2023-11-13T18:05:40-05:00 2022-12-31 870516083 LARSON & COMPANY PC 11240 S RIVER HEIGHTS DR SUITE 300 SOUTH JORDAN UT 840955123 990 2022-01-01 870415106 VISIT SALT LAKE VISI 8015344999 90 SOUTH WEST TEMPLE SALT LAKE CITY UT 84101 BART BLAISDELL CFO 8015344999 2023-11-10 true BART BLAISDELL 999009999 false RICHARD SCORESBY CPA P00573067 8013131900 2023-11-10 2022 2023-04-26 12:10:37Z KAITLIN ESKELSON 90 SOUTH WEST TEMPLE SALT LAKE CITY UT 84101 17164939 false X WWW.VISITSALTLAKE.COM X 1984 UT PROMOTE SALT LAKE COUNTY AS A CONVENTION AND TOURIST DESTINATION. 21 21 63 91 0 275000 250000 14641190 16818110 50094 64991 -38516 27599 14927768 17160700 0 0 5187115 6748150 0 0 9904212 11341189 15091327 18089339 -163559 -928639 7092794 5842717 3331986 3010548 3760808 2832169 PROMOTE SALT LAKE COUNTY AS A CONVENTION AND TOURIST DESTINATION. false false THE ORGANIZATION PROMOTES, SPONSORS, SUPPORTS, AND PARTICIPATES IN CONVENTIONS, TRADE SHOWS, EXHIBITIONS, COMPETITIONS, AND OTHER ACTIVITIES THAT PROMOTE SALT LAKE COUNTY. THE ORGANIZATION PROMOTES TOURISM TO SALT LAKE COUNTY THROUGH COORDINATED MARKETING EFFORTS TO PACKAGED TRAVEL ORGANIZERS. THE ORGANIZATION ALSO OPERATES A VISITOR INFORMATION CENTER IN SALT LAKE CITY AND A SKI VOUCHER PROGRAM. false true false true false false false false false true false false false false true true false false false false false false false false false false false false true false false false false false true false false false false false false false false true 57 0 true 63 true false false false false true true false false false X 21 21 false false false false true true true true true false false false true true true true true true true false X BART BLAISDELL 8015344999 90 SOUTH WEST TEMPLE SALT LAKE CITY UT 84101 KAITLIN ESKELSON PRESIDENT & 40.00 X 436793 0 40328 MARK WHITE CHIEF SALES 40.00 X 236355 0 27471 BART BLAISDELL CFO 40.00 X 206614 0 33901 TYSON LYBBERT VP OF SALES 40.00 X 177510 0 21191 JEFF GASSAWAY MANAGING DIR 40.00 X 166454 0 30265 DONNA ROGERS DIR CONVENTI 40.00 X 152977 0 25131 KAREN STAPLES MAN DIR-SALE 40.00 X 160221 0 15292 SALLY O'NEILL DIR CONVENTI 40.00 X 154157 0 21345 TYLER GOSNELL CHIEF MARKET 40.00 X 127905 0 11252 ARLYN BRADSHAW TRUSTEE 0.31 X 0 0 0 ERIN COSMANO TRUSTEE 0.31 X 0 0 0 DEREK DYER TRUSTEE 0.31 X 0 0 0 CHRIS ERICKSON TRUSTEE 0.31 X 0 0 0 SCOTT GEORGE EXECCOMM 0.65 X X 0 0 0 OZ HUTTON TRUSTEE 0.31 X 0 0 0 CAROLINE KLEIN TRUSTEE 0.31 X 0 0 0 BRENT LANGE IMM PAST-CHA 0.65 X X 0 0 0 SARAH LEHMAN CHAIR-ELECT/ 0.65 X X 0 0 0 ERIN LITVACK TRUSTEE 0.65 X 0 0 0 CHRIS MCCANDLESS CHAIR/EXECCO 0.65 X X 0 0 0 HOANG NGUYEN TRUSTEE 0.31 X 0 0 0 GARRETT PARKER SECRETARY 0.65 X X 0 0 0 PINA PURPERO TRUSTEE 0.31 X 0 0 0 LISA BENNION RASMUSSEN TRUSTEE 0.31 X 0 0 0 CHRIS REDGRAVE EXECCOMM 0.65 X X 0 0 0 RYAN RITCHIE TRUSTEE 0.31 X 0 0 0 REP ROBERT SPENDLOVE TRUSTEE 0.31 X 0 0 0 LEVI THORN TRUSTEE 0.31 X 0 0 0 TAYLOR VRIENS TRUSTEE 0.31 X 0 0 0 LINDA WARDELL EXECCOMM 0.65 X X 0 0 0 1818986 226176 15 false true false EMERALD EXPOSITIONS 31910 DEL OBISPO SUITE 200 SAN JUAN CAPISTRANO CA 92675 MARKETING SRVCS 1518600 BVK 250 W COVENTRY COURT STE 300 MILWAUKEE WI 53217 MARKETING SRVCS 867853 LOVE COMMUNICATIONS LLC 546 S 200 W SALT LAKE CITY UT 84101 MARKETING SRVCS 859219 SIMPLEVIEW PO BOX 70660 CHICAGO IL 606730660 MARKETING SRVCS 379423 ORCHID EVENT SOLUTIONS 6905 S 1300E 200 COTTONWOOD HEIGHTS UT 84047 FINANCIAL SRVCS 156347 8 250000 250000 CONVENTION & TOURISM SERVICES 900099 14252222 14252222 TICKETING PROGRAMS 900099 2085076 2085076 PARTNER DEVELOPMENT/MMBRSHP 900099 480779 480779 MISCELLANEOUS REVENUE 900099 33 33 16818110 64991 64991 31838 4239 27599 27599 17160700 16845709 64991 1120618 4452957 211451 526619 436505 14603 76504 564869 4699056 144072 208915 375185 141486 4830022 EDUCATION AND AWARENESS 211418 75059 18089339 0 0 0 1550 1550 4656394 4740707 613091 759088 37378 16197 139 150047 201035 181008 57007 134334 124001 1500000 7092794 5842717 1894241 2156806 1437745 853742 3331986 3010548 X 3760808 2832169 3760808 2832169 7092794 5842717 X -928639 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false true 329495 131197 104074 235271 49424 185847 26008 26008 155000 30999 124001 124001 X 17164939 4239 4239 17160700 17160700 18093578 4239 4239 18089339 18089339 SCHEDULE D, PAGE 3, PART X MANAGEMENT EVALUATES TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN PREPARATION OF THE ORGANIZATION'S TAX RETURNS TO DETERMINE IF THE POSITIONS ARE MORE-LIKELY-THAN-NOT OF BEING SUSTAINED IF EXAMINED BY THE TAXING AUTHORITIES. MANAGEMENT HAS DETERMINED THERE ARE NO UNCERTAIN INCOME TAX POSITIONS. THE RETURNS OF ORGANIZATION EXEMPT FROM INCOME TAX (FORM 990) GENERALLY REMAIN SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE FOR THREE YEARS AFTER THEY ARE FILED. SCHEDULE D, PAGE 4, PART XI, LINE 2D COST OF GOODS SOLD SHOWN IN REVENUE 4,239 SCHEDULE D, PAGE 4, PART XII, LINE 2D COST OF GOODS SOLD SHOWN IN REVENUE 4,239 X true true X X X X false false false KAITLIN ESKELSON PRESIDENT & CEO 366599 70194 12843 27485 477121 MARK WHITE CHIEF SALES OFFICER 199339 37016 5288 22183 263826 BART BLAISDELL CFO 192614 14000 8277 25624 240515 TYSON LYBBERT VP OF SALES 151504 26006 6507 14684 198701 JEFF GASSAWAY MANAGING DIR-SALE MW 129949 36505 5467 24798 196719 DONNA ROGERS DIR CONVENTION SALES 145477 7500 5015 20116 178108 KAREN STAPLES MAN DIR-SALES EAST 128418 31803 5170 10122 175513 SALLY O'NEILL DIR CONVENTION SALES 127609 26548 5179 16166 175502 ORCHIDEVENTS LLC 50% CONTROLLED 156347 MGT & ADM SERVICES false SCHEDULE L, PART V ORCHID.EVENTS IS 50% OWNED BY A FORMER OFFICER OF THE ORGANIZATION. FORM 990, PAGE 6, PART VI, LINE 6 MEMBERS ARE MADE UP OF OWNERS AND/OR MANAGERS OF BUSINESSES IN THE SALT LAKE COUNTY HOSPITALITY COMMUNITY. FORM 990, PAGE 6, PART VI, LINE 7A THE MEMBERS ELECT THE BOARD OF TRUSTEES AND THE BOARD OF TRUSTEES ESTABLISHES THE BYLAWS FOR THE ORGANIZATION AND ELECTS AN EXECUTIVE COMMITTEE TO ACT IN PLACE OF THE BOARD OF TRUSTEES TO ESTABLISH POLICIES AND PROCEDURES FOR THE ORGANIZATION AND TO ASSURE THAT SUCH POLICIES AND PROCEDURES ARE IMPLEMENTED. FORM 990, PAGE 6, PART VI, LINE 7B INDIRECTLY, YES, BECAUSE THE MEMBERS ELECT THE BOARD OF TRUSTEES WHO IN TURN ELECTS THE EXECUTIVE COMMITTEE WHO MAKES DECISIONS REGARDING THE ORGANIZATION. FORM 990, PAGE 6, PART VI, LINE 11B THE FORM 990 IS FIRST REVIEWED BY THE CONTROLLER AND CFO OF THE ORGANIZATION. THE FORM 990 IS THEN PRESENTED TO THE FINANCE COMMITTEE, A SUBCOMMITTEE OF THE EXECUTIVE COMMITTEE (THE ORGANIZATION'S GOVERNING BODY). THE FINANCE COMMITTEE REVIEWS THE 990 AND REPORTS TO THE EXECUTIVE COMMITTEE. FORM 990, PAGE 6, PART VI, LINE 12C THE ORGANIZATION REVIEWS COMPLIANCE WITH THE POLICY AND REMINDS MEMBERS OF THE EXECUTIVE COMMITTEE OF THE POLICY AT SCHEDULED MEETINGS. FORM 990, PAGE 6, PART VI, LINE 15A THE COMPENSATION COMMITTEE REVIEWS THE COMPENSATION OF THE PRESIDENT ON AN ANNUAL BASIS. THE PRESIDENT REVIEWS THE COMPENSATION OF KEY EMPLOYEES ON AN ANNUAL BASIS. THE COMPENSATION COMMITTEE AND PRESIDENT COMPARE SALARIES OF OTHER CONVENTION AND VISITORS BUREAUS USING SALARY DATA OBTAINED FROM THE WESTERN ASSOCIATION OF CONVENTION AND VISITORS BUREAU AND DESTINATION MARKETING ASSOCIATION INTERNATIONAL. THE SALARY THAT IS DETERMINED AS A RESULT OF THIS ANALYSIS IS DOCUMENTED USING AN INTERNAL FORM CALLED A "PERSONNEL ACTION FORM". THE PERSONNEL ACTION FORM IS SIGNED BY THE PRESIDENT FOR APPROVING SALARIES OF KEY EMPLOYEES AND THE PERSONNEL ACTION FORM IS SIGNED BY THE CHAIRMAN OF THE COMPENSATION COMMITTEE FOR APPROVING THE SALARY OF THE PRESIDENT. FORM 990, PAGE 6, PART VI, LINE 15B THE COMPENSATION COMMITTEE REVIEWS THE COMPENSATION OF THE PRESIDENT ON AN ANNUAL BASIS. THE PRESIDENT REVIEWS THE COMPENSATION OF KEY EMPLOYEES ON AN ANNUAL BASIS. THE COMPENSATION COMMITTEE AND PRESIDENT COMPARE SALARIES OF OTHER CONVENTION AND VISITORS BUREAUS USING SALARY DATA OBTAINED FROM THE WESTERN ASSOCIATION OF CONVENTION AND VISITORS BUREAU AND DESTINATION MARKETING ASSOCIATION INTERNATIONAL. THE SALARY THAT IS DETERMINED AS A RESULT OF THIS ANALYSIS IS DOCUMENTED USING AN INTERNAL FORM CALLED A "PERSONNEL ACTION FORM". THE PERSONNEL ACTION FORM IS SIGNED BY THE PRESIDENT FOR APPROVING SALARIES OF KEY EMPLOYEES AND THE PERSONNEL ACTION FORM IS SIGNED BY THE CHAIRMAN OF THE COMPENSATION COMMITTEE FOR APPROVING THE SALARY OF THE PRESIDENT. FORM 990, PAGE 6, PART VI, LINE 19 THE DOCUMENTS ARE POSTED ON THE ORGANIZATION'S WEBSITE. FORM 990, PART XI, LINE 9 COST OF GOODS SOLD SHOWN IN REVENUE 4,239 COST OF GOODS SOLD SHOWN IN REVENUE -4,239