2023-09-13T14:20:10-05:00 2022-12-31 640897081 MATTHEWS CUTRER & LINDSAY PA 1020 HIGHLAND COLONY PKWY 500 RIDGELAND MS 39157 990 2022-01-01 472158741 DEEP SOUTH TODAY DEEP 6015334860 750 WOODLANDS PARKWAY 100 RIDGELAND MS 39157 MARY MARGARET WHITE CHIEF EXECUTIVE OFFICER 6015334860 2023-09-13 1 MARY MARGARET WHITE 999009999 1 CHARLES R LINDSAY CPA P00294610 6018988875 2023-08-29 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z MARY MARGARET WHITE 750 WOODLANDS PARKWAY 100 RIDGELAND MS 39157 4722248 0 X MISSISSIPPITODAY.ORG X 2014 MS THE ORGANIZATION PROVIDES TOP NOTCH SERVICE JOURNALISM VIA DIGITAL DISSEMINATION. 9 9 39 9 68701 0 5137666 4528659 32082 68701 15020 33915 0 90973 5184768 4722248 0 0 0 0 1665967 2421342 0 0 417182 539667 1158494 2205634 3579836 2979134 1142412 5242208 6732383 51535 399298 5190673 6333085 X THE ORGANIZATION IS COMMITTED TO ENGAGE READERS BY: - PROVIDING TOP-NOTCH SERVICE JOURNALISM VIA DIGITAL DESSEMINATION - CREATING A FORUM FOR PUBLIC DIALOG THROUGH SOCIAL MEDIA - HOSTING LIVE EVENTS (HTTPS://MISSISSIPPITODAY.ORG/EVENTS/) WHERE PEOPLE CAN INTERACT WITH NEWSMAKERS AND REPORTERS 0 0 1985246 68701 MISSISSIPPI TODAY IS THE STATE'S ONLY FULLY STAFFED NONPROFIT, NONPARTISAN NEWSROOM, OFFERING IN-DEPTH INVESTIGATIVE AND ENTERPRISE REPORTING FROM ALL CORNERS OF THE STATE. THERE IS NEVER A PAYWALL TO VIEW THE REPORTING, LISTEN TO THE PODCASTS OR ACCESS THE DATA SETS ON THE ORGANIZATION'S WEBSITE. THE PRESENCE OF MISSISSIPPI TODAY JOURNALISTS CREATES A HIGHER LEVEL OF ACCOUNTABILITY AMONG ELECTED OFFICIALS, GOVERNMENT AGENCIES AND COMMUNITY LEADERS THAN SEEN IN RECENT HISTORY. MISSISSIPPI TODAY REPORTING IN THE AREAS OF COMMUNITY HEALTH, POLITICS, EDUCATION, CRIMINAL JUSTICE, WORKFORCE, AND POVERTY HAS BEEN ESPECIALLY IMPACTFUL OVER THE PAST YEAR, PROVIDING INSIGHT AND EXPLANATION OF SYSTEMIC ISSUES AND CORRUPTION THAT HAVE LONG GONE UNREPORTED. MISSISSIPPI TODAY HAD 9.5 MILLION PAGE VIEWS ON THEIR SITE IN 2022 (COMPARED TO 6.5 MILLION IN 2021), A GREAT REFLECTION OF THE IMPACT OF THE NEWSROOM AND THE NATIONAL ATTENTION THE REPORTING RECEIVED OVER THE YEAR. THE ORGANIZATION REACHED 4.6 MILLION USERS, WITH A MONTHLY AVERAGE OF 386,176 USERS COMPARED TO 268,000 IN 2021. MISSISSIPPI TODAY EARNED A TOTAL OF $416,389 IN READER REVENUE IN 2022, AS COMPARED TO $327,000 IN 2021. MISSISSIPPI TODAY HOSTS AN ARRAY OF PROGRAMS AND PODCASTS RANGING FROM INTIMATE CONVERSATIONS WITH POLITICIANS, AUTHORS AND NEWSMAKERS, TO PANEL DISCUSSIONS ON IMPORTANT STORIES AND ISSUES FACING MISSISSIPPIANS. THESE PROGRAMS ARE ESSENTIAL TO THE MISSION OF PUBLIC SERVICE JOURNALISM, OFFERING A VENUE FOR READERS TO ENGAGE WITH REPORTERS, PUBLIC OFFICIALS AND COMMUNITY LEADERS WHO ARE SHAPING MISSISSIPPI. IN 2022, THE ORGANIZATION HOSTED A MONTHLY ZOOM SERIES FEATURING NOTABLE MISSISSIPPIANS, MISSISSIPPI STORIES, AS WELL AS EVENTS FOCUSED ON COMMUNITY STORYTELLING AND JOURNALISM'S ROLE IN DEMOCRACY. IN ADDITION TO THE WEEKLY POLITICS PODCAST AND SPORTS PODCAST, THE ORGANIZATION ALSO LAUNCHED AN "ASK ME ANYTHING" SERIES ON REDDITT TO BETTER REACH YOUNG READERS. 527723 VERITE IS A NON-PROFIT NEWS ORGANIZATION WITH A MISSION TO PRODUCE IN-DEPTH JOURNALISM THAT SERVES NEW ORLEANS, AND EDUCATES, DEVELOPS, AND MENTORS A NEW GENERATION OF MINORITY JOURNALISTS TO TRANSFORM THE FIELD AT-LARGE. SERVING AS THE VOICE OF THE DISENFRANCHISED, VERITE'S REPORTING PROVIDES ITS READERS WITH THE INFORMATION THEY NEED TO DRIVE ECONOMIC, SOCIAL AND POLITICAL CHANGE IN THEIR COMMUNITIES AND BEYOND. THE EDITORIAL FOCUS SINCE THE AUGUST 2022 LAUNCH HAS BEEN ON NEW ORLEANS' CIVIC AND CULTURAL COMMUNITIES. WITHOUT VERITE'S PRESENCE OVER THE PAST 8 MONTHS, NEW ORLEANIANS WOULD HAVE BEEN SIGNIFICANTLY LESS INFORMED ON CURRENT ISSUES RELATED TO FAIR HOUSING, DISCRIMINATORY POLICING AND THE CITY'S HISTORIC ROOTS IN RESISTANCE.IN 2022, VERITE FOCUSED ITS EFFORTS ON RAMPING UP COVERAGE AND STRENGTHENING AWARENESS OF THEIR BRAND. THE ORGANIZATION HAS DRAMATICALLY INCREASED THEIR WEBSITE AUDIENCE, FROM 3,206 PAGE VIEWS IN SEPTEMBER TO 69,855 PAGE VIEWS IN JANUARY. VERITE'S NEWSLETTER SUBSCRIBERS HAVE GROWN TO OVER 1,000 IN JANUARY AND SOCIAL MEDIA FOLLOWERS TO 1,755.VERITE HAS CONDUCTED SIX COMMUNITY LISTENING SESSIONS. THE ATTENDEES HAVE ENCOMPASSED A RANGE OF COMMUNITY REPRESENTATIVES, INCLUDING LOCAL PASTORS, BUSINESS WOMEN AND MEN, COMMUNITY ACTIVISTS, AND PHILANTHROPISTS. THEIR FEEDBACK PROVIDED INSIGHT INTO THE DIVERSE NEEDS OF NEW ORLEANIANS, WITH EACH SESSION REINFORCING THE NEED FOR CREDIBLE, UNBIASED NEWS THAT FOCUSES ON ACCOUNTABILITY AND BRINGS TO LIGHT LOCAL DISPARITIES. 2512969 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 28 0 1 39 1 1 1 0 0 0 0 0 0 0 0 0 0 0 X 9 9 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AR CT FL MS NY TN CA X X MARY MARGARET WHITE 6015334860 750 WOODLANDS PARKWAY 100 RIDGELAND MS 39157 ANDREW LACK DIRECTOR 1.00 X 0 0 0 JIM BARKSDALE DIRECTOR 1.00 X 0 0 0 TOM PITTMAN DIRECTOR 1.00 X 0 0 0 VANGELA WADE DIRECTOR 1.00 X 0 0 0 BILL BYNUM DIRECTOR 1.00 X 0 0 0 DONNA BARKSDALE EXECUTIVE CHAIR 1.00 X X 0 0 0 CHARLES OVERBY FORMER DIRECTOR 1.00 X 0 0 0 SEETHA SRINIVASAN SECRETARY 1.00 X X 0 0 0 TRAY HAIRSTON TREASURER 1.00 X X 0 0 0 MARY MARGARET WHITE CHIEF EXECUTIVE OFFICER 40.00 X 120860 0 14155 ADAM GANUCHEAU EDITOR-IN-CHIEF 40.00 X 106610 0 7896 TERRY BAQUET EDITOR-IN-CHIEF VERITE 40.00 X 99565 0 6352 DAVID FRANCIS EXECUTIVE DIRECTOR VERITE 40.00 X 69270 0 3997 THOMAS RAMSEY HIGHEST COMPENSATED EMPLOY 40.00 X 107622 0 29579 503927 0 61979 3 0 0 0 0 4528659 4050 4528659 ADVERTISING 541800 68701 68701 68701 33915 33915 MISCELLANEOUS REVENUE 900099 90973 90973 90973 4722248 0 68701 124888 503927 357206 89348 57373 1500335 1038201 356441 105693 49115 34824 10663 3628 207747 157875 26971 22901 160218 111243 35410 13565 18153 16207 1946 11800 11800 343588 180378 54796 108414 195196 93409 6025 95762 24574 16864 6703 1007 282734 253922 23543 5269 110780 97486 11078 2216 42198 42198 42540 42540 27433 23792 2705 936 20916 18406 2092 418 SUPPLIES 23143 12979 10164 EVENTS 15439 15439 3579836 2512969 649685 417182 4013582 4709317 25000 1146911 1703425 12283 9850 13336 39677 248515 149047 29942 99468 1154 170646 5242208 6732383 48551 331923 2984 67375 51535 399298 X 1438196 1886836 3752477 4446249 5190673 6333085 5242208 6732383 1142412 0 X X 0 1 X 1 0 X 2104678 1549230 2528142 5137666 4528659 15848375 2104678 1549230 2528142 5137666 4528659 15848375 3252830 12595545 55 70 4322 16587 33915 54949 1485 1485 90973 90973 15995782 0.78740 0.67060 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 35790 9755 26035 162130 97634 64496 50595 41658 8937 99468 4806659 84411 84411 4722248 0 4722248 3664247 84411 84411 3579836 0 3579836 JIM BARKSDALE DIRECTOR 65616 THE ORGANIZATION RENTS OFFICE SPACE FROM THE WOODLANDS OFFICE PARK, LLC WHICH IS MAJORITY OWNED BY JIM BARKSDALE, DIRECTOR. 0 FORM 990, PART VI, SECTION A, LINE 2 MISSISSIPPI NEWS AND INFORMATION CORP RENTS OFFICE SPACE FROM THE WOODLANDS OFFICE PARK, LLC WHICH IS MAJORITY OWNED BY JIM BARKSDALE, BOARD DIRECTOR. DONNA BARKSDALE, EXECUTIVE CHAIR, AND JIM BARKSDALE, DIRECTOR, HAVE A FAMILY RELATIONSHIP - HUSBAND AND WIFE. FORM 990, PART VI, SECTION B, LINE 11B A DRAFT OF THE FORM 990 IS PROVIDED TO BOTH THE CHIEF EXECUTIVE OFFICER AND THE BOARD OF DIRECTORS. THE DRAFT IS REVIEWED AND DISCUSSED. ANY QUESTIONS BROUGHT UP BY THE BOARD MEMBERS OR THE CHIEF EXECUTIVE OFFICER ARE ANSWERED AND/OR CLEARED BEFORE THE RETURN IS FILED. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY COVERS ALL MEMBERS OF THE BOARD. BOARD MEMBER ARE SUPPLIED WITH A COPY OF THE POLICY EACH YEAR AND SIGNS AN ANNUAL STATEMENT AFFIRMING THAT THEY HAVE RECEIVED A COPY OF THE POLICY, HAVE READ AND UNDERSTAND THE POLICY, HAVE COMPLIED WITH THE POLICY AND UNDERSTAND THAT THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX EXEMPT PURPOSES. BOARD MEMBERS HAVE A DUTY TO DISCLOSE POTENTIAL OR ACTUAL CONFLICTS OF INTEREST TO THE EXECUTIVE CHAIR AND THE REMAINING BOARD MEMBERS DECIDE IF A POTENTIAL OR ACTUAL CONFLICT EXISTS. IF APPLICABLE, IDENTIFIED CONFLICTS OF INTEREST AND APPROPRIATE RECUSALS ARE DOCUMENTED IN THE BOARD MINUTES. FORM 990, PART VI, SECTION B, LINE 15 THE PROCESS FOR DETERMINING COMPENSATION FOR THE CHIEF EXECUTIVES INCLUDES A REVIEW AND APPROVAL BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS. COMPARABILITY DATA USED IN THE REVIEW PROCESS IS OBTAINED THROUGH REVIEW OF COMPENSATION OF POSITIONS OF COMPARABLE ORGANIZATIONS. THE DECISIONS ARE DOCUMENTED IN COMMITTEE MEETING AND/OR BOARD MEETING MINUTES. FORM 990, PART VI, SECTION C, LINE 19 THE AUDITED FINANCIAL STATEMENTS AND TAX RETURNS ARE AVAILABLE ON THE ORGANIZATION'S WEBSITE (WWW.MISSISSIPPITODAY.ORG). THE ORGANIZATION'S GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. FORM 990, PAGE 12, PART XII, LINE 2C THE AUDITOR MEETS WITH THE BOARD OF DIRECTORS MAKING A FULL PRESENTATION AT THE COMPLETION OF THE AUDIT ANSWERING ANY QUESTIONS. THE AUDITOR WORKS CLOSELY WITH THE BOARD OF DIRECTORS DURING THE YEAR SHOULD ANY CONCERNS ARISE.