2023-11-22T15:31:44-06:00 2022-09-30 954557617 Harrington Group CPAs LLP 2698 Mataro Street Pasadena CA 91107 990 2021-10-01 133384027 GLAAD Inc GLAA 2126293322 104 W 29th Street 4th Floor New York NY 10001 Darra Gordon COO 2126293322 2023-11-22 1 Darra Gordon 999009999 Oswaldo D Torres CPA P02465082 6264036801 3 AAL1 IAL1 2021 2023-04-26 12:10:37Z X Sarah Kate Ellis 104 W 29th Street 4th Floor New York NY 10001 20504395 0 X www.glaad.org X 1986 DE As the world's largest LGBTQ media advocacy organization, GLAAD ensures fair, accurate, and inclusive representation that leads to 100% acceptance. 24 24 67 224 0 0 24783106 18243537 0 0 67367 365847 4945 9129 24855418 18618513 0 0 0 0 5868389 7575712 0 0 1229875 5037923 6998378 10906312 14574090 13949106 4044423 44226917 46156013 2231980 2287433 41994937 43868580 X As the world's largest, most visible lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, GLAAD is at the forefront of cultural change. We ensure fair, accurate, and inclusive representation that leads to 100% LGBTQ Acceptance. 0 0 6045661 The GLAAD Media Institute (GMI) equips diverse stakeholders to end discrimination and accelerate LGBTQ acceptance, through: 1) Research (Fielding studies, evaluating data, and developing metrics that generate free annual accountability resources, such as: GLAAD's annual Accelerating Acceptance Survey, State of HIV Survey, Where We Are On TV index, The Studio Responsibility Index, and Social Media Safety Index); 2) Training (Equipping participants to be compelling storytellers and media-savvy advocates for LGBTQ acceptance); and 3) Consulting (Helping corporations, companies, and organizations stand for justice). The GMI has engaged nearly 100,000 participants and has enjoyed select accomplishments such as sessions on LGBTQ inclusion in corporate settings at business convenings like The World Economic Forum's Annual Meeting in Davos and various storylines in the most popular films, TV series, and video games. 2663050 GLAAD's News & Rapid Response Program ensures accurate, fair media representation, as the go-to LGBTQ news source for academics, journalists, editors, and news outlets in print, broadcast, and online media. The program: 1) Corrects unfair or inaccurate news coverage; and 2) Pitches LGBTQ content in print and online media. Snapshots of recent accomplishments include: Educating reporters and their readers about transgender people and briefing local journalists in the U.S. South about LGBTQ and HIV news reporting. 1794241 GLAAD's Entertainment Media team accelerates LGBTQ acceptance by advocating for fair, accurate, and inclusive representation of LGBTQ people in the media, including film, television, comics, video games, and music. The program also combats problematic content and defamation in entertainment media. The program's GLAAD Media Awards (GMA) is the world's most watched and celebrated LGBTQ recognition event. Every year, the GMAs honor fair, accurate, and inclusive LGBTQ representation across local, national and international outlets. The GMAs also drive GLAAD's mission-critical work to amplify under-represented community issues, stories, and voices, and to build awareness of/support for LGBTQ equality and acceptance. This year the awards celebrated nearly 300 nominees across 30 categories to raise the bar for LGBTQ representation across media. 1696607 GLAAD's Spanish-Language/Latinx Media Program increases understanding and support among the Spanish-speaking/Latinx community through: 1) Consulting for media professionals and individuals on stories, movies, and TV shows; 2) Media training for nonprofit staff, activists, and journalists in the U.S. and in predominantly Spanish-speaking countries; and 3) Driving culturally relevant, dedicated media work and campaigns that correct misinformation, increase relevant coverage and build equality and acceptance of LGBTQ people. GLAAD'S Transgender Media Program increases the quantity and quality of transgender representation in news, entertainment, and digital media. The program also works with companies and brands seeking to create a more gender-inclusive workplace. Curated research, training and consulting equip the transgender community and our allies with the information and resources necessary to create media impact. Recent accomplishments include working with Amazon's IMDbPro to ensure trans people can remove their birth names from the site; educating the writers and producers of The Problem with Jon Stewart and Last Week Tonight with John Oliver on how to cover recent attacks on trans youth. GLAAD's Communities of Color Program creates and amplifies narratives by and about LGBTQ People of Color with a focus on reducing HIV/AIDS stigma and and increasing LGBTQ acceptance. Levers include: 1) Targeted News & Rapid Response to ensure local and national coverage on key community issues; 2) Strategic Research & Consultation to equip activists, spokespersons, and everyday citizens with media engagement training; and 3) Dedicated Media & Community Outreach to increase visibility through state-of-the-art digital storytelling. GLAAD's Youth Media Activism Program rallies a nationwide network of young LGBTQ/ally activists to promote LGBTQ acceptance. Features include: 1) The 20 Under 20 recognition program for next-generation LGBTQ changemakers; 2) GLAAD Internships to help young people reach career goals, by working with experts in journalism, entertainment, public relations, political activism, and academia; and 3) Spirit Day--the world's largest anti-bullying campaign. Spirit Day annually inspires awareness among millions of teachers, students, workplaces, celebrities, public figures, and media outlets. Last year's program drew 1.9 billion impressions. GLAAD's Visibility Project campaign helps brand leaders, advertisers, and agencies advance fair, accurate and robust LGBTQ visibility. Based on responses from hundreds of marketing and advertising executives, the Project helps advertising reflect the increasing number of people who identify as LGBTQ - and the humanity, diversity and inclusion all consumers expect. GLAAD appears at leading advertising industry convenings and in direct meetings with leading brands to share research on LGBTQ representation. GLAAD's Gaming Program works directly with the video game industry to increase the quantity and quality of LGBTQ characters in video games, and to provide video game companies with the education and resources they need to create a more LGBTQ-inclusive workplace. Recent accomplishments include working with Respawn Entertainment to help them create the first transgender character for Apex Legends, and working with Epic Games on their annual Rainbow Royale event celebrating the LGBTQ community which included adding Supergirl's Dreamer to the game as the first trans character in Fortnite. 1696607 12199559 1 1 0 1 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 109 0 1 67 1 0 0 0 0 0 1 1 0 0 0 0 0 0 X 24 24 0 0 0 0 0 0 0 1 1 0 1 1 1 1 1 1 1 1 1 1 0 CA UT NY X X GLAAD 2126293322 104 West 29th Street Suite 4 New York NY 10001 Pamela Stewart Chair 1.00 X X 0 0 0 Louis Vega Secretary 1.00 X X 0 0 0 Liz Jenkins Treasurer 1.00 X X 0 0 0 Ashley T Brundage Vice Chair, Develop. (End 8/22) 1.00 X X 0 0 0 Nick Hess Vice Chair, Govern. 1.00 X X 0 0 0 Justin Blake Board member 1.00 X 0 0 0 Shameek Bose Board member 1.00 X 0 0 0 Samantha Brank Board member (Start 7/22) 1.00 X 0 0 0 Kevin Burke Board member 1.00 X 0 0 0 Andrea Calise Board member 1.00 X 0 0 0 Sharon Callahan Board member 1.00 X 0 0 0 Mike Doyle Board member 1.00 X 0 0 0 Maeve DuVally Board member (Start 7/22) 1.00 X 0 0 0 Nicole Eisenberg Board member 1.00 X 0 0 0 Ariel Foxman Board member (End 7/22) 1.00 X 0 0 0 Ariadne Getty Board member 1.00 X 0 0 0 Ranjan Goswami Board member 1.00 X 0 0 0 Samantha Harnett Board member 1.00 X 0 0 0 Adrienne Hayes Board member 1.00 X 0 0 0 Damien Hooper-Campbell Board member 1.00 X 0 0 0 David Hornik Board member (Start 7/22) 1.00 X 0 0 0 Alana Mayo Board member 1.00 X 0 0 0 Reese McCraine Board member (End 7/22) 1.00 X 0 0 0 Peppermint Board member 1.00 X 0 0 0 Christel S Miller Member-At-Large 1.00 X 0 0 0 Justin Tranter Member-At-Large 1.00 X 0 0 0 Tiffany R Warren Board mbr./Audit Chair (Start 11/21) 1.00 X 0 0 0 Sarah K Ellis CEO & President 40.00 X 575716 0 27569 Darra B Gordon Deputy President & COO 40.00 X 285948 0 4790 William J McDermott Chief Development Officer (End 9/21) 40.00 X 178728 0 7113 Richard J Ferraro Chief Communications Officer 40.00 X 235594 0 13156 Gwendolyn Pointer EVP of GMI 40.00 X 213069 0 9484 John D McCourt Senior Dir. Of Business Develop. 40.00 X 136818 0 11883 Anthony A Ramos VP of Communication and Talent 40.00 X 122977 0 11967 Wasif Sandhi VP of Finance 40.00 X 134258 0 12251 Jesse E Buggs Director of IT 40.00 X 111917 0 2217 1995025 0 100430 12 0 1 0 ShowPro - MediaBus Inc 3285 Casitas Ave Los Angeles CA 90039 Media services 393448 STAMP 131 S Ave 63 Unit 24 Los Angeles CA 90046 Event management 357448 Berlin Rosen LTD 555 W 5th St Los Angeles CA 90013 Public relations 265833 Pro-Sho Sound Services Inc 4401 Arthur Kill Rd Staten Island NY 10309 Event services 253305 Grant J Schneider 18 Cooper Rd Scarsdale NY 10583 Strategy Consulting 159729 11 2772065 2672089 811000 11988383 59954 18243537 365847 365847 1885882 2672089 1885882 0 Miscellaneous Income 900099 9129 9129 9129 18618513 0 0 374976 X 1411435 1143263 98800 169372 5103965 4256556 518061 329348 63559 52999 6443 4117 514571 427222 49721 37628 482182 399691 45751 36740 664 664 29771 24678 2825 2268 76855 63707 7292 5856 2154890 1799730 122757 232403 796562 660288 75580 60694 264072 218895 25056 20121 321959 253936 23568 44455 705453 584766 66935 53752 458873 380370 43539 34964 87224 72302 8276 6646 1077 893 102 82 169432 140446 16076 12910 Program expenses 1429687 1429687 Fundraising expenses 151852 151852 Direct mail expenses 131600 109086 12487 10027 Bank & credit card fees 90959 75398 8631 6930 127448 105646 12092 9710 14574090 12199559 1144656 1229875 12556029 15285914 3549973 3135565 12828741 13434586 195493 681328 1810331 1810331 1077 0 14631674 13381440 378620 151870 85310 85310 44226917 46156013 993954 1317283 427026 970150 811000 0 2231980 2287433 X 30849956 33065681 11144981 10802899 41994937 43868580 44226917 46156013 4044423 -2170780 0 X 0 1 X 1 0 X 19245660 12929842 17259248 24783106 18243537 92461393 19245660 12929842 17259248 24783106 18243537 92461393 20433730 72027663 112934 96568 1484 67367 365847 644200 84114 44030 27470 4945 9129 169688 93275281 0.77220 0.76590 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 14574090 14574090 878705 219676 0 0 595639 695316 878705 2169660 3254490 148910 173829 219676 542415 813623 247496 247496 0 1273711 1273711 0 289124 289124 0 0 X 16545985 -2170780 250104 -1920676 18466661 151852 151852 18618513 14672342 250104 250104 14422238 151852 151852 14574090 Part X, Line 2: GLAAD is exempt from taxation under Internal Revenue Code Section 501(c)(3) and California Revenue and Taxation Code Section 23701d. Generally accepted accounting principles provide accounting and disclosure guidance about positions taken by an organization in its tax returns that might be uncertain. Management has considered its tax positions and believes that all of the positions taken by GLAAD in their federal and state exempt organization tax returns are more likely than not to be sustained upon examination. GLAAD's returns are subject to the examination by federal and state taxing authorities, generally for three and four years, respectively, after they are filed. Part XI, Line 4b - Other Adjustments: Fundraising expenses 151,852. Part XII, Line 4b - Other Adjustments: Fundraising expenses 151,852. Media Awards 4469032 2615682 1853350 14886 1541527 3613 120876 172449 Other events 88939 56407 32532 262 27161 64 2130 2914 4557971 2672089 1885882 15148 1568688 3677 123006 175363 1885882 0 X 1 1 X X X 0 0 0 0 0 0 0 1 0 Sarah K Ellis CEO & President 387216 0 188500 0 0 0 8100 0 19469 0 603285 0 0 0 Darra B Gordon Deputy President & COO 247448 0 38500 0 0 0 4790 0 0 0 290738 0 0 0 Richard J Ferraro Chief Communications Officer 177094 0 58500 0 0 0 3672 0 9484 0 248750 0 0 0 Gwendolyn Pointer EVP of GMI 177069 0 36000 0 0 0 0 0 9484 0 222553 0 0 0 William J McDermott Chief Development Officer (End 9/21) 178728 0 0 0 0 0 0 0 7113 0 185841 0 0 0 Part I, Line 1a GLAAD provided a limited amount of companion travel for the President, as required by their employment contract. The limited companion travel is not taxable since it is for a bona fide business purpose and essential in furthering the mission of the organization. Part I, Line 7 Non-fixed payments (bonus) are paid to officers and/or highest compensated employees based on overall performance and approved by the Board as part of the annual budget review process. Any additional compensation as expressed on this schedule, is determined by an internal process that includes benchmarking data through the Movement Advancement Project standardized annual report. X 4 59954 Market value 0 0 0 Part I, Column (b): The number of contributions is based on the quantity of individuals who donated goods. Form 990, Part VI, Section B, line 11b Once the Form 990 is completed by the external audit firm, it is reviewed by the Chief Operating Officer and Board Treasurer of the organization and made available to all members of the governing body prior to filing it. Form 990, Part VI, Section B, line 12c The Board members sign a Conflict of Interest Statement at their new member orientation and again once annually at the annual board meeting. The signed statements are reviewed by the Board Secretary and kept on file. Form 990, Part VI, Section B, line 15 1) Presidential compensation is managed by the Board Co-chairs and ratified by the Executive Committee of the Board and governed through a hiring contract and 2) the other officers or key employees of the organization are reviewed annually by the President and Chief Operating Officer and reviewed against benchmark data for similar positions, including the Movement Advancement Project standardized annual report. Form 990, Part VI, Section C, line 19 The Form 990 and Audited Financial Statements are available on the glaad.org website. Form 990, Part IX, line 11g Other Professional fees: Program service expenses 1,456,726. Management and general expenses 99,361. Fundraising expenses 188,110. Total expenses 1,744,197. Employee recruitment: Program service expenses 343,004. Management and general expenses 23,396. Fundraising expenses 44,293. Total expenses 410,693. Form 990, Box B, Amended Return: The Organization is filing an amended return to accurately report 2021 W-2 details within Schedule J.