESS RECALL OF THE SLO CAL BRAND IN OUR KEY MARKETS. WE FOUND NEARLY ONE IN 10 TRAVELERS IN KEY MEDIA MARKETS RECALL SEEING OUR ADS, AND 97 PERCENT HAD A FAVORABLE IMPRESSION. TO CONTINUE OUR FORWARD MOMENTUM, A $3M ADVERTISING SPEND WAS PLACED TO PROMOTE VISITATION TO THE REGION. IN THE FALL, SLO CAL HOSTED THE VISIT CALIFORNIA LUXURY FORUM, BRINGING 40 LUXURY BUYERS TO THE REGION FROM ACROSS THE WORLD. THE EVENT INCLUDED 40 SUPPLIERS FROM THROUGHOUT CALIFORNIA AND BROUGHT SLO CAL TO LIFE THROUGH 33 UNIQUE EXPERIENCES, ALLOWING US TO HIGHLIGHT THE WORLD-CLASS TOURISM PRODUCT IN OUR REGION TO KEY INTERNATIONAL LUXURY BUYERS. VISIT SLO CAL LAUNCHED SLO CAL WELCOME, A FIRST-OF-ITS-KIND CUSTOMER SERVICE TRAINING PROGRAM DEVELOPED SPECIFICALLY FOR SLO CAL'S TRAVEL AND TOURISM INDUSTRY. SINCE THE PROGRAM LAUNCHED IN NOVEMBER 2022, OVER 700 CUSTOMER-FACING STAFF HAVE BECOME CERTIFIED BY COMPLETING THE EIGHT UNIQUE MODULES. IN THE SPRING, THE VISIT SLO CAL BOARD OF DIRECTORS APPROVED THE EVENTS & FESTIVALS STRATEGY. THIS COUNTYWIDE COLLABORATIVE EFFORT PROVIDES TOOLS AND RESOURCES TO ASSIST LOCAL COMMUNITIES IN GROWING MIDWEEK AND OFF-PEAK VISITATION WHILE MAINTAINING AND IMPROVING RESIDENT QUALITY OF LIFE. THROUGH OUR CONTINUED ADVOCACY EFFORTS, VISIT SLO CAL COOPERATIVELY FUNDED AN INDEPENDENT STUDY OF THE OCEANO DUNES STATE VEHICULAR RECREATION AREA WITH FUNDING SUPPORT PROVIDED BY SURROUNDING MUNICIPALITIES AND INVITED MORE THAN 40 STAKEHOLDERS TO PARTICIPATE. THE STUDY PROVIDES 20 FUTURE-USE STEWARDSHIP RECOMMENDATIONS TO PLAN THE FUTURE DEVELOPMENT, MANAGEMENT AND PROMOTION OF OCEANO DUNES AND SURROUNDING COMMUNITIES SHOULD OFF-ROAD VEHICLE USE BE PERMANENTLY REDUCED OR COMPLETELY PHASED OUT. VISIT SLO CAL COMMISSIONED A RESIDENT SENTIMENT SURVEY AND FOUND STRONG RESIDENT SENTIMENT TOWARD TOURISM, WITH NEARLY THREE-FOURTHS OF RESIDENTS AGREEING THAT TOURISM IS AN IMPORTANT PART OF SLO CAL'S FUTURE AND TWO-THIRDS STATING THAT TOURISM MAKES THEIR COMMUNITY A BETTER PLACE TO LIVE. AS FY 23 CAME TO AN END, WE DEVELOPED AND FINALIZED STRATEGIC DIRECTION 2026 AFTER SOLICITING INPUT FROM KEY INVESTORS, PARTNERS AND STAKEHOLDERS. THIS THREE-YEAR STRATEGY FUNCTIONS AS VISIT SLO CAL'S NORTH STAR AND PROVIDES A ROADMAP FOR WORK BEING DONE THROUGHOUT THE ORGANIZATION TO BENEFIT THE COMMUNITY. 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 22 0 1 32 1 0 0 0 0 0 0 0 0 X 16 16 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X CHUCK DAVISON 8055418000 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 AARON GRAVES CHAIR 2.00 X X 0 0 0 HEMANT PATEL FORMER CHAIR 2.00 X X 0 0 0 AMAR SOHI VICE CHAIR 2.00 X X 0 0 0 CLINT PEARCE TREASURER 2.00 X X 0 0 0 MARK EADS SECRETARY 2.00 X X 0 0 0 ALMA AYON DIRECTOR - PART YEAR 1.00 X 0 0 0 JEDIDIAH BICKEL DIRECTOR 1.00 X 0 0 0 BRYAN BONELLI DIRECTOR 1.00 X 0 0 0 JIM HAMILTON DIRECTOR 1.00 X 0 0 0 JAY JAMISON DIRECTOR - PART YEAR 1.00 X 0 0 0 TONI LEGRAS DIRECTOR 1.00 X 0 0 0 HAMISH MARSHALL DIRECTOR 1.00 X 0 0 0 SAM MILLER DIRECTOR 1.00 X 0 0 0 AMIT PATEL DIRECTOR 1.00 X 0 0 0 NIPOOL PATEL DIRECTOR 1.00 X 0 0 0 PRAGNA PATEL-MUELLER DIRECTOR 1.00 X 0 0 0 VICTOR POPP DIRECTOR 1.00 X 0 0 0 BRITTEN SHUFORD DIRECTOR 1.00 X 0 0 0 CHUCK DAVISON PRESIDENT & CEO 40.00 X 306575 0 79747 CATHY CARTIER CHIEF MARKETING OFFICER 40.00 X 252000 0 19242 TRACY CAMPBELL VP COMMUNITY ENGAGEMENT & ADVOCACY 40.00 X 138032 0 14205 DAVID FIELD FINANCE 40.00 X 111615 0 6975 808222 0 120169 4 0 1 0 THE SHIPYARD LLC 580 N 4TH STREET SUITE 500 COLUMBUS OH 43215 ADVERTISING 4592075 SIMPLEVIEW INC 8950 N ORACLE ROAD TUCSON AZ 85704 MARKETING 156550 ACACIA PRODUCTIONS 2665 SHELL BEACH RD STE E PISMO BEACH CA 93449 MARKETING 125510 3 MARKETING SERVICES 541800 9064493 9064493 9064493 4143 4143 1257753 1316304 -58551 -58551 -58551 CO-OP REVENUE 541800 236867 236867 MARKETING REVENUE 541800 208960 208960 WEBSITE 541800 16341 16341 462168 9472253 9468110 0 4143 X 668305 1385099 58911 70976 138639 50045 76449 2652720 3690634 39951 49373 296525 220447 71108 34369 PARTNER SERVICES 556545 STAFF EXPENSES 119468 WEBSITE 109484 DUES AND SUBSCRIPTIONS 76251 85160 10450459 2814034 1450887 1583062 2449054 2242036 2065810 403664 356696 482548 163413 243975 319135 15750 1459783 7302521 8101365 658101 963889 11400 0 0 1517533 669501 2481422 X 6633020 5619943 6633020 5619943 7302521 8101365 X -978206 38629 -73500 X 0 1 X 1 0 107563 4121 103442 271987 117808 154179 102998 41484 61514 319135 TRADEMARK 15750 ROU ASSET 1444033 1459783 OPERATING LEASE LIABILITY 1517533 1517533 9570168 38629 38629 9531539 -59286 -59286 9472253 10583245 132786 132786 10450459 0 10450459 PART XI, LINE 4B - OTHER ADJUSTMENTS: LOSS ON DISPOSAL OF FIXED ASSETS -59,286. PART XII, LINE 2D - OTHER ADJUSTMENTS: LOSS ON DISPOSAL OF FIXED ASSETS 59,286. RENT ADJUSTMENT FOR RIGHT OF USE PRESENTATION 73,500. X X X X 0 0 0 CHUCK DAVISON PRESIDENT & CEO 246775 0 59800 0 0 0 32700 0 47047 0 386322 0 0 0 CATHY CARTIER CHIEF MARKETING OFFICER 210000 0 42000 0 0 0 7772 0 11470 0 271242 0 0 0 TRACY CAMPBELL VP COMMUNITY ENGAGEMENT & ADVOCACY 131827 0 6205 0 0 0 3750 0 10455 0 152237 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B A COPY OF THE DRAFT TAX RETURN IS BROUGHT TO A BOARD MEETING TO SHARE AND IS THEN APPROVED BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 12C DIRECTORS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST QUESTIONNAIRE AT LEAST ANNUALLY AND POTENTIAL CONFLICTS ARE REQUIRED TO BE DISCLOSED AS THEY SHOULD ARISE TO BE DEALT WITH IMMEDIATELY BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 15 FOR THE PRESIDENT & CEO POSITION, THE ORGANIZATION GATHERED COMPENSATION INFORMATION FOR SIMILAR SIZED DESTINATION ORGANIZATIONS THROUGH A THIRD-PARTY RECRUITMENT SERVICE THAT PRIMARILY DOES BUSINESS IN THE TOURISM INDUSTRY, AND WORKS WITH SIMILAR ORGANIZATIONS ACROSS THE COUNTRY. THIS COMPENSATION ANALYSIS IS THEN PROVIDED TO THE EXECUTIVE COMMITTEE FOR REVIEW BEFORE THEY APPROVE THE TERMS OF THE CONTRACT. FOR THE CHIEF MARKETING OFFICER, THE SALARY AMOUNT WAS REVIEWED AND APPROVED BY THE EXECUTIVE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 INFORMATION IS AVAILABLE UPON REQUEST FORM 990, PART IX, LINE 11G CONTRACT SERVICES 2,652,720. FORM 990, PART XI, LINE 9: ADJUSTMENT FOR RIGHT OF USE ASSETS PRESENTATION -73,500.