2023-08-10T14:33:23-05:00 2022-09-30 742900215 MAXWELL LOCKE & RITTER LLP 401 CONGRESS AVENUE SUITE 1100 AUSTIN TX 787019682 990 2021-10-01 752648097 AUSTIN CONVENTION AND VISITORS BUREAU AUST 5124745171 111 CONGRESS AVENUE 700 AUSTIN TX 78701 GINA PALMERTREE DIRECTOR OF FINANCE 5124745171 2023-07-06 1 GINA PALMERTREE 999009999 SEAN HOLCOMB P01249221 5123703200 2023-07-06 3 AAL1 IAL1 2021 2023-04-26 12:10:37Z VISIT AUSTIN THOMAS NOONAN 111 CONGRESS AVENUE 700 AUSTIN TX 78701 10161149 0 X WWW.VISITAUSTIN.ORG X 1998 TX MARKETING AUSTIN NATIONALLY AND INTERNATIONALLY AS A PREMIER BUSINESS AND LEISURE DESTINATION. 32 32 47 2 264120 185130 2332300 703125 4301453 8666130 16752 9242 179681 283438 6830186 9661935 0 0 0 0 4192598 5020010 0 0 0 4107254 5294891 8299852 10314901 -1469666 -652966 8364471 7922458 1427592 1630887 6936879 6291571 X PROMOTING CONVENTIONS, TRAVEL AND TOURISM IN AND TO THE CITY OF AUSTIN, AND PROVIDING RELATED SERVICES TO CONVENTION ATTENDEES, TRAVELERS, AND TOURISTS. 0 0 FOR FY 21/22, CONVENTION SALES GENERATED 372,335 HOTEL ROOM NIGHTS. CONVENTION CENTER BOOKINGS REPRESENTED 136,773 OF THOSE ROOM NIGHTS. 3,814 LEADS WERE GENERATED REPRESENTING OVER 3.8 MILLION ROOM NIGHTS - AFRO TECH - NOVEMBER 2022, 5345 HOTEL ROOM NIGHTS- 13,000 ATTENDEES- COINDESK CONSENSUS - APRIL 2023, 12,237 HOTEL ROOM NIGHTS - 17,000 ATTENDEES- KELLER WILLIAMS MEGA CAMP - AUGUST 2023, 9,000 HOTEL ROOM NIGHTS - 6,000 ATTENDEES- BLOCKWORKS - SEPTEMBER 2023, 9,950 HOTEL ROOM NIGHTS - 10,000 ATTENDEES- TEXAS COMPUTER EDUCATION ASSOCIATION - FEBRUARY 2023, 12,280 HOTEL ROOM NIGHTS - 12,000 ATTENDEES- ASSOCIATION OF CERTIFIED FRAUD EXAMINERS - JULY 2025, 7,750 HOTEL ROOM NIGHTS - 3,300 ATTENDEES- AMERICAN TRUCKING ASSOCIATION - OCTOBER 2026, 6,390 HOTEL ROOM NIGHTS - 3,000 ATTENDEES.CONVENTION SERVICES PROVIDED MEETING SERVICES TO 2,123 MEETINGS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 104 SITE VISITS AND PLANNING MEETINGS. SUPPLIER REFERRALS AND LEADS WERE SENT TO 786 LOCAL BUSINESSES. THE TEAM ALSO MET WITH 115 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN.THE AUSTIN FILM COMMISSION FACILITATED 91,329 PRODUCTION LEADS, 84 PRODUCTION PACKAGES, 31 PRODUCTION STARTS AND 995 PRODUCTION DAYS DURING FISCAL YEAR 2021-22.THE VISIT AUSTIN TOURISM DEPARTMENT FOCUSED ON ACHIEVING DIRECT GROWTH WITH TOUR PROVIDERS AND PARTNERSHIPS WITH INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, HABLO AND THE TEXAS TOURISM OFFICE. IN FY 21/22 WE RETURNED TO IN-PERSON ACTIVITIES INCLUDING ATTENDING SALES MISSIONS, TRADE SHOWS AND HOSTING FAMILIARIZATION TOURS OF THE DESTINATION. WE CONTINUED TO SUPPORT THE LOCAL HOSPITALITY PARTNERS AND DEVELOPED AND MAINTAINED YOUR PRODUCT IN SEVERAL KEY MARKETS. THE TOURISM STAFF ALSO WORKED WITH THE AUSTIN AIRPORT TO SECURE AND REINSTATE AIR SERVICE AND INCLUDING THE LAUNCHES OF TWO NEW FLIGHTS FROM EUROPE. PAID ADVERTISING EFFORTS WERE SCALED BACK IN FY 21/22 VS 2019 DUE TO A SMALLER MEDIA BUDGET. WE LAUNCHED OUR CREATIVE FOR A FULL PLANNING SEASON RUN WITH SIGNIFICANTLY FEWER MEDIA PARTNERS. WE ALSO RELAUNCHED OUR MUSIC MARKETING PROGRAM GENERATING MORE THAN 1.1 MILLION REFERRALS TO LOCAL BUSINESSES, MUSIC VENUES AND ARTISTS. AUSTIN'S ESTABLISHED DIGITAL EFFORTS CONTINUED TO PERFORM STRONGLY. OUR WEBSITE VISITAUSTIN.ORG EARNED 5.5 MILLION UNIQUE VISITS AND MORE THAN 13 MILLION PAGEVIEWS. OUR SOCIAL MEDIA ACCOUNTS (FACEBOOK, INSTAGRAM, TWITTER, TIKTOK) EARNED 66.6 MILLION TOTAL IMPRESSIONS AND 3.4 MILLION ENGAGEMENTS. INCREASING TRAVELER PREFERENCE AND USE OF DIGITAL MEDIA ALSO EXTENDS TO OUR PUBLICATIONS AS EVIDENCED BY THE NUMBER OF VISITOR GUIDE REQUESTS: 78,506.WE WORKED WITH SATISFI LABS TO ADD AN AI CHAT BOT TO OUR WEBSITE TO ASSIST WITH VISITOR INQUIRIES, AND CONTINUE TO DIRECT TRAFFIC TO RELEVANT INFORMATION THROUGHOUT THE WEBSITE. MUSIC MARKETING OFFICE CONFIRMED 128 PERFORMANCE BOOKINGS FOR AUSTIN MUSICIANS AND HAD A TOTAL OF 505 MUSIC INQUIRIES. THE MUSIC OFFICES' KEY ACCOMPLISHMENTS INCLUDED SUPPORTING LOCAL MUSICIANS WITH PERFORMANCE OPPORTUNITIES AS WELL AS 7 MUSIC LICENSING OPPORTUNITIES FOR AUSTIN SONGWRITERS. THE MUSIC OFFICE PRODUCED A SERIES OF MEDIA AND PERFORMANCE OPPORTUNITIES FOR AN AUSTIN LOCAL MUSICIAN IN LONDON AND GLASGOW. THE MUSIC OFFICE ALSO BROUGHT BACK THE "LOCAL AND LIVE" MUSIC AND MAKER SERIES TO OUR VISIT AUSTIN VISITOR CENTER FEATURING 7 PERFORMERS DURING SXSW WEEK AS WELL AS 6 PERFORMANCES IN THE FALL. IN AUGUST TO SEPT 2022, VISIT AUSTIN PARTNERED WITH CITY OF AUSTIN'S MUSIC AND ENTERTAINMENT DIVISION TO CREATE A MUSIC FOCUSED RECOVERY CAMPAIGN AND MEDIA BUY. THE 2022 RECOVERY CAMPAIGN RESULTED IN 7.1M BRAND IMPRESSIONS AND OVER 22K DIRECT AUSTIN ARTIST AND VENUE REFERRALS. IN ADDITION, THE MUSIC OFFICE HOSTED AUSTIN MUSIC SHOWCASES AND PERFORMANCES IN DALLAS, NASHVILLE, WASHINGTON D.C., AND CHICAGO IN CONJUNCTION WITH THE BUREAU'S SALES AND MARKETING EFFORTS. THE DIRECTOR OF MUSIC MARKETING ALSO JOINED THE RECORDING ACADEMY / GRAMMY CLASS OF 2022. STRATEGIC ALLIANCES FY 21-22 PROGRAM ACCOMPLISHMENTS INCLUDE BUT ARE NOT LIMITED TO: 1) GENERATED APPROXIMATELY $570,000 IN REVENUE VIA VARIOUS PARTNER PROGRAM ACTIVITIES, SALES/MARKETING PARTICIPATION AGREEMENTS, EVENT SPONSORSHIPS, ETC 2) CONDUCTED SUCCESSFUL ROLLOUT OF 2023 PARTNER PROGRAM OPPORTUNITIES SIGN UPS; 3) FACILITATED 8 HOTEL ASSESSMENT AGREEMENTS, RESULTING IN $214,575 IN REVENUE; 4) SECURED DONATED SERVICES FOR VARIOUS INITIATIVES, RESULTING IN $268,154 IN EXPENSE OFFSET; 5) RENEGOTIATED ALL 2022 "INDUSTRY" PARTNERSHIPS (PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION (PCMA) AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES (ASAE), ETC); TO PROVIDE COST SAVINGS TO VISIT AUSTIN AS WELL AS FACILITATED PROGRAM SHIFTS AND RENEGOTIATED ASSETS BASED ON NEW PROGRAM FORMATS FOR EACH ORGANIZATION, 6) FACILITATED PRODUCTION OF THE 2021 VISIT AUSTIN ANNUAL MEETING (FIRST IN-PERSON VA EVENT SINCE PANDEMIC), FACILITATED "SAFE" EVENT LAYOUT AND SHOW FLOW AS WELL AS REGISTRATION PORTAL, FOLLOWING CURRENT COVID RECOMMENDATIONS AND PROTOCOLS, SECURED OVER 400 PARTICIPANTS, NEGOTIATED REVENUE VIA SPONSORSHIPS (IN THE AMOUNT OF $26,000), FACILITATED SPONSOR RECOGNITION, NEGOTIATED AND SECURED DONATED SERVICES/EXPENSE OFFSET IN THE AMOUNT OF $148,587; AS WELL AS ALL EVENT LAYOUT, DESIGN AND LOGISTICS AND OVERALL FULL PROJECT MANAGEMENT AND OVERSIGHT TO ENSURE GOALS WERE MET 7) LEVERAGED OUR STRATEGIC PARTNERSHIP WITH INDUSTRY ORGANIZATIONS TO CREATE UNIQUE "AUSTIN-CENTRIC" PROMOTIONS ACTIVATIONS AND CONTENT TO PROVIDE AUSTIN BRAND EXPOSURE AND EXPOSURE TO MEETING AND CONVENTION PLANNER ATTENDEES, INCORPORATING LIVE MUSIC FROM AUSTIN WHENEVER POSSIBLE TO SHOWCASE AUSTIN AS LIVE MUSIC CAPITAL OF THE WORLD 0 1 0 0 0 0 0 0 0 1 0 0 1 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 71 0 1 47 1 1 1 0 0 0 0 0 0 0 X 32 32 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X GINA PALMERTREE 5124745171 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 CINDY LO BOARD CHAIR 1.00 X X 0 0 0 TOM STACY IMMEDIATE PAST CHAIR 1.00 X 0 0 0 MAYOR STEVE ADLER DIRECTOR 1.00 X 0 0 0 SCOTT BLALOCK DIRECTOR 1.00 X 0 0 0 JOE BOLASH DIRECTOR 1.00 X 0 0 0 TINA CANNON DIRECTOR 1.00 X 0 0 0 BILLY CARTER DIRECTOR 1.00 X 0 0 0 GREG CHANON DIRECTOR 1.00 X 0 0 0 RANDY CLARKE DIRECTOR 1.00 X 0 0 0 SPENCER CRONK DIRECTOR 1.00 X 0 0 0 JENNIFER CURRIER DIRECTOR 1.00 X 0 0 0 JOHN DAIGRE DIRECTOR 1.00 X 0 0 0 FANG FANG DIRECTOR 1.00 X 0 0 0 ROB GILLETTE DIRECTOR 1.00 X 0 0 0 MICHAEL GIRARD DIRECTOR 1.00 X 0 0 0 JJ GOTTSCH DIRECTOR 1.00 X 0 0 0 KERRY HALL DIRECTOR 1.00 X 0 0 0 TAM HAWKINS DIRECTOR 1.00 X 0 0 0 LAURA HUFFMAN DIRECTOR 1.00 X 0 0 0 ANDY LOUGHNANE DIRECTOR 1.00 X 0 0 0 GARY MANLEY DIRECTOR 1.00 X 0 0 0 JOANNA MCCREARY DIRECTOR 1.00 X 0 0 0 SKEETER MILLER VICE CHAIR 1.00 X 0 0 0 DEWITT PEART DIRECTOR 1.00 X 0 0 0 NENAD PRAPORSKI DIRECTOR 1.00 X 0 0 0 JIM RITTS DIRECTOR 1.00 X 0 0 0 RODNEY SIEBELS DIRECTOR 1.00 X 0 0 0 STEVEN STOUT DIRECTOR 1.00 X 0 0 0 TRISHA TATRO CMP DIRECTOR 1.00 X 0 0 0 JEFF TRIGGER DIRECTOR 1.00 X 0 0 0 KATHIE TOVO DIRECTOR 1.00 X 0 0 0 JACQUELINE YAFT DIRECTOR 1.00 X 0 0 0 TOM NOONAN PRESIDENT & CEO 40.00 2.00 X 387166 0 53579 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 40.00 X 236400 0 32607 JULIE CHASE VICE PRESIDENT-CMO 40.00 X 164877 0 19137 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 40.00 X 149303 0 17733 LINDA ATKINS VICE PRESIDENT-SERVICES 40.00 X 126279 0 24226 AMY BROWN DIRECTOR OF SALES 40.00 X 144619 0 18346 JAMES DOHERTY DIRECTOR-NATIONAL ACCOUNTS 40.00 X 118730 0 16679 SARAH MCCABE DIRECTOR-MIDWEST REGIONAL 40.00 X 120978 0 7338 KRISTEN PARKER DIRECTOR-EASTERN REGIONAL 40.00 X 115862 0 23320 1564214 0 212965 9 0 1 0 SIMPLEVIEW 8950 N ORACLE RD TUCSON AZ 85704 WEBSITE HOSTING/DATABASE MAINT 321247 GREENBERG TRAURIG LLP 300 WEST 6TH STREET AUSTIN TX 78701 LEGAL SERVICES 152545 CFO BY DESIGN 4301 W WILLIAM CANNON DR STE B 15 AUSTIN TX 78749 ACCOUNTING SERVICES 117000 3 703125 703125 GOV'T CONTRACTS-AUSTIN 900099 8081809 8081809 SPONSORSHIPS 900099 557342 320201 237141 HOUSING & REGISTRATION 900099 22629 22629 BROCHURE RACK PLACEMEN 900099 4350 4350 8666130 9242 9242 782652 499214 283438 283438 9661935 8685448 264120 9242 1211307 2863039 171736 489120 284808 167826 11500 276124 2356257 334813 39236 878860 280867 517677 7626 151062 47472 DUES AND SUBSCRIPTIONS 124071 RESEARCH 53814 MISCELLANEOUS 47686 10314901 1491 1491 6024833 3590829 263732 2297151 138374 81833 386126 462060 2011852 1741561 399604 270291 395028 378685 755283 840118 8364471 7922458 380843 751328 197646 130746 51335 65354 208050 200727 589718 482732 1427592 1630887 X 6936879 6291571 6936879 6291571 8364471 7922458 -652966 7657 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1255288 1086641 168647 649463 562208 87255 107101 92712 14389 270291 SECURITY DEPOSITS 53656 INTERCOMPANY RECEIVABLE 786462 840118 DEFERRED COMPENSATION OBLIGATION 378685 DEFERRED LEASE OBLIGATION 104047 482732 10185146 7657 285895 230238 523790 9661356 579 579 9661935 10863025 285895 262809 548704 10314321 579 579 10314900 PART XI, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 213,814. VISIT AUSTIN FOUNDATION 16,424. PART XI, LINE 4B - OTHER ADJUSTMENTS: RECONCILING ADJUSTMENT 579. PART XII, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 262,629. VISIT AUSTIN FOUNDATION 180. PART XII, LINE 4B - OTHER ADJUSTMENTS: RECONCILING ADJUSTMENT 579. 1 FOUNDATION FOR THE PRESERVATION OF THE HISTORIC MILLETT OPERA HOUSE 111 EAST 9TH STREET AUSTIN TX 78701 741093739 501(C)(3) 0 39900 HISTORICAL PRESERVATION UMLAUF SCULPTURE GARDEN AND MUSEUM 605 AZIE MORTON ROAD AUSTIN TX 78704 742593441 501(C)(3) 0 27000 HISTORICAL PRESERVATION 2 PART I, LINE 2: ACVB PAYS WHEN THE GRANTEE SUBMITS EXPENSES FOR REIMBURSEMENT AND A PHYSICAL INSPECTION IS DONE ON THE PROPERTY TO ENSURE THAT THE REPAIR WORK MET WITH THE GRANT SPECIFICATIONS. X X X X X 0 0 0 TOM NOONAN PRESIDENT & CEO 336354 0 50812 0 0 0 26822 0 26757 0 440745 0 0 0 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 205638 0 30762 0 0 0 11813 0 20794 0 269007 0 0 0 JULIE CHASE VICE PRESIDENT-CMO 145503 0 19374 0 0 0 8598 0 10539 0 184014 0 0 0 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 131079 0 18224 0 0 0 7835 0 9898 0 167036 0 0 0 AMY BROWN DIRECTOR OF SALES 127849 0 16770 0 0 0 8873 0 9473 0 162965 0 0 0 LINDA ATKINS VICE PRESIDENT-SERVICES 110710 0 15569 0 0 0 7333 0 16893 0 150505 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY SENIOR STAFF, THE EXECUTIVE COMMITTEE AND THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION REVIEWS THE REQUIRED ANNUAL DISCLOSURES AS PROVIDED BY OFFICERS, DIRECTORS AND KEY EMPLOYEES TO ENSURE COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 A SURVEY OF SALARY INFORMATION IS PROVIDED BY THE DESTINATION MARKETING ASSOCIATION INTERNATIONAL AND IS USED IN DETERMINING COMPENSATION IN CONJUNCTION WITH REVIEWS BASED ON OBJECTIVE CRITERIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S OVERSIGHT PROCESS AND ITS PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT DID NOT CHANGE DURING THE TAX YEAR. AUSTIN COMMISSION ON SPORTS 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 205632288 RECRUIT, RETAIN AND GROW PROFESSIONAL, COLLEGIATE AND AMATEUR SPORTING EVENT TX 501(C)(6) 0 VISIT AUSTIN FOUNDATION 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 824997347 DEVELOP AND PROMOTE EDUCATION, JOB TRAINING AND CAREER OPPORTUNITIES TX 501(C)(3) LINE 7 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0