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        <PersonNm>Todd Siwak Ferrero USA</PersonNm>
        <TitleTxt>Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Ryals McMullian Flowers</PersonNm>
        <TitleTxt>Foods, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Billy Cyr Freshpet Inc</PersonNm>
        <TitleTxt>Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Fernando Gonzalez Georgia-</PersonNm>
        <TitleTxt>Pacific Consumer Products; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Laura Knebusch Georgia-</PersonNm>
        <TitleTxt>Pacific Consumer Products; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Wendy Davidson Glanbia</PersonNm>
        <TitleTxt>Performance Nutrition; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Henk Hartong Havest Hill</PersonNm>
        <TitleTxt>Beverage Co.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Alan Wolpert Henkel Corp</PersonNm>
        <TitleTxt>Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Jim Snee Hormel Foods</PersonNm>
        <TitleTxt>Corp.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Andy Callahan Hostess</PersonNm>
        <TitleTxt>Brands, LLC; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Kathy Widmer JJ Consumer</PersonNm>
        <TitleTxt>Health; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Dan Fachner JJ Snack Foods</PersonNm>
        <TitleTxt>Corp.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Chris Hood Kellogg Co</PersonNm>
        <TitleTxt>Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Mauricio Leyva Keurig</PersonNm>
        <TitleTxt>Dr. Pepper; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Tom Werner Lamb Weston</PersonNm>
        <TitleTxt>Holdings, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Heather Anfang Land O'</PersonNm>
        <TitleTxt>Lakes; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Lawrence Kurzius McCormick</PersonNm>
        <TitleTxt>&amp; Co., Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Tricia Wallwork Milo's Tea Co</PersonNm>
        <TitleTxt>Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Gavin Hattersley Molson Coors</PersonNm>
        <TitleTxt>Beverage Co.; Director</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Glen Walter Mondelez</PersonNm>
        <TitleTxt>Internat'l, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Gustavo Valle Mondelez</PersonNm>
        <TitleTxt>Internat'l, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Stanley Dunbar Moody</PersonNm>
        <TitleTxt>Dunbar, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Louis Gottsponer Morgan</PersonNm>
        <TitleTxt>Foods, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Michael Price Nissin Foods</PersonNm>
        <TitleTxt>Director</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Tom Hayes Ocean Spray</PersonNm>
        <TitleTxt>Cranberries, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Gregg Roden PepsiCo Inc</PersonNm>
        <TitleTxt>Director</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <PersonNm>Steven Williams PepsiCo Inc</PersonNm>
        <TitleTxt>Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Howard Friedman Post</PersonNm>
        <TitleTxt>Holdings; Director</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Nico Catoggio Post</PersonNm>
        <TitleTxt>Holdings; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Kris Licht Reckitt</PersonNm>
        <TitleTxt>Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Richard Ferranti Rich</PersonNm>
        <TitleTxt>Products Corp; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Laura Flanagan Ripple</PersonNm>
        <TitleTxt>Foods; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Louie Gentine Sargento</PersonNm>
        <TitleTxt>Foods, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Shane Smith Smithfield</PersonNm>
        <TitleTxt>Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Mark Rahiya The Coca-Cola</PersonNm>
        <TitleTxt>Co.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Mark Schiller The Hain</PersonNm>
        <TitleTxt>Celestial Group, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Nick Vlahos The Honest</PersonNm>
        <TitleTxt>Co.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Mark Smucker The JM</PersonNm>
        <TitleTxt>Smucker Co.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Monica Turner The Procter</PersonNm>
        <TitleTxt>&amp; Gamble Co.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Dimitrios Smyrnios The</PersonNm>
        <TitleTxt>Schwan Food Co.; Director</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Patrick Criteser Tillamook</PersonNm>
        <TitleTxt>County Creamery Assoc.; Director</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Dylan Lissette Utz</PersonNm>
        <TitleTxt>Brands, Inc.; Director</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Howard Friedman Utz</PersonNm>
        <TitleTxt>Brands, Inc.; Director</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Geoffrey Freeman</PersonNm>
        <TitleTxt>President &amp; CEO (thru 8/4/2022)</TitleTxt>
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        <OfficerInd>X</OfficerInd>
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        <OtherCompensationAmt>10622</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Stacy Papadopoulos</PersonNm>
        <TitleTxt>Sec./Treas. &amp; COO &amp; GC</TitleTxt>
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        <OfficerInd>X</OfficerInd>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Joseph Aquilina</PersonNm>
        <TitleTxt>Ass't Sec., Assoc. GC</TitleTxt>
        <AverageHoursPerWeekRt>37.00</AverageHoursPerWeekRt>
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        <OfficerInd>X</OfficerInd>
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        <FormAndLineReferenceDesc>Part X, Line 2:</FormAndLineReferenceDesc>
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      <SupplementalInformationDetail>
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        <ExplanationTxt>Expenses of entities other than CBA included in the consolidated audited financial statements, net of elimination entries. 172,383.</ExplanationTxt>
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        <PersonNm>Roberta Wagner</PersonNm>
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        <PersonNm>Thomas Madrecki</PersonNm>
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        <PersonNm>Kristen Hewlett</PersonNm>
        <TitleTxt>VP-Op's &amp; Finance</TitleTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part I, Line 1a</FormAndLineReferenceDesc>
        <ExplanationTxt>First class travel for the President and CEO was provided in accordance with the employment agreement. Such costs were required to be substantiated via receipts and itinerary submitted. All travel was business related. Tax gross-up provided on life insurance and parking benefits.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part I, Line 1b</FormAndLineReferenceDesc>
        <ExplanationTxt>First class travel was provided in accordance with the board approved employment agreement. The tax gross-up on life insurance and parking benefits was not part of the board approved compensation or other written policies on benefits, but was approved by the interim CEO.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part I, Line 4b</FormAndLineReferenceDesc>
        <ExplanationTxt>Geoff Freeman, President and CEO (through 8/4/2022): CBA provides a 457(f) Plan for its President and CEO. There was no employer contribution to this Plan in 2022. Upon separation of employment, the full balance of $681,330 was paid out.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section A, line 6</FormAndLineReferenceDesc>
        <ExplanationTxt>There are two categories of membership in CBA: Under the terms of the bylaws approved in February 2021, membership classes include the following: 1. Core members: Entities engaged in the manufacture of consumer packaged goods. 2. Individual members: Any individual who is committed to the objectives of the Association and satisifies the requirements which may be established from time to time.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section A, line 7a</FormAndLineReferenceDesc>
        <ExplanationTxt>The governing body of CBA is its Board of Directors. Under the bylaws approved Feb. 2021, voting members include Core members with annual total sales of at least $1 billion. Each voting member in good standing shall be entitled to elect one director who will be its representative and to vote for the election of At-Large Directors. From one to fifteen At-Large Directors may be elected from the Core members who are not voting members to assure a balance of representation in terms of size and product categories. Voting members shall have terms of two years.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 11b</FormAndLineReferenceDesc>
        <ExplanationTxt>CBA's Federal Form 990 is reviewed by the Director of Accounting, VP of Operations and by General Counsel. Such review takes place upon receipt of the draft Form 990 received from the independent public accounting firm who conducts the consolidated financial statement audit of CBA. The review involves comparison of financial data in the Form 990 with the audited financial statements and the books and records of CBA and review of all narrative information for accuracy and completeness by the appropriate CBA staff.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 12c</FormAndLineReferenceDesc>
        <ExplanationTxt>CBA has a written conflict of interest policy for the board though members were not asked to sign the form. In addition to the written conflict of interest policy, CBA's in-house legal counsel regularly reviews antitrust and conflict of interest policies at board meetings and most committee meetings. Members of the CBA Finance and Audit Committee shall make an initial determination as to whether a conflict exists and what subsequent action is appropriate, if any. The CBA Finance and Audit Committee shall inform the Board of such determination and action. The Board shall retain the right to modify or reverse such determination and action, and shall retain the ultimate enforcement authority with respect to the interpretation and application of this policy.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 15</FormAndLineReferenceDesc>
        <ExplanationTxt>Specific to the President and CEO, a salary survey was obtained in 2018 and the base salary rate has remained unchanged. The 2022 compensation, exclusive of a tax gross-up of $8,722, was reviewed and approved by the compensation committee of the Board of Directors. The tax gross-up was approved by CBA's interim acting CEO. Compensation recommendations for other officers and key employees are reviewed and approved by CBA's CEO.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section C, line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>CBA makes its Form 990 available upon request. Audited financial statements and governing documents may be made available upon CBA's consideration of the request.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, line 11g</FormAndLineReferenceDesc>
        <ExplanationTxt>Recruiting fees 543,182. Temporary help 36,587. Other consulting fees 2,069,097.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part XI, line 9:</FormAndLineReferenceDesc>
        <ExplanationTxt>Unrecognized actuarial loss -2,376,773.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part XII, Line 2c</FormAndLineReferenceDesc>
        <ExplanationTxt>The Finance and Audit Committee of the Consumer Brands Association is responsible, annually, for the approval of the independent public accounting firm who conducts the consolidated financial statement audit of CBA and for the approval of the consolidated audited financial statements. This process is unchanged from the prior year.</ExplanationTxt>
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    </IRS990ScheduleO>
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          <AddressLine1Txt>1001 19th St North 7th Fl</AddressLine1Txt>
          <CityNm>Arlington</CityNm>
          <StateAbbreviationCd>VA</StateAbbreviationCd>
          <ZIPCd>22209</ZIPCd>
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        <EIN>522088235</EIN>
        <PrimaryActivitiesTxt>Research, training &amp; education programs to the CPG industry and consumers</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>DC</LegalDomicileStateCd>
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      <IdRelatedTaxExemptOrgGrp>
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          <AddressLine1Txt>1001 19th St North 7th Fl</AddressLine1Txt>
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          <StateAbbreviationCd>VA</StateAbbreviationCd>
          <ZIPCd>22209</ZIPCd>
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        <PrimaryActivitiesTxt>Raises money to contribute to candidates that share CBA's goals</PrimaryActivitiesTxt>
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