2023-11-10T10:45:32-05:00 2022-12-31 461650917 E2E LLC 519 SOUTHWEST BLVD KANSAS CITY MO 64108 990 2022-01-01 871895699 CHECK MY ADS INSTITUTE CHEC 6282191010 1802 VERNON ST NW PMB 500 WASHINGTON DC 20009 NANDINI JAMMI CHIEF EDITORIAL OFF/ 6282191010 2023-10-30 true NANDINI JAMMI XXX-XX-XXXX false NANCY MCCULLOUGH P01567257 8162894274 2023-11-02 2022 2023-04-26 12:10:37Z NANDINI JAMMI 1802 VERNON STREET NW PMB 500 WASHINGTON DC 20009 1702913 false X WWW.CHECKMYADS.ORG X PUBLIC CHARI 2021 DE CHECK MY ADS IS A NON PROFIT 501(C)3 ADTECH WATCHDOG. WE ARE A NON-PARTISAN RESEARCH AND MEDIA ORGANIZATION. OUR BUSINESS ACTIVITIES INCLUDE RESEARCHING BRAND SAFETY AND ADVERTISING FRAUD WITHIN THE DIGITAL ADVERTISING INDUSTRY. WE PUBLISH STORIES TO AN INDUSTRY AUDIENCE OF FORTUNE 500 ADVERTISERS, AGENCY REPRESENTATIVES, AND ADTECH EXECUTIVES. 5 3 4 0 1702913 0 0 0 1702913 0 0 500647 50000 272696 435334 985981 716932 12203 740440 11305 12203 729135 X CHECK MY ADS IS A NON PROFIT 501(C)3 ADTECH WATCHDOG. WE ARE A NON-PARTISAN RESEARCH AND MEDIA ORGANIZATION. OUR BUSINESS ACTIVITIES INCLUDE RESEARCHING BRAND SAFETY AND ADVERTISING FRAUD WITHIN THE DIGITAL ADVERTISING INDUSTRY. WE PUBLISH STORIES TO AN INDUSTRY AUDIENCE OF FORTUNE 500 ADVERTISERS, AGENCY REPRESENTATIVES, AND ADTECH EXECUTIVES. false false 233094 INVESTIGATIONS: WE UNCOVER BRAND SAFETY AND OTHER POLICY VIOLATIONS WITHIN THE ADTECH INDUSTRY ON BEHALF OF ADVERTISERS AND CONSUMERS. 82268 POLICY/PARTNERSHIPS: WE WORK WITH PARTNERS AND POLICYMAKERS TO PUSH THE DIGITAL ADVERTISING INDUSTRY TOWARD TRANSPARENT AND ACCOUNTABLE BUSINESS PRACTICES. 233094 EDUCATION CAMPAIGNS: TO EDUCATE THE PUBLIC AND THE ADVERTISING INDUSTRY ABOUT SUPPLY CHAIN BUSINESS PRACTICES, AND THE LACK OF TRANSPARENCY WITHIN THE INDUSTRY. 548456 true true false false false false false false false false false false false false true false false false false true false false false true false false false false false false false false false false false false false false false false false false false false false false false false 18 0 false 4 false false false false false false false false false X 5 3 false false false false false false false true true false false true true false false true true true false false BARBI SPRUTE 5642044944 1802 VERNON ST NW PMB 500 WASHINGTONG DC 20009 CLAIRE ATKIN CEO/TREASURE 40.00 X 0 0 148200 NANDINI JAMMI CHIEF EDITOR 40.00 X 146500 0 0 DAVID CARROLL BOARD MEMBER X 0 0 0 ZACHARY EDWARDS BOARD MEMBER X 0 0 0 JUDY SHAPIRO BOARD MEMBER X 0 0 0 146500 148200 1 false false false 1702913 1702913 1702913 X 294700 198540 74015 22145 184907 134611 47675 2621 9648 6898 2250 500 11392 11054 169 169 16924 16924 33255 33255 50000 50000 204514 119820 175 84519 22230 416 21814 1238 159 1079 17054 16583 471 40798 40798 9 9 BIG SUMMER CAMPAIGN 90778 90778 OTHER BUSINESS EXPENSES 3179 278 2901 COMMUNICATIONS 2020 2020 BANK FEES & SERVICE CHGS 1453 1453 1882 348 1384 150 985981 548458 164827 272696 12203 726312 14128 12203 740440 1061 10244 0 11305 X 12203 729135 12203 729135 12203 740440 716932 X false true X false X 1702913 1702913 1702913 1702913 673152 1029761 1702913 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RAMP CARD 9485 WAGES PAYABLE 759 10244 false FORM 990 - ORGANIZATION'S MISSION CHECK MY ADS IS A NON PROFIT 501(C)3 ADTECH WATCHDOG. WE ARE A NON-PARTISAN RESEARCH AND MEDIA ORGANIZATION. OUR BUSINESS ACTIVITIES INCLUDE RESEARCHING BRAND SAFETY AND ADVERTISING FRAUD WITHIN THE DIGITAL ADVERTISING INDUSTRY. WE PUBLISH STORIES TO AN INDUSTRY AUDIENCE OF FORTUNE 500 ADVERTISERS, AGENCY REPRESENTATIVES, AND ADTECH EXECUTIVES. FORM 990 CLAIRE ATKIN IS BASED IN CANADA. FORM 990, PAGE 6, PART VI, LINE 11B FORM 990 PREPARED BY OUTSIDE ACCOUNTANT AND BOARD REVIEWS. FORM 990, PAGE 6, PART VI, LINE 15A COMPENSATION REVIEWED WITH COMPARABLILITY DATA. FORM 990, PAGE 6, PART VI, LINE 19 NO DOCUMENTS AVAILABLE TO THE PUBLIC FORM 990, PART IX, LINE 11G DONOR DEVELOPMENT 0 0 5,605 GRAPHIC DESIGN 3,243 0 0 LEADERSHIP TRAINING & DEVELOP 875 0 5,300 OTHER PROFESSIONAL FEES 93,618 175 44,614 WEB DEVELOPER 22,084 0 29,000 TOTAL 119,820 175 84,519