2023-04-28T11:52:50-05:00 2022-06-30 621142155 PUGH & COMPANY PC 315 N CEDAR BLUFF RD SUITE 200 KNOXVILLE TN 37923 990 2021-07-01 201710722 KNOXVILLE CONVENTION & VISITORS BUREAU INC KNOX 8653429103 301 S GAY STREET KNOXVILLE TN 379021102 KIM BUMPAS PRESIDENT 8653429103 2023-04-17 1 KIM BUMPAS 999009999 KELLY A TUCKER CPA P01015909 8657690660 3 AAL1 IAL1 2021 2023-04-26 12:10:37Z VISIT KNOXVILLE KIM BUMPAS 301 S GAY STREET KNOXVILLE TN 379021102 10202189 0 X WWW.VISITKNOXVILLE.COM X 2004 TN TO AID AND SUPPORT GOVERNMENTS AND CITIZENS OF THE CITY OF KNOXVILLE AND KNOX COUNTY. 11 11 32 228 0 0 5042535 8694027 540657 1121837 -538 12811 36415 268071 5619069 10096746 0 0 0 0 1881217 2079835 0 0 0 3713784 4882775 5595001 6962610 24068 3134136 5768468 8143148 1399681 640225 4368787 7502923 X KNOXVILLE CONVENTION & VISITORS BUREAU, INC. D/B/A VISIT KNOXVILLE (THE ORGANIZATION") IS A NOT-FOR-PROFIT ORGANIZATION WHOSE PRINCIPAL PURPOSE IS TO PROMOTE THE KNOXVILLE/KNOX COUNTY AREA AS A PREMIER DESTINATION FOR CONVENTIONS, FILM, SPORTS-RELATED EVENTS AND LEISURE TRAVELERS, WHILE ENHANCING THE QUALITY OF LIFE FOR THE RESIDENTS OF THE CITY AND COUNTY AND GENERATING ECONOMIC IMPACT AND DEVELOPMENT. VISIT KNOXVILLE IS PRIMARILY FUNDED BY A PORTION OF HOTEL/MOTEL TAXES COLLECTED THROUGH AGREEMENTS WITH THE CITY OF KNOXVILLE AND KNOX COUNTY. 0 0 3521897 227900 MARKETING & DEVELOPMENT:IN THE 2022 FISCAL YEAR, THE VISIT KNOXVILLE WEBSITE WAS VISITED 1,947,132 TIMES, AN INCREASE OF 43.7% OVER FISCAL YEAR 2021. A TOTAL OF 80% OF THE AUDIENCE VISITS ORIGINATED FROM OUTSIDE OF THE CITY OF KNOXVILLE. UNIQUE VISITS INCREASED BY 27.38%, PAGEVIEWS INCREASED BY 41.2% AND THE SITE AVERAGED 10,624 PAGEVIEWS PER DAY. THE CONVERSION RATE ON VISIT KNOXVILLE'S DIGITAL ADVERTISING FOR LEISURE TRAVEL AGAIN EXCEEDED INDUSTRY AVERAGES. SOCIAL MEDIA CHANNELS CONTINUE TO SEE INCREASED GROWTH AND ENGAGEMENT 2849953 1080786 SALES:THE ORGANIZATION HOSTED APPROXIMATELY 51 SITE VISITS REPRESENTING VARIOUS ASSOCIATIONS AND ORGANIZATIONS FROM ALL OVER THE COUNTRY AND PERFORMED FOUR (4) SCOUTING TRIPS FOR POSSIBLE UPCOMING SPORTING EVENTS. THE SALES STAFF ATTENDED 21 TRADE SHOWS AND CONDUCTED MORE THAN 347 SALES APPOINTMENTS/MEETINGS WHILE PROMOTING KNOXVILLE TO MEETING PLANNERS. THESE EFFORTS GENERATED 427 SALES LEADS AND BOOKED 172 EVENTS/GROUPS. 6371850 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 46 0 1 32 1 0 0 0 0 0 0 0 0 0 0 X 11 11 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 TN X THE ORGANIZATION 8653429103 301 S GAY STREET KNOXVILLE TN 379021102 LINDA BILLMAN CHAIRMAN 1.00 X 0 0 0 BECKY HANCOCK VICE CHAIRMAN 1.00 X 0 0 0 MICHAEL RILEY SECRETARY 1.00 X 0 0 0 JAY KRAMER TREASURER 1.00 X 0 0 0 ROBIN PATE DIRECTOR 1.00 X 0 0 0 RICK EMMETT DIRECTOR 1.00 X 0 0 0 BRYAN HAIR DIRECTOR 1.00 X 0 0 0 BRAD ANDERS DIRECTOR 1.00 X 0 0 0 CORTNEY PIPER DIRECTOR 1.00 X 0 0 0 CARMEN TEGANO DIRECTOR 1.00 X 0 0 0 DR RACHEL CHEN DIRECTOR 1.00 X 0 0 0 KIM BUMPAS CDME CMP PRESIDENT 45.00 X 175022 0 40060 175022 0 40060 1 0 1 0 SIMPLEVIEW 8950 N ORACLE RD TUSCON AZ 85704 ANNUAL AGREEMENT FOR CVB TOURISM SOFTWAR 181339 LSC COMMUNICATIONS PO BOX 776411 CHICAGO IL 60677 2022 VISITOR GUIDE PRODUCTION & FREIGHT 156396 2 8683741 10286 8694027 CORPORATE PARTNERSHIPS 900099 372031 372031 ADVERTISING & GUIDEBOOK 900099 227898 227898 SPORTS PARTNERSHIPS 900099 223957 223957 CONCERT COMMISSIONS 900099 175560 175560 EVENT REVENUE 900099 7900 7900 114491 114491 1121837 13000 189 12811 12811 12811 292103 105254 186849 186849 MISCELLANEOUS 900099 81222 81222 81222 10096746 1308686 0 94033 217075 86830 130245 1500665 1331820 168845 111573 102434 9139 127284 109979 17305 123238 103726 19512 29117 23294 5823 80830 80830 28695 28695 2676380 2676380 333224 278280 54944 34622 31693 2929 159655 127724 31931 160217 159597 620 199710 159768 39942 SALES EXPENSE 1180325 1180325 6962610 6371850 590760 0 3002082 2754771 480052 3045828 38379 67539 196463 330359 4225605 2289654 2049326 1935951 2166 8700 5768468 8143148 1390171 640225 9510 0 1399681 640225 X 3964900 7137423 403887 365500 4368787 7502923 5768468 8143148 3134136 0 X X 0 1 X 1 0 X X 2 KNOX COUNTY 626000326 6 1 0 0 CITY OF KNOXVILLE 626007979 6 1 0 0 2 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 X PART IV - SECTION D - LINE (3) THE ORGANIZATION'S SUPPORTED ORGANIZATIONS HAVE A SIGNIFICANT VOICE IN THE ORGANIZATION'S INVESTMENT POLICIES AND DIRECTING THE USE OF THE ORGANIZATION'S INCOME AND ASSETS AT ALL TIMES. THIS IS ACCOMPLISHED BY THE COMPOSITION OF THE BOARD OF DIRECTORS, IN WHICH NINE OF THE ELEVEN POSITIONS ARE APPOINTED DIRECTLY BY THE SUPPORTED ORGANIZATIONS. FURTHERMORE, THE BOARD MEETS NO LESS FREQUENTLY THAN ONCE PER QUARTER WITH STAGGERING TERM LIMITS. ADDITIONALLY, SALES AND MARKETING SUBCOMMITTEES ARE CHAIRED BY A BOARD MEMBER AND MEET ON A BI-MONTHLY BASIS. PART IV - SECTION E - LINE (1)(C) THE ORGANIZATION IS DESIGNED TO AID AND SUPPORT THE GOVERNMENTS AND CITIZENS OF THE CITY OF KNOXVILLE, TENNESSEE AND KNOX COUNTY, TENNESSEE BY PROMOTING THE SOCIAL WELFARE, LESSENING THE BURDENS OF LOCAL GOVERNMENT AND SERVING SUCH CONSTITUENCIES WITH REGARD TO THE PROMOTION OF TOURISM, SPORTS AND RECREATIONAL ACTIVITIES IN THE AREA AND WITH REGARD TO ADVERTISING THE COMMERCIAL, SOCIAL, AGRICULTURAL, INDUSTRIAL, SCENIC, RECREATIONAL, HISTORICAL, EDUCATIONAL AND OTHER ADVANTAGES, POINTS OF INTEREST AND ATTRACTIONS OF THE CITY AND/OR COUNTY. THE FOCUS AND EFFORTS SHOULD, AMONG OTHER GOALS, ENHANCE THE QUALITY OF LIFE FOR THE CITIZENS OF THE CITY AND THE COUNTY, AND OTHERWISE ENHANCE, PROMOTE AND STIMULATE ECONOMIC AND COMMUNITY DEVELOPMENT WITHIN THE CITY AND THE COUNTY. SPECIFICALLY, THE ORGANIZATION FOSTERS THE ECONOMIC DIVERSIFICATION OF THE REGION, MANAGES THE VISITORS CENTER, AND DIRECTLY PROMOTES KNOXVILLE AND/OR KNOX COUNTY IN ORDER TO INCREASE THE REGION'S TOURISM, RECREATIONAL OPPORTUNITIES AND JOB CREATION ALONG WITH PROMOTING SOCIAL WELFARE AND COMMUNITY DEVELOPMENT WHILE LESSENING THE BURDENS OF GOVERNMENT. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 2814288 1184942 1629346 595161 559718 35443 816156 544994 271162 1935951 10262840 134094 32000 166094 10096746 0 10096746 7096704 134094 134094 6962610 0 6962610 PART XI, LINE 2D - OTHER ADJUSTMENTS: CHANGE IN DONOR RESTRICTIONS 32,000. X X X 0 0 0 0 0 0 0 0 0 KIM BUMPAS CDME CMP PRESIDENT 175022 0 0 0 0 0 9568 0 30492 0 215082 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS PRESENTED TO THE FINANCE COMMITTEE FOR REVIEW. AFTER DISCUSSION AND REVIEW BY THE FINANCE COMMITTEE A RECOMMENDATION IS MADE TO THE BOARD TO APPROVE THE 990. A COPY OF THE 990 IS ALSO MADE AVAILABLE TO THE BOARD OF DIRECTORS PRIOR TO THE FINAL APPROVAL AND FILING THE RETURN WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C BOARD MEMBERS, MEMBERS OF MANAGEMENT, AND ALL FULL-TIME EMPLOYEES ARE REQUIRED TO COMPLETE AN ANNUAL WRITTEN FORM DISCLOSING ANY CONFLICTS OF INTEREST. ANY CONFLICTS DISCLOSED ARE REPORTED TO THE BOARD OF DIRECTORS OR ITS APPROPRIATE COMMITTEE, TO THE PRESIDENT, OR TO SUCH PERSON OR PERSONS AS THE PRESIDENT MAY DESIGNATE. ANY MATERIAL BUSINESS TRANSACTED WITH A BOARD MEMBER OR MEMBER'S RELATED COMPANY IS FIRST PUT OUT FOR BID AND THE BID RESULTS ARE REPORTED TO THE BOARD OPERATIONS COMMITTEE. FORM 990, PART VI, SECTION B, LINE 15 THE PRESIDENT'S SALARY IS DETERMINED BY THE EXECUTIVE BOARD COMMITTEE UTILIZING SALARIES OF COMPARABLE ORGANIZATIONS AS WELL AS SALARY SURVEYS FROM DESTINATION MANAGEMENT ASSOCIATION INTERNATIONAL ("DMAI"). ALL EMPLOYEE SALARIES ARE BASED ON DMAI SALARY SURVEYS OR SALARY SURVEYS FROM PAYSCALE, AN ONLINE SUBSCRIPTION PAYROLL MANAGEMENT SYSTEM, IF DMAI DATA IS UNAVAILABLE. SALARY RECOMMENDATIONS ARE REVIEWED AND APPROVED BY THE FINANCE BOARD COMMITTEE AND THEN BY THE FULL BOARD VIA BUDGET APPROVAL. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S CONFLICT OF INTEREST POLICY IS INCLUDED IN ITS BYLAWS AND AVAILABLE FOR PUBLIC INSPECTION AT THE ORGANIZATION'S OFFICE LOCATION. THE ORGANIZATION'S FINANCIAL STATEMENTS ARE ALSO AVAILABLE FOR PUBLIC INSPECTION AT THE ORGANIZATION'S OFFICE LOCATION. PHOTOCOPIES ARE PROVIDED UPON WRITTEN REQUEST. FORM 990, PART XII, LINE 2C NO CHANGES HAVE BEEN MADE FROM THE PRIOR YEAR.