2025-05-15T08:14:13-07:00 2024-06-30 752593210 Sutton Frost Cary LLP 200 E Front St Suite 200 Arlington TX 76011 990 2023-07-01 320112866 MAJELLA CARES DBA HEROIC MEDIA MAJE 5123400999 PO BOX 802021 DALLAS TX 75380 BRETT ATTEBERY CEO 2025-05-15 true true Carroll Elizabeth Arnott P01965628 8176498083 2023 2025-03-06 01:10:19Z BRETT ATTEBERY PO BOX 802021 DALLAS TX 75380 2433020 false X HTTPS://HEROICMEDIA.ORG X 2004 TX Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion. 4 3 11 3 0 2174920 2358388 84615 74074 34970 558 0 2294505 2433020 335978 103811 0 994365 1170124 0 772786 1504166 1149642 2834509 2423577 -540004 9443 755724 385668 463135 103644 292589 282024 X Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion. true true 1277155 103811 74074 OAASYS (On-Demand Alternatives to Abortion SYStem) Using direct response internet advertising, primarily using Google and Bing search engine marketing, to reach abortion-determined women and connect them to local life-affirming clinics.ThriVe+ - A telehealth business partnership with ThriVe St. Louis to test the viability of a business approach to life-affirming telehealthcare.Her First Womens Health A telehealth business that connects women facing unexpected pregnancies to medical care and resources they need. 1277155 true true false false false false false false false false true false false false false false false false false false false false false false false false false true false true false false false false false false false false false false false false false false false false false true 11 0 true 11 true false false false false false false false 0 false false false false false false false X 4 3 false false false false false false false true false false false true false true true false false false X CLIFTONLARSONALLEN LLP 9723835767 5001 SPRING VALLEY RD DALLAS TX 75244 MIKE MURRAY President 40.00 0.00 X 174593 0 0 BRETT ATTEBERY CEO 40.00 0.00 X X 150000 0 0 EVAN WOOLSONCROFT VP-PHILANTHROPY 40.00 0.00 122800 0 0 KAREN GARNETT VP-Culture 40.00 0.00 X 110171 0 0 DR MONIQUE RUBERU MEMBER 1.00 0.00 X 0 0 0 PIERRE KOSHAKJI Chairman 1.00 0.00 X X 0 0 0 DAVID BENDER MEMBER 1.00 0.00 X 0 0 0 557564 4 false true false 0 2358388 2358388 PARTNERSHIP/CLIENT REVENU 519200 74074 74074 74074 558 558 0 0 0 0 0 0 0 0 2433020 74074 558 103811 103811 0 0 0 335000 335000 0 560653 59087 98522 403044 0 206658 90930 22732 92996 67813 29838 7459 30516 0 4563 4563 62784 62784 0 0 0 42137 19632 1257 21248 63399 63399 22982 230 6895 15857 47865 11009 27762 9094 0 18393 18393 46611 11653 4661 30297 0 15022 150 150 14722 6790 6790 0 0 0 production & Placement 529170 529170 DUES & SUBSCRIPTIONS 197860 59358 79144 59358 Printing and Publications 56380 16914 22552 16914 DESIGN & PRODUCTION 12614 3784 5046 3784 23072 6589 4926 11557 2423577 1277155 373636 772786 158895 249790 0 572458 40000 20000 67877 0 0 0 0 2550 25238 16224 16224 0 1821 2763 0 0 0 0 755724 385668 463135 103644 463135 103644 X 292589 282024 292589 282024 755724 385668 9443 -1605 -18403 X false false false X 1995164 2122462 1986895 2174920 2358388 10637829 0 0 1995164 2122462 1986895 2174920 2358388 10637829 1654943 8982886 10296 246 312 1042 558 12454 0 534 534 10650817 0.84340 0.96320 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 10478 10478 5746 5746 true THRIVE 4331 LINDELL BLVD ST LOUIS MO 63108 431304395 501(c)(3) 103811 0 CASH GENERAL OPERATIONS 1 0 Grantmaker's Description of How Grants are Used THE SIX FINALIST NOMINEES FOR THE 2023 PRO-LIFE IMPACT AWARD AND GRANTS WERE SELECTED BY HEROIC MEDIA (DBA NATIONAL PRAYER LUNCHEON FOR LIFE) VETTING 70 NOMINATIONS SUBMITTED ONLINE FROM NOMINATORS ACROSS THE COUNTRY BETWEEN NOVEMBER 11-DECEMBER 15, 2022. FOR THE DETERMINATION OF THE GRANT LEVELS, HEROIC MEDIA (DBA NATIONAL PRAYER LUNCHEON FOR LIFE) CONDUCTED A NATIONWIDE VOTING SURVEY AND AWARDED AMOUNTS BASED ON TOTAL NUMBER OF VOTES CAST FOR EACH NOMINATED FINALIST ORGANIZATION.REGARDING THRIVE, A PRIMARY NEW PROGRAM STRATEGY OF HEROIC MEDIAS IS TO ASSIST THRIVE IN ITS NATIONAL EXPANSION AS THE COUNTRYS PREMIER LIFE-EMPOWERING WOMENS HEALTHCARE PROVIDER AND ALTERNATIVE TO ABORTION. GRANTS TO THRIVE ARE ISSUED BASED ON DETAILED REPORTS RECEIVED. X false false false false false false false false false MIKE MURRAY President 174593 174593 Form 990, Part III, Line 2 Yes, Her First Womens Health. A telehealth business that connects women facing unexpected pregnancies to support resources. Form 990, Part III, Line 3 Yes. Ended our partnership with ThriVe St Louis in March 2024. Ended our NPLL program and Pro-Life Magazine program in October 2023. Form 990, Part VI, Section A, Line 8b THE ORGANIZATION DOESN'T HAVE A COMMITTEE WITH AN AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. Form 990, Part VI, Section B, Line 11b HEROIC MEDIA'S CEO WILL REVIEW THE 990, THEN SUBMIT TO THE BOARD OF DIRECTORS FOR THEIR REVIEW. Form 990, Part VI, Section C, Line 19 THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST.